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We looked inside some of the posts by cucampuscouture-blog and here's what we found interesting.
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17
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Fun Fact
After the announcement of the deal with Yahoo!, there were 170K signatures of unhappy Tumblr users petitioning to prevent the sale in 2013.
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Meet Isa
Isa is a 21 year old junior Politics Major at Catholic U! She is involved on campus as a resident assistant, a part of She’s the First, and she works for Events and Conference Services!
Isa loves to shop online. Often she can be found scrolling through her Instagram feed looking at different brands and the items they offer. One of her favorite brands is Voge, a boutique she shops at often back in her hometown in San Antonio, TX. Isa’s good friends work at the boutique and they have a great social media presence, which is how she keeps ups with their styles. She likes that she can message the employees through the brand’s Instagram to inquire about sizes and seeing the pieces from different angles.
Although isa can be found often sporting leggings and a sweatshirt, when she wants to dress up, her style is so different. She would describe herself as a combination of urban, athletic and trendy. She loves to mix and match different colors, patterns and textures to bring out a chic, fun energy!
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Rent the Runway & Gen Z
Rent the Runway is an online and in store (in some cities) shop where designer pieces are rented for select period of times for a reduced price. Shoppers can select a piece, get it shipped to them, they wear it and return it for free. There are even options for getting a back up size incase you need one!
Generation Z is known for needing and wanting everything at the tips of their fingers. They expect whatever they was and they expect it fast. I think that Rent the Runway, in their efforts, is very smart and thought so well ahead of their time. As Generation Z continues to grow up, and have occasions in which they will need formal dresses come about, I think Rent the Runway will only continue to succeed by being able to provide such high quality products for an affordable price, and in that creating a memorable experience for its customers.
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Influencer Marketing
Social media has increasingly become important to all brands in reaching success. Instagram, Facebook and Twitter are three platforms that even I have relied on to find new trends and styles. influencers and celebrities both promote the different brands they like, sometimes on purpose and sometimes not.
I think these platforms are so effective in bringing success to certain brands because it allows real humans (mostly influencers) to show their genuine opinions of the brands that consumers have particular interest in. Influencers, in using these different platforms, share their life (and lifestyle), create a desire for consumers to go out and invest in this lifestyle themselves. I can honestly say I am guilty of having bought something because of what someone online has said about it. I believe Influencer marketing, especially for the younger generations, will continue to grow and feed the success of fashion brands.
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Meet Crystal
Crystal is a 23 year old law student residing in Boston, MA. When she's not hitting the books, you can find Crystal shopping, exploring the city or getting drinks with her friends.
Crystal described her style as chic or street chic. She likes to dress in anything that is trendy and timeless and can go with anything. Her fiends would describe her staple look or “Crystal outfit” as including jeans,a simple top and some statement jacket or shoe. Her favorite brand is Express, where she can find pretty good quality clothes that she can dress up or dress down. As a student who likes to go out and explore, this is important to her because it can take her outfit from day to night!
Crystal openly expressed her love for fast fashion brands. She loves them because they provide the trendy clothing she loves to wear for super low prices.
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Meet Emily
Emily is a junior at Catholic U. When she is not in class, she is actively involved on the track team, the student athlete advisory counsel, Cardinal Startups, and working for the Nationals! Emily, as one may guess, is a huge sports gal and that reflects heavily in her style.
Emily’s favorite brands include Under Armour, Nike & H&M. She wears the first two because they provide a style that she likes and she cannot get from many other brands. When she isn't in athletic clothing, she shops at H&M because it is somewhere she can get slightly more fashionable clothes for a low price. Her style can be described as athlete as, more often than not, you can find her wearing joggers, sneakers and hoodie.
One of Emily’s favorite ad campaigns its that of Nike. It is one that has stuck with her because of its constant push for greatness. One that really stuck with her is the ad with Colin Kaepernick which stated, “Believe in something even if it means sacrificing everything. These ads make her feel truly connected to the brand.
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Meet Mara
Mara (on the right) is a 23 year old nurse residing in southwest Connecticut. Although she is a nurse, and has to spend most of her workday in scrubs, she still loves to dress to her style one in a while.
Some of her favorite brands include American Eagle/Aerie, Urban Outfitters, Old Navy & Gap. She mostly shops here because the brands are a good mixture of cute and affordable. Her style can be described as cozy. She can often be found sporting a big comfy sweater or sweatshirt and sweatpants. her staple outfit really depends on where she's going: if she has to look nice, she will typically wear high waisted black jeans and a cute top. Otherwise she loves to stick to her cozy vibes and wear leggings and a t-shirt. Get you a girl who owns it!!!!
When talking about about being a conscious consumer in terms of fashion, it was not something that Mara had put much thought into. She noted that it was something she definitely wanted to consider more in her shopping habits.
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Meet Mary
Mary is a senior Marketing major at Catholic U. In between classes, she can be found spending her time taking care of her duties as Program Board president or working hard at her marketing internship.
Mary is well known by her good friends as a loyal customer to GAP. Like Gap, her style can be described as classic and casual. On most days, she can be found sporting slim jeans and a nice flowy top, a good balance between comfort and class.
While talking to Mary, who has also recently learned about fast fashion, she recognized that she consumes from a brand that participates in mass production. She states that Gap is a brand that meets her needs and her price point. Having learned more about the production cycle, she has recently become more aware of her consumption habits in terms of only shopping when she really needs to. On the bright side, Gap has made a comment to reduce carbon emissions by 50% by 2020. We all hope this works out!!
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Meet Kate
Pictured above is a good friend of mine. Kate is a sophomore at Catholic U. She is a psychology major and social work minor involved in ultimate frisbee, orientation and a student-employee at the Office of Campus activities.
Since Kate is a student, she looks for good value in her purchases. She often is seen sporting American Eagle or Aerie clothing because “they are affordable and good quality.” Her style can be defined as comfortable, modest, and cute. Her staple look is a pair of AE jeans, a simple white t-shirt, layered with a button down on top. To tie it all together, Kate loves to wear a simple sneaker.
I had the opportunity to sit down with Kate and discuss how women are perceived in advertisements. The first thing she mentioned is that women are overly sexualized in our society. She went on to say women are seen as sex symbols and are displayed to have unachievable bodies for the average woman. For this reason she really admires what AE and Aerie do in their ad campaigns by being intentional about being inclusive of all women of different shapes and sizes.
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A Trap for Women by Women
Who would've thought that [fast] fashion, something so familiar and loved by women, could be so disempowering to women? Well it is! If you've bought from a brand that produces mass quantities of fast fashion, you may not have thought about the story of that piece of clothing you purchased. Most fast fashion comes from sweatshops and factories in other countries where women who are as young as 14 years old work for $3 or less each day. Beyond the environment they work, in, these women experience brutal treatment too.
Think before you shop, you never know where your money is going and whats its funding, especially if you're paying such a low price.
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The Food Chain that is Fast Fashion
Social media has been a game changer for fashion, and more so for fast fashion. This adweek article explains that the more people have become exposed to social media, the more people have become conscious of outfit repeating, due to exposure to everyone online.
Beyond the fact that people don't want to wear their clothing in public more than once, I think that social media has been also feeding brands that are involved in fast fashion. The most prominent example that I can think of is Kylie Jenner on her 21st birthday. As pictured above, she wore a pink sequin romper that was valued at $8,000 according to a People’s article. Within days, FashionNova had the outfit on their website for a mere $35. This outfit went on to see out, and fast. Many other online shops also took inspiration from Kylie’s outfit and continue to sell her style.
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Who am I?
This article talks about the understanding of self and what it takes (in terms of props, or what we include in our lives) to become the person we are. It made me think a lot about myself and whether the things I include in my life are authentic to me or to the culture around me. The article argues that consumers strive to be different or unique in their consumption, which I definitely could understand, but to what extent? I know from personal experience that my consumption is also heavily influenced by current trends and what my peers consumer. To a point, though, I like to think that I reject some of the things that others around me do and don't do, which would make me think I am being original. Maybe in reality, I just pick and choose which parts of the culture that I am exposed to I want to reflect.
Food for thought...
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Do it for the Culture
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It is commonly known that no country in this world is the same. Each country has different cultures and subcultures that differ on every level. In some countries, the value of women or equality between them and men isn't as highly recognized as it is in other countries. Though some countries are more progressive with this idea than others, it is still a common issue in all countries.
Many times women may be or feel disencouraged from making that effort to go out and do what other have always told them not to do. Nike created and released the ad above in an effort to reach the women who want to be different but don't always feel encouraged to do so. Kudos to Nike for supporting women’s equality in misogynistic communities!
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The Dangers Behind Counterfeits
Though I have never purchased a counterfeit item, I have definitely seen them all over before, whether it be on the street in New York City or in a Flea Market, they are certainly present. What I did not know about counterfeits was the countless dangerous conditions that came with them. What I learned from this video was that counterfeit items fund things such as:
drug trade
organized crime
child labor
terrorism
The experts in the video explain that in many cases, if the producers of these fake items don't even care to put their own name on the items they create, what is the likelihood that they care to have good conditions for their workers and intentions with their money? Looking at it now and knowing this new information, I realize it is important to not invest in counterfeit items , and everyone else should do their research and find the truth behind it all, too.
In most countries there are consequences for the selling of such items, she more serious than others. The producers of counterfeit items go out of their way to cover themselves, but many time third parties are the ones held accountable. In France, carrying around a counterfeit item can call for a fine of thousands of euros.
After watching this video, I realize it is important to recognize the dangers behind a simple purchase of a fake item. Like me, many people do not know what they are investing in when they buy one. #spreadit
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Fast (& Furious) Fashion
Fast fashion is a concept that I was not familiar with until recently. It can be defined as cheap, trends clothing that are made to be like clothing you may see in high end stores, celebrities and even the runway. Because it is so cheap, it is clothing that is often bought without much thought. and therefore often worn a few times and disposed of soon after.
Fast fashion has quickly become an issue to our world. The author of Overdressed: The shockingly High Cost of Cheap Fashion, Elizabeth Cline, says that many times the clothing is “so cheap that it isn't even worth returning if we get home and decide we don't like it.” The issue with this is, most importantly, that is effects the environment in an insanely negative way. This clothing is so cheaply made that its often hard to reuse after someone gets rid of it. This ultimately leads to an enormous pile up of “landfill fashion.”
How do we stop? How do we get everyone to stop? Its difficult to say. So many people buy from these fast fashion brands because it is affordable, trendy and convenient. The most obvious thing to do is just stop buying form these brands. Otherwise, some suggest washing clothing less by machine and more by hand in order to make it last longer. A great suggestion for those who are looking for good affordable clothing, it to look for thrift shops or consignment stores. Many times valuable clothing can be found in places like these that will last ten times longer than something from H&M.
The fact of the matter is, people don't know that their purchases are contributing to the ever-growing world of fast fashion. Even I was guilty of that. It’s important to recognize the negative impacts of fast fashion and help others become aware of how they are affecting the environment, too.
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Appreciating the little things.
Often we find ourselves caught up in our fast-paced lives and we don't take a moment to stop and recognize the world around us. There are constantly things changing, people innovating, creating, working hard to make our world what it is to us.
After watching the Nudie Jeans video on how the company produces their product, I came to this realization that sometimes even I don't appreciate what I have. In the video, one sees the many people who lay their hands on a single pair of jeans which are ultimately make and sold for just one person. They turn a bunch of tiny ingredients to this one product, beautifully made to fit the human shape.
Many times consumers take advantage of the items they purchase, and don't recognize the worth of the singular item in their possession. There are so many elements that come together that form what the consumer sees as their style or fashion. Next time you pick up something that seems “so you,” think about those who created it. Here’s to the hard workers and artists who make our world ~fashionable~
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Women in Ads vs Women IRL
The purpose of ads is to sell. Jean Kilbourne says “Ads sell more than products.” This opens doors to so many opportunities for marketers in advertising their products and services, but at what cost? Over time, these marketers have realized more and more what has been able to attract consumers to their ads and ultimately their products: sex. Everything has become sexualized, even ads for things as simple and irrelevant to sex as cigarettes.
We live in a culture that is so willing to take risks for the sake of their own benefit, that the inherent dignity of each human involved is not considered in the decision making process. This has become so customary to our society, that many do not even see the sexualization of women (and sometimes even men) as an issue.
Many times the people seen in ads are not truly reflective of what that person looks like in real life. The picture below is a great demonstration of how even the “most beautiful women in the world” are skewed to become something they are not.
When ads like these are published so regularly, they create an immense amount pressure on women to be young, sexy, thin, flawless and so much more. People, young and old, see these ads in magazines and hold themselves to an impossible standard.
It is important for us as consumers to remember that what we see and hear isn't always true and real and fight for what is real and true and beautiful.
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The Power Suit
McKenzie P. is a sophomore here at Catholic U. This Monday she walked into work dressed as pictured, a little different from what I usually see her in. She was sporting a top, that she describe as super soft, that she picked up from Aerie, pants that she bought from Primark and one of her favorite belts from Urban Outfitters. I have picked up that McKenzie has an certain aesthetic to her outfit choices, so I decided to ask her about her choice of clothes for the day.
McKenzie told me that her reason for dressing this way was mainly to fit the dress code for work. When I asked her for what other occasion she would wear the same outfit, McKenzie mentioned she’d dress like this to interviews, or she would wear it if she generally liked to dress more professionally. Based off of her answers, it’s is obvious that McKenzie chose this outfit using the utility principle that I mentioned in my previous post. I believe many women can relate to the reason they dress more professionally on some occasions over others. Beyond this, women (including McKenzie) find themselves feeling more confident and powerful when dressed in such an outfit. McKenzie believes that “when you dress well to do [work], it correlates with feeling great and doing great.” We all have that one power suit that we know we look undeniably amazing in... who's to say its for no one else except ourselves?
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