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The role of shopping bags for publicity

The main role of shopping bag design is shown in the convenience, protection and promotion of several aspects. Daily life shopping will be accompanied by the customer a shopping bag with their own brand logo of comparable size, both convenient for customers to carry and can also invariably promote their brand. Our brand 'threaded' advocates environmental protection, so I chose to use paper as the material of the shopping bag, and added my own illustration in the design of the shopping bag to improve the overall beauty of the shopping bag at the same time can better promote our brand.

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final mockup

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strings stickers mock up

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illustration elements

After research, I found that handmade jewelry is mainly based on flowers, and our brand promotes eco-friendly materials, adding plant elements can give people a feeling of nature. However, the shape of the wreath is similar to the necklace, so I chose to use the illustrated wreath as the decoration of the internal packaging.

Since our string is used for hand packing, I drew a jewelry display so that people can visualize what the product is used for.

For the interior of the box I chose to follow the group elements and use irregularity as decoration to add vitality to the design

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string package

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illustration research

I collected some photos about handmade ornaments and found that they are mainly flowers and plants. So I decided the theme of illustration elements - flowers and plants. This also matches with our brand identity - organic

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sketch

I changed the internal packaging, different colors of string using different colors of the box and independent packaging

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Basic structure and dimensions

The size of the package I decided to use the size discussed by the group.

The material of the box uses single-layer corrugated paper

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Determine package contents

brand name 

logo

typeface

illustration

product descriptions(instruction for use,ingredient etc)

bar code

company name

place of origin

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Structure

The string is not easily damaged, so I choose the most basic types of packaging on top of the structure

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research:material

Since our brand focuses on environmental protection,In everyday life, packaging is often single-use, I will not choose non-recyclable materials such as plastic as packaging materials.

Therefore, paper is the best packaging material, and there is a special material used for packaging - corrugated paper

Corrugated paper consists of three parts-surface liner, corrugated medium and bot liner.

Corrugated paper is synthesized in four ways.And 9 kinds of thickness are specified internationally

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package

Packaging design process

1.After determining that the target group was young people, I decided not to change the color scheme of the group's design and prepared to add some illustrative elements to the package

2.Determine the specific details of the packaging design, such as materials, visual elements, structure, etc.

3.Find the right cut and fold to determine the size and dimensions of the box as well as the basic shape.

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addition

Because I wanted to make the illustration look more dynamic, I added shading colors, which would give the illustration a more layered look, so I chose the same shade as the swatch for the shading colors. The colors of the same color palette do not look abrupt together.