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The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization

After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/tJjliam

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How to Use Psychology in E-Commerce [Infographic]

This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/o5krvth

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The Top Challenges Women Face in Revenue-Generating Roles

Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/YcXx20l

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Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising

Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/Xu7z2CN

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Three Ways to Get More PR for Your Business

You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/Xznf0pA

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The Video Content B2B Buyers Find Most Helpful

B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/AsQm2I4

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Seven Pillars of B2B Brand Reputation Management

"Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/KgnXMAW

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Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan

Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/sdJi0kE

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The Life of a Social Media Manager [Infographic]

This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/e7pxyOS

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The Top Three Ingredients of a Smart B2B2C Marketing Strategy

What we marketers call a business-to-business-to-consumer (B2B2C) model--having not only businesses but also their consumers as marketing audiences--can be daunting if you don't have a recipe for success. These are three must-have ingredients. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/mK3MG0q

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Pump Up Your Ad Campaigns Through Marketing Analytics

Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/ZqpCrJ2

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The Most Commonly Tattooed Brands [Infographic]

Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as popular brand names. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/tENU1XP

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The Digital Activities Marketers Are Excelling At and Struggling With

Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/ElgsBy2

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Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It

"Earth Day every day!" they always said in elementary school. We were enthusiasts then, but it's easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/qZQFzhC

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Four Digital Marketing Lead Gen Tactics Not to Give Up On

Digital marketing consists of so many tactics that it can be hard to tell what's working--which may be why many companies suspect that it isn't. But these four tried-and-true tactics should always be part of the mix. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/niO3Ggs

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The Top Tactics for Generating High-Quality B2B Leads

B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/AcvUXDy

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How to Trim Your Out-of-Control Martech Stack

You ever wake up one day and realize that your martech stack is completely out of control? Here's what may solve your problem. Read the full article at MarketingProfs from MarketingProfs How-To Articles https://ift.tt/GvIQHo6