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How does Digital Revolution change everything

Over the last 15 years the internet has surreptitiously encroached on our lives at an unprecedented pace. Yesterday’s revolutions played out over generations. Today’s revolutions require years. Tomorrow’s revolutions may happen over a weekend and it’s all thanks to the internet.

Every facet of life has been influenced by the digital revolution, from our social lives to our entertainment and from our working world to our health. There are very few services and aspects of our life that cannot be controlled online from the comfort of our own homes on a desktop computer, tablet or even mobile phone.

Before the digital revolution there were companies and institutes that have been around for many years, small businesses have always existed such as local shops or local book stores however for major industry there have always been big players, big names that the little guy would never be able to take on. The banking industry for example, many of the banks in operation have been around since Victorian times and some even before. This was a time when any idea was a new idea and in a world where money dictated your social standing, certain companies and organisations flourished and continued to flourish until the digital revolution arrived.

The digital revolution opened the doors to the common man, removing the shackles of bureaucracy somewhat and allowing a direct route to success to be carved. This ability came, but not without some old world money issues beforehand.

Until recently, the Internet as we know it had been in development and people were using it like a new toy.

Today people have integrated technology into the fabric of their being. It’s hard to imagine a day or two without your smartphone, Wi-Fi or social media. People are rapidly connecting the dots with all this technology and finding new and transformational ways to make an impact in the world.

One thing we know for sure is whenever there are new and powerful ways to connect, they have a huge impact on business. Phones, commercial air travel, television, email and mobile computing have all shown us that the companies that adapt quickly get a jump on those that don’t.

It’s now possible for a seventeen-year-old girl sitting in her bedroom to start a group on Facebook for free. She can have thousands of followers and fans worldwide for free. She can talk to them all on video for free. She can write to them all for free. She can get them all excited about her ideas… all without spending any of her money. Fifteen years ago, you would have needed thousands of pounds in marketing budget to achieve this.

These are the times we live in. Already we are seeing people as young as twenty making six-figure incomes from their ideas. These teenagers aren’t attached to the idea that a business has to be the way it used to be. They don’t think a brand needs to cost a lot of money or that they need to live in a particular location in order to do business there.

That’s why they are succeeding: not because they are better at using the technology, but because they are better at letting go of the way things were done in the past, and probably because they were never attached to these ideas in the first place.

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