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basic digital marketing
Understanding marketing first
What is marketing?
Marketing is the process of identifying the need of customer & then providing goods and services to them profitably with the desired ROI which will satisfy the customer thus creating value to the customer.
Types of Needs
1. Met Needs 2.Unmet Needs
Met needs
people already have product or services
you can do marketing or digital marketing by
Providing better than others
Or by providing what others are not marketing
Ex-Social media
It was orkut in beginning Facebook provided
Better and succeeded
Ex- Messaging
It was mobile messages earlier then came whtsapp
it killed mobile messages
Ex- Job search portals
It was naukri.com, now LinkedIn is going to kill it
Unmet needs
people do not have product or services
you just need to provide a good products and services
& only need to reach by communicating to as many people you can
Ex- Google search engine
Facebook YouTube whtsapp Apple smart phones Amazon.com
So what is Digital Marketing?
Digital Marketing is the marketing of products or service using digital technologies mainly on the internet.
In other words digital marketing refers to the marketing of products and services done through digital channels such as search engine, website, social media, and mobile apps.
What Is Search Engine
The Search Engine is a software program system that is designed to search the information on the World Wide Web. The search results are generally presented in a line of results often referred as search engine results often referred to as search engine result pages (SERP).
How Search engine works
A typical search engine consists of
o Web Crawler
It have a web crawler crawls at the web and gather information.
o Indexing
The information gathered is categorized and ranked according to the information received through web crawler.
o Interface
It is where people put the search term and get the result
SEO (Search Engine Optimization)
Search engine optimization is the process by which we maintain and optimize our website to satisfy and match the guide lines and criteria set by search engine.
Major Search engine
o Google
o Yahoo
o Bing
o Ask
SEO Process
ü Initial Analysis
ü Keyword Search
ü Competitor research
ü Architecture content optimization
ü Search engine directories submission
ü Link building
ü Reporting
ü Website maintenance and improvement
Type of SEO
ü On-Page SEO
ü Off-Page SEO
What is On-Page SEO
On-Page SEO is the process by which we optimize one website or web pages to satisfy the search engine criteria as well as increase the customer interface in order to rank higher and drive more traffic.
What is OFF-Page SEO
Off-page SEO refers to whatever things you do outside your website to improve your improve search engine ranking.
Off-Page SEO is basically the process of promoting your website or content on other website to generate links in order to impress representation.
Importance of Off-Page Optimization
It is very important because
ü It helps to promote your website on more popular website which have high domain authority (DA) and traffic like Facebook, twitter etc.
ü It helps to find your website memory your category in directory submission website like India mart, just dial etc.
ü It help to create inbound link to your website which is important for ranking according to Google.
ü It overall improve referral traffic.
How to do On-page Content Optimization
On-Page content optimization
ü Use readable fast and proper size for your text.
ü An effective web content consists at least 800 to 1500 words.
ü More content mean more information to your user as well as search engine which increase session duration which is important factor in Google ranking.
ü Use at least images or videos in your content to make it more engaging and shareable.
ü Use your main keyword and related long tail keyword in your content multiple times but it should be like in natural flow.
ü Also use synonyms
ü Keyword density should be around 10-12%
ü Make internal links to guide readers to next topic that he stay on your website instead of leaking.
Visit - http://training.davay.in/
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Best Digital Marketing Coaching,Institute in Dehradun | Davay
Welcome To Davay
Davay is the premier IT skill building Training Institute, located in Dehradun, Uttarakhand. As one of the Best digital marketing institute in Dehradun, Uttarakhand has recently announced a new addition to their digital marketing course. In this new addition the institute is going to provide a very specialized course by a well renowned digital marketer and trainer.
Being a professional digital marketing coaching institute, always strives to offer the best digital marketing coaching in Dehradun to make sure that the students are getting in-depth knowledge about the subject without any trouble. The new addition to the course structure covers a lot of important digital marketing areas through which the students can learn what exactly digital marketing is, why it is important and how it works.
Some of the major digital marketing areas that the course covers include study of Website Designing with Word Press to Digital Marketing, optimizing sites in Google & other major search engines, Social Media Optimization techniques, how to do content marketing in major social media sites and a lot more.
We provide a complete digital marketing coaching in Dehradun, SEO Training in Dehradun, PPC training , Word press Development, Web Designing,PHP training, Social Media Marketing, Social media Marketing, Advanced SEO training in Dehradun.
The main aim is to give best digital marketing coaching in Dehradun by providing best educational contents, best trainers and best training environment that one needs to get a perfect job or knowledge in the digital IT market of today.
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DAVAY is the premier IT skill building Training Institute, located in Dehradun, Uttarakhand. Since inception in the year 2018, we are preparing student to make them industry friendly. We provide specialized courses in PHP - Web Development, Web Designing, Digital Marketing, SEO - Search Engine Optimization, Graphic Designing and many more IT career oriented courses.
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