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Which OOH Ad Platform in Spain is Right for You? 9 to Consider

The out-of-home (OOH) advertising market in Spain is rich with opportunity—but choosing the right platform can be overwhelming. Whether you're a global brand, a national retailer, or a local business, finding an OOH ad platform in Spain that aligns with your goals, budget, and scale is key to campaign success.

To make that decision easier, here are 9 standout OOH platforms operating across Spain—each offering unique tools, inventory, and advantages depending on the kind of advertiser you are.

1. Adcities

Ideal for advertisers who value control, transparency, and flexibility. Adcities combines media access with a SaaS platform that allows you to plan, manage, and analyze campaigns across different urban formats—from digital totems to mupis. Adcities for media enables advertisers to handle multiple campaigns in one place, with a clean interface that supports real-time insights and adjustments.

2. JCDecaux España

With unmatched coverage in metro stations, airports, and major city centers, JCDecaux is the go-to for premium visibility. Their high-quality formats and digital network ensure both reach and credibility, making them a top-tier OOH ad platform in Spain for brands looking to make a bold impact.

3. Clear Channel España

Known for adaptability, Clear Channel’s platform lets advertisers deliver context-aware messaging through their Smart Content tools. You can schedule creatives based on weather, traffic, or time of day—ideal for agile, high-frequency campaigns in retail or entertainment sectors.

4. Exterior Plus

If you're targeting Spain’s commuter and shopper audiences, Exterior Plus has you covered. Their inventory spans transport stations, shopping centers, and pedestrian walkways, allowing advertisers to reach high-footfall zones with static and digital formats.

5. Clece OOH

Perfect for campaigns in non-traditional yet high-dwell environments, Clece OOH operates across hospitals, parking structures, and municipal buildings. Their placements offer quieter, less cluttered spaces, ideal for targeting professionals, patients, and families with a focused message.

6. Masscomm Global

Masscomm blends digital OOH and traditional media with a growing presence in Spain’s top urban zones. They cater well to product launches and brand activations, especially those requiring flexible durations or rapid deployment.

7. DoohClick (via local operators)

While not a media owner, DoohClick powers multiple screen networks across Spain. Their cloud-based tech supports real-time campaign control, screen-level reporting, and inventory optimization—features that make it a great backend tool for media buyers working across networks.

8. Hivestack

For brands focused on data and automation, Hivestack’s programmatic approach allows you to bid for impressions based on audience movement and behavior. It’s one of the most precise OOH ad platform in Spain choices for performance-driven campaigns and real-time targeting.

9. Taggify

Taggify connects advertisers to DOOH inventory across various local operators. With real-time performance tracking, location targeting, and dynamic creatives, Taggify helps brands scale campaigns quickly without overcomplicating the process. A solid option for brands testing or expanding their outdoor presence.

Final Thoughts

Choosing the right OOH ad platform in Spain depends on your priorities. If you're looking for broad urban coverage and a centralized toolset, Adcities for media is a strong option. For premium formats and international scale, JCDecaux delivers. If you value data, automation, or location-driven storytelling, platforms like Hivestack and Clear Channel offer the innovation you need.

OOH in Spain isn’t just about where you advertise—it’s about how well your platform can support your strategy. These nine providers each bring something different to the table. The key is knowing what fits your brand, your audience, and your campaign objectives.

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From Manual to Smart: The Future of Managing Outdoor Advertising Assets

Managing outdoor advertising assets has long been a manual, time-consuming process. From outdated spreadsheets to on-site inspections, the lack of centralized control has made it difficult for municipalities and media owners to fully realize the value of their urban supports. But with the rise of smart OOH platforms, the future of OOH asset management is being redefined—faster, more transparent, and far more efficient.

Today’s city streets are filled with advertising potential: bus shelters, mupis, digital totems, billboards, and more. These supports are not just physical infrastructure—they’re revenue-generating assets. Yet, many public entities and small media companies still manage these spaces with limited tools, making it difficult to scale operations or track performance.

The Limits of Manual Oversight

In traditional setups, managing outdoor advertising supports means juggling paperwork, coordinating across departments, and relying on outdated systems for maintenance schedules or contract tracking. Errors are common. Visibility is low. And worst of all, valuable inventory often goes underutilized because no one has a real-time overview of what’s available or in use.

This is especially problematic for municipalities aiming to partner with private advertisers or media agencies. Without smart tools, it's difficult to ensure accountability, optimize space, or unlock new revenue streams from existing urban furniture.

A Smarter Way to Work

Modern OOH asset management platforms offer a centralized way to oversee, audit, and monetize outdoor advertising infrastructure. Whether you're managing 100 supports or 10,000, cloud-based dashboards let you track every asset’s location, media type, availability, and contract status.

One clear advantage is automation. With digital mapping and scheduling tools, teams can assign tasks, manage maintenance, and update campaign calendars in minutes—not days. Asset photos, condition reports, and technical specs are stored and accessible anytime, which improves operational efficiency and compliance with local regulations.

Real-Time Insights, Real-World Impact

A smart OOH platform goes beyond organization—it enables strategy. Media owners and municipalities can view performance data in real time, helping them understand which supports generate the most interest or revenue. When paired with booking tools, the platform becomes a direct sales channel, reducing friction between asset owners and advertisers.

For example, if a digital totem in a high-traffic area sits vacant for two weeks, a smart platform can alert the sales team, trigger a retargeting campaign, or open the space up for dynamic, programmatic use. This kind of responsiveness was unthinkable with manual methods.

Sustainable Growth for Cities and Operators

Sustainability is also a growing priority. By digitizing outdoor advertising supports, cities can optimize placements for pedestrian safety, aesthetic harmony, and environmental goals. Smart asset tracking ensures less paper use, fewer site visits, and more strategic planning of public space utilization.

Platforms like Adcities’ asset management solution allow local governments and private operators to manage their entire portfolio of OOH supports—digital and static—within a single interface. These tools make it easier to maintain quality standards, prove ROI, and engage in more transparent partnerships.

Final Thoughts

The shift from manual to smart OOH asset management is not just a tech upgrade—it’s a business and operational evolution. For municipalities, it means better use of public infrastructure and more consistent revenue. For media companies, it means efficiency, accuracy, and the ability to scale.

In a future where every surface has the potential to be media, having control over your assets is no longer optional—it’s essential. Smart platforms are making that control not only possible, but practical.

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How Smart Cities and Urban Mobility Data Are Powering Smarter Outdoor Advertising Decisions

Outdoor advertising has long been a staple of brand visibility, but until recently, it was driven by assumptions—not data. Advertisers placed billboards and screens where they believed people would see them, hoping for the best. But today’s cities are smarter, and with them comes a new frontier: urban mobility data. This data, captured from millions of daily human movements across urban environments, is transforming how brands plan, target, and measure outdoor advertising. By the end of this blog, you’ll understand how to use this data to elevate your campaigns from guesswork to precision execution.

Read full blog: https://www.adcities.com/en/communication/how-smart-cities-and-urban-mobility-data-are-powering-smarter-outdoor-advertising-decisions

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Monetize Your Inventory: The New Standard in Outdoor Advertising for Media Owners

In today’s evolving media landscape, outdoor advertising for media owners is no longer about simply placing ads on static billboards and waiting for buyers to reach out. The industry is shifting—fast. Digital transformation, real-time planning, and data-driven insights are becoming the new standard, making it essential for media owners to adopt smarter systems if they want to stay competitive and fully monetize their inventory.

Whether you own a network of digital screens or a mix of formats, modern outdoor advertising offers more than just visibility—it’s a performance channel waiting to be optimized.

The Shift: From Static Assets to Smart Inventory

Traditionally, managing outdoor media meant relying on spreadsheets, phone calls, and manual updates. This approach not only slowed down sales but also created missed opportunities due to outdated availability or poor visibility.

Today’s buyers—especially agencies and brands—expect access to live data, seamless booking options, and fast turnaround. If your platform doesn’t support these expectations, you're likely missing out on valuable demand.

Why Digital Platforms Are Now Essential

1. Real-Time Availability Equals Faster Sales

One of the biggest pain points for advertisers is waiting for media owners to confirm asset availability. By listing your inventory on a platform that offers real-time status updates, you allow buyers to:

Browse what’s available instantly

Compare options across media types

Book directly without long back-and-forth communication

This speeds up the entire transaction and makes your inventory more attractive to time-sensitive campaigns.

2. Greater Exposure Through Centralized Listings

Media owners often work with a limited pool of buyers, but digital platforms open up your inventory to a broader network of agencies, brands, and programmatic buyers. By being discoverable in a centralized marketplace, your ad spaces get more visibility—and more potential bookings.

This wider exposure is a game-changer for outdoor advertising for media owners who want to maximize occupancy across all formats.

3. Proof of Performance That Builds Trust

Today’s advertisers demand accountability. If you can’t offer reliable proof of when and where their ads were displayed, they’ll go elsewhere.

Modern tools now automate:

Timestamped display verification

Photo logs of active campaigns

Real-time reporting dashboards

This transparency helps you build stronger relationships with agencies and ensures repeat business.

4. Smart Pricing Based on Real Demand

Gone are the days of fixed pricing that doesn’t reflect actual market trends. With access to analytics on occupancy rates, booking history, and seasonal demand, you can dynamically adjust your pricing strategy to:

Maximize peak-season revenue

Offer competitive rates during slower periods

Identify underperforming locations to optimize promotions

It’s a smarter way to boost revenue without increasing your overhead.

The Competitive Advantage of Going Digital

By embracing new tools and listing your inventory on modern outdoor advertising platforms, you don’t just digitize your business—you future-proof it. You give advertisers what they need: speed, clarity, flexibility, and measurable results.

And for media owners, the return is significant—higher inventory fill rates, better client relationships, and a streamlined sales process that scales.

Final Takeaway

If you’re still relying on manual processes or disconnected sales channels, it’s time to evolve. The future of outdoor advertising for media owners lies in digital platforms that bring automation, visibility, and intelligence to your operations.

Monetizing your inventory isn’t just about selling space—it’s about transforming how you manage it. The faster you adapt, the faster your revenue will follow.

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Why Agencies Are Turning to Digital Platforms for Outdoor Advertising Management

In the modern advertising landscape, speed, transparency, and data-driven results are non-negotiable. While traditional outdoor advertising has long been prized for its impact and reach, it’s also been known for being slow-moving and fragmented—until now.

Today, more and more agencies are shifting their outdoor media planning and buying to digital platforms. These platforms simplify the entire campaign lifecycle—from discovering ad spaces to booking and tracking performance—all in one interface. The result? A more agile, measurable, and efficient outdoor strategy.

The Legacy Challenges of Outdoor Advertising

For years, agencies dealt with the same recurring challenges in OOH:

Long lead times to secure ad placements

Lack of real-time availability

Manual processes for booking and approvals

Unreliable or delayed proof of performance

Limited insight into ROI and audience metrics

These issues often made outdoor advertising less appealing for performance-focused campaigns—especially compared to the ease of digital media channels.

The Digital Transformation of OOH

The shift to digital platforms is reshaping how agencies manage outdoor advertising. Instead of managing multiple vendors, relying on spreadsheets, or chasing confirmation emails, agencies now use centralized platforms that offer:

Live inventory availability

Advanced filtering by audience, format, and location

Automated booking and approvals

Real-time campaign tracking and performance dashboards

This new approach brings the structure and predictability of online media to the physical world.

Key Benefits Driving the Shift

1. Faster Planning and Execution

Digital platforms eliminate the lag time between media planning and go-live dates. Agencies can search for available assets, confirm pricing, and book placements instantly—cutting campaign setup from weeks to hours.

This is especially valuable for time-sensitive campaigns tied to product launches, local events, or competitive opportunities.

2. Smarter Targeting and Data Integration

Leading platforms integrate location intelligence, mobility data, and audience segmentation. This allows agencies to move beyond basic impressions and place ads where target customers are most likely to see and engage with them.

By layering in demographic filters and time-of-day scheduling, campaigns become more relevant and better performing.

3. Seamless Collaboration and Reporting

Agencies often manage multiple stakeholders across brands, teams, and cities. A digital outdoor platform provides shared dashboards and reporting tools, streamlining everything from creative approval to proof-of-performance delivery.

Clients get transparency, while agencies get more control—without the administrative overhead.

4. Increased Accountability and ROI

With traditional OOH, proving value was a challenge. Now, platforms offer automated proof-of-performance logs, image verification, and impression estimates for digital screens—making it easier to show ROI and justify spend.

This accountability builds trust with clients and encourages long-term investment in outdoor advertising.

What It Means for the Future of Agencies

As clients demand measurable outcomes, agencies need tools that match the pace of digital. Outdoor advertising is no longer an exception—it’s part of the performance ecosystem. And digital platforms make it easy to include in omnichannel strategies alongside paid search, social, and programmatic media.

Agencies that embrace this shift will not only save time—they’ll be better positioned to deliver smarter, more scalable results.

Final Takeaway

The age of manual, disconnected outdoor advertising is coming to an end. Agencies are turning to digital platforms because they offer the flexibility, transparency, and speed today’s media landscape demands.

If you're managing outdoor campaigns and still using outdated workflows, now’s the time to explore smarter tools. Because with the right platform, outdoor advertising isn’t just easier—it’s far more effective.

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How to Choose the Right OOH Ad Platform in Spain for Maximum Reach

Outdoor advertising remains one of the most powerful ways to reach large, high-intent audiences across cities, highways, and urban environments. But as the market evolves, so does the technology behind it. Advertisers and media owners are now turning to digital platforms to streamline how campaigns are planned, executed, and optimized.

If you're targeting the Spanish market, choosing the right OOH ad platform in Spain is essential—not just for operational efficiency, but also for campaign performance and long-term brand visibility.

Let’s break down what to look for, and how the right platform can maximize your reach and return.

1. Wide and Verified Inventory Across Spain

The first sign of a reliable OOH ad platform in Spain is the size and quality of its inventory. Whether you’re planning campaigns in metropolitan hubs or smaller cities, the platform should provide verified access to a variety of formats:

Traditional billboards

Digital screens

Transit media

Street furniture

Airport or shopping mall placements

The broader the coverage, the more flexibility you have to reach your target audience at scale.

2. Real-Time Availability and Booking Tools

Speed matters in modern advertising. A top-tier OOH ad platform in Spain will allow you to search and filter available media in real time—by location, format, audience demographics, or campaign duration.

Instant booking functionality is a must. It reduces back-and-forth communication and ensures your placements are secured when and where you need them, especially during peak seasons or major local events.

3. Audience Targeting and Data Integration

OOH is no longer just about impressions—it’s about relevance. Platforms that integrate with audience mobility data, footfall analytics, or mobile behavior patterns give advertisers a distinct advantage.

When choosing an OOH platform, look for:

Audience segmentation tools

Demographic and geolocation data

Time-of-day traffic insights

These help tailor your campaign for impact, ensuring your ads are seen by the right people in the right place at the right time.

4. Campaign Measurement and Proof of Performance

Measurability is crucial to justify ad spend and improve future campaigns. A smart OOH ad platform in Spain should offer:

Real-time campaign tracking

Automated proof of performance (PoP) with photos or logs

Engagement and exposure reports

With these features, you’re not just advertising—you’re optimizing.

5. Support for Agencies and Advertisers

Whether you’re an agency managing multiple clients or an in-house brand marketer, the platform should make collaboration simple. The best solutions allow users to:

Assign roles to team members

Centralize campaign materials and timelines

Share live dashboards and analytics

This streamlines workflows and keeps everyone aligned.

6. Ease of Use and Scalability

An intuitive interface is essential, especially when managing large or multi-location campaigns. Choose a platform that:

Offers end-to-end campaign support

Is easy to onboard for your team

Can scale with your campaign needs

Scalability ensures you won’t outgrow the platform as your advertising strategy evolves.

Final Thoughts: Reach Smarter with the Right Platform

The outdoor media landscape is shifting toward digital-first thinking. The right OOH ad platform in Spain doesn't just simplify logistics—it enhances campaign visibility, performance, and ROI.

With real-time availability, audience targeting, integrated data, and measurable results, you gain a clear advantage in a competitive market. Don’t just run outdoor campaigns—run them smarter, faster, and more effectively.

Whether you're a brand aiming for national exposure or an agency coordinating multi-city placements, the right platform is your foundation for success.

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Smarter Outdoor Advertising: Tools That Help Advertisers Plan, Book, and Measure

As advertising grows more data-driven and performance-focused, the demand for smarter media channels continues to rise. And while digital formats often steal the spotlight, outdoor advertising is rapidly catching up—thanks to technology that makes it easier than ever to plan, book, and measure impactful campaigns.

Gone are the days of relying on manual bookings, guesswork, or limited reporting. Today’s advertisers can harness intelligent platforms that bring precision, efficiency, and scalability to the world of out-of-home (OOH) media.

Here’s how modern tools are transforming outdoor advertising into a smarter, more strategic investment.

1. Data-Driven Planning at Your Fingertips

The first step in any effective campaign is choosing the right placement. Modern outdoor advertising platforms offer access to wide-ranging inventories—from traditional billboards to dynamic digital screens—all in a single dashboard.

Advertisers can now filter these options based on:

Location and city zone

Audience demographics and movement patterns

Format type (static, digital, transit, etc.

Campaign goals and durations

Planning becomes more than a logistical step—it becomes a competitive advantage.

2. Real-Time Availability and Instant Booking

Traditionally, booking outdoor advertising required long email threads, rate negotiations, and availability checks. Today, digital tools enable advertisers to see real-time inventory availability, compare pricing, and book slots instantly.

This transparency eliminates bottlenecks and allows campaigns to go live faster, especially when timing is critical—like during product launches, seasonal promotions, or live events.

3. Seamless Campaign Coordination

Modern platforms are designed for collaboration. Whether you're working in-house or with a media agency, all campaign details—from creative uploads to asset assignments—can be managed in one place.

This helps teams stay aligned, reduces miscommunication, and cuts down on production errors. The result? A smoother execution process and more consistent brand messaging.

4. Real-Time Measurement and Performance Tracking

One of the most significant advances in outdoor advertising is its newfound measurability. Advertisers no longer have to rely solely on estimated impressions. With digital integrations and mobile data, platforms can now track:

Actual foot traffic near ad placements

Dwell time and audience movement

Post-exposure actions like web visits or store check-ins

These analytics turn outdoor ads into performance media—letting brands optimize creatives, change locations mid-campaign, or justify ad spend with clear ROI data.

5. Automation That Scales with Your Goals

Running multiple OOH campaigns across cities or formats used to require significant manpower. But today’s tools offer automated features such as:

Proof of performance (with image/video evidence)

Invoicing and financial tracking

Dynamic creative scheduling (based on weather, time, or audience)

This kind of automation doesn’t just save time—it opens the door for smarter scale.

Why This Matters Now

As the media landscape becomes more fragmented, advertisers are looking for channels that combine scale with precision. Outdoor advertising, when powered by intelligent tools, delivers both.

It provides high visibility in real-world environments—combined with the data-driven sophistication of digital platforms. It’s not just a branding play anymore; it’s a full-funnel strategy.

Final Takeaway

If you’re still treating outdoor advertising as a static, one-dimensional channel, you’re missing out. Today’s tools allow you to plan smarter, book faster, and measure better—turning your OOH campaigns into agile, accountable marketing assets.

Now is the time to integrate technology into your outdoor strategy—and move from traditional to transformational.

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What Competitor Store Traffic Can Tell You About Your Expansion Plan

Every step your competitor's customer takes is telling you something — about demand, timing, and where attention is shifting next. Yet most retail brands overlook these real-world signals when planning their next store.

Traditional expansion strategies rely heavily on static demographics and outdated assumptions. But today, it's behavior that drives smarter decisions. By tapping into competitor store traffic insights, you get a front-row view of where people are already spending their time — and money.

Read full blog: https://www.adcities.es/en/communication/what-competitor-store-traffic-can-tell-you-about-your-expansion-plan

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How to Integrate OOH Digital Campaigns with Online Advertising for Maximum Impact

Outdoor advertising is undergoing a digital transformation. To unlock true marketing synergy, brands must integrate OOH digital campaigns with online advertising channels—creating unified, data-driven, and immersive brand experiences. Below is a breakdown of the essential strategies and technologies to make this integration seamless and effective.

Read full blog: https://www.adcities.es/en/communication/how-to-integrate-ooh-digital-campaigns-with-online-advertising-for-maximum-impact

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Plan Your Next OOH Campaign with Real-Time Audience Insights

Out-of-Home (OOH) advertising has always held a unique power: visibility at scale. But in an era dominated by digital precision and performance metrics, visibility alone is no longer enough. Advertisers now expect the same level of insight and control from their outdoor campaigns as they do from digital media. That’s where real-time audience insights come in—changing how we plan, target, and measure OOH campaigns.

Why Traditional OOH Planning Falls Short

Traditionally, OOH media planning has been based on static data—annual traffic reports, general demographic assumptions, and past campaign averages. While this can provide a starting point, it lacks the responsiveness and detail that today’s marketers demand. Without real-time data, you’re essentially guessing: guessing who’s passing by, when they’re doing it, and whether your campaign is actually reaching them.

This disconnect leads to inefficiencies: media placements that don’t align with peak audience times, formats that underperform, and money spent without real proof of impact.

The Power of Real-Time Audience Insights

Modern OOH platforms now offer access to live, location-based audience data that tracks how many people are exposed to your ads, their behavioral trends, dwell times, and even interaction patterns. This level of granularity makes it possible to match the right message with the right moment—turning static billboards into dynamic, data-informed tools.

Here’s how real-time insights elevate your OOH campaign strategy:

1. Precision in Targeting

Using real-time data, advertisers can pinpoint locations where their target demographics are most active—whether that’s based on foot traffic, age, commute patterns, or audience segments. This takes the guesswork out of media planning and enables smarter OOH campaign planning.

2. Optimal Timing for Maximum Impact

Knowing when your audience is most likely to pass by a location helps you optimize display times. A digital screen placed in a high-traffic area might perform differently during morning rush hour versus late evening. Real-time insights help you schedule OOH ads when they’ll be most effective.

3. Better Creative Alignment

Not all messages work for all audiences. Real-time data allows marketers to test different creatives and adapt messaging based on audience behavior. For instance, a fitness brand could target weekend morning runners while an entertainment brand could focus on evening commuters.

4. Enhanced Measurement and ROI

When combined with real-time reporting tools, OOH campaigns become measurable like digital ads. You’ll know how many impressions were delivered, when and where they occurred, and what adjustments improved performance. This leads to faster optimization and better ROI.

5. Smarter Budget Allocation

Instead of spreading budget across underperforming locations, you can concentrate spend on high-performing zones, improving efficiency and impact. Real-time insights allow for agile campaign management—something previously unheard of in traditional OOH.

How Platforms Like Adcities Make It Happen

Platforms such as Adcities bring all these elements into one place. With tools that support real-time audience tracking, media planning, and campaign optimization, Adcities empowers advertisers, agencies, and media buyers to build data-driven outdoor strategies without the traditional overhead.

The result? Campaigns that are smarter, faster, and more aligned with modern brand goals—whether you’re launching a nationwide brand campaign or targeting specific urban zones.

Final Thought: Data is the New Fuel for OOH

OOH advertising is no longer a static medium. With real-time audience insights, it becomes flexible, responsive, and measurable. If your media strategy still relies on outdated reports and manual planning, it’s time to upgrade.

Plan your next OOH campaign with real-time audience intelligence, and you’ll unlock the full potential of outdoor advertising—making your brand not just seen, but seen by the right people, at the right time, in the right place.

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Top 6 Benefits of Using Real-Time Tools for OOH Campaigns in Spain

The Out-of-Home (OOH) advertising landscape in Spain is changing fast. As cities like Madrid, Barcelona, Valencia, and Seville continue to grow as advertising hubs, media owners and agencies are adopting digital tools to manage and optimize campaigns more efficiently.

One of the most transformative trends is the rise of real-time tools for OOH campaign management. These platforms are helping media professionals streamline operations, increase revenue, and offer advertisers the responsiveness they expect in today’s digital-first world.

Here are the top six benefits of using real-time tools for managing OOH campaigns in Spain:

1.Instant Inventory Access Across Spanish Cities

In high-demand urban centers like Madrid and Barcelona, having real-time visibility of your inventory is a competitive advantage. Advertisers can instantly see which screens or billboards are available and make faster booking decisions—especially important during local events, festivals, or holiday seasons.

With platforms offering live availability, there's no need for back-and-forth emails or outdated spreadsheets.

2.Smarter Campaign Planning

Using real-time OOH tools gives agencies and advertisers access to immediate data on impressions, audience reach, and location performance. This helps in creating more targeted and cost-effective campaigns.

For example, brands can compare performance data from digital screens in Gran Vía (Madrid) vs. transit shelters in Valencia, and make informed decisions on where to invest.

3.Boosted Revenue Through Better Asset Utilization

Unused or underbooked assets mean missed revenue. Real-time platforms help media owners monitor booking patterns and identify gaps. By offering dynamic pricing or last-minute promotions, you can maximize the use of your outdoor assets throughout Spain.

This is especially useful in smaller but growing cities like Bilbao or Zaragoza, where visibility is high but competition is rising.

4.Enhanced Collaboration with Agencies

Real-time tools allow agencies to access inventory, check availability, and even book spots directly—all within one platform. This streamlined workflow builds trust and saves valuable time.

Agencies managing multi-city OOH campaigns across Spain prefer platforms that simplify campaign execution from Madrid to Málaga.

5.Automation Means Fewer Errors

Automated booking, reporting, and confirmation reduce manual tasks and the risk of human error. Whether you're updating availability for a digital totem in Barcelona or confirming bookings in Seville, automation ensures smoother operations.

This allows your team to focus more on strategy and sales rather than administration.

6.Improved SEO and Online Visibility

By using digital platforms that integrate location-based tags like “OOH screens in Madrid” or “billboard availability in Valencia,” media owners can enhance their local search rankings. These platforms also help attract inbound interest from advertisers searching for inventory in specific regions.

Pro tip: Keep your asset listings updated with local details and photos to boost performance on programmatic marketplaces.

Final Thoughts: Embrace the Shift

Spain’s OOH market is quickly aligning with international standards. Media owners who adopt real-time digital tools now are better positioned to win more business, provide a better experience to advertisers, and future-proof their operations.

Whether you manage 20 screens in Madrid or just one billboard in Alicante, leveraging real-time data and tools is no longer optional—it’s essential.

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OOH Advertising vs Online Ads: What Delivers Better Brand Recall

In today’s multi-channel world, marketers often debate where to invest their budget — outdoor or online. Both have their place, but when it comes to brand recall, OOH advertising consistently outperforms its digital counterparts.

Understanding Brand Recall

Brand recall is the ability of a consumer to remember your brand after an impression. It’s a key metric for awareness campaigns and long-term customer retention.

The Power of OOH Advertising

OOH ads are seen during daily commutes, in shopping areas, and at places of work. They are large, visually striking, and hard to ignore. Studies show people remember OOH ads better than display ads or social media posts.

Online Ads: Reach vs Noise

Online ads offer precision targeting, real-time data, and interactivity. But their drawbacks include ad fatigue, banner blindness, and increasing use of ad blockers. Users see hundreds of digital ads per day but rarely remember them unless they are extremely creative.

OOH + Digital = Perfect Match

Rather than choosing one over the other, smart brands integrate both. OOH builds memory and visibility. Digital retargeting then converts attention into action. In fact, Nielsen reports that combining OOH and digital can boost ROI by up to 40%.

Neuroscience Behind OOH Recall

The debate between OOH and online advertising often overlooks one critical factor: how the human brain responds to each. Neuroscience studies provide valuable insights into why OOH advertising tends to leave a stronger impression.

OOH ads operate in high-attention environments. Whether you're stuck at a traffic light or walking through a shopping district, outdoor ads have no competition on screen — they are the screen. This unshared, full-view format engages visual memory more deeply than mobile banners or pop-ups.

Research from the OAAA and Nielsen indicates that OOH triggers more emotional engagement due to its scale, visibility, and physical presence. The human brain processes large static images in real-world environments with longer dwell times than fleeting digital impressions.

Online ads, while interactive, often suffer from sensory overload. With users exposed to hundreds of messages in a single scroll session, cognitive fatigue sets in quickly. OOH avoids this clutter and stands apart in the open physical space.

What’s even more fascinating? OOH ads that incorporate motion (like DOOH) or storytelling (like sequential bus stops) stimulate mirror neurons — enhancing retention and emotional resonance.

The result? Higher brand recall, more natural association, and a stronger long-term impact. When it comes to memory and influence, the science sides with the streets.

Real Brand Examples

Major tech brands like Spotify, Netflix, and Apple use OOH as a branding foundation, amplified by online campaigns. Their messages stay consistent, creative, and location-aware.

Cost and Measurement

Online ads offer low entry costs and rapid testing. OOH costs more upfront but provides stronger brand perception and wider reach. Both can be measured via tools like digital footfall tracking and engagement metrics.

Final Thought

If you're aiming for short-term clicks, online is great. But for long-term memory and street-level dominance, OOH advertising is unbeatable. Use them together, not in isolation.

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The 10 Most Innovative OOH Advertising Companies Worldwide

Out-of-home (OOH) advertising is more than billboards on the roadside—it’s a dynamic blend of creativity, data, and technology. In 2025, leading companies are redefining how brands connect with audiences in public spaces. Below are ten of the most innovative firms pushing boundaries globally. Each one offers unique strengths, whether through programmatic buying, interactive installations, or streamlined campaign management on a single OOH ad platform.

1. Adcities

Adcities has built a reputation for seamless integration of street-level inventory and a powerful dashboard. Operating in over 60 cities, they combine classic formats—bus shelters, backlit panels, digital totems—with a SaaS tool that lets advertisers plan, launch, and measure multiple campaigns from one place. Their commitment to sustainability and urban partnerships makes them a standout OOH ad platform.

2. JCDecaux

A leader in over 80 countries, JCDecaux invests heavily in digital screens and smart‐city frameworks. Their metro and airport displays offer high-frequency impressions, while their data tools help advertisers optimize content in real time. When brands need a reliable OOH ad platform with global reach and local insight, JCDecaux often tops the list.

3. Clear Channel Outdoor

Clear Channel’s strength lies in marrying scale with flexibility. Their Flex system enables creative updates based on daypart, weather, or events—without needing to swap out panels. In cities across Europe and North America, Clear Channel’s bus-stop screens and urban billboards drive engagement. They’ve proven to be a forward-thinking OOH ad platform that adapts quickly to changing audience behavior.

4. Hivestack

Programmatic DOOH specialist Hivestack offers data-driven targeting at scale. Brands can leverage audience movement and contextual signals to bid on screens in major markets worldwide. Hivestack’s transparent reporting and automated buying processes make it simple for advertisers to execute complex campaigns, positioning Hivestack as a premier OOH ad platform for performance-focused marketers.

5. Broadsign

Broadsign’s cloud-based CMS is the engine behind countless digital screens. By allowing media owners and agencies to manage content, scheduling, and reporting from one interface, Broadsign streamlines operations. Hundreds of independent screen networks rely on their technology. For any brand seeking an efficient OOH ad platform, Broadsign’s software-first approach offers scalability and control.

6. VIOOH

VIOOH is the world’s first programmatic marketplace for OOH media. Buyers and sellers converge in a unified auction environment, making transactions transparent. Whether an advertiser needs billboard space in Tokyo, London, or New York, VIOOH’s marketplace provides quick access to inventory. Their model epitomizes a flexible OOH ad platform built for modern programmatic demands.

7. Posterscope

As a global media agency, Posterscope specializes in strategic planning and measurement. Their data analytics teams craft outdoor campaigns rooted in audience insights. From pop-up projects in São Paulo to transit network takeovers in Madrid, Posterscope’s mix of creativity and rigor makes them invaluable for brands seeking maximum impact.

8. OUTFRONT Media

OUTFRONT leads with large-format digital billboards and interactive installations. Known for responsive screens that react to social media trends, they have tested responsive art projects in cities like Barcelona. By blending physical presence with real-time digital triggers, OUTFRONT delivers memorable experiences—exactly what a cutting-edge OOH ad platform should do.

9. Talon Outdoor

Headquartered in London, Talon uses advanced location data to optimize OOH budgets. Their proprietary analytics platform assesses foot-traffic patterns and recommends precise media buys. In retail corridors and airport terminals, Talon’s strategic placements drive engagement. Advertisers appreciate the clarity of their ROI reporting and campaign insights.

10. AdQuick

AdQuick simplifies the booking process for outdoor media. Their map-based interface lists tens of thousands of locations—urban billboards, transit shelters, and more—so advertisers can reserve space in minutes. By removing traditional procurement hurdles, AdQuick empowers smaller teams to run OOH campaigns without long-term contracts. They represent a fresh, user-friendly OOH ad platform.

Final Thoughts

Innovation in OOH revolves around marrying creativity with data precision. The companies above exemplify how an OOH ad platform can offer advanced targeting, seamless campaign management, and memorable experiences. As attention shifts back to physical spaces, these firms are shaping the future of outdoor advertising and helping brands stand out in a crowded environment.

[davidsanchez0103]

Commission Wraps on Electric Delivery Motorbikes: A Sustainable, Mobile Medium for Hyperlocal Visibility

As urban infrastructure pivots toward sustainability, electric delivery bikes are becoming a familiar sight across cityscapes—zipping through traffic, halting at cafes, delivering to gated societies. But beyond logistics, these compact, high-frequency vehicles are emerging as potent, underutilized ad surfaces.

Read full blog: https://www.adcities.es/en/communication/commission-wraps-on-electric-delivery-motorbikes-a-sustainable-mobile-medium-for-hyperlocal-visibility

[davidsanchez0103]

Top 10 OOH Advertising Platforms Dominating Spain in 2025

Spain’s out-of-home (OOH) advertising sector is evolving rapidly in 2025, blending physical visibility with digital precision. From digital screens in Madrid’s metro to hyper-local placements in smaller cities, OOH is now more versatile and data-driven than ever. For brands aiming to connect with audiences in real-world environments, choosing the right OOH ad platform in Spain is critical.

Below are ten platforms leading the space, each offering a unique mix of reach, innovation, and campaign control.

1. Adcities

With a presence in more than 60 cities across Spain, Adcities delivers high-visibility formats such as bus shelters, backlit panels, and digital totems. What makes them especially valuable is their in-house SaaS platform that allows advertisers to manage multiple campaigns from a single dashboard—ideal for agencies handling regional or national strategies. The combination of broad urban reach and centralized campaign control makes Adcities a standout OOH ad platform in Spain.

2. Clear Channel España

Clear Channel continues to be a strong player with an extensive digital network covering key urban centers. Their real-time content flexibility and audience-based planning tools provide brands with the ability to respond quickly to changing conditions. For campaigns requiring scale and agility, Clear Channel is a reliable choice.

3. JCDecaux SE

Known globally and deeply established in Spain, JCDecaux offers premium placements in metros, airports, and public spaces. Their focus on data-backed insights and smart city partnerships enhances campaign performance. It's a preferred platform for brands seeking large-scale, high-impact exposure with measurable results.

4. Exterior Plus

Operating across public transport, shopping centers, and airports, Exterior Plus combines traditional and digital formats for comprehensive coverage. Their strategic inventory and growing programmatic capabilities make them a go-to for brands needing both visibility and flexibility across Spain’s busiest environments.

5. Masscom Global

Masscom focuses on high-engagement formats, offering creative activations in retail, cultural, and leisure spaces. Their strength lies in delivering memorable brand experiences through immersive OOH solutions. They’re a top pick for advertisers looking to go beyond impressions and generate lasting impact.

6. Hivestack

As a global programmatic DOOH provider, Hivestack brings precision targeting to Spain’s outdoor market. Campaigns can be activated based on real-time audience behavior and movement patterns. It's a valuable OOH ad platform in Spain for performance-focused brands that want data-driven media buying.

7. Taggify

Taggify delivers a full-stack DOOH platform with strong support for analytics, campaign management, and screen integration. It’s particularly effective for advertisers who want to optimize budgets while maintaining control over content delivery and targeting.

8. Glooh

Glooh offers access to a curated network of outdoor locations, focusing on hyper-local targeting across Spanish regions. With options to segment by city, neighborhood, or even street level, it’s well-suited for regional brands and national advertisers aiming for localized impact.

9. DoohClick

DoohClick powers the backend for various DOOH screen networks in Spain. Their platform allows media owners and advertisers to streamline campaign scheduling, monitoring, and reporting. As a tech-first OOH ad platform in Spain, DoohClick supports operational efficiency in a fragmented media environment.

10. Clece OOH

Clece OOH focuses on transit-oriented and public service locations, such as bus shelters and civic venues. Their consistent presence in daily commute routes makes them an effective choice for both municipal and private sector campaigns targeting high-frequency urban audiences.

Final Thoughts

The diversity of the OOH landscape in Spain gives brands more ways than ever to engage the public in contextually meaningful settings. Whether you're targeting national coverage or focused hyper-local campaigns, choosing the right OOH ad platform in Spain can significantly influence the outcome. As the medium becomes increasingly digital and data-enabled, these ten platforms offer the tools, scale, and precision to deliver lasting impact in public space.

[davidsanchez0103]

Purchase Ad Space on VTC Vehicles: A Data-Led Medium for Urban Reach

Out-of-home (OOH) advertising has evolved beyond static placements. In urban environments, where consumer attention is fragmented and mobile-first, vehicle-based advertising—especially on VTCs (Vehicles for Hire)—offers an operational edge.

When you purchase OOH ad space on VTC vehicles, you’re not just buying surface-level impressions. You’re buying consistent motion across high-density routes, proximity to commercial zones, and a medium that integrates into everyday urban behavior.

Read full blog: https://www.adcities.es/en/communication/purchase-ad-space-on-vtc-vehicles-a-data-led-medium-for-urban-reach

[davidsanchez0103]

How to Optimize Digital OOH Ad Campaign Platform?

Digital Out-of-Home (DOOH) advertising has moved far beyond static digital billboards. It’s now a dynamic ecosystem—powered by real-time data, precision targeting, and automated delivery engines. For marketers, this means the ability to deliver hyper-contextual content to highly specific audiences—at scale, and in motion.

Read full blog: https://www.adcities.es/en/communication/how-to-optimize-digital-ooh-ad-campaign-platform