davidstephenbolgs

[davidstephenbolgs]

Is email marketing dead?

Before we immediately dig into it and try finding out the answer for the title, let us ensure we get the answer for the question “are the email marketing still considered to be effective?”

Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies. But the fact is while we agree to the growth of social media as it meets the current pulse of the customers and meeting them precisely, we failed to upgrade the strategy of sending emails to understanding the current trend and customer expectations. It is being proven and agreed in many results that email marketing still stands ahead of social media and affiliate marketing. Let’s understand in detail.

In this modern era, we are empowered with technology. By using technology wisely, we can still make email marketing successful marketing. We will see the different elements that play a key role in email marketing.

Kill Traditional:

Every process should have a procedure to be followed to complete the task. According to email marketing now a day everyone’s inboxes are flooded with emails from various businesses as promotions and offers. The mail which you are sending to a customer should stand different from others and attract the recipient to open the message. Hence our emails should break the barriers in writing an email and build the curiosity to open the message.

 “Subject” matters:

Subject lines should be like “pick-up-lines”. Because every email is being opened only based on the subject lines and nothing else. Hence again it should avoid traditional words like offers, discounts and increase the curiosity of the customer to open the mail.

For Example, We are writing a web development outsourcing proposal mail to a new client and explaining that you can support from remote area and there’s no need to hire a full-time developer. Instead of typing a regular subjects name for this content like Proposal, Requirement, reduce cost we can say all of them indirectly

“No Matter where we are”

Body of the mail:

The content of the mail should match the subject of the mail. Because once the recipient opened the mail attracted by the subject line he may get disappointed if the body of the mail is irrelevant. So it is very important to directly or indirectly match the subject line with the body.

Personalization:

People are more particular about the motive of the mail, the instantly check whether it is addressed to them or it is a common bulk emailer sent to a group of people. It will increase the attention of the recipient if it is only addressed to them. Instead of common bulk emailers, it is more effective to make it personalized email by collecting information’s like birthday, wedding day, their career background, related to their school., etc., These kind of messages are more personalized and only intended to the person and make more positive turn around. Instead of sending a hundred bulk mailers with the same content, it is more effective to send ten personalized emails.

CTA

It is very important that every email we write should go with this content “call to action”. It defines what you want the customer to do by your email. You ask the customer to buy it online, or fix appointments, call your number, whatever the CTA is you should leave in that email.

Regular interval:

Instead of flooding the inboxes with offer mails & Follow-ups you may follow some reasonable intervals to send next offer and follow up on the previous offer. If we fail to do it eventually people will opt-from your emails and newsletters.

Mobile friendly:

We are living in a world where we do almost all the things through mobile, email is also one of the feasibility the technology gave us. Almost everybody checks the emails on their mobile phones now a day. Hence it is very important that your emails and subject lines are readable within the mobile screens. Because it is horrible to scroll the screen here and there to read long content. So making the mail body and subject line short and crisp is necessary.

By following the few implementations as I said above we can turn the email marketing more effective and powerful business promotion tool. We have covered almost all the topics to concentrate expect one thumb rule, whatever the email you write it should follow one guideline irrespective of any upgradation the society gets. It is Sending emails to “right people with the right content at right time”.

  Happy Emailing!!