davisgordonc

[davisgordonc]

How to fail at storytelling: seven common mistakes

The post How to fail at storytelling: seven common mistakes appeared first on Enigma.

from WordPress http://ift.tt/2wuNEZ7 via IFTTT

[davisgordonc]

Ocean Spray Signs Flavour Pact with Brittany Altomare

Ocean Spray is relaunching the cranberry-infused offering from its Pact Water line. The move entails a campaign and Brittany Altomare tie-up.

Ocean Spray is relaunching its Pact Water portfolio with a fall campaign which debuts via several social media and digital channels. Themed Pact with Flavor, it will punctuate the credentials of the range and align the brand with properties and spokespersons who exemplify a healthy living.

Meanwhile, the company is teaming up with LPGA professional, Brittany Altomare, for the summer to kick-start the objectives of the wider effort. The star athlete was selected for her personal values that coincide with an active lifestyle and those of Pact Water as a brand big on breakthroughs.

The golfer will have the marque’s logo featured on both her tour shirt and golf bag. She is already actively touting the brand to her followers. “Besides golf, I really enjoy being outdoors and active, so staying hydrated and healthy without having to drink plain water is perfect for me,” said Altomare.

The article Ocean Spray Signs Flavour Pact with Brittany Altomare appeared first on World Branding Forum.

from WordPress http://ift.tt/2wLD13N via IFTTT

[davisgordonc]

Surkus Awards Public Relations Business to 5WPR

Surkus has handed its public relations business to 5WPR, with the appointment now in effect. The firm has begun work on the account.

Surkus has named 5W Public Relations its agency of record. The client offers a mobile platform that connects events and venues with their ideal crowd. As a first move, the firm has created an extensive campaign which positions the company as an innovator of real experiences between everyday people and their cities.

The network’s services are designed to assist businesses in directly engaging with their intended audiences. Since 2015, it has been developing unique algorithms to both match brands with their target demographics and connect them with adventurists on the lookout for memorable encounters.

Over the two years it has been in operation, the collective has expanded to over 150,000 members, cultivated 35,000 social influencers, partnered with more than 750 businesses, and delivered matches in excess of 4,000 crowds.

“We are delighted to be working with a results-driven firm like 5WPR. As we continue to grow, we trust that this partnership will provide even greater support to our company, members, and clients alike,” said Stephen George, CEO of Surkus.

The article Surkus Awards Public Relations Business to 5WPR appeared first on World Branding Forum.

from WordPress http://ift.tt/2xxsw1f via IFTTT

[davisgordonc]

Foot Locker Bounces into Summer with James Harden

Foot Locker has gone digital with a brand new campaign, which sees James Harden from the NBA spotlight the latest gear from adidas.

Foot Locker has released a new digital campaign, which features adidas and stars NBA icon, James Harden. Entitled Summer of Harden, the spot has debuted on the brand’s YouTube and follows the player as he reflects on his off-season accomplishments and adventures.

In the advert, the athlete goes about his daily routine, working out on a treadmill, perfecting his shot, recovering in a hot tub, and getting dressed in the latest adidas gear. The video showcases some of his favourite off-season sneakers like EQT, alphabounce as well as Harden LS.

“James lives life to the fullest and does so in style. This is something our customers admire and follow, especially during the back-to-school season. We are glad to be a part of his best summer yet,” said Stacy Cunningham, VP of Brand Marketing and Services at Foot Locker.

The article Foot Locker Bounces into Summer with James Harden appeared first on World Branding Forum.

from WordPress http://ift.tt/2wKUYQ0 via IFTTT

[davisgordonc]

A New Era Of Brand Storytelling

The idea of a branching narrative isn’t new in entertainment. Choose Your Own Adventure books of the 1980s put readers in the hero’s seat and in game-like fashion, allowed them to select from multiple, unique story lines. When the movie Clue went to theatres, it was distributed with multiple endings. But with Netflix’s Puss in Book series from Dreamworks animation, interactive storytelling is taking on new potential by way of the platform.

The storyline finds Puss stuck in a book of fairy tales. To escape, he must master several challenges — and viewers have a say about which ones. Should Puss venture into the world of Sinbad, or Snow White? Should Goldilocks’ bears be friendly, or grumpy?

“I have a six-year-old daughter who talks to these shows all the time,” said Netflix director of product innovation Carla Engelbrecht Fisher during a recent interview with Variety. But while shows like Dora the Explorer or Blue’s Clues encourage viewers to shout out answers, they don’t actually give kids a chance to interact. “It’s a faux two-way conversation,” Fisher said. That’s why she jumped at the chance to build truly interactive TV shows with branched narratives. “We are putting viewers in the driver’s seat,” she said.

In a Rolling Stone interview, Fisher further adds, “Creators have been telling stories in non-linear ways for a long time. If they’re telling stories in different ways, what we’re asking is what kind of stories can Netflix do that no one else can do? We’re not tied to the formats of cable networks; our ecosystem is built entirely for interactive devices.”

Netflix is the first major platform to enable this sort of two-way conversation between audiences and the media they consume. And while it will almost certainly facilitate deeper emotional engagement with a show and its characters, there are also questions and reservations: Will it work with adults? Does a loss of control take away from what the storyteller intended? Will the shared experience of a show be changed when individuals direct outcomes? Obviously, there is not a ‘one size fits all’ answer, which is as it should be.

But there’s also a deeper conversation about ethics we should expect to see more. Branding Strategy Insider’s very own Geoff Colon debated the issue of screen time and touched on the various tricks and game strategy that’s applied to hook us all a bit more. Tom Goodwin just wrote a smart piece and how our Smartphones are 2017’s version of a Tamagochi. Then, of course, there’s the brilliant TED talk from Google Insider Tristan Harris on the manipulative tricks tech companies use to capture attention. Interactive storytelling is only possible when the audience is hooked. What’s the right amount of hook?

One tech company is diving even deeper into ethical considerations, specializing in ‘emotional AI’ called Affectiva that uses the concept of “reactive narratives” to change storylines based on facial recognition. If the system senses a viewer is interested, it keeps going with the default storyline, if not, it changes the course.

While much of this is still fringe and experimental, we should expect to see some brands take creative approaches to using platforms in new ways. Just as Netflix is innovating with the concept of a show because they aren’t tied to formats of cable networks, how might a brand look to the platform to leverage some degree of interactive story? What kind of brand partnerships might be available between platform (Google, Hulu, etc.) and product? And what kind of partnership makes the most sense given the platform and its unique audience?

As with all innovation, it’s easy to get blinded by the most spectacular attributes and potential, but it’s also possible to start small by incorporating some fundamentals.

Here are some important takeaways for brands:

Expect to see more resistance to the endless competition for attention as we become more aware of the tricks being used to keep us captive to our small screens. While simple self-discipline can allow anyone to reclaim their time, for some, self-discipline is not in great supply. Brands should look to balance a mix of purposeful engagement (don’t just monopolize a customer’s time, link activities to lead them to a specific action) and real-life connection through events, experiences, in-store happenings.

B2B brands, what if your content did more asking than telling? Instead of (or in addition to) the expected White Paper or eBook, imagine how interactivity could guide critical influencers and decision-makers down pathways through scenarios that made them feel as if the story was changing for them; reacting to their individual needs and circumstances. By threading key variables along a timeline, you may be able to create an experience that shows how their decisions contribute to helping their organization compete to win.

There’s great potential for non-profits and social good initiatives to leverage reactive narrative to call attention to important and sometimes controversial issues. By using branched storylines, you may be able to gently guide audiences that might be resistant to a particular point of view, to seeing a new possibility.

The Blake Project Can Help: The Strategic Brand Storytelling Workshop

Build A Human Centric Brand. Join us for The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, April 2-4, 2018 in San Diego, California. A fun, competitive-learning experience reserved for 50 marketing oriented leaders and professionals. Register before September 25th and SAVE $300!

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

FREE Publications And Resources For Marketers

from WordPress http://ift.tt/2w2f87c via IFTTT

[davisgordonc]

Iconic Canadian Brands: 5 Questions with Adam Ketcheson, Arc’teryx

Arc’teryx is one of the first names in technical outdoor clothing. Whether climbing, skiing, or hiking, their innovative clothing is sought after by outdoors enthusiasts the world over. The Vancouver-based outerwear and equipment brand recently made forays into footwear, and continues to impress with its urban Veilance and military / tactical LEAF collections.

Adam Ketcheson, Global Vice President of Marketing and B2C, in conversation with Rob Manne, VP of Client Services at Interbrand Canada, discusses the brand’s inclusion in the Interbrand 150: Iconic Canadian Brands report and their outlook on their industry and the design process.

As one of the Interbrand 150 Iconic Canadian brands, what are the main ingredients that contribute to your success across Canada?

They are probably the same ingredients that contribute to our success globally. The brand has always had a very strong point of view from a design value standpoint. Ever since the get-go we’ve broken new ground on technical innovation, design aesthetics for apparel and industrial design. We’ve always positioned the brand as being market-leading and best-in-class. It’s always stood out in its space regardless of whether that was in Canada or that was abroad. So the same values that worked for us here really worked for us everywhere.

How does Arc’teryx differentiate from competitors and carve out its own space in the segment? Do you deal with the same customer segments, or is there a special customer that may be different than some of the other brands you’re up against?

The big difference between us and our competitors is that we have the ability to be way more focused. We can really be relentless about driving technical innovation and being consistent from the design value standpoint because we don’t try to be everything, we don’t try to appeal to everyone. That really allows us to stand out from some of those bigger and broader brands.

I think we’re all pulling from a broad outdoor consumer for sure. Our bread and butter tend to be the people that are the most active. It tends to be the people that are spending the most time in the outdoors and it tends to be the people that are looking for a competitive edge.

L'or du temps | A new 12 pitch route opened by Nina Caprez & Arnaud Petit | Read the story: https://t.co/9xLvAzdu2p http://pic.twitter.com/Bz2OsEgZ0D

— Arc'teryx (@Arcteryx) August 24, 2017

//platform.twitter.com/widgets.js

Where do you see tastes changing in the outdoor category? What are customers going to be looking for in the future from a brand like Arc’teryx?

Well, I think it’s a little bit different around the world.

In North America. There’s definitely a real sort of casualization of the space, especially among younger consumers. More and more people are looking for things that can bridge different of parts of their lives. They have a style, an aesthetic that they’re looking for. They want authenticity and performance, but they also often want something that they can wear in their daily lives.

In places like Europe, that change is slower to come. It’s a very technical market; people expect their gear to look very technical, and look very “traditional outdoor”. Color trends change faster there. They’re definitely less timeless than some of the stuff that’s going on in North America.

And then in Asia it’s a whole other case again. There are three big markets: Korea, China, and Japan, but they’re all very different markets, and the consumer trends are moving differently in each. China’s is really an emerging outdoor market. A lot of people are coming into the middle class and looking for opportunities to connect with nature and be outside more. Whereas in Japan, it’s gone very lifestyle. And Korea has gone very technical. So all the trends are a little bit different. We tend to believe that long term the North American millennial trend will probably influence all of those global markets. But you can’t lump them all together today.

The new Alpha IS Jacket | An insulated GORE-TEX® hardshell for the harshest alpine conditions. https://t.co/WB3OGq0X16 http://pic.twitter.com/N48KP8Tdxa

— Arc'teryx (@Arcteryx) August 24, 2017

//platform.twitter.com/widgets.js

You recently opened a new retail outlet in Vancouver—how are you thinking about the retail experience, and how is that guiding where you’re going be growing in the future?

We try to think of things in three-to-five year windows. We probably haven’t seen the biggest changes that are going to come in and disrupt our industry. But the thing we do know is that consumers are moving around between all the different brand experiences they have, whether that’s an online, product, community, or a retail experience. So we need to make sure we’re present in all of those spaces, and that we’re super consistent and totally on-brand. And we really take those opportunities to enable people to get what they need, to inspire them to do more things outside and to connect with them on a human level. And that’s the one huge advantage to a retail store.

The Bora AR 50 Pack | Gear Review from @allroundermag: https://t.co/KcskerJy4m http://pic.twitter.com/ssmPn5Y2rq

— Arc'teryx (@Arcteryx) August 23, 2017

//platform.twitter.com/widgets.js

What role does data play in your decision-making, and has that changed over time?

We use it a lot to run our retail and digital e-commerce businesses, we use it a lot on the marketing side. But from a from a creative strategy standpoint, we still try to have our own point of view and drive our values regardless of what we get from a data report.

There’s a lot of products that we’ve built over the years that, if we had paid too much attention to what everyone was telling us, we wouldn’t have brought them to market. Our thermo-laminated backpack panels, or our Gore-Tex based footwear. You can use data for clues and insight, but you also have to be fearless about going into spaces where maybe it’s counterintuitive.

If you build a product that doesn’t have a vision, it almost always fails. But when we’re fearless and we really follow our gut and are really stubborn about how we want it to look, how we want to build it, we often do really cool stuff.

L'OR DU TEMPS | Nina Caprez on her new 12 pitch route on the Grand Capucin | The Bird Blog: https://t.co/9xLvAzdu2p http://pic.twitter.com/MbLGn8ba1X

— Arc'teryx (@Arcteryx) August 22, 2017

//platform.twitter.com/widgets.js

Get more insights in our Q&A series and suggest a Q&A at editor@brandchannel.com.

Subscribe to our free daily e-newsletter for more.

The post Iconic Canadian Brands: 5 Questions with Adam Ketcheson, Arc’teryx appeared first on brandchannel:.

from WordPress http://ift.tt/2vtETKn via IFTTT

[davisgordonc]

Why Be Concerned About Reference Checks

Reference checking is not standard. Smaller companies typically have neither the manpower nor the funds to do thorough reference checks, which could cost hundreds of dollars. Conversely, larger companies do reference checks but at varying levels of thoroughness. Different from the typical applicant’s concerns–which have to do with performance–companies typically do background checks for security and legal liability reasons.

A comprehensive preemployment check consists of an employer’s examination of court records, motor vehicle reports, credit reports, identity records, possible aliases, and several other kinds of checking. My informal research revealed that a significant number of applicants have motor vehicle violations, bad credit, and collection agency records. In addition, just shy of one-third of applicants have discrepancies in their résumés in terms of past employment; some have criminal records; some inaccurately report level of education; and some test positive for use of illegal drugs. All of those findings warrant companies’ doing such checking prior to employment.

However, the applicant’s concern stems not so much from the logical or legal angle as much as it does from the emotional angle. The question that torments most people in transition is, What will my previous boss or my previous company’s human resources department reveal about me and my past performance? From a practical aspect, references are being performed via two methods. The formal one is done by the human resources department, and its value is limited because it is legally restricted to answering only basic questions related to title, dates or duration of employment, and perhaps whether the company would rehire or not. However, an informal reference check is done through personal contacts in the industry. This is the one that’s done on the Q.T. and cannot be controlled or restricted. Here one’s reputation in the industry is what is important. Building such a reputation is a slow, deliberate, and often challenging process. Ruining it can be fast–and difficult to recover. This is the one that comes with consequences and pain.

Every job applicant should have a list of at least three references. Employers are looking for past supervisors, possibly at various employers. What’s most important is that you ask permission before putting a name on your reference list. Plus, as your job search progresses, keep your references abreast of developments. Many people fail to stay in communication with their references, with the result that when a contact is made, they may be caught surprised and unprepared.

from WordPress http://ift.tt/2itF1Is via IFTTT

[davisgordonc]

Hawes & Curtis Refashions Brand in Timeless Style

British tailoring specialist, Hawes & Curtis, has launched its first major rebrand in 104 years. The move is being marked with a new campaign.

Hawes & Curtis has launched a new identity, which came to market in its Timeless Style Since 1913 campaign for the Autumn/Winter 2017 season. Marking the first major rebrand in its 104-year history, the push draws on the notion that style is eternal whereas fashions change from decade to decade.

Since being set up in 1913, the Jermyn Street shirt-maker has been a household name in premium tailoring. The latest collection unveiled is a fresh take on the company’s creative sensibilities. Simple and beautifully crafted designs are married with cool sophistication to create classic essentials for today.

With an upscale, atmospheric look, the overall effort kicks off with a streamlined website which has been redesigned with the customer in mind. Also, inspired by the company’s original crest, the logo has been updated using modern typography, whilst nodding to the label’s storied heritage and history.

“The relaunch celebrates the rich heritage and bright future of our brand. The new identity marks an exciting time for us,” said Touker Suleyman, CEO of Hawes & Curtis. The campaign and rebrand were both rolled out this month.

The article Hawes & Curtis Refashions Brand in Timeless Style appeared first on World Branding Forum.

from WordPress http://ift.tt/2v7Z8Sy via IFTTT

[davisgordonc]

Google Launches Android Oreo Operating System

Google has named its new operating system after a favourite cookie. The Android Oreo tie-up has also welcomed a collaborative superhero.

Google has named the next version of its mobile operating system Android Oreo. The global tie-up with the cookie juggernaut has also welcomed a collaborative superhero—a character that originated from the 2017 solar eclipse and personifies the features of said operating system.

To mark the debut, a kinetic statue has been unveiled and builds on Google’s tradition of creating giant lawn statues with each Android release for placement at its Mountain View headquarters in California. The entry adds to the rich robotics history and interactivity of both brands respectively.

Custom Oreo cookies featuring the Android logo on the embossment were also revealed. Meanwhile, the partnership will entail a variety of initiatives designed to deliver innovative experiences to fans worldwide. Earlier in the year, the pair joined forces for the Oreo Dunk Challenge campaign.

“Our brand seeks to bring people together using fun moments. As such, infusing our playfulness with the openness of Android is the perfect match, and with the Android Oreo superhero, we continue to engage our fans across the world,” said Justin Parnell, Global Brand Director for Oreo.

Google was a global winner at the 2015-2016 and 2016-2017 World Branding Awards in the Technology – Search category.

The article Google Launches Android Oreo Operating System appeared first on World Branding Forum.

from WordPress http://ift.tt/2ismQ64 via IFTTT

[davisgordonc]

Succeeding At the Core: 5 Questions With Meghann Seidner of Zico

Zico has continued its authenticity push with a marketing campaign built on a survey of what Americans believe is “at the core” of their lives—reflecting the fact that Zico is only coconut water with nothing added.

Extending the positioning that it has done with “brand ambassador” Jessica Alba, who’s considered a goddess of authenticity in the marketing community, Zico found that “Americans are not afraid to take action in their lives to stay true to themselves and listen to their hearts,” Zico said in a press release. This has resulted in nearly 3 in 4 Americans making “lifestyle changes” in the last year “to pursue personal goals or ambitions.”

Zico’s survey also found that 52 percent of respondents described “happiness” as their most recent emotional state. And that “when facing tough life decisions,” 62 percent of Americans “are more likely to listen to themselves” than to a friend or family member (39 percent), “showing the weight they place on their own opinions.”

The release quoted Alba: “Some of my greatest successes have come from following my own ‘inner voice’ and pursuing my dreams despite the naysayers.” In addition to her accomplishments as an actress, of course, Alba has been notable as the entrepreneur behind Honest Co., which sells eco-friendly detergent and other CPG products to parents.

“We believe in digging deep to understand what makes us tick and celebrating what uniquely makes us who we are, in following our own inner compass,” Meghann Seidner, Zico’s vice president of marketing, said in the release. “We’re excited to help folks discover that when you’re true to what you are made of — true to your core, that’s when your best self shines.”

Zico also is rolling out a series of experiential events this summer that feature pop-up brand activations in venues including Astor Place Plaza in New York City.

brandchannel spoke with Seidner about Zico’s new campaign and how the brand is building on its early place in helping create the coconut-water market, where the Coca-Cola-owned brand still trails market leader Vita Coco by a wide margin:

How does Zico continue to refine its brand and offerings in a coconut water category that has matured?

While the Zico brand has been around for 13 years, there’s still a good amount of maturing for the category to do especially given the coconut water category has only about 13-percent household penetration. So, there’s some heavy lifting to do for all of us in the category in order to introduce more folks to coconut water and spread the word on its naturally hydrating properties and benefits, in general.

Equally as important for Zico, however, is ensuring that we stay true to our roots, our founder’s vision, and our shared value systems, which we use as a compass to guide our path forward. What’s inside, naturally, is the most important focus for us as a brand, and has become core to how we approach everything. Long story short, we know that consumers drink Zico when they are looking to take care of themselves, as a way to show their body some love. We also know that our passionate consumer base, ranging from the yogi at heart to the multifaceted career climber and everywhere in between, cares about what they put into their bodies. And as our fans continue to demand more from their beverages, the best way we can refine our brand is to stay true to our core, our origin, our roots.

We’re the first brand to offer coconut water in a bottle in addition to a Tetra pack. This evolution was meant for ease and function, as a great on-the-go offering, but of course wanted it to be beautiful. The distinguishable bottle shape is ownable by only Zico, and our beautiful clear PET bottle allows folks to see what’s inside; which is important because, from a product and emotional standpoint, we believe that what’s inside is the start of everything good.

What if your inner & outer voice were the same? Thoughts from our new #InsideisEverything campaign with @JessicaAlba http://pic.twitter.com/5tLmnN23UL

— ZICO Coconut Water (@zicococonut) June 23, 2016

//platform.twitter.com/widgets.js

What is the future for the brand in terms of marketing, extensions into new areas and so on?

There are some really exciting things coming up in the innovation pipeline for the brand, overall, specifically in the chilled space. I am not at liberty to discuss these in detail quite yet, but they’re certainly leading edge.

And Zico is the Official Coconut Water of the Olympic Games, and we’re going to working with an incredible athlete whose inspirational story embodies the ethos of what we as a brand stand for. In a world that valorizes quick solutions and overnight success stories, the truth is that to achieve greatness at anything you have to put the work in, you’ve got to invest in what’s inside. We are very excited to work closely with this amazing athlete who has invested long and hard in her own development and understands the power of focusing on what’s inside as the start of something amazing. Stay tuned for more!

How did the New York City pop-up go?

Our goal was to create a fun 360-degree experience where we could help consumers discover what they’re made of “at the core” while of course sampling Zico and learning more of what we’re made of. Seeing people embrace our brand message has been incredible! Our New York City pop up was a one-day event, and the consumer engagement exceeded our expectations; we had over 5,000 consumer interactions.

But it’s not stopping there; our amazing field marketing team is out and about, helping bring this to life across America. Are New Yorkers made of the same ingredients that Los Angelenos are made of? We will see!

What is the value of your continued affiliation with Jessica Alba? Does it matter or help Zico that she’s got her own highly-regarded brand with Honest?

We are so proud of Jessica and all her accomplishments. With so many shared value systems, we couldn’t ask for a better partner. Our partnership with Jessica has always been incredibly collaborative. What’s so great about working with her, is that besides the fact that she’s been a Zico-drinker long before we started working with her, she’s passionate about the “What’s Inside is Everything” message and the notion to embrace who you naturally are. Her own personal entrepreneurial journey truly embodies our brand belief system as well.

How are you leveraging the simplicity of your products at the time that short ingredient lists have become increasingly important?

Nature is smarter than science and we’re committed to the What’s Inside is Everything message from a product standpoint as well—this means choosing the best high-quality ingredients. At Zico, we go to work every day with the goal being the most loved coconut water, and we’re proud that our original Zico Natural product has just one ingredient–100% not from concentrate coconut water with no sugar added.

Get more insights in our Q&A series and suggest a Q&A at editor@brandchannel.com.

Subscribe to our free daily e-newsletter for more.

The post Succeeding At the Core: 5 Questions With Meghann Seidner of Zico appeared first on brandchannel:.

from WordPress http://ift.tt/2vqry5b via IFTTT

[davisgordonc]

Domino’s Renews Relationship with CP+B in America

After a 10-year collaboration, Domino’s has renewed its partnership with incumbent, CP+B, with the new deal set to last until 2020’s end.

Domino’s has extended the appointment of its agency of record in the United States, with the new agreement ending in 2020. Like the past decade, CP+B will handle creative, brand strategy, media planning, and digital for the pizza chain.

Alongside the firm, the brand introduced a landmark transformation with its Pizza Turnaround campaign in 2010. Setting a precedent for corporate transparency, the group has since embarked on an ongoing mission to improve and exceed consumer expectations.

Highlights include its purpose-built delivery vehicle and the launch of a wedding registry this year. Also, since online ordering rolled out nationwide, the fast food giant has debuted innovations such as a digital customer loyalty programme and its AnyWare platform.

The above allows consumers to order from anywhere whether through voice apps, Facebook Messenger or simply by tweeting or texting a pizza emoji. The company now generates 60 percent of orders in America via digital channels.

“Together, we built a legacy of creative work founded on uncommon honesty. We formed an unrivalled collaboration in which CP+B is a true extension of our team. We are looking forward to the next series of game-changing ideas,” said Joe Jordan, CMO at Domino’s.

The article Domino’s Renews Relationship with CP+B in America appeared first on World Branding Forum.

from WordPress http://ift.tt/2v7cXjX via IFTTT

[davisgordonc]

A Great Name is a Treasure Trove of Marketing, Branding & Advertising POWER

Innocent Fruit Smoothie struts it stuff:

from WordPress http://ift.tt/2wFRgqI via IFTTT

[davisgordonc]

Puerto Rico Invites Tourists to Take It Despacito

Puerto Rico Tourism Company has appointed Luis Fonsi ambassador of its newest global advertising campaign, Despacito in Puerto Rico.

The Puerto Rico Tourism Company has named Latin icon, Luis Fonsi, the face of its latest global campaign. The tie-up will see him launch the push in support of its “the longer you stay, the better it gets” slogan—urging travellers to take it despacito (slow) when discovering the island.

“Luis Fonsi is an influential star who is proud of his homeland. We are thrilled to have him as our ambassador. The song represents everything we are—a vibrant and energetic island that welcomes all tourists to explore what we have to offer,” said Jose Izquierdo, Executive Director of PRTC.

Marking the debut of the multi-faceted effort, the first creative features beautiful scenes of the different experiences travellers can expect from the exotic destination, with a call-out to Take it Despacito in Puerto Rico this summer. To watch the new spot, click here.

In the months ahead, tourists will have the opportunity to win an all-expense paid trip to Puerto Rico. Lucky winners from the consumer contest will experience the getaway’s unique and diverse qualities. Updates on the sweepstakes can be accessed on the dedicated See Puerto Rico Facebook page.

Featured heavily in the track, Puerto Rico is a destination that boasts an array of historic and bold offerings. Among them are its bio-luminescent bays, the longest zip line in the world—The Monster—in Toro Verde, the most five- and four-star spas in the Caribbean, and multiple world-ranked beaches.

The article Puerto Rico Invites Tourists to Take It Despacito appeared first on World Branding Forum.

from WordPress http://ift.tt/2v68ga3 via IFTTT

[davisgordonc]

Innocent Fruit Smoothie struts it stuff

A great name is a treasure trove of marketing, branding & advertising possibilities:

from WordPress http://ift.tt/2vY7Kd3 via IFTTT

[davisgordonc]

Social and Business Second Phone Number App

Social and Business Second Phone Number App was originally seen on: iPhone 3g UMTs App Review

A Cool App That Provides a Second Number for Your Phone

Mobile users don’t easily ignore stuff that is manageable and affordable at the same time. If you haven’t tried or probably heard this for the very first time, there’s a fantastic app that provides a second number app for smartphones. Now, did I just catch your attention? It should be because this app is way cooler than Instagram photo editors, Waze or Uber.

How to Use a Second Phone Number App? Easy to Download and Use Dollar Digits App

It’s simply called as the second phone number app. It is a mobile app that was exclusively developed to function as a second number in a single mobile phone, which is useful in so many ways. You can make calls or send messages as well as receive data from your contacts or anyone with access to that phone number.

Why is it a cool app?

Phone’s plans are charged on a monthly or annual basis, and sometimes with daily limits of minutes allotted for subscribers to use. What makes this second phone number app different is that you don’t have to use your regular phone’s monthly credits. It’s even cheaper costing you only $1.99 per month with the option to continue or cancel at your own personal preference. As a temporary number, you can dispose or change the phone line whenever you need.

First seen on http://ift.tt/2wxG40e

Second phone number app offer free number online. Dollar Digits, a newly launched second phone number app, is currently offering free phone numbers. While the app has not been out long, it is already one of the fastest growing second phone number apps. The current offer of free numbers is bound to increase the app’s popularity even more. This is not the first free service Dollar Digits has launched. Downloading the app from the App Store or Google Play is already free. As are Dollar Digits to Dollar Digits calls. The Dollar Digits free phone number also comes with a free 3-daytrial plan. As Dollar Digits does not rely on contracts, it is easy for users to pick the best plan for them. Dollar Digits’ free phone numbers allow users to send or receive calls anonymously. While privacy is a major concern many Dollar Digits customers, they are also excited about the affordable rates on minutes and the free phone number.

Dollar Digits is quickly gaining in popularity with online daters. People are often reluctant to give out their phone number to new online friends. Using a Dollar Digits disposable phone number is allowing people to feel comfortable giving out their number early in their dating relationship. Now that phone numbers are free, online daters can encourage their significant other to use a Dollar Digits number as well. This is especially wise as Dollar Digits to Dollar Digits calls are free. Dollar Digits is quickly making dating less stressful and complicated for online daters. Providing a Dollar Digits number instead of a primary number is also an option for people who meet in bars or in any other location. The fewer people who have access to a primary number, the lower the chance of their being a problem.

Creator and owner Jack Lombardi is excited to offer more options to mobile phone users. The free phone numbers will allow users to try Dollar Digits with no risk and with no expenses. After their free 3-day trial users can then decide if they would like to buy a plan and continue using their free phone number. The free phone number is not only for phone calls, but can also send and receive texts as well.

About Dollar Digits: Dollardigits.com is one of the leading anonymous phone number apps and provides users with a private phone number. This number is disposable but can be used for as long as a user wants. This phone number has messaging and voicemail and can be used in the same way as a primary number. Dollar Digits is pleased to see that their app is helping to give mobile phone users more options when communicating.

For more information on Dollar Digits and their anonymous phone number app and free phone number please go to www.dollardigits.com to learn more about the company and their services.s previously mentioned, Dollar Digits second phone number app has user-friendly interface making it very easy to naviate. Simply open the app to switch the phone number you prefer to use. You can then enable the basic functions of a regular phone, such as making inbound or outbound calls, receiving or sending messages, and sharing photos or videos.

What are the functions of this app?

As previously mentioned, Dollar Digits second phone number app has user-friendly interface making it very easy to navigate. Simply open the app to switch the phone number you prefer to use. You can then enable the basic functions of a regular phone, such as making inbound or outbound calls, receiving or sending messages, and sharing photos or videos.

How to get this app?

If your phone is operated by Android, go to Google Play, while App Store for iPhones. Through the search box, type in “Dollar Digits second phone number app” and download, which only takes a few seconds. After successfully downloading it, test the app since it’s free to use for three days, and be familiar with its function and see how helpful it is.

This second phone number app is not just cool, it’s certainly remarkable! No matter how technical it may be, its development perfectly meets the needs of most people these days. There’s no harm or risk in trying it out – what else could possibly go wrong to disappoint you? None.

To view the original version at Erienewsnow, visit link here http://ift.tt/2wxG40e

from WordPress http://ift.tt/2vnzMeG via IFTTT

[davisgordonc]

Tweak Your Response to Improve Business

One of the more critical areas for getting to ‘yes’ is in our response style. A response may be an answer to a question, providing insight, or getting to the closing stage of pending business. Our communication affects all stages of the sales cycle and also includes the final stage for getting hired.

Communication Reminders:

Ask the reason for the inquiry so that you may fully understand and answer.

Eliminate any sense of blame knowing that no one person knows everything.

Speak to all learning styles wherever possible.

The way in which we communicate in any situation such as networking, meetings, and online, will affect business development, outcomes, and future sales. Always speak peer to peer rather than coming across as knowing more than the other person.

And when it comes to team morale, coach to lead and encourage versus speaking down to team members. When sales representatives feel respect from management and confident in their ability, their sales performance exceeds expectations. Team morale on a high will reduce the revolving door syndrome and further improve the company bottom-line.

Most everyone experiences frustration in communicating with another. Examination of recent or past experiences will give you a good indication of what not to do yourself. Determine if there are areas in which you may improve. Here are three examples of salespeople erroneously communicating with prospective clients:

Argue with prospects that their thinking is wrong.

Competitive conversation with prospects instead of applauding them on their achievements

Assume too much to try to make a quick sale instead of asking questions for improved understanding

Only after agreements are in process should a salesperson focus on the numbers and how they relate to quota plus potential bonuses. Up until this point, concentrate on gaining an understanding of the client well along with their company, industry, and clientele. The give and take of a friendly conversation while striving to understand the big picture plus the details will lead to far greater possibilities on all levels. Upon seeing a representative work in this manner has clientele impressed.

The reward for communicating in a more thoughtful and relaxed style becomes that of earning a loyal clientele. Your personal brand is held in admiration.  The side benefit is reduced stress when having to report expected quota to management.  As an entrepreneur, it’s a sigh of relief to be able to pay bills and have money for enjoying the weekend, too.

Sales Tips

Listen and then politely respond.

Ask questions, listen to answers, and ask to clarify anything not completely understood.

Treat everyone as an equal.

Include all insights to narrow down the more pertinent.

Provide a preliminary proposal as a working document that recaps everything previously shared.

Make adjustments in the working document with your prospective client.

Refrain from playing the blame game or pointing fingers.

Willingly make adjustments to the proposal.

Agree upon the timeline for getting everything in order.

Celebrate Success!

Following these guidelines lead to the Smooth Sale!

from WordPress http://ift.tt/2veEvzW via IFTTT

[davisgordonc]

UGG Captures California in Second Collective Campaign

UGG ushers in new marketing campaign with a cast starring renowned actor, Kyle MacLachlan, rock music legend, Kim Gordon, and others.

The second UGG Collective campaign has been unveiled in time for the fall/winter season. The global marketing platform features a line-up of Californians who embody the diversity of the label. The push will see digital, print, and in-store executions launched worldwide.

A cast of provocative, progressive, free-spirited, and sensual muses, the roster includes musicians, photographers, actors, artists, surfers, and skaters. The retailer selects a new group of unique individuals each season to represent the marque by telling their stories.

In sharing theirs, the brand’s own comes to life. The exercise features several iconic locations across the sunny destination. From mountains to woodlands to bustling cities to beach towns, California is a place that brings people together from all over the world.

The Collective includes actor, Kyle MacLachlan; Sonic Youth co-founder, Kim Gordon; artist, Uzumaki Cepeda; musician, Fletcher Shears; vocalist, Wyatt Shears; photographer, Zackery Michael; models, Daniel Hivner and Lola McDonnell; as well as surfer, Hanalei Reponty.

UGG and the talent enlisted travelled state-wide to uncover spots representative of the essence of the company and its stomping grounds. Frederic Auerbach and Kauai Moliterno were respectively tasked with the photography and videography for the project.

Creative direction was led by Jessica Wells, with casting by Shay Nielsen. Meanwhile, Kate Ruth was on board as wardrobe stylist, Gio Campora for hairstyling, and Katey Denno for makeup. Indie rock band, Cold War Kids, created the soundtrack for the campaign videos.

The article UGG Captures California in Second Collective Campaign appeared first on World Branding Forum.

from WordPress http://ift.tt/2w2EXm2 via IFTTT