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So simple, yet so cozy. 

Bauhaus dorms

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staircase detail from Villa Kenwin, by Hermann Hensel and Alexander Ferenczy.

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Grid.....? 

Satisfying

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The Marías

ASK ME ANYTHING // CONCLUDE

Oh how this assignment has been so much fun yet stressful at the same time. BEFORE i get into the GUTS of how i used my hands to make things, i’d just like to congratulate everyone for making it through these 12 weeks and how amazing everyone’s ask me anythings look. Im really blown away by how our cohort can produce so much creative work. M I N D B L O W N

ALRIGHT! 

So the The Marías are a band who formed in LA late 2016. The members include Maria, Josh, Carter, Jesse and Edward. Their unique style of music fits under the genre psychedelic-soul. I was introduced to them last year by a friend and fell inlove with their dreamy like composition. The reason why i decided to do a band instead of a Graphic Designer or Illustrator was because i realized that music plays a major part in my everyday life. The amount of music i consume some would say is unhealthy but i just find so much inspiration through what i listen. So when we were given the assignment of Ask me anything, The Marías was immediately on my list.

The creation of this small publication was probably the most fun ive had designing something. Since this task was driven on more interest in your artist rather then criteria, i knew this would be a great way to explore and really experiment with various medias. I started of searching my local thrift stores for items that could be of use. I happen to come across a few old books which had wonderful hard covers. I was lucky enough to find one that was red! This started the ideas flowing on how i could construct everything.

I had also found myself very interested in cassettes and cassette players. Growing up i never got to really experience the period where cassettes were booming. I found the concept of having physical music to be fascinating and oddly satisfying. Also i had no idea how tape worked so im pretty sure it was magic. Since The Marías had only one album out, (Superclean vol.1), I was determined to record it onto a cassette and find out how to do it. (with their permission ofcourse). After some research on how to record onto cassettes, i borrowed a old stereo player from a friend which enabled me to experiment with recording ontop of old cassettes from spotify. I experimented with different recording settings and Type 1 & 2 cassettes. After some frustration, i recorded the album onto a cassette and sliced the tape so it would only be the duration of their album. With 6 songs in their album, i split 3 and 3 and recorded them onto both side A & B. mmm quick math

The second medium i tried for the first time was Embroidery!!! After having difficulty finding a method to create a foil on my hardcover, i decided to give embroidery a try. With the help of a few youtube tutorials and Matilda’s wisdom, i recreated The Marías logo (which was already an embroidery but on a larger scale). and stuck it onto the front of my cover. Embroidery was alot of fun but it was definitely a risky pathway as it was my first and anything could have gone wrong. It also took a long time so a few ghibli films passed the time :’)

Designing the content within the booklet ran pretty smoothly. I knew i wanted to implement this psychedelic theme into the design aswell as their signature red. What was slightly stressful was the replies coming in 2 days before the deadline. It was another very risky gamble however it was all worth it. Since i had designed everything else, all i had to do was plonk the answers into the slots and rush to dinkums. Note to self, if ever creating another booklet, set up your documents as individual half pages instead of two pages on one piece of paper. Deciphering the correct order on what goes where is a nightmare. 

The whole concept of my project was that while you listened to the music, you would read through the booklet and create a connection between the two. I found that the experience of sitting infront of a stereo and having to listen through each song and then flip the cassette, a very warming and meaningful experience. I guess you cant really skip a song forcing you to listen to what the artist has to express. I shrink rapped everything together at the end to give the user (Andy and Karen lol) a real experience of something you would purchase from an artist. 

Overall it was SO MUCH FUN creating this and learnt so many new things from it. Id like to thank everyone who helped me with feedback and advice on making this and ofcourse, The Marías for giving me this opportunity and answering my questions. 

If you were curious on what they sound like:  https://soundcloud.com/themarias/sets/superclean-vol-i

Much much love

-Jam

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Ask Me Anything - Assignment 3 DONE!

For this Assignment, I decided to present my interview in the form of a Zine. My artist was @Screen14 who Is a UK based screen printer I’ve followed for quite some time now. Jon’s been a great influence on the way I’ve ventured into printmaking, and also into design by trying a different approach which is to create posters through silkscreens instead of digital design. 

I had a love-hate relationship with this assignment, but overall it was challenging in a fun way. It was a good challenge :) Thanks again to Jon (a.k.a @screen14) for taking the time to answer my questions and allowing me to share your work.

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Dadaism

Dada was an artistic and literary movement that began in Zürich, Switzerland. It arose as a reaction to World War I and the nationalism that many thoughts had led to the war. Influenced by other avant-garde movements - Cubism, Futurism, Constructivism, and Expressionism - its output was wildly diverse, ranging from performance art to poetry, photography, sculpture, painting, and collage.

Dada artists were disillusioned by the social values that led to the war and sought to expose accepted and often repressive conventions of order and logic by shocking people into self-awareness.

Just like Sergei Sviatchenko, the collages he made had this dadaism characteristic.

http://www.theartstory.org/movement-dada.htm

https://www.moma.org/learn/moma_learning/themes/dada

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Generative Design

Generative design is a revolutionary new method of creating artwork, models and animations from sets of rules, or algorithms.

Cedric Kiefer and Julia Laub are the creators behind the book Generative Gestaltung; and founders of Onformative, a studio of digital art and design based in Berlin. Their work is focused on driving past the boundaries of design by using alternate mediums like coding, lights, music and even dancing. They explain that they deal with topics that interest them, such as scientific subjects and topics based on nature and current issues.Their process is very open and experimental, first they look at the topic and what they want to express with it and then they choose the medium to express it. 

The book »Generative Gestaltung« deals with the creation of images by using codes. An image is no more created manually but through a visual idea which is translated into a set of rules and then implemented in a programming language in the form of source code. The consequence is that such a program can not only create a single image but also completely re-design visual worlds by changing the parameters.

- Onformative

The fact that Cedric and Julia studied communication design and are now the authors of a book that has become one of the key reference works on generative design inspires me as a comm design student to look beyond simple design solutions and explore more processes to express my creative ideas. 

Full article: https://www.freundevonfreunden.com/workplaces/cedric-kiefer-julia-laub/

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An Interview with Wadulisi Woman on her Soul Tattoo Art.

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Week 6 Research on development from script to type. Particularly looking into Luca Paccioli’s work and Eric Gill’s work. It is so fascinating to see that even 430 years apart their foundation sketches are similar. 

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I enjoy the process of designing this book

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week 12 lecture This topic is so interesting so did a little bit research. Fortunately I own this book called People of Print. Erik Kessels, he’s creative director of communication agency KesselsKramar in Amsterdam. He has background in graphic. The pile of photos is the project that he donloaded twenty-four hours worth of photographs from Flickr and then overloaded gallery space with them. “We have reached a place where photographs are not so special anymore because we can all make fantastic photographs every day on our phones. In the past, photographers learned a craft, but now you don’t have to. It feels like all the great and perfect photographs have been taken – but not all the stories have been told.”

I agree that we are overflow with data in the past decade. World change overtime. We have to keep up with it, respond to it, and design to go along with it.

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Sergei Sviatchenko

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My one-handed attempt to film a cool ‘flipping the book’ video.