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Check out 3 Definitions of Digital Marketing that You Must Know

Deeeplabs - Broadly speaking, the definition of digital marketing is the use of the internet and other interactive technologies to connect and create communication between consumers and specific companies. To emphasize its role in the business world, especially in the digital marketing section, a number of experts interpret digital marketing as follows.

1. American Marketing AssociationThis marketing association from the United States describes the notion of digital marketing as an institution, process, and activity facilitated by digital technology in communicating, creating, and adding more value to consumers and other stakeholders.

2. ChaffeyMeanwhile, according to Chaffey, digital marketing is a business activity carried out to achieve business marketing goals by utilizing the help of digital technology. Chaffey also added that digital marketing is basically the use of technology to assist various marketing activities so that the level of customer knowledge can increase. That way, consumers can more easily adjust their needs now or in the future.

3. Joshua Tarigan and Ridwan SanjayaJosua Tarigan and Ridwan Sanjaya agree that digital marketing is a business marketing activity, including branding activities in it, which uses various web-based media such as websites, blogs, AdWords, e-mail, or social media.

Benefits of Digital Marketing for BusinessDigital marketing in practice also has many benefits for businesses. Below are some of the benefits that can be obtained. Let's jump to the list!

1. Wider Business ReachWith technology and social media, the market reach of a business becomes wider. From what previously could only be marketed to consumers in the same area, now these products can be distributed to all corners of the country, and even reach the global market.

2. Easy to TrackStatistics derived from the campaigns that the company has initiated can be monitored at any time in real-time. It is no longer limited to simple statistics containing sales data, but also reports from analytics tools, demographics, and consumer behavior.

3. Cheaper CostsThrough careful planning and clear goals, digital marketing campaigns can target potential consumers more accurately. As a result, the costs that companies have to pay for research and distribution of goods become more efficient.

4. OpenThe existence of a digital campaign that doubles as an interactive medium has succeeded in making loyalty between consumers and companies appear more transparent. In the end, this will strengthen the relationship between the two parties.

5. Viral PotentialIt is undeniable, viral in cyberspace makes the demand for a product increase. With the use of audio, text and video that can be redistributed by other users on social media, the company's campaigns have a better potential to go viral and become popular.

6. Easy to CustomizeDigital marketing allows marketing strategies to be carried out more personally. This will certainly make consumers feel as if they are 'understood' by the company. From the company side, sales of its products will increase significantly.Key Components In Digital MarketingIn order to optimize the benefits of digital marketing, you need to learn and practice the following main components of digital marketing:Search engine optimization (SEO)

web design Pay-per-click advertising (PPC) Social media marketing Content marketing

Email marketing AnalyticsThus some understanding of digital marketing complete with various benefits and main components it has. What do you think? With the various benefits and all the practicalities it offers, are you interested in using digital marketing?