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Watchmen - Final

Introduction

In both film and race theory, the works of Jacques Lacan, Judith Butler, Audre Lorde, and Stuart Hall are known for their exploration of identity, representation, race, and power dynamics within media narratives. Lacan's exploration of identity formation through the concept of the mirror stage lays a foundational understanding of how individuals develop a sense of self through external images and representations. This notion intersects with Butler's theory of gender performativity, which expands upon Lacan's ideas by highlighting how gender identities are not inherent but are rather performed and constructed through repeated acts within societal norms and expectations. Together, Lacan and Butler challenge essentialist views of identity, emphasizing its fluid and performative nature within social contexts. Building upon this framework, Lorde introduces the concept of intersectionality, which considers how various social categories such as race, gender, class, and sexuality intersect and shape individuals' experiences and identities. Furthermore, Lorde's intersectional perspective delves deeper and furthers the discussions initiated by Lacan and Butler, highlighting the interconnectedness of multiple dimensions of identity and the importance of recognizing the unique experiences of individuals situated at the intersections of different axes of oppression and privilege. Additionally, Hall's critical analysis of racial representation in media further extends this conversation by examining how media narratives construct and perpetuate racial stereotypes and power dynamics. His work emphasizes the need for a vigilant and critical engagement with media representations, urging viewers to deconstruct and interrogate the underlying ideologies and hegemonic structures that shape these representations. By synthesizing these perspectives, we gain a holistic understanding of the complex interplay between identity, representation, and power within media narratives.

Methodology:

In this analysis, I will begin by providing an overview of the key concepts from the works of Lacan, Butler, Lorde, and Hall. I will then explore how these theories intersect and diverge, before delving into their application in analyzing the themes of identity, gender, race, and representation in Watchmen.

Common Themes of Identity and Representation: Lacan, Butler, Lorde, and Hall

A fundamental thread weaving through the works of these theorists is the notion of 'identity.' Lacan, through the 'mirror stage,' posits that encountering our reflection, both literally and metaphorically, is pivotal in the development of our sense of self. He elaborates, stating, 'We have only to understand the mirror stage as an identification, in the full sense that analysis gives to the term: namely, the transformation that takes place in the subject when he assumes an image' [1]. This assertion emphasizes the profound impact of external images and representations on the development of one's sense of self. By framing identity as a process of identification with an external image, Lacan highlights the inherently relational nature of identity construction. This suggests that our understanding of ourselves is deeply intertwined with the images and representations we encounter in our environment, whether they be literal reflections or symbolic representations within media and culture.

Similarly, Judith Butler's exploration of gender performativity builds upon Lacan's theories, emphasizing how societal norms and expectations influence our expressions of identity. She contends, 'Privilege operates in many ways, and two ways in which it operates include naturalizing itself and rendering itself as the original and the norm' [2]. Butler critiques conventional narratives, particularly those surrounding gender and sexuality, for perpetuating hegemonic ideals and norms. She argues that these narratives construct and perpetuate specific gender performances that marginalize and constrain individuals.

One key connection between Lacan and Butler lies in their recognition of the performative nature of identity. Lacan's concept of identification implies an ongoing performance of self in relation to external images, while Butler's notion of gender performativity extends this idea to encompass the ways in which individuals enact and embody gender norms. Both theorists emphasize the role of social constructs and cultural narratives in shaping individuals' identities, highlighting the performative aspect of identity as a continual process of enactment and negotiation within societal frameworks.

However, while Lacan and Butler offer valuable insights into identity, their theories can overlook some aspects and complexities of identity. Audre Lorde's perspective, for example, emphasizes the multidimensionality and intersectionality of identity. She argues that identities are shaped by intersecting factors such as race, class, gender, and sexuality. Media narratives often fail to reflect this complexity, presenting limited portrayals that can alienate viewers from diverse backgrounds. Lorde advocates for an intersectional analysis of media representation, which considers how different identities intersect and interact within cultural narratives. Lorde's assertion that "Certainly there are very real differences between us of race, age, and sex. But it is not those differences between us that are separating us. It is rather our refusal to recognize those differences, and to examine the distortions which result from our misnaming them and their effects upon human behavior and expectation" [3] highlights the importance of acknowledging and examining these intersecting identities within media representation.

Stuart Hall builds on this and adds another layer to the analysis with his work on cultural studies. He argues that audiences are not passive consumers but active participants in making meaning of media. Viewers engage with narratives, interpreting them through their own cultural experiences and social locations. He argues that "popular culture always has its base in the experiences, the pleasures, the memories, the traditions of the people," [4]. This active role allows viewers, particularly those underrepresented in the media, to potentially subvert or challenge the messages encoded within media content. By analyzing how viewers engage with characters and storylines that may not fully reflect their identities, we can delve into how media both reinforces and challenges existing social constructs.

In conclusion, Lacan's theory of the mirror stage and Butler's concept of gender performativity converge in their recognition of the performative aspects of identity construction. Both theories highlight the influential role of external images and societal norms in shaping individuals' self-perceptions. They both emphasize that identity is not something inherent or fixed but rather a dynamic process enacted within cultural contexts. While Lacan focuses on the foundational role of identification with external images in the formation of identity, Butler extends this idea to explore how individuals perform and embody gender within societal expectations. Additionally, Audre Lorde's intersectional perspective adds another layer to this discussion by emphasizing the multidimensionality of identity, showcasing how different aspects such as race, class, gender, and sexuality intersect and shape individuals' experiences. Stuart Hall further complements this analysis by highlighting the active role of audiences in interpreting and negotiating media representations of identity. Thus, these theorists collectively contribute to a comprehensive understanding of identity as a complex interplay between individual subjectivity and broader cultural and societal influences. Although Lacan, Butler, Lorde, and Hall approach the issue of identity from distinct angles, they share a fundamental concern with the power of media and our surroundings in shaping our sense of self.

Diverse Approaches to Identity in Media: Lacan, Butler, Lorde, and Hall Compared

While Jacques Lacan, Judith Butler, Audre Lorde, and Stuart Hall share common interests in analyzing identity, representation, and power within media narratives, each offers a distinct lens through which to view these phenomena. Lacan's psychoanalytic framework delves into the internal processes of identity formation, emphasizing the role of the unconscious and the mirror stage in shaping individual subjectivity. As he explains, “the I is precipitated in a primordial form, before it is objectified in the dialectic of identification with the other, and before language restores to it, in the universal, its function as subject,” [5]. This emphasis on the early stages of identity formation underscores Lacan's interest in the unconscious and the ways in which individuals come to understand themselves within the context of societal norms and expectations. By examining the mirror stage as a pivotal moment in the development of identity, Lacan provides a foundational understanding of how individuals navigate their sense of self within cultural frameworks.

Butler’s feminist theory, on the other hand, focuses on the construction of gender performativity and its reinforcement of hegemonic norms within cultural artifacts. She argues that “This is not a subject who stands back from its identifications and decides instrumentally how or whether to work each of them today; on the contrary, the subject is the incoherent and mobilized imbrication of identifications; it is constituted in and through the iterability of its performance, a repetition which works at once to legitimate and delegitimates the realness norms by which it is produced.” [6]. Here, Butler challenges essentialist notions of gender by highlighting its performative nature, arguing that individuals do not stand apart from their identifications but are rather constituted by them. She contends that subjects are formed through the repetitive performance of gender norms, which simultaneously legitimize and delegitimize the norms that produce them. Butler's emphasis on the iterability of performance suggests that gender identities are not fixed or inherent but are continually enacted and negotiated within cultural contexts. By critiquing the ways in which cultural artifacts perpetuate and reinforce hegemonic norms, Butler sheds light on the ways in which individuals are both constrained and empowered by the performative nature of gender. Unlike Lacan, who emphasizes internal psychological dynamics, Butler interrogates the external manifestations of power dynamics within media narratives, particularly emphasizing how gender norms are constructed and perpetuated.

Lorde's theory of intersectionality diverges greatly from the analyses of Lacan and Butler by integrating the intersecting dimensions of race, class, gender, and sexuality into the construction of individual experiences. While Lacan and Butler primarily concentrate on psychoanalytic and feminist frameworks, Lorde's emphasis on the tangible experiences of marginalized communities injects a critical social and political dimension into her theory. Her work extends beyond mere theoretical discourse to encompass the realities of those situated at the intersections of various forms of oppression.

Similarly, Hall's cultural studies perspective expands the scope of media analysis to incorporate broader social and cultural contexts. In elucidating the concept of marginality within culture, Hall highlights its dynamic nature, asserting that it is not merely a periphery to the mainstream but a space of immense productivity. His assertion, "Within culture, marginality, though it remains peripheral to the broader mainstream, has never been such a productive space as it is now. And that is not simply the opening within the dominant of spaces that those outside it can occupy. It is also the result of the cultural politics of difference, of the struggles around difference, of the production of new identities, of the appearance of new subjects on the political and cultural stage," underscores the transformative potential inherent in marginalized spaces, challenging conventional notions of cultural hierarchy [7]. While Lacan, Butler, and Lorde focus primarily on individual subjectivity and representation, Hall situates media texts within broader systems of meaning and power. His perspective underscores the interconnectedness of media with societal norms and values, suggesting that media both reflects and reinforces prevailing ideologies.

These theorists offer diverse approaches to understanding identity, representation, and power within media narratives. While their methodologies and emphases differ, collectively, their work deepens our understanding of the complex interplay between identity, representation, and power within contemporary culture.

“This Extraordinary Being”

In this scene from HBO's Watchmen, Lacan's theory of the Mirror Stage could offer more insight into Will's struggles with his identity. Will’s transformation into Hooded Justice, which requires hiding his true racial identity, represents the fracturing of the self in the face of societal pressures. His adoption of a persona that diverges from his authentic self reflects the tension between societal expectations and individual identity. Lacan notes, “The mirror stage is a drama whose internal thrust is precipitated from insufficiency to anticipation – and which manufactures for the subject, caught up in the lure of spatial identification, the succession of phantasies that extends from a fragmented body-image to a form of its totality that I shall call orthopedic – and, lastly, to the assumption of the armor of an alienating identity, which will mark with its rigid structure the subject’s entire mental development,” [8]. Through Lacan's lens, this transformation represents a moment of internal conflict, as Will grapples with the dissonance between his true self and the image he must present to navigate a racist world. Will’s affair with Nelson provides a brief respite from this struggle, offering a glimpse of genuine connection and acceptance. However, the need to maintain the facade of Hooded Justice underscores the pervasive nature of racial othering and the limitations of individual agency within oppressive power structures. Lacan would likely interpret this scene as an exploration of the complexities of identity formation and the constant negotiation between societal norms and individual authenticity.

As I previously mentioned, Lorde emphasizes the interconnectedness of race, class, gender, and sexuality, arguing that individuals navigate the world not through a single identity, but through a combination of interconnected experiences. For Will, being Black is not separate from being gay; both aspects of his identity shape his experiences of marginalization and oppression.

Lorde would critique the tendency to view oppressed groups through simplified categories. The Minutemen's acceptance of Will as Hooded Justice is conditional – he can be a hero only if he hides his Blackness by wearing the mask. Will can't be a Black hero; he can only be a whitewashed version of himself. This echoes Lorde's critique of how simplistic categorizations often fail to capture the lived experiences of marginalized individuals. Will's struggle for acceptance is further complicated by his homosexuality. He exists within a society where both Blackness and homosexuality are ostracized. The scene hints at a potential space of acceptance with Nelson, but even that's limited. Their intimacy exists in secrecy, highlighting the lack of safe spaces for Will's true self. Lorde would likely argue for the importance of solidarity and coalition building across marginalized communities. While Nelson's "tolerance" of Will's race might seem like a step towards acceptance, Lorde would challenge this notion. True progress requires dismantling the very system that necessitates such toleration. The Minutemen themselves represent a system that upholds white supremacy, making them an unlikely vehicle for true social change. Will's fight for acceptance cannot be separated from the larger fight for systemic change, a point Lorde would strongly emphasize.

Butler, open the other hand, would likely analyze how Will and Nelson's performances of masculinity intersect with race and power dynamics. Nelson, as a white man, embodies the dominant form of masculinity associated with heroism. Will, on the other hand, must subvert his own Black masculinity to fit the mold. Butler's theory acknowledges the possibility of subverting societal norms through performance. However, the scene exposes the limitations of this subversion within a system of oppression. Will's performance as Hooded Justice can be seen as a form of resistance – he challenges the expectation of a white hero. Yet, this resistance is severely limited. He can only participate by hiding his true self, suggesting that true acceptance for a Black hero is still missing. The mask can be interpreted in two ways through Butler's lens. On one hand, it's a cage that forces Will to conform to a limited definition of heroism. On the other hand, it can be seen as a tool – a way to infiltrate the system and potentially dismantle it from within. However, the scene offers little hope for this possibility. Nelson's "tolerance" is fragile and dependent on Will performing whiteness. This highlights the difficulty of using performance as resistance within a deeply entrenched system of racial prejudice. Butler might argue that the scene ultimately exposes the need to move beyond performance altogether. The true act of resistance would be to dismantle the societal norms that require Will to wear a mask in the first place.

Finally, Hall would likely analyze how the scene reflects broader cultural narratives around race and power. He might question the ways in which the portrayal of Will's struggle with identity reflects broader societal attitudes towards race, and how these representations shape perceptions of blackness in popular culture. Furthermore, Hall's work highlights the importance of critically engaging with representations of race and identity in media, as they both reflect and shape societal perceptions and power dynamics.

“A God Walks into Abar”

From a Lacanian perspective, Dr. Manhattan's choice to inhabit Cal's body touches on the complex layers of identity formation, societal norms, and expectations. Lacan's Mirror Stage theory suggests that individuals develop their sense of self by identifying with external images. The decision to become Cal reflects Dr. Manhattan's negotiation of his own sense of self within the context of Angela's desires and broader societal constructs of race.

Evidently, Angela’s preference for Dr. Manhattan to inhabit a Black body stems from a complex web of identity and power dynamics. As a Black woman, her life has undoubtedly been shaped by the realities of racism. Choosing a Black partner can be seen as an act of self-preservation, a desire for intimacy with someone who understands, at least to some degree, the experiences that have shaped her. Lorde would likely commend Angela's agency in asserting her desires within a relationship.

From Hall's perspective, Angela's preference for a Black partner in "Watchmen" resonates with broader human tendencies seen both in real-life relationships and in media consumption. Hall's theories on cultural identity highlight the importance of representation in shaping individuals' understanding of themselves and others.

So, in this context, Angela's desire for a Black partner mirrors the universal human inclination to seek relatability and connection with others who share similar backgrounds or experiences. Just as people naturally gravitate towards those who reflect their own identities in interpersonal relationships, they also seek representation and resonance in the media they consume.

However, Dr. Manhattan's transformation represents the power dynamics at play, particularly in relation to race and privilege. As a white man with god-like abilities, Dr. Manhattan’s decision to inhabit and take Cal's body raises questions about the appropriation of marginalized identities and the implications of such actions.

Lorde's critique would likely focus on this situation. Cal, a deceased Black man, has no say in Dr.Manhattan inhabiting his form. This raises troubling questions about power dynamics. Dr. Manhattan, an originally white superpowered being, essentially takes over a Black body to fulfill his own desires and appease Angela's preference. Cal's individual identity and history are erased, replaced by Dr. Manhattan's assumption of a Black form. This act can be seen as a microcosm of larger societal issues, where dominant groups appropriate aspects of marginalized identities without fully understanding the complexities of those experiences.

When Dr. Manhattan inhabits Cal's Black body, he engages in a deliberate act of performance. He adopts a racial identity that wasn't previously associated with him. This act resonates with Butler's idea that identity is a continuous process of "doing" – in this case, "doing" Blackness. Butler would likely critique the appropriation of Cal's body. She would argue that this act echoes a colonial dynamic, where the powerful take over and utilize the bodies of the marginalized. Does Dr. Manhattan truly understand the lived experience of being Black, or is he simply performing a racial identity for convenience? The scene pushes the boundaries of Butler's performativity theory. While Dr. Manhattan performs Blackness, can he truly embody the lived experience of being Black? Butler might argue that performance has its limitations. One can perform an identity, but this doesn't equate to a full understanding of the historical, social, and cultural contexts that shape that identity.

Conclusion

In conclusion, the application of Lacan's Mirror Stage theory, Butler's concept of gender performativity, Lorde's intersectional approach, and Hall's cultural studies perspective to Watchmen provides a rich understanding of identity, representation, and power dynamics within the show's narrative. These theories offer nuanced insights into characters' struggles with societal expectations, the appropriation and resistance within systems of oppression, the complex interplay of race, gender, and desire, and the broader societal attitudes reflected in racial representations. By applying these perspectives, we deepen our comprehension of the show's themes and characters, highlighting the complexities of identity formation and representation in contemporary media.

Works cited

[1] Lacan, “The Mirror Stage as Formative of the Function of the I,” 3.

[2] Butler, “Gender is Burning: Questions of Appropriation and Subversion,” 339.

[3] Lorde, “Age, Race, Class, and Sex: Women Redefining Difference”, 115.

[4] Hall, “What is this ‘Black’ in Black Popular Culture?" 472.

[5] Lacan, “The Mirror Stage as Formative of the Function of the I,” 2.

[6] Butler, “Gender is Burning: Questions of Appropriation and Subversion,” 343.

[7] Hall, “What is this ‘Black’ in Black Popular Culture?" 470.

[8] Lacan, “The Mirror Stage as Formative of the Function of the I,” 3.

#oxyvisualanalysis #@theuncannyprofessoro

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denisearef · 1 year ago

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How do Aguilera and Lil Nas X negotiate their multiple identities within the contexts of their respective music videos?

Race and Representation Music Video Analysis

For my panel discussion I will be analyzing Christina Aguilera’s “Can’t Hold Us Down” music video which ignores the power of the images within its video and the power that Aguilera has in relation to the cultures she is adopting and representing. I will also be analyzing Lil Nas X’s “Industry Baby”, which I believe attempts to provide an alternate look at stereotypes, not through a commitment to “actuality” or “positive images”, but through the experimental heightening of contrasting stereotypes about the black gay man that reveal their contradictory and arbitrary nature.

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Christina Aguilera’s “Can’t Hold Us Down” music video was produced as part of her Stripped album, which was centered around a more provocative image. The song is focused on feminism with the echoing lyrics of “this is for my girls all around the world”, yet by focusing just on feminism, it markets the experiences of all women as the same, when race and other factors affect experiences. Christina Aguilera, a white passing Latina woman, fails to acknowledge the difference in her experience as a women from all the “girls around the world” while the representation within her music video, particularly her own image which is constructed from ghetto stereotypes of black or Latino womanhood.

(from Left to Right) at 00:20 establishing shot shows men in front of mural mentioning crack. Grocery cart filled with trashbags (implied homelessness or poverty) are in foreground. The foreground and background of this shot simplifies and established the nature of these characters- ecliped by their identity of poverty with the possibility of illegal activity always hanging over them.

At 00:06, Christina Aguilera is introduced on the steps of the dirty curb (objects are literally being thrown down) while surrounded by Latina and Black women. Aguilera is passing herself off as one of the community, but as the star of the video and a pop star she holds all the power in the following representation of these women.

The music video starts out with establishing scenes of the urban setting filled with graffiti, dilapidated buildings, and people lounging/playing around ever corner. The assumption the audience is supposed to reach plays upon stereotypes and ideas already implemented by hegemonic culture [1]. This is a portrayal of the ghetto or the gritty and unkempt. This setting allows the later behavior we see, particularly that of the men, which is supposed to represent a particular uninhibited nature, that one may not expect to see as unmasked in a suburban (read white) area.

Aguilera is using these stereotypes, of the unruly and over sexualized black man in the ghetto, and her own hyper-sexualized image of herself residing in the ghetto to give herself and the overall music video a sense of grittiness or provocativeness. Its supposed to come as a jarring departure from her previous work, as if stepping closer to Black pop-culture allows her to claim an edge which she can (and did) leave behind when the image is no longer as monetarily valuable.

Compared to her earlier works, one can see that she adopts the stereotypes and culture of Black and Latina women to appease a certain "spectatorial fascination" audiences may have [2]. There is- as seen in many films, TV shows, and also the attitudes of certain people online- a fascination with the ghetto- a place that is the intersection between minority races and lower class (as in economic) status. There is a power in watching the ghetto while allowing the distant image of the ghetto to be relegated to perversion and unseemliness.

The way that pop culture portrays the ghetto can be compared to Edward Said's example of the studies and portrayals of the Orient or Ella Shohat's and Robert Stam's many elaborations on films about the Third World. The assumptions about the ghetto have eclipsed the social reality of it, and it is paradoxically admonished and then revered (out of fascination for what has been admonished). Stuart Hall defines this as the "modernist construction of primitivism, the fetishistic recognition and the disavowal of the primitive difference" [3]. There is the fascination with a supposed primitive or simpler nature, but the underlying admission that it is inferior or unpractical. Aguilera's power in terms of identity politics places her in a position that allows her to benefit from fascination from the scene she is portraying while always letting the audience know that this isn't who she is; she never faces the admonishment. Meanwhile, opinions of the other background characters in the video may be generalized and due to the weight that minority representations have, contribute further to negative images of certain groups.

Question:

While it is clear that Aguilera's urban setting is a selective appropriation of culture and stereotypes, it can't be denied that it is somewhat connected to a social reality, one that is steeped in imposed social, political, and economic difference. If "positive images" potentially ignore realities and obstacles to the black experience, how is meaningful representation created? In your opinion, how much meaning is their in 'truthful' representation and to what extent is that possible?

One of the groups that suffers immensely from this video is that of Black men. The video is centered around feminism and the sexual harassment that women face. It is, however, hard to separate this message from the identity politics and racial power that Aguilera has over nearly everyone in the video. The person who gropes her in the beginning is a black man, thus perpetuating unseemly stereotypes that come from the caricature of the sexually and racially intimidating "buck" [4]. It is the unruly and extremely sexualized Black man who assaults the white women and who must be admonished.

The particular choice of who is the assaulter and the assaulted plays into already created social schemas due to the (American) audience living in the inescapable context of the dominant cultural hegemony- which continues to refract itself. Through the groping it is suggested that the man is dominating the woman, but through the larger meta lense of this video, Aguilera is dominating the representation of the Black man.

Question:

What is the responsibility of Aguilera and the creators of this music video when acknowledging the harmful stereotypes it perpetrates from Black men? How could the intersectionality of identity politics have been better addressed while still maintaining its message about the sexualized or inferior role imposed upon women?

In regards to the Latina and Black women that Aguilera is supposedly upholding, they are for the most part relegated to the background. There is a power balance that is communicated through this [5]. Through this diminishing of their importance and the centrality of Aguilera (who is then hyped up by other women), Aguilera becomes this mediating presence who is meant as a stand-in (immediate representation) for the audience but also as the confronter of the power dynamic the men have over the (other) women [6].

At 1:50: When other women are put in the foreground, facial expressions or seeming characteristics (sassiness, sexuality, or being a good dancer) are highlighted. This plays into racialized stereotypes of the sassy hyper sexualized Black women (something that Aguilera is trying to portray herself as) or the passionate Latina dancer [7].

There is the particularly troubling scene with Lil Kim (who I noticed is not credited in the video title as featuring unlike the video in the queue that credits Redman). While Aguilera is adopting blackness and the characterized sexiness, tanned skin, and style of it, Lil' Kim. After being front and center, Aguilera essentially gives up some space to Lil' Kim- a sign of reverence. Lil' Kim's outfit stands out as more sexualized than the rest with more skin showing. She is portrayed as the epitome of stereotyped ghetto blackness- sexually confident (perhaps aggressive) in skimpy clothing. Unlike Aguilera, who is protected by her whiteness so that the audience distinguishes her character in the video from reality, Lil' Kim's representation becomes not only who she is, but who all urban Black woman are.

In the scenes where Christina uses the hose on the men, it is a symbolic power move where the hose plays the role of the penis. It should be noted, however, that Aguilera continues to be the one to take action against the men, as afforded by her stardom but also her role within the racial hierarchy. Someone else gets the hose only when she finally steps away. The video is ending and she gets to leave the ghetto, but the representations of Latino/a and Black women/men does not get to leave.

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In contrast, Lil Nas X's "INDUSTRY BABY" provides an opportunity to focus less on images than that of discourse. Simply by Lil Nas X existing and making this video there is the relaying of a unique voice and perspective that is typically sidelined. Additionally, Lil Nas X's intersection of identity is never forgotten since it is intrinsically tied together that he is black and gay.

What makes this important representation (not a 'positive image') isn't that what is displays is some kind of authenticity, but rather the prompting of discourse it provides [8]. It fights stereotypes through subversion or even nodding to them, causing the audience to reckon with the naturalization of the original stereotypes. This can be seen by setting the video in prison. Clearly, what is shown in the video is not the reality of prison (such as the costumes), but it takes what is the reality combined with assumption to create subversion.

Lil Nas X takes what is expected to be a very masculine place and is able to portray it as a queer place of joy and camadarie. Usually, when there is queerness in prison it is assumed to be an act of violence that enforces heteronormativity. The isolation of the prison as well as the criminality of prisoners supposedly drives them to homosexuality. Meanwhile, there is also the obvious visual fact that Lil Nas X and many of his companions in the video are Black. The violence (particularly sexual) that is characteristic of Black caricatures comes to forefront in the prison. If the Black men were bad in the ghetto they will be terrible in prison.

There is the complex intersectionality of multiple caricatures- the violent man in prison who resorts to homosexuality, the violent black man in prison who resorts to homosexuality, and the gay black man- who is supposedly feminine and meant (in a prison setting like this) to be dominated.

Stuart Hall talks about the potential trap of black pop culture, which often packages commodified stereotypes as "the arena where [they] find who [they] really are" since "it is only through the way in which [they] represent and imagine [themselves] that [they] come to know how they are constituted and who [they] are" [9]. It is difficult for a black man to overcome pop culture's image of him by over-attributing lived experience as a homogenous representation [10].

Yet Lil Nas X has always had to face his own personal rupture of the masculine identity of the black man because of the feminine identity of the gay man. It is this rupture that makes him a unique voice to listen to as he is not as trapped by the constraints of the dominant hegemonic view because of how it particularly carved out the identity (and exclusion) of the black gay man. He does not have to be made aware of the positionalities because he has always resided within a precarious intersection.

The prison can be seen as a metaphor for the very masculine world of hip hop that Lil Nas X inhibits- which matches the lyrics of his song which condemn those who sun him or believe that he can't make it in the industry because of his identity (adding the queerness on top of the hip-hop accepted blackness).

From 0:36; This scene takes a particular setting that refers to the sexual violence of prison and turns it into a performative stage of dance, a use of the body which Hall says is "the only cultural capital we had".

While many of the background dancers in scenes are black, they are not put into the background because of Lil Nas X's own identity as a black queer man. There is no inherent power dynamic besides that of Lil Nas X being the singer. The racial positionally and dominance of Aguilera's video is not present here [11].

There is perhaps the question of the misrepresentation of women because of the lack of women except for one scene where Jack Harlow seduces a warden. Shohat and Stam mention how Do the Right Thing runs into a similar representational issue with its absence of a feminist voice [12]. Hall notes the importance of diverse voice because of the impossibility of the homogenity or universality to any discourse. Since the video is such a analysis of masculinity, women have no place except to establish Jack Harlow's (assumed) powerful positon of a white heterosexual male. This is then subverted when it is Lil Nas X who electrocutes Harlow on the chair, as, in reality, the amount of black men sentenced to death is larger than others.

Question:

What does the video say about performative gender? Is there an intersection between performative gender and performative racial stereotypes? Or is there more of a social economic basis for the latter?

At 1:52; The sequence where a security guard is watching Lil Nas X's "Montero" video (which he is sent to this jail in this video for) right before Lil Nas X knocks him out plays with the idea of media consumption and commodification of the black rapper. It is very important this guard is white, because his dominant positon (as a white male and as the prison guard) allows him to look down upon Lil Nas X while also using him for enjoyment. To this guard (and to many audiences) the black (gay) man is a source of entertainment or a threat.

Overall, the "INDUSTRY BABY" does a better job with representation, not because it conforms to positive images that are palatable to mainstream moral conscious, but because of Lil Nas X's identity and how the video stays true to the intersection of his identity rather than trying to commodify certain stereotypes (especially ones that aren't true to him).

QUESTION:

What is the responsibility creators from dominant cultural positions of power have when promoting or working with people within marginalized groups?

Citations

[1] Edward Said, "Knowing the Oriental", in Orientalism (London: Routledge & Kegan Paul, 1978), 34.

[2] Ella Shohat and Robert Stam, "Stereotype, Realism and the Struggle Over Representation", in Unthinking Eurocentrism (London: Routledge, 1994), 188.

[3] Stuart Hall, "What is this 'black' in black popular culture?", in Critical Dialogues in Cultural Studies (London: Routledge, 1996), 470.

[4] Shohat and Stam, 195.

[5] Shohat and Stam, 208.

[6] Shohat and Stam, 189.

[7] Shohat and Stam, 196.

[8] Shohat and Stam, 214, 215.

[9] Hall, 476, 477.

[10] ibid.

[11] Hall, 471.

[12] Shohat and Stam, 214.

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denisearef · 1 year ago

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How do the aesthetic choices (like doing a doc-style or sitcom-style video) contribute to the videos' overall impact and effectiveness in conveying their intended messages?

Discussion Leader Panel Presentation - Race and Representation

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While the song “Can’t Hold Us Down” by Christina Aguilera1 is mostly about female empowerment and resisting gender stereotypes, the music video conveys even more, with stark imagery of a community that is made up primarily of people of color. The intersectionality that the video possesses is key to understanding its message. In Stuart Hall’s essay “What is this ‘black’ in black popular culture?2,” he introduces his idea that the “Black” in Black popular culture is not a set idea, rather it is a fluid conversation of Blackness. In his words, “What we are talking about is the struggle over cultural hegemony, which is these days waged as much in popular culture as anywhere else”3. While, as I stated earlier, on the surface this video is about what it means to be a woman, its underlying themes are of race and representation, which is the real battle being fought. This intersectionality is still key to Hall’s philosophy. As he says, “We are always in negotiation, not with a single set of oppositions that place us always in the same relation to others, but with a series of different positionalities”4. Aguilera’s exploration of themes of sexuality while using the backdrop of a primarily people-of-color community is this video’s way of continuing the conversation about what it means to be “Black”, or in the video’s case, simply “other”. “The Other” is a concept Edouard Edward Said introduces in his seminal book Orientalism5. In the context of the Orient, better known as Asia, he states that “The Orient is not only adjacent to Europe; it is also the place of Europe’s greatest and richest and oldest colonies, the source of its civilizations and languages, its cultural contestant, and one of its deepest and most recurring images of the other”6. He goes on to say that Europe sees Asia as “its contrasting image, idea, personality, experience”7, yet it is “an integral of European material civilization and culture”7. While Aguilera’s video does not explicitly speak about Orientalism, some key themes are very present. In Orientalism, Said refers to the way Asia is perceived as “‘a place of romance, exotic beings, haunting memories and landscapes, remarkable experiences”6. Essentially, Orientalism places emphasis on the mystification of Asian culture, through the power of European colonialism. The environment Aguilera’s video is set in is extremely colorful, and, as previously mentioned, mostly populated with people of color. Most of the very few white people in this video appear in the beginning, shown throwing milk into the street below. This can be seen as a representation of Orientalist themes. The white people are placed above the people of color who populate the streets below, and throw milk onto them, which can represent the Orientalist turn of imposing Euro-centricity on the culture of those colonized and disenfranchised.

Of course, the question must be asked, is this music video an authentic representation of the culture and community that it’s presenting to us? In their book Unthinking Eurocentrism8, Ella Shohat and Robert Stam consider the way that race and representation exist in the media. Under the section “Writing Hollywood And Race” in the chapter “Stereotype, Realism And The Struggle Over Representation,” they argue that there is an important distinction between media image and social reality. They use the documentary Color Adjustment to help their argument, stating that “Color Adjustment underlines this contrast between media image and social reality by suggestively juxtaposing sitcom episodes with documentary street footage”9. I’d like to pose the thought that perhaps Aguilera’s video would fall under the category of sitcom in this comparison, at least when it comes to the ideas of race and representation. Aguilera, who is of Ecuadorian, German, Irish, Welsh, and Dutch descent, did not grow up in people of color dominated areas of New York. She lived in Wexford, PA for most of her adolescence, a town in a majority-white county. This music video may feel inauthentic to many because it may not be authentic to Aguilera’s experiences. Which brings me to Kendrick Lamar

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Kendrick Lamar grew up in Compton, CA, at a time when the city’s high crime rates were national news, due to the prominence of gangster rap groups like NWA. The music video for his song “i”10 showcases this environment prominently. From the cars to the police uniforms, the video harkens back to a time when Kendrick was growing up in South Central Los Angeles. In my estimation, Kendrick Lamar’s video represents more of the “documentary footage” that Shohat and Stam mentioned in their comparison with media image and social reality. Aguilera’s video can be felt as inauthentic because it feels like a sitcom, not in a comedic way but in a matter of faux reality. Kendrick’s video feels like a documentary because of its groundedness in his childhood and the experiences of his city. It should be noted that Aguilera appears to darken her skin in her video. As previously stated, Hall believes that popular culture is a place where the concept of “Black” is able to be conversed about. Kendrick, in his music video for “i”, is able to redefine “Blackness” on his own terms. He presents different depictions of Black characters in every moment. One moment that shows great contrast of character and incredible conversation in his own mind on the topic of “Blackness” comes at the 2:20 mark in the video for “i”11.

Kendrick walks past a house, on the front porch of which a man yells at a woman; presumably they are in a relationship. In this very same moment, two Black children, one boy and one girl, run by, playing together, juxtaposing the depiction of adult negativity behind them. There are many things that can be interpreted from this shot, which perhaps even greater lends itself to the argument that it is more “documentary footage”. The perceived authenticity of Kendrick Lamar’s “i” video thus lends itself to a challenge of Orientalist ideals. While the video does show White police officers arresting a Black man at 1:4312, seemingly exerting that idea of power over “the other” that Orientalism is built so much upon, it is immediately followed by Kendrick and his crew of dancers/partygoers weaving through the group of cops with numbers that far outweigh what the cops possess, thus re-establishing power over themselves.

Works Cited

1Aguilera, Christina. “Christina Aguilera - Can’t Hold Us Down (Official HD Video).” YouTube, November 18, 2009. https://www.youtube.com/watch?v=dg8QgUIKXHw&t=196s.

2Hall, Stuart. “What Is This ‘Black’ in Black Popular Culture?” Essay. In Critical Dialogues in Cultural Studies. London, United Kingdom: Routledge, 1996.

3Hall. “What Is This ‘Black’ in Black Popular Culture?”, 471

4Hall. “What Is This ‘Black’ in Black Popular Culture?”, 476

5Said, Edward. “Introduction.” Essay. In Orientalism. London, United Kingdom: Routledge, 1978.

6Said. Orientalism, 9

7Said. Orientalism, 10

8Shohat, Ella, and Robert Stam. “Stereotype, Realism And The Struggle Over Representation.” Essay. In Unthinking Eurocentrism. New York, NY: Routledge, 1994.

9Shohat and Stam. “Stereotype, Realism And The Struggle Over Representation”, 198

10Lamar, Kendrick. “Kendrick Lamar - i (Official Video).” YouTube, November 4, 2014. https://www.youtube.com/watch?v=8aShfolR6w8.

11Lamar. “i”, 2:20

12Lamar. “i”, 1:43

Discussion Questions

Can the darkening of one’s skin make the work feel more authentic, and when might this backfire?

Does either video engage in stereotype, and if so, does it detract from the video or benefit it?

Is fair to compare the music videos for these songs, though the lyrics of the songs convey such different messages, and can a music video change a son’s message?

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denisearef · 1 year ago

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What role does imagination and speculative fiction play in envisioning alternative realities and challenging existing power structures, like in the Q.U.E.E.N video?

Panel Presentation: "Telephone" by Lady Gaga ft. Beyoncé & "Q.U.E.E.N." by Janelle Monáe ft. Erykah Badu

By Sophie Goldberg

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"Telephone" by Lady Gaga ft. Beyoncé

The music video Telephone by Lady Gaga ft. Beyoncé serves as a continuation of "Paparazzi", where Gaga was arrested for killing her abusive boyfriend by poisoning his drink. It features a storyline where Lady Gaga is imprisoned but eventually escapes with Beyoncé's help, and they then go on to poison Beyoncé’s boyfriend and others in a diner and run from the police.

Laura Mulvey, “Visual Pleasure and Narrative Cinema”

Mulvey discusses the concept of the male gaze, where the camera represents the perspective of a heterosexual male viewer, objectifying female characters for the pleasure of the male audience. Beyonces and Lady Gaga’s portrayal aligns with certain aspects of the male gaze. The music video inevitably attracts male attention as the camera frequently lingers on their bodies and costumes, emphasizing their sexuality and allure. Mulvey states “Traditionally, the woman displayed has functioned on two levels: as erotic object for the characters within the screen story, and as erotic object for the spectator within the auditorium” (716). For example, when Lady Gaga first enters the prison everyone is wearing revealing clothes, and as she's pushed into her cell officers strip her down, leaving her with nothing but fishnets. Another instance occurs when Lady Gaga and three other women wear studded bikinis and engage in a provocative dance down the prison corridors. Spectators also see them through the lens of a security camera, furthering the voyeuristic aspect.

However in "Telephone," both Lady Gaga and Beyoncé also challenge traditional notions of passive femininity by taking on assertive, dominant roles. Mulvey states that “pleasure in looking has been split between active/male and passive/female’ (715). Women are presented as spectacle as the man's role is “the active one of forwarding the story,” (716) Lady Gaga and Beyoncé disrupt traditional narrative conventions by defying societal expectations of female passivity and instead taking control of their own narrative. Gaga and Beyoncé portray themselves as empowered and even dangerous figures as in the music video there are depicted acts of violence against men.

Bell Hooks, “Oppositional Gaze: Black Female Spectators”

Hooks discusses how Black female spectators often engage with media representations critically as “ mass media was a system of knowledge and power reproducing and maintaining white supremacy. To stare at the television, or mainstream movies, to engage its images, was to engage its negation of black representation.” (308) In "Telephone," Beyoncé's confident demeanor, assertive actions, and her role as the one with more agency than Lady Gaga—having the power to bail her out of jail—can be viewed as empowering examples of Black women asserting their autonomy within mainstream media.

Furthermore, Hooks critiques mainstream media for its tendency to eroticize and objectify Black women's bodies. In the video, there is a moment in which there is a high angle shot of Beyoncé's cleavage as she sits across from her boyfriend in the diner. Although, within the framework of the oppositional gaze, Beyoncé's character adopts a rebellious stance, refusing to conform to the gaze of desire and possession. Instead, she asserts her power by poisoning her misogynistic boyfriend and evading the police.

Audre Lorde, “Age, Race, Class, and Sex: Women Redefining Difference”

In Lorde's essay, she states “As women, we must root out internalized patterns of oppression within ourselves if we are to move beyond the most superficial aspects of social change.” (122) One such pattern is internalized misogyny, where women devalue themselves and others, which can lead to judgmental attitudes towards different lifestyles and choices. In "Telephone," Beyoncé exemplifies Lorde's words by not passing judgment on Lady Gaga's choices when she bails her out of jail. Despite their differing lifestyles, they unite against a common oppressor. Furthermore, societal expectations surrounding gender roles can also be internalized forms of oppression, such as conforming to domestic responsibilities. In the video Lady Gaga challenge these norms when she incorporates the stereotype of women in the kitchen within a segment titled “Lets Make a Sandwich”, but instead of adhering to these norms she instead puts poison in all of the food.

Furthermore, Lorde underscores the need to recognize differences among women as equals , relate across the differences, and utilize them to enrich collective visions and struggles. This is shown in the music video through the camaraderie and alliance depicted between Lady Gaga and Beyoncé. The video embraces diversity within feminism, showcasing representations of differences in sexuality and race, yet emphasizing a shared goal of empowerment. This sentiment is also echoed in the lyrics, “Boy, the way you blowin' up my phone , Won't make me leave no faster, Put my coat on faster, Leave my girls no faster”

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"Q.U.E.E.N." by Janelle Monáe ft. Erykah Badu

Janelle Monáe's music video for 'Q.U.E.E.N.,' featuring Erykah Badu, serves as a freedom anthem within a science fiction dystopia. The title itself, 'Q.U.E.E.N.,' is an acronym representing marginalized communities: Queer, Untouchables, Emigrants, Excommunicated, and Negroid, reclaiming royal imagery to challenge traditional hierarchies of race, sexuality, and class. Monáe's Afrofuturist vision suggests a revolution, where marginalized communities and differences are celebrated rather than ostracized. The music video features rebel time-travelers that are frozen in a museum and brought to life by music. In the video's narrative, the song functions as part of a “musical weapons program” that disrupts the status quo, allowing the rebels to move through history and forge a new future in the present.

Laura Mulvey “Visual Pleasure and Narrative Cinema”

Mulvey argues that traditional cinematic narratives often reinforce patriarchal ideologies and power structures as they cater to a male gaze. The music video "Q.U.E.E.N." offers a narrative that challenges this as it features strong, empowered female protagonists who challenge traditional gender roles and expectations. Janelle Monáe wears a black-and-white tuxedo, disrupting the traditional notion of gendered clothing styles. The ladies all dance with each other and build eachother up such as when they reply and affirm each other “Is it peculiar that she twerk in the mirror? And am I weird to dance alone late at night? (Nah) And is it true we're all insane? (Yeah) And I just tell 'em, "No we ain't" and get down”. Here, the mention of twerking in the mirror is not sexualized but used to empower the female body.

Bell Hooks, “Oppositional Gaze: Black Female Spectators”

The oppositional gaze is seen in the music video as Black female spectators engage with the visual representation of empowerment and resistance depicted in the video. Monáe uses both queerness and Blackness as examples of modern “freakishness.” Monáe doesn't assign a "freaky" status to queerness or Blackness herself, instead, she challenges listeners to interrogate why these identities are perceived as "freaky." She suggests that what society deems as "freaky" is simply the act of being true to oneself. The lyrics declare those differences as things to be proud of stating "Even if it makes others uncomfortable, I will love who I am". Monáe and Erykah Badu illustrate the way society "freakifies" their Blackness, showcasing how joy and celebration within Black culture are often viewed negatively due to racist stereotypes. The hook in the song highlights this, asking: “Am I a freak for dancing around? Am I a freak for getting down? I’m cutting up, don’t cut me down.” Black female spectators can find empowerment in seeing how the song recognizes differences and individuality as prideful assets.

Audre Lorde, “Age, Race, Class, and Sex: Women Redefining Difference”

Lorde emphasizes the importance of recognizing the intersections of age, race, class, and sex in understanding women's experiences. The video highlights the oppression faced by diverse identities and experiences of Black women, as well as showcases their resilience in the face of it. The lyrics “Add us to equations but they'll never make us equal” resonates with Lorde’s claim that simply incorporating marginalized groups into existing systems does not address the underlying power imbalances or inequalities. Monáe’s next lyrics recognizes these inequalities stating “She who writes the movie owns the script and the sequel, So why ain't the stealing of my rights made illegal? They keep us underground working hard for the greedy, But when it's time pay they turn around and call us needy (needy)” Lorde further advocates for collective action and solidarity among women of different backgrounds to achieve liberation. In "Q.U.E.E.N.," the song's message of female empowerment and solidarity is highlighted as Monáe and Badu come together to celebrate different identities, for example sexual and racial identity. Janelle Monáe promotes unity and collaboration among women as she says “Will you be electric sheep? Electric ladies, will you sleep? Or will you preach?” According to Janelle Monáe it is up to this community and this generation to create its new norm and break down the walls that limit them.

Discussion Questions:

Lorde says ““By and large within the women’s movement today, white women focus upon their oppression as women and ignore differences of race, sexual preference, class and age. There is a pretense to a homogeneity of experience covered by the word sisterhood that does not in fact exist.” In the music video, do you think Lady Gaga is focusing on the oppression of just women in general and treating the experience of all women the same, or is she not necessarily ignoring the differences but the video just does not explicitly address them .

Is trying to make money and bring attention using our bodies promoting sexism even though it is our choice and feel empowering or confidence boosting

In music videos is using Sexuality and promiscuity still catering to the male gaze even if they are active agents in the narrative? What about in the cinema?

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denisearef · 1 year ago

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How do both MVs challenge traditional representations of women's bodies in media, particularly in relation to the male gaze?

Panel Presentation: "Telephone" and "Thot Shit"

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“TELEPHONE” LADY GAGA & BEYONCE

In Lady Gaga’s “Telephone” (ft. Beyonce) music video, she centers two women criminals, half of the video taking place at a women's prison and the other half following the homicide the women (played by Gaga and Beyonce) set out to commit. The first striking thing about the video is the immediate use of women’s bodies. All the women in the prison are wearing revealing outfits, even the women security guards. As Gaga walks down the cells, the fellow prisoners (all female-presenting) hoot and holler and as character is thrown into her cell, the guards promptly rip off her clothes. This is an example of the use of a woman’s body that is not centering the male gaze. While a male gaze still may derive pleasure from the revealing costumes in the video, these characters are not necessarily designed to be seen as sexy by the male spectator. In Laura Mulvey’s “Visual Pleasure and Narrative Cinema,” she writes that media depictions of women in a patriarchal culture stand as a signifier for the male other - meaning that women characters are present to engage with the male fantasy (1). While most of the women in the music video are partially nude or in revealing costumes, they are not doing so in a sexual nature. Their nudity and sexuality isn’t aiming to please men but to claim their own sexual identity. Mulvey also touches on how women’s bodies in “alternative cinema” can be also a radical or political aspect that challenges the basic assumptions of mainstream media, instead of just being objects for pleasure (2). Women’s bodies are shown in “Telephone” in different ways than usual music videos – there is more of a diversity in beauty and a roughness to them – these bodies are asking to be looked at.

In hooks’ “The Oppositional Gaze: Black Female Spectators,” she writes about the “right to gaze.” Specifically, she references: “the politics of slavery, of racialized power relations, were such that the slaves were denied their right to gaze” (3). In these racialized power relations, she writes that Black people were not permitted to engage in the same freedom of watching, entertainment, or deriving pleasure from what they were seeing. This structure ultimately permeates to this day, as hooks writes that of the Black women she spoke to, none were excited to attend the movie theaters, knowing they would not be properly represented (4). How “Telephone” works in contrast with this trend is allowing spectators to look at and derive pleasure from the woman’s body. The idea of the oppositional gaze is a major part of the video because it challenges the ideas of dominant images that women must conform to. The video’s way of resisting the hegemonic gaze was to place the power into the hands of the women characters and for their bodies and strength to be shown without comparing it to that of a male character. hooks references Manthia Diawara to talk about the power of the spectator: “Every narration places the spectator in a position of agency; and race, class and sexual relations influence the way in which this subjecthood is filled by the spectator” (4) (309). Each person, specifically women, watching this music video could feel a sense of agency after experiencing women characters having power over their own bodies.

On the topic of bodies, the music video employs a semi-diverse cast of women in the video (the majority of women in the video are still white). Specifically, a lot of the women have stark differences about them like ethnicities, age, or sexual identity. In Audre Lorde’s “Age, Race, Class, and Sex: Women Redefining Difference,” she writes that emphasizing differences is usually taught to be bad or ignored, “or to view them as causes for separation and suspicion rather than as forces for change” (5). In “Telephone,” the differences between these women in prison or Beyonce and Gaga as criminals is distinctly outlined. It is unclear with what Gaga and the writers of the video were trying to accomplish with the “outsider-ness” of the characters in the video – if they were trying to make them look bad or powerful –but one could argue that these women could fit into the archetype of rebels, not caring about society’s rules for them, and that would empower the viewer. It could also be argued that these women are represented by a stereotype of women in prison: violent, erratic, and their homosexuality coming off as predatory and creepy. Mulvey references those who have stood “outside the circle of this society’s definition of acceptable women; those of us who have been forged in the crucibles of difference” (6). “Telephone” puts examples in its video of women on the “margins of society,” but their purpose of being there is unclear to the viewer.

Questions:

Do you think that the other women in the video are meant to be powerful or other-ed, just perpetuating a stereotype?

Do you think “Telephone” practices using the “oppositional gaze”?

How do you think the sexual nature of woman characters in the video differs from other media depictions we have seen?

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“THOT SHIT” MEGAN THEE STALLION

At the beginning of the “Thot Shit” music video, the character of the senator is shown leaving a hate comment on one of Megan’s former music videos (“Body”). When he receives a phone call from Megan she tells him “the women that you are trying to step on are the women you depend on. They treat your diseases, they cook your meals, they haul your trash, they drive your ambulances, they guard you while you sleep. They control every part of your life. Do not fuck with them.” This quote is then the theme for the rest of the video. As the senator tries to escape, Megan and her dancers have taken over every occupation and are dancing in his face. Something interesting in this video is the idea of scopophilia that the senator is taking part in. While he is at first closing his blinds and leaving hate comments before gazing, now Megan and her dancers are forcing him to look, owning their image. Mulvey writes about scopophilia in media/cinema, especially tasteful/pleasurable looking (7). While so much of scopophilia in mainstream media is about privacy and what’s “implied,” it could be argued that Megan is subverting the narrative by using her body and her dancers’ bodies freely and without concerns of what is “forbidden.” It could be seen as an act of agency.

hooks herself may argue that “Thot Shit” is an example of Black women having that sense of agency – the Black women throughout the video have multiple careers while also having the freedom of sexuality. She writes: “Spaces of agency exist for Black people, wherein we can both interrogate the gaze of the Other but also look back, and at one another, naming what we see” (8). This quote encapsulates “Thot Shit” perfectly: a place that Black people can exist freely while also interrogating the gaze of the other. The music video is special because it is a way that Megan celebrates Black women but also the integral part that Black women play in society. They are portrayed as critical parts of a working society but also they dance in the video, owning their sexuality. The sexual nature of the women in the video ties to another example of hooks’ writings about Black women in film/media: the absence “that denies the 'body' of the Black female so as to perpetuate white supremacy and with it a phallocentric spectatorship where the woman to be looked at and desired is ‘white’” (9). hooks writes that too often Black women have been denied ownership and agency over their own bodies, but also the ability to be desired by white phallocentric audiences. By using the character of the senator, they show the inherent racism imposed against Black women - people criticize them but then still sexualize them. Something important to mention is Megan’s lyricism in this song - the word “thot” was coined in the hip-hop world as a derogatory term for a woman, similar to the word “slut,” “with added derision for being working class” (10). The reclamation of this term is outright powerful because it is using a word that has been weaponized against Black women for years and she repurposes it to be something powerful. This subversion in itself can be tied to the work of the oppositional gaze - taking something used to oppress Black women and flipping it to empower them instead.

Rarely in popular media as big as “Thot Shit” do viewers see something with such a clear message. Megan does include a lot of Black female empowerment throughout her music and music videos, especially through sexual agency. Lorde writes, “Black women and our children know the fabric of our lives is stitched with violence and with hatred, that there is no rest. We do not deal with it only on the picket lines, or in dark midnight alleys, or in the places where we dare to verbalize our resistance. For us, increasingly, violence weaves through the daily tissues of our living … ” (11). “Thot Shit” is a form of protesting against the dehumanization and oppression of Black women in mainstream culture. Megan consistently brings Black women into the cultural conversation when they are neglected. Her empowerment is similar to that Lorde writes of: “It is learning how to stand alone, unpopular and sometimes reviled, and how to make common cause with those others identified as outside the structures in order to define and seek a world in which we can all flourish” (12).

Questions:

What are other ways that “Thot Shit” practices scopophilia and voyeurism in nuanced ways?

How is the video different from other music videos you have seen before?

How does “Thot Shit” work in conjunction with “Telephone”?

Works cited:

Mulvey, Laura, “Visual Pleasure and Narrative Cinema” in Film Theory and Criticism, 712. (New York: Oxford University Press, 2009)

Mulvey, Laura, “Visual Pleasure and Narrative Cinema.” 712

hooks, bell, “The Oppositional gaze: Black Female Spectators” in Feminist Film Theory, 307. (New York: New York University Press, 1999)

hooks, bell “The Oppositional gaze: Black Female Spectators.” 310

Lorde, Audre. "Age, Race, Class, and Sex: Women Redefining Difference." In Sister Outsider: Essays and Speeches, 112. Berkeley, CA: Crossing Press, 2007

Lorde, Audre “Age, Race, Class and Sex: Women Redefining Difference.” (112)

Mulvey, Laura, “Visual Pleasure and Narrative Cinema.”

hooks, bell, “The Oppositional Gaze: Black Female Spectators.” 308

hooks, bell, “The Oppositional Gaze: Black Female Spectators.” 310

O’Neal, Lonnae, “I had a thot but didn’t know it was a thing” The Washington Post, March 19, 2015

Mulvey, Laura, “Visual Pleasure and Narrative Cinema.” 119

Mulvey, Laura, “Visual Pleasure and Narrative Cinema.” (112)

@theuncannyprofessoro

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denisearef · 1 year ago

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Why do some people perceive Michael Jackson's changing appearance, as uncanny? How does this perception relate to broader societal attitudes towards race, identity, and self-image?

Psychoanalysis and Subjectivity

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"Thriller" by Michael Jackson, released in 1983, is not just a song but an iconic cultural phenomenon, with its music video setting new standards for the industry. Directed by John Landis, the video is a mini horror film featuring Jackson as a charismatic young man transformed into a werewolf alongside his love interest, played by Ola Ray. The video showcases Jackson's unparalleled talent as a performer, with his electrifying dance moves and mesmerizing presence. Its groundbreaking special effects and narrative storytelling revolutionized the music video medium, becoming an instant classic. "Thriller" remains a timeless masterpiece, captivating audiences with its fusion of music, dance, and cinema, leaving an indelible mark on pop culture for generations to come.

Sigmund Freud's essay "The Uncanny" explores the concept of the uncanny, or the eerie feeling of discomfort or unease experienced when something seems strangely familiar yet simultaneously foreign or unsettling. Freud delves into various aspects of the uncanny, including its connection to repressed desires, the repetition of specific themes or motifs in literature and art, and its association with the return of the repressed. He ultimately suggests that the uncanny arises from the revival of primitive beliefs and fears, often related to death, castration, or the supernatural, which have been repressed into the unconscious mind. This reminds me of the entire motive of the music video, which is the aspect of death. Sigmund said, “the primitive fear of the dead is still so strong within us and always ready to come to the surface at any opportunity”(Freud, 369). Death is the main factor that spikes an uncanny feeling. Our conscious mind feels eerie when we can not define whether something is animate or inanimate. This can also be viewed through the lens of Fenon’s theory because of the transformation, performance, and cultural appropriation that happens in this video. A transformation can be seen as a metaphor for the way Black individuals have been historically portrayed as "other" or different in Western society, often associated with fear and negativity. However, it also ties into Lacan’s theory of identity and self-representation. The transformation can be interpreted as a commentary on the pressure for Black individuals to conform to white standards of beauty and behavior, which makes them see themselves differently because of social interactions.

Question: How often do you see the black community transform into something other than being black, and how much of an impact do you think it has?

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"Black or White" is a groundbreaking music video by the iconic artist Michael Jackson, released in 1991. Directed by John Landis, the video captivates audiences with its innovative visual effects and powerful message of racial unity. Opening with a diverse array of faces from around the world morphing into one another, the video symbolizes the interconnectedness of humanity. Jackson's electrifying dance moves and charismatic performance are showcased against a backdrop of vibrant sets and dynamic choreography. The video's climax features a montage of people breaking through barriers, emphasizing diversity, acceptance, and equality themes. Through its striking imagery and infectious rhythm, "Black or White" remains a testament to Jackson's unparalleled talent and a timeless anthem for social change and harmony.

Frantz Fanon's essay "The Negro and Psychopathology" delves into the psychological impact of colonialism and racism on Black individuals. Fanon explores how the experience of oppression and discrimination leads to a profound sense of alienation, identity crisis, and psychological trauma among Black people. Frantz Fanon said, “The Negro recognizes the unreality of many of the beliefs that he has adopted with reference to the subjective attitude of the white man”(Fanon, 115). He implies that Black individuals have internalized certain beliefs or attitudes, possibly about themselves or about the world, that are based on the perspective or viewpoint of white people. However, they have come to recognize that some of the beliefs held by white people are not grounded in reality or are false. This means that things that are said about the black community usually is said to make them feel bad. The saddest part is that it is so engraved in our system that naturally, it just reproduces.

One aspect that correlates with Fanon's ideas is Jackson's own experience of racial identity. Throughout his life, Jackson grappled with questions of race and belonging, facing scrutiny and pressure to conform to societal expectations of blackness. His changing appearance, particularly his skin color, sparked speculation and debate about his racial identity and self-image. Fanon would likely view Jackson's transformation as a manifestation of the internalized racism prevalent in societies where lighter skin is often associated with beauty and success. This also makes me think about how his skin transformation can be perceived as uncanny. The transformation can be perceived as uncanny due to its combination of familiarity and strangeness, its psychological implications, the public reaction it elicited, and its broader cultural significance. It made him seem familiar but also unfamiliar.

This scene of the music video resonates with Jacques Lacan’s “The Mirror Stage as Formative of the Function of the I” through its exploration of identity, diversity, and unity. Just as Lacan explains that the mirror stage marks a pivotal moment in the formation of the self, the video showcases individuals from diverse ethnic backgrounds, highlighting the complexity of identity formation in a multicultural world. Lacan said, "Whence it is that the relation of the individual subject to his own images is apprehended, prior to any grasp of it by the self, in a specular relation of the organism to its reality, and that, whatever may be the degree of elaboration of the imaginary function, its mediation is necessarily situated in the intersubjective dialectic"(Lacan). This statement explains that individuals have an inherent, perhaps unconscious, relationship with their mental images or representations, which reflects their perception of reality. This relationship is influenced by interpersonal dynamics and interactions, highlighting the interconnectedness between self-awareness and social experiences. Social interactions really change the way one views oneself, which sadly becomes subconscious critiquing.

Question: Do you guys view transformation as uncanny, and why do you think some people do? Do you think when you first understood your image was the only time you fully saw/respected yourself?

Sources

Freud, Sigmund. "The Uncanny." The Standard Edition of the Complete Psychological Works of Sigmund Freud, edited by James Strachey, vol. 17, Hogarth Press, 1955, pp. 219-256.

Lacan, Jacques. "The Mirror Stage as Formative of the Function of the I." Écrits: A Selection. Translated by Bruce Fink, W.W. Norton & Company, 2002, pp. 75-81.

Fanon, Frantz. "The Negro and Psychopathology." Black Skin, White Masks, translated by Charles Lam Markmann, Grove Press, 2008, pp. 99-127.

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denisearef · 1 year ago

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Does 1979's focus on nostalgia undermine its critique of consumer culture?

Poststructuralism and Postmodernism

PART I: Freedom! '90" George Michael

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The music video for "Freedom! '90" by George Michael is a visually iconic and cinematic piece directed by David Fincher. Released in 1990, the video is known for its stylish and memorable scenes. The video does not feature George Michael himself; instead, it showcases five of the era's top supermodels: Naomi Campbell, Linda Evangelista, Christy Turlington, Cindy Crawford, and Tatjana Patitz. The supermodels lip-sync the lyrics of the song and perform various scenes. The video is a departure from Michael's earlier image and marks a significant moment in his career. It symbolizes his decision to step away from the spotlight and let his music speak for itself. The models, who were at the peak of their fame, are shown mouthing the lyrics, highlighting a transition from the image-driven phase of George Michael's career to a focus on his music and artistic expression. The video has a chic and glamorous aesthetic, combining visually stunning scenes of the models in rooms of an abandoned house, posing through streaks of sunlight and hues of blueshimmering on their faces, glimpses of water, and modern means for musical transmission.

Thinking in terms of Deleuze’s theory on repetition, multiple mediums of audio transmission can be seen throughout the music video. At 0:0:14, one of the models uses a laser to turn on a futuristic vinyl stereo setup, then the shot pans to a vhs tape player. The shot switches between these two music playing set ups and turns to a cd cover of george michael’s album “Listen Without Prejudice”. This emphasis on the continued auditory media as a means of communication suggests the duplication of the same ideas transcending generations of innovation, as well as creating and distributing music throughout multiple mediums to send a message. This evolution of technology containing an evolving idea of transmitting auditory media to the masses represents Deleuze’s idea that replication is a means to transform the meaning of an idea. The more these technological devices evolve, the more efficient and optimized listening to music can be, the more capabilities are possible and the more people can be reached via music.

Through the perspective of Baudrillard, it can be interpreted that Michael is creating a new hyperreality for himself in the video. By using specific signs throughout the development of the shots, Michael distorts and solidifies new meanings of objects within the space. For instance, at 0:2:18, a motorcycle jacket is seen burning on its hanger. Delving into the meaning in real life, the BSA jacket shown in the video was an iconic piece that Michael wore during the Faith tour, where he experienced huge commercial success as a pop star. By burning the jacket, Michael metaphorically sheds his old identity and embraces a new sense of freedom and authenticity. The act of burning the jacket serves as a symbolic rebirth and a declaration of independence from the expectations of the music industry. Using Baudrillard’s terms, the burning of the jacket, as a form of simulacra, denotes the destruction of the reality Michael was currently in, and the creation of simulation through Michael’s autonomy of creative direction. Through another analysis of the signs in the video, the different forms of electronic mass media, Baudrillard’s theory suggests these signs maintain the illusion of reality.

At 0:0:45, Naomi Campbell is seen listening to the song through headphones, on top of the other mediums of media transmission previously mentioned. In addition, the main feature of the video is all of the models lip synching the song instead of Michael himself. Baudrillard’s theory applies to how mass media, especially in the form of electronics, maintains the illusion of reality. These auditory devices in essence “control” the models in this hyperreality, using them as the means to convey the message of the song. The video begins with them turning on the devices, and ends with them conveying the same lyrics that were being played by the electronics.

Finally, examining the video utilizing the theories of Jameson’s postmodernism, the video can be interpreted through symbols used of the shallow nature of commercialization and consumer culture. Jameson's criticism of postmodernism includes the notion of "empty signifiers," where cultural products lack depth and critical engagement. In the video, the glamorous and stylish representation of supermodels, although visually striking, may be seen as lacking in substantive content. The emphasis on aesthetics and surface-level appeal aligns with Jameson's critique of the shallowness in postmodern cultural production. Though this may be true just looking at the visual elements in the video, the lyrical message behind the song tells another story. Famousky, Michael sings the line “sometimes the clothes do not make the man”. Meaning that one may be satisfied with a material means of happiness, but they are a shallow representation of the individual beyond their capitalistic idealization. The use of models in the video highlights the need to use commercially accepted visions of beauty and glamor to convey messages to the masses, because this is used by the ruling class. The main theme of the song is Michael’s desire to distance himself from the highly commercial pop star image of himself, singing “But today the way I play the game is not the same, No way, Think I’m gonna get myself happy”. He rejects the emptiness of his previous images, and wants to pursue genuine happiness through feeling genuine in his artistry. Models are often used as surface level vessels to promote brands and corporations, it can be interpreted that Michael uses them to convey the messages of “Freedom” to encourage people to break free from the shackles of consumer culture and pursue happiness outside of material gain.

Through Deleuze's theory on repetition, the use of multiple mediums for audio transmission symbolizes the evolution of technology and the transformative power of replicating ideas across generations. In Baudrillard's lens, the video becomes a narrative of Michael creating a new reality for himself by distorting and solidifying meanings of objects, especially through the symbolic act of burning his iconic jacket. Baudrillard's hyperreality concept is evident in the models being controlled by electronic mass media, maintaining the illusion of reality. Furthermore, Jameson's postmodernism critique unveils a juxtaposition between the visually glamorous representation of supermodels and the song's deeper message, revealing the emptiness of commercialization and consumer culture. The video challenges the superficiality of postmodern cultural production by using models as vessels to convey a message urging people to break free from the constraints of a consumerist society that controls them.

Discussion Questions:

What scenes in the video stood out to you in terms of commercialism/consumerism, how does Michael portray this?

Do you think George Michael is truly breaking free from a commercialized pop star when he continues to release music within the culture industry?

PART II: "1979" The Smashing Pumpkins

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The music video for "1979" by the Smashing Pumpkins, a popular 90s Rock song depicts the lives of suburban youth in the 1970s. It features a series of seemingly random and disconnected snapshots that capture the experiences of teenage life, including house parties, driving around town, and various interactions. The video conveys a sense of nostalgia and the carefree spirit of youth, emphasizing the themes of rebellion, friendship, and the search for identity. The visual style is characterized by a documentary-like approach, with a mix of intimate moments and energetic scenes, reflecting the diversity and complexity of youth culture, along with an idealization of being young. The scenes are depicted in snapshots like memories that fill the viewer with a sense of yearning for a time gone by. Overall, the video complements the song's themes and provides a visual narrative that resonates with the song's exploration of the teenage experience in 1979.

Fredric Jameson in his article “Postmodernism and Consumerist Society,” delves into the transformations in social, economic, and cultural realms instigated by postmodernism. It challenges the conventional idea of a 'post-industrial' phase and underscores the heightened dominance of capitalism. Jameson critiques the perspectives of thinkers like Daniel Bell, contending that capitalism has solidified its influence. The reading explores how shifts in capitalism's mode of production align with novel forms of cultural expression. It characterizes postmodernism in literature, music, film, and environments by its emphasis on surface, pastiche, and paranoia. Jameson examines pastiche in postmodernism, defining it as a neutral form of aestheticism devoid of parody's satirical impulse. This reflects a move towards stylistic diversity and heterogeneity. Additionally, he addresses the "death of the subject" in postmodernism, challenging the notion of unique personal identities and individualism as central tenets of classical modernism. Through this perspective, the music video for “1979”, complemented with the lyricism, engages with nostalgia coupled with an idealization of consumer culture associated with youth culture. For instance, the video features several scenes of teens driving in a vintage car (first seen at 0:0:23). The car is associated with teenage freedom and a sense of identity, leading to endless possibilities and activities that the teens take advantage of. It's also the very function of the fleeting nature of youth itself The suburban setting also provides an easy showcase for consumerist culture. According to Jameson, while talking about the movie Body Heat, he explains “One begins to realise after a while that the small town setting has a crucial strategic function: it allows the film to do without most of the signals and references which we might associate with the contemporary world, with consumer society - the appliances and artifacts, the high rises, the object world of late capitalism (170)” (1). All of the images shown throughout the video, the cars, the long streets to cruise, the band, and the parties are placed among a suburban setting, as the singer sits in the back of a car reflecting and longing for the image of a “simpler time”. This simplicity however, encourages the material exchange of money for experience, dimming the sense of uniqueness that is commodified by the feeling of youth. Thus, youth culture and consumer culture go hand in hand. Youths think that their experience is shaped by a series of unique memories, but really the subconscious influence of materialism is showcased right in front of their eyes. Overall, the video and lyrics depict a constructed, simulated representation of youth culture and nostalgia, reflecting the influence of media and cultural simulations on our perceptions of reality.

Gilles Deleuze's "Introduction: Difference and Repetition" provides a foundation for his philosophical exploration of difference and repetition. Deleuze challenges traditional philosophical concepts by emphasizing the primacy of difference over identity and repetition over representation. He critiques the way Western thought has historically focused on identity and homogeneity, arguing for the significance of diversity, multiplicity, and differentiation. Deleuze introduces the idea of "difference in itself" and explores how difference operates as a creative force, generating new possibilities and forms. He also investigates the concept of repetition, not as a mere duplication of the same but as a transformative and generative process to shape new meaning out of reproduction. The introduction sets the stage for Deleuze's intricate analysis of these themes throughout the rest of the work, challenging conventional philosophical paradigms and paving the way for his unique philosophical perspective. Deleuze's concept of repetition as a transformative process rather than a mere duplication resonates with the themes in "1979." The song and its video capture the repetition of certain experiences in youth culture, such as parties and social interactions. Deleuze's idea of repetition as a creative force that generates novelty. It’s important to note that the video and song was written in the year 1997, yet the video takes place, like the title suggests, in the year 1979. Thus, the video is a repetition of the representation of youth culture in the 1970s. Although not identical, this representation allows for interpretation of what this time period looked like, and develops new meaning from the spectatorship of the viewer. Deleuze emphasizes that repetition of signs, especially relating to the concept of the “self” are not what signs are, but rather their transformative properties of what they can become. Deleuze challenges fixed identities, and the music video portrays a fluid sense of identity within the youth culture it represents. The diverse scenes and interactions showcase a multiplicity of experiences and personalities, resonating with Deleuze's call for an understanding of identity that goes beyond rigid categories. Due to the diverse experiences in the music video, throwing chairs into the pool (0:2:35) and bowling with bottles in the grocery store (0:3:53), these ideas are representative of the heterogeneous culture centered around youth, though unified under one concept of being carefree. All in all, Gilles Deleuze's philosophical theory serves as a philosophical groundwork that challenges conventional notions of identity, emphasizing the transformative nature of difference and repetition. This resonates with the themes in the Smashing Pumpkins' "1979'' music video, where the repetition of youth experiences becomes a creative force generating new meanings. Despite the video being set in 1979, its repetition serves as a representation of the era, allowing for diverse interpretations and emphasizing Deleuze's idea that signs transform and generate novelty. The video's portrayal of fluid and heterogeneous identities aligns with Deleuze's call for understanding beyond rigid categories, showcasing a multiplicity of experiences within a unified concept of carefree youth culture. Through scenes of unconventional activities, the video captures the transformative properties of repetition, illustrating Deleuze's philosophy in the context of youth identity and cultural representation.

Jean Baudrillard's "Simulacra and Simulations" delves into the concept of hyperreality, where simulations and copies come to dominate and replace the original reality they represent. Baudrillard argues that in contemporary society, signs and symbols no longer point to an underlying reality but instead create a self-referential system. He introduces the idea of simulacra, which are copies without an original, and suggests that simulations have become more real and influential than the reality they mimic. Baudrillard explores the impact of media, technology, and consumer culture on shaping our perceptions, challenging traditional notions of reality and representation. The essay delves into the dissolution of boundaries between reality and simulation, questioning the authenticity of experiences and identities in a world increasingly saturated with signs and images. Putting this lens over the analysis of “1979”, a hyperreality is created by the setting of the music video. This simulation capitalizes off of the simplistic nature of youth and creates a feeling of nostalgia and longing for a carefree version of life. Even the lyrics suggest this love of a time gone by coupled with the dread of growing up. “That we don't even care as restless as we are. We feel the pull in the land of a thousand guilts. And poured cement (0:2:08)”. Baudrillard notes this certain draw towards simulations stating that “When the real is no longer what it used to be, nostalgia assumes its full meaning (153)” (2). The music video was made in the 1990s, but about the 1970s, emphasizing that the meaning of the song and music video is a means to cope with the loss of the carefree days of youth. Baudrillard would argue that the video is not a direct reflection of reality but a simulation created by media representations, contributing to the construction of a hyperreal youth culture. Baudrillard's concept of simulacra suggests that in a hyperreal world, identities become fluid and constructed, influenced by media and cultural simulations. The portrayal of youth in the video reflects a simulation of identity influenced by cultural representations rather than an authentic expression of individual experiences. The video itself follows snapshots of youths and experiences reminiscent of memories, from signs like parties to joyrides. However, the simulation created through the music video itself lacks depth, and is a generalization and idealization of youth culture rather than unique experiences. Baudrillard explained the nature of the hyperreal and simulacra, noting “It retains all the features, the whole discourse of traditional production, but it is nothing more than its scaled-down refraction (159)” (3).

The video, set against the backdrop of suburban youth in the 1970s, becomes a centerpiece that showcases both an idealized past and a constructed representation of youth culture. Jameson's critique of postmodernism's emphasis on surface, pastiche, and the "death of the subject" resonates with the video's depiction of fragmented memories that present a shallow and idealized version of youth.

Deleuze's philosophy of difference and repetition aligns with the diverse and tokenized aspects of youth experiences depicted in the video. The repetition of the aura of the year 1979 becomes a creative force, generating new meanings and contributing to a fluid and heterogeneous sense of identity, specifically around youth culture.

Baudrillard's concept of hyperreality and simulacra further deepens the analysis. The video, portraying an idealized version of the 1970s, becomes a hyperreal simulation that blurs the boundaries between reality and representation. The nostalgia felt by the viewer is not for a historical reality but for a carefully constructed and simulated past.

Discussion Questions:

Can people who weren’t living in the 1970s still feel nostalgic about this time? Why or why not?

Are our experiences, especially in youth, a result of consumer culture, or is youth culture detached from consumerism?

Works Cited:

Jameson, Fredric, ““Postmodernism and Consumer Society”(New York, NY, Pearson Education Limited: 1992).

Baudrillard, Jean, “Simulacra and Simulations” (New York, NY, Pearson Education Limited: 1992).

Deleuze, Giles, "Introduction: Repetition and Difference" (New York, NY, Columbia University Press: 1994)

@theuncannyprofessoro

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denisearef · 1 year ago

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In what ways does TUN reflect the dynamics of cultural consumption and the blurring of boundaries between reality and simulation in the digital age?

Music Video Analysis

Part 1: "thank u, next"

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Ariana Grande's "thank u, next" music video is a vibrant homage to iconic romantic comedy movies, including "Mean Girls," "Legally Blonde," "13 Going on 30," and "Bring It On." In the video, Grande recreates memorable scenes from these films while infusing them with her own unique style and narrative, inviting famous friends and other celebrities that have been connected to her to reference her life within these recreations. Throughout the video, Grande reflects on themes of personal growth, self-love, and empowerment, and cleverly addresses her own love life and the public's fascination with it. Having publicly addressed her love for old rom-coms, she also celebrates the strength and resilience of female protagonists from the rom-coms she references. The video showcases Grande's creativity and artistic vision, as she embraces her independence and confidently moves forward after experiencing heartbreak. Overall, "thank u, next" is a visually captivating and empowering tribute to both iconic movies and Grande's own journey of self-discovery.

Deleuze explores the complex interplay between repetition, generality, and law, challenging traditional philosophical notions. Deleuze emphasizes “repetition and generality are distinct; repetition involves non-exchangeable singularities, while generality allows for exchange or substitution of terms.”(1) For him, repetition is not about replicating identical instances but rather about the emergence of difference within a repeated pattern. He argues that genuine repetition involves the recurrence of non-identical elements or singularities, which he terms "difference in itself." This notion of difference disrupts traditional conceptions of identity and sameness, highlighting the dynamic and unpredictable nature of repetition.

Each segment of the “thank u, next” music video references iconic romantic comedy movies, and represents a repetition of familiar narratives and tropes. However, rather than simply replicating these stories, Grande infuses them with her own unique perspective and experiences. We see this from the very start, when she recreates the iconic introduction of the character Regina George from “Mean Girls” (0:00:01). While the general idea and tone of the scene remains the same, she replaces Regina with herself, and inserts many references from her own life that were considered scandalous by the media, poking fun at the public’s interest. In another shot, still as Regina, Grande is scrapbooking in the famous Burn Book from “Mean Girls” (0:00:43), but instead of writing nasty secrets like the original movie does, she pays homage to her previous relationships with nothing but love and respect, aligning with the lyrics of each ex while she flips the page from one ex to the next. These reinterpretations of familiar narratives highlight Deleuze's notion of difference within repetition. Despite drawing inspiration from existing cultural tropes, Grande introduces new elements and perspectives, allowing for the emergence of difference and novelty within the repeated patterns.

Baudrillard examines the dominance of consumption and the signifier in capitalist societies, exploring how “postmodern communication technologies, principally television, are said to flood the world with self-generating, self-mirroring images; and experience” (2). He contrasts simulation with representation, arguing that simulation has replaced representation, challenging conventional notions of reality and power dynamics. Images no longer reflect reality but create their own hyperreal realm, blurring the boundaries between real and simulated experiences. His work offers a critical perspective on the impact of hyperreality, highlighting the complexities of navigating between real and simulated realms.

In "thank u, next", Grande’s idealization of high school culture and romantic comedy (rom-com) tropes contributes to the construction of a hyperreal world, resonating with Jean Baudrillard's concept of simulation. The video references iconic high school movies like "Mean Girls" and "Bring It On," as well as rom-com classics such as "Legally Blonde" and "13 Going on 30," embodying specific tropes and narratives associated with adolescence and romantic relationships. She blurs the line of reality and simulation consistently. In one instance, Grande pays homage to the movie “Legally Blonde”, where she replaces the main character, Elle, with herself. When she talks to Jennifer Coolidge in a montage referencing the iconic hair salon, who originally plays Paulette in the film, she talks about her real life relationship as Ariana Grande, while Coolidge fully embodies her original character and responds as Paulette (0:03:20). With this exaggerated and hilarious reference to the movie, Grande’s using these classic rom-com scenes to explore her own reality ends up contributing to the construction of a hyperreal realm, where the boundaries between reality and fiction are blurred, and images and narratives take on a heightened, almost surreal quality. Baudrillard argues that in hyperreality, signs and symbols no longer represent anything real but instead simulate reality itself. Grande's idealization of high school culture and rom-com tropes in "thank u, next" contributes to the construction of a hyperreal world, where the boundaries between reality and fiction are blurred, and images and narratives take on a life of their own in the realm of popular culture.

Fredric Jameson explores the impact of postmodernism on social, economic, and cultural changes, challenging the idea of a 'post-industrial' phase and highlighting capitalism's expanded hegemony. He argues that capitalism's power has intensified throughout the years, and examines how changes in capitalism's mode of production relate to new forms of cultural production, identifying postmodernism in literature, music, film, and environments as characterized by surface, pastiche, and paranoia. He discusses pastiche as a key element in postmodernism, representing a neutral mimicry without parody's satirical impulse, reflecting a shift towards stylistic diversity.

Fredric Jameson's analysis of postmodernism within the framework of consumer society underscores the dominance of capitalism in shaping cultural production and consumption. In his essay, he critiques the notion of a distinct 'post-industrial' phase, arguing instead for the expanded hegemony of capitalism. He highlights how changes in the mode of capitalist production influence cultural forms and expressions. The video itself is a product of the entertainment industry, driven by commercial interests and profit motives. It serves as a form of cultural commodity produced and consumed within a capitalist system. The references to iconic romantic comedy movies in the music video can be seen as part of a broader cultural phenomenon where nostalgia is commodified and marketed to consumers. The inclusion of many famous celebrities as the other stars in the video also highlight this obvious tactic of gaining consumer's attention. Fredric Jameson's exploration of postmodernism also offers insights into how Ariana Grande's "thank u, next" music video engages with this cultural phenomenon. Postmodernism, characterized by Jameson as a cultural shift towards surface, pastiche, and a blurring of boundaries between reality and fiction, resonates with various aspects of the music video. Grande's incorporation of references to iconic romantic comedy movies and high school culture embodies the postmodern tendency towards pastiche, where cultural elements are borrowed and recontextualized without necessarily critiquing or subverting them. While she does use them to focus on the story of her own life, the original elements of the rom-com movies aren’t particularly built on. The stylized and exaggerated portrayal of these cultural tropes reflects a focus on surface aesthetics and a blurring of the distinction between original and copied content.

Part 2: "Freedom! '90"

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"Freedom! '90" is not just a music video but a statement of artistic intent by George Michael, featuring iconic supermodels (ie. Naomi Campbell, Cindy Crawford) lip-syncing the song's lyrics without himself into the video. This decision to have the models represent him was a way to signal his desire to break free from the manufactured pop star image that had defined his earlier career. The video is visually captivating, with the models of all different looks exuding confidence and attitude as they strut and pose in an abandoned mansion. Their presence symbolizes not only glamor and beauty but also a sense of power and independence. By placing the focus on these iconic figures rather than himself, George Michael effectively distances himself from his previous image and asserts his autonomy as an artist. Thematically, the video explores concepts of liberation and authenticity. It represents a departure from the glossy, commercialized imagery typically associated with pop music videos of the time. Instead, "Freedom! '90" embraces a more raw and authentic aesthetic, reflecting Michael's personal journey towards self-discovery and creative freedom.

Through the lens of Deleuze, who emphasizes the idea that repetition involves non-exchangeable singularities and challenges established norms or structures, we can analyze Michael’s music video as a unique singularity amongst music videos themselves. In contrast to typical music videos that portray the artists in a spotlighted fashion and generally shape the narratives around the presence of the singers, “Freedom! 90” chooses to feature supermodels lip-syncing to his song. This departure from the expected repetition of the artist's presence challenges the conventional structure of music videos and disrupts the established norms of representation. Additionally, his decision to step back and allow the models to take center stage can be seen as a form of resistance against the manufactured image and commercial pressures often associated with the music industry. In this video, he intentionally distances himself from his previous image, which is symbolically conveyed through visual elements, like leaking water. Water is often associated with purification and renewal, and its presence in the video suggests a cleansing process—a metaphorical washing away of the old to make room for the new. As the water pours from various sources like the walls and the ceiling (0:03:22), it represents a release from the pressures and expectations of celebrity, allowing George Michael to distance himself from his previous image and embrace a fresh start. By breaking away from the expected repetition of celebrity presence, the video embraces a new form of repetition—one that is non-exchangeable and challenges the norms of representation and identity.

In Baudrillard's framework, Michael’s breaks free of the traditional simulation of artists we typically see from the music industry. Many artists in the music industry are carefully curated and marketed by record labels to fit specific personas or images that appeal to target demographics. These constructed identities don’t reflect the artist's true self or experiences, leading to a simulated version of their identity being presented to the public. The music industry relies heavily on media coverage and public relations strategies to shape public perception of artists and their work. In his early years as a pop star with Wham! and as a solo artist, George Michael was presented to the public as a polished, marketable figure with carefully curated image and persona. This manufactured image, while successful commercially, often overshadowed his true identity and artistic intentions. In later years, George Michael sought to break free from the constraints of his manufactured pop star image and assert his authenticity as an artist. As his lyrics illustrate the process of “breaking free” and deviating from societal expectations, he includes the iconic blazing jacket (0:2:18). The blazing jacket worn by a model in the video serves as a powerful metaphor for shedding the past and breaking free from the constraints of fame. As the jacket ignites and burns, it represents the destruction of the old persona—the glossy, manufactured pop star image that George Michael had become known for. By showcasing the jacket engulfed in flames, the video symbolizes the artist's desire to let go of his past identity and emerge anew.

Jameson warns readers about the “death of the subject”(3), refers to a shift in postmodern culture where traditional notions of individuality and personal identity are destabilized or decentered. This concept suggests that in contemporary society, the individual subject becomes increasingly fragmented and deconstructed, unable to maintain a coherent sense of self amidst the complexities of postmodern life. He argues that various cultural and technological developments, such as the rise of mass media, globalization, and digital communication, contribute to the dissolution of the subject. These forces work to erode the boundaries between individual and collective identity, as well as between public and private spheres. As a result, the subject is no longer able to maintain a stable and unified identity but instead becomes fragmented and dispersed across multiple discourses and social contexts. In George Michael's "Freedom! '90" music video, he subverts the notion of the "death of the subject" by reclaiming agency and autonomy over his own identity and artistic expression. Towards the end of the video, the jukebox and guitar previously featured are blown up. These actions can symbolize a radical departure from the artist's past image and musical style. These acts can be seen as symbolic gestures of rebellion against the commodification of music and the constraints of traditional celebrity culture. The jukebox and guitar represent established symbols of music consumption and rock star imagery. By blowing them up, the video rejects the superficiality and commercialism associated with these symbols, challenging the idea that music and art can be reduced to mere commodities for consumption. Instead, it asserts the importance of authenticity and creative freedom in the face of commercial pressures. It can also signify a declaration of independence and a refusal to conform to expectations imposed by others. Additionally, the destruction of these symbols may represent a desire to start anew and redefine oneself creatively. Blowing up the jukebox and guitar in the music video can be interpreted as a symbolic act of liberation and a statement of artistic autonomy, subverting Jameson’s idea of “death of the subject” and challenging established norms and cultural expectations.

Questions: - How does Grande's use of references to iconic movies contribute to the construction of a hyperreal realm, as discussed by Baudrillard? What insights does this offer into the dynamics of cultural consumption, representation, and the construction of reality in the digital age? - How does Ariana Grande's "thank u, next" music video embody Jameson’s idea of postmodern tendencies, particularly in the video’s engagement with commercialized nostalgia and use of fame? - How does Deleuze's notion of repetition involving non-exchangeable singularities help us understand the significance of this departure from the expected repetition of celebrity presence? How does it contribute to the exploration of authenticity and artistic autonomy in the video?

Works Cited

Deleuze, Giles, "Introduction: Repetition and Difference" (New York, NY, Columbia University Press: 1994).

Baudrillard, Jean, “Simulacra and Simulations” (New York, NY, Pearson Education Limited: 1992).

Jameson, Fredric, ““Postmodernism and Consumer Society”(New York, NY, Pearson Education Limited: 1992).

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denisearef · 1 year ago

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How do the real-life elements in contrast with the imagined/made up ones contribute to the overall meaning of each video?

Structuralism and Semiotics

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The music video for a-ha's "Take On Me" was released in 1985 and and utilized a groundbreaking blend of live-action and animation, specifically rotoscoping. The video's most striking feature is its unique visual style. It begins with a live-action sequence, set in a cafe where the use of lighting and cinematography sets a nostalgic and somewhat romantic tone.The most memorable aspect of the video especially during this time is its use of rotoscoping animation. This technique involves tracing over live-action footage frame by frame to create a stylized animated look. The animation transports the protagonist, into a comic book world filled with action and adventure. The video tells a narrative of a young woman, who becomes absorbed into a comic book and embarks on a thrilling adventure with the protagonist. It's the classic boy meets girl story but with a twist. The comic book setting symbolizes the power of storytelling and the ability to create one's own narrative. The video for had a significant impact on popular culture and set a new standard for music videos. Its innovative use of animation inspired countless artists and filmmakers, and it remains a beloved and frequently referenced cultural touchstone decades after its release.

Taking a deeper analysis into the video Saussurean concepts of sign, signifier, and signified are present. In the music video, various signs are presented visually (such as characters, settings, and actions) alongside the auditory signifiers: the music and lyrics. The sketches shown throughout the video represent a signifier that conveys the concept of the protagonist imagined world or desires (signified). Analyzing this through Metz’s lens, the signifier of the animated characters entering the comic book world signifies a journey into fantasy or escapism. Escapism is a present theme in this video as it follows a narrative arc in which the protagonist transitions between the real world and the animated world representing the transition between reality and fantasy, echoing the themes of the song itself. The theme of escapism is also represented through the paradigmatic relation that is created with the contrast between the real-world setting and the animated world. Syntagmatic relations is also present in this video as the sequence of visual and auditory elements creates a syntagmatic structure.The progression of scenes, transitions, and actions forms a narrative sequence that guides the viewer through the story depicted in the video.

Analyzing through the lens of Roland Barthes the video might be perceived as selling the idea of transcending reality through love and imagination, much like how detergent ads sell the idea of transcending dirt to achieve cleanliness. In the video the animated world serves as a guide to a fantastical realm, inviting viewers to explore new possibilities and perspectives while guiding them through a journey of romance and adventure which can be connected to Barthes discussion on the cultural significance of travel guides. Barthes discusses the manipulation of historical narratives in films to convey certain ideologies which can be seen in the music video as it presents a narrative reminiscent of a romance or adventure film. The transformation of entering the comic book world can be seen as a modern interpretation of historical narratives, where the past is reimagined and romanticized for contemporary audiences. The romantic relationship depicted in the video can be interpreted as emblematic of idealized love or romanticized partnerships, reflecting societal norms and expectations surrounding relationships. Barthes discusses how modern myths are constructed and perpetuated through various forms of media and the music video constructs a myth around love, adventure, and escapism. The video perpetuates these myths through its visuals and narrative, reinforcing cultural ideals and values associated with romance and fantasy. In conclusion, analyzing the music video through different lenses reveals how the video constructs and perpetuates cultural myths surrounding love, adventure, and escapism. These lenses help us delve into the videos semiotic dimensions, exploring how the use of narrative, imagery, symbolism, signs and signifiers serves to create meaning within the visual and auditory text and reinforce societal norms.

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The music video for "Nothing's Gonna Stop Us Now" by Starship was released in 1987 and played a significant role in the song's success. The video primarily takes place in a movie studio, reflecting the theme of the song being featured in the film “Mannequin.” This setting allows for various backdrops and sets to be utilized, adding visual interest and diversity to the video. The video follows a narrative that intertwines scenes from the movie “Mannequin” with footage of the band performing the song. The storyline of the movie, which revolves around a mannequin that comes to life, complements the message of the song about love overcoming obstacles. Throughout the video, shots of the band performing the song are interspersed with the narrative scenes. The band members are shown singing and playing their instruments with energy and enthusiasm, adding to the overall excitement of the video. The video includes romantic scenes between the characters from the movie, emphasizing the theme of love and connection. These scenes enhance the emotional impact of the song and reinforce its message of resilience and devotion. The video incorporates various visual effects, including transitions between scenes, lighting effects, and overlays, to enhance the overall aesthetic appeal. These effects contribute to the video's polished and professional look, aligning with the high production values of the song and its accompanying movie. The video features dynamic camera work and creative framing, capturing the energy of the band's performance and the emotional moments of the storyline.

Analyzing the music video through the lens of Roland Barthes' essays from “Mythologies” offers an opportunity to deconstruct the cultural symbols and myths embedded within both the song and its visual representation. Barthes discussion of the manipulation of historical narratives to convey certain ideologies which can be seen in the video through elements such as the portrayal of the band members and use of dramatic backdrops that convey a sense of epic scale and evoke grandeur, triumph, and romance reminiscent of classical narratives. In the music video, themes of cleanliness, purity, and renewal, are symbolized through imagery such as bright, pristine settings, or the use of light and color to convey a sense of freshness and vitality. In the music video, their are references to travel and exploration, as the protagonists embark on a journey together against various scenic backdrops. These settings could serve as symbolic landscapes representing the adventure and possibilities inherent in love and partnership. The intimate moments portrayed between the protagonists represent domestic bliss and reinforce the narrative of enduring love and commitment which connects to Barthes values of stability, responsibility, and domesticity.

Metz discusses how cinema uses various codes and signs to convey meaning which is shown in the video as there are several codes such as visual imagery, music, lyrics, and performance. These codes work together to create a narrative and evoke emotions. The video follows a narrative structure that complements the song's lyrics. Based on the title and lyrics of the song it could be depicting a story of love, perseverance, or triumph over obstacles. The video utilizes cinematic techniques such as camera angles, editing, lighting, and choreography to convey its message. An example of this is the close-up shots that are used to emphasize emotions, while fast editing may create a sense of energy and excitement. Applying Metz's framework to the video allows for a deeper understanding of how its various elements work together to create meaning and evoke emotions in the viewer. In the video the facial expressions and body language of the performers, as well as the imagery used in the video to represent themes of love, determination, and overcoming obstacles. Saussure's theory of binary oppositions suggests that meaning is often constructed through the contrast between opposing concepts. Instances of binary oppositions are shown in the music video, such as contrasts in lighting, color palette, or visual motifs, which contribute to the overall message of the song. This lens gives us insights into how visual signs and symbols are used to convey meaning, emotion, and narrative in the context of popular culture and media production.

Discussion Questions:

Are there instances where the visuals seem to contradict the lyrical content?

What similarities can be drawn from both of these music videos? What about the actual songs? Is there any differences?

Do you think that the music videos represent the music correctly?

Why do you think love is portrayed the way it is in these music videos?

Do you think that semiotics were a present part when these videos were made?

Ferdinand de Saussure, Course in General Linguistics, trans. Wade Baskin (New York: McGraw-Hill Book Company, 1915)

Roland Barthes, Mythologies, trans. Annette Lavers (New York: The Noonday Press, 1972)

Metz, Christian,“Some Points in the Semiotics of Cinema. In Film Theory and Criticism, 65-77. Edited by Leo Braudy and Marshall Cohen (New York/Oxford: Oxford University Press, 2009)

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denisearef · 1 year ago

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Do you think "arbitrary nature of the sign" applies more to music videos or lyrics themselves?

Explorations of Semiotics and Structuralism in 'Take On Me' and 'She Likes a Boy'

Take On Me

‘Take On Me’ details the epic love story of a man chasing after his dear love, culminating in a moment of passion when the two finally meet, only for the man to leave again. It’s a cute story with tinges of melancholy thanks to the yearning nature and the idea of ‘right person, wrong time.’ Right? Well, that’s what the music video would have you think. Simply looking at the lyrics, which tell of a man consistently pursuing a woman, believing her to be his one true love, trend more towards stalker behavior. It seems this piece of iconic culture is another in a long line of problematic romance that is portrayed as perfectly normal and, in fact, romantic. But why? The answer lies in the signs.

According to Saussure, the sign is made up of a signifier—the sound-image—and a signified—the concept.[1] Here, the signifier is the lyrics that are sung and the signified is ‘love’ or ‘romantic relationships.’ For ‘Take On Me,’ the signified and signifier are unified by the sign that is created during the synthesis of the two: the music video. The concept described in the lyrics is visualized in the music video through a fantastical, reality-breaking story where the narrator of the song pulls the girl he loves into the pages he exists within, then eventually finds her in the real world after she leaves the 2D world. Due to the signifiers utilized in the music video, the audience interprets the entire song and its concept as a positive representation of love rather than the problematic stalker-coded story that is so prevalent in media.

The signifiers in the music video—the sign—point to the mythologization of ‘Take On Me,’ as Barthes describes a myth as a sign becoming a signifier of something else.[2] Barthes also says that mythical signification is “never arbitrary”,[3] so what does that tell us about ‘Take On Me?’ If the reason behind the music video misconstruing the concept and lyrics to create the image of a healthy romantic relationship is motivated by something, what exactly clues us into the motivation?

Metz dictates in “Some Points in the Semiotics of Cinema” that because of cultural or specialized codes that are embedded in our society’s collective understanding, some visuals have implications for the viewer and will be interpreted in a certain way before the cinematic language can tell the viewer what the connotation—and the related denotation—should be.[4] The ‘Take On Me’ music video draws on romance tropes, settings and characters that are extremely prevalent in our cultural understanding of the concept of ‘love’ or ‘romantic relationships’ in a way that evokes a feeling of positive association with the sign. The aesthetic of the diner, a classic date spot, and the plot thread about the straight-laced female love interest being—literally—pulled into the dangerous world of the bad boy are tropes that generate an association with love and romance such that the audience has an idea of what the music video is about before they even watch all of it.

This positive association prevents the audience from interpreting the sign through its signifier, the lyrics. The connotation that the sign evokes through the mythologization the music video participates in is one of a happily ever after romance, but the denotation—the relationship between the concept of love and the lyrics that describe stalker-ish behavior—is one that reveals that the love story between the narrator of the song and the love interest is maybe not so cute.

She Likes a Boy

‘She Likes a Boy’ has a similar concept to ‘Take On Me’ in that they both focus on love and the romantic relationships that ensue from people being in love. But ‘She Likes a Boy’ focuses on the unrequited love, one that is born from a queer person falling for their straight friend—ironically, a trope that has emerged within the canon of queer storytelling. At least, this trope is what the music video posits the song to be about; again, the lyrics and associated concept can be interpreted differently without the music video as a sign to guide the audience towards a particular understanding.

The song was initially released as a single on January 12 in 2024 (though the artist Nxdia released a snippet of the song on TikTok in late 2023), with the music video not arriving until nearly a month later on February 14. This gap gave listeners ample time to interpret the lyrics as they saw fit. Several interpretations match up to the music video’s representation of the signified and signifier as a whole, with lesbians and others that like women lamenting the pain of falling for a straight person, while other videos touch on the insecurity that butch and masc lesbians feel due to presenting more masculine. But due to the “correct” interpretation not being laid out by the music video, other queer people were able to make meaning out of the signifier and signified that completely deviated from the original narrative.

Some transgender men felt they could relate to the song as it described the gender dysphoria they experience on a day to day basis. Hence: how could a girl like me if I’m not a ‘real boy?’ Nonbinary and gender non-conforming folk might interpret the lyrics ‘I’m not a boy’ as ‘I’m not a boy but I’m not a girl either.’ That interpretation encapsulates the experience of people who don’t fall into the categories of the gender binary and as a result don’t know who will love them for themselves. These interpretations were a result of the signifier and signified not being associated with a specific sign due to the music video not guiding viewers and listeners into that line of thinking. Saussure would call this a result of the “arbitrary nature” of the sign, with value and meaning being assigned to signifier/signified relationships nearly at random.[5]

The random nature of the sign’s meaning is at odds with the values assigned to the signified and signifiers within the music video itself. The myth of ‘She Likes a Boy’ is extremely apparent when applying Barthes’ conclusions from “The Great Family of Man.” In that particular essay, Barthes describes how the idealization of our history decreases its value; our past is relegated to something so poetic that it hardly matches up to our current reality.[6] The ‘ideal past’ becomes a signifier for what our life should be, but our actual lives—the signified—isn’t represented by that idealized version.

Something like this happens in ‘She Likes a Boy.’ Nxdia compares themselves to the boy their friend likes, trying to show that there is so little difference between them. The cinematography of the music video also compares the two, with parallel shots used to compare Nxdia and the boy that the girl likes. By highlighting the comparisons, the music video signals to the viewer the idealized reality that Nxdia wants to live in, one where by being comparable to a boy, the girl they like will like them back. But the cinematography also uses lighting in a clever way to distinguish between the idealized reality and the actual life that Nxdia is living. It shows Nxdia playing into the ideal heteronormative romance despite being a queer person, which further complicates the concept of 'love' and 'romantic relationships' in the context of the song.

The disparity between signifier and signified is similar to the differing interpretations of the sign by listeners before the music video was released. It seems Saussure’s postulation about the arbitrary nature of the sign was entirely correct; the meaning we assign to the sign is entirely dependent on the associations we have with the sign, its signifier and its signified.[7] From this, we can deduce that there is no correct way to interpret a sign, unless the sign has become a myth in its own right.

Discussion Questions:

How does the presence of two worlds (the world in the drawing and the real world) in 'Take On Me' create layers of myth?

Why might the creators of the 'Take On Me' music video want the love story to be perceived as its connotation (happy and healthy) rather than as its denotation (the stalker behavior lyrics)?

Does the arbitrary nature of the sign add to or subtract from the meaning different listeners assigned to the 'She Likes a Boy' music video?

Is there an inherent 'correctness' to the interpretation of the lyrics to 'She Likes a Boy' based on the fact that the music video outlines one such interpretation?

Works Cited:

Barthes, Roland. “Myth Today” and “The Great Family of Man.” In Mythologies, 100-102 and 106-126. Translated by Annette Lavers. New York: The Noonday Press, 1957.

Metz, Christian. “Some Points in the Semiotics of Cinema.” In Film Theory and Criticism, 65-77. Edited by Leo Braudy and Marshall Cohen. New York/Oxford: Oxford University Press, 2009.

Saussure, Ferdinand de. Course in General Linguistics. Edited by Charles Bally, Albert Sechehaye and Albert Rledlinger. Translated by Wade Baskin. New York/Toronto/London: McGraw-Hill Book Company, 1916.

[1] Saussure

[2] Barthes, Myth Today

[3] Barthes, Myth Today

[4] Metz

[5] Saussure

[6] Barthes, The Great History of Man

[7] Saussure

@theuncannyprofessoro

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denisearef · 1 year ago

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What do you think about the varying interpretations of Rihanna's video, such as empowerment versus glorification of violence?

Ideology and Culturalism II: Pop Icons!

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Rihanna’s music video for “Bitch Better Have My Money” reflects the inner workings of the culture industry through the ideology discussed within the workings of Adorno and Horkheimer. Firstly, to give a general overview of the music video and its role within the culture industry, Rihanna glorifies themes of wealth, power, and materialism–contributing to the ideas of commodification and dependency on economic value. The video begins with kidnapping the wife of a “wealthy” man, as the video progresses, we see Rihanna partaking in luxuries and borderline opulent activities while keeping the woman hostage. Money is at the very center of the music video, from driving a convertible (01:59-01:57), lounging on a yacht (02:48-03-27), to partaking in the usage of drugs and alcohol (03:58-04-26). Adorno and Horkheimer reveal the manipulations within the culture industry–the falsification of profitable “needs.” Adorno and Horkheimer argued that the culture industry manipulates individuals' desires and preferences, the music video profits off the societal desires for success through wealth indicators–reinforcing materialism under a capitalist framework.

This is an industry that idealizes consumerablity to value and gauge the necessity of a product which disturbs the artistic process of creation. All forms of art, from podcast to music video, are subject to the interests of money. While this prioritization of money is explicitly promoted in the lyrics of BBHMM, the song fits the standard mold of creation. There is a repetitive nature within the lyrics, art is then removed from the artist–it becomes a commodified product, transformed and designed for profit. The industry is solely concerned with making profits–this is directly linked to pop culture and everything in between.

Rihanna, herself, is a pop culture icon that is subject to the means of a mass capitalist consumerist mindset displaced within the music industry. She reflects the timely trends of the time, we can see this through the musical style of the backing track and the stylized outfits from 8 years ago. Down to the makeup trends of a long and thick liner and the neutral but bold lip color, implementing the micro trends of 2015 to mold to what would reel in the masses. The standardized content to capture the interest of the masses to form to contribute to a homogeneous culture of values.

During the process of encoding and decoding, the viewing audience may have varying interpretations of the music video based on their personal experience and background. Some may see the video as a form for women empowerment, the breakdown a male-dominate industry. Rihanna taking control and asserting herself as a force to be reckoned with. Or, others can see this as the glorification of violence as a means of retaining wealth and power. This ties into the commodified rebellion aspect of the culture industry. We as an audience interpret and decode Rihanna as a powerful figure, empowering women for the sake of feminism, but at the same time she is primarily making profit from our sentiment, rather than directly advocating for women.

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"Bitch I’m Madonna", coming out the same year as BBHMM, functions in a similar manner to Rihanna’s work. Both pop star icons, which directly support Adorno and Horkheimer’s beliefs on the culture industry, have been molded into marketable products for mass consumption by the culture industry. The name “Madonna” has become a brand itself, which is apparent in the name of the song! Her image is enhanced through her commercial appeal as a global and legendary celebrity. She also incorporates cameos from different house-hold name celebrities (02:00-02:28) like Beyonce, Kanye, Katy Perry, and Miley Cyrus–highlighting the interconnectedness of fame and strengthening the celebrity culture. Keeping it in the circle, literally, supports the capitalist notions of social status, a notion that Adorno and Horkheimer challenge in their work.

Based on the way the music video was filmed, Madonna features an excess of wealth and luxury through a party-like concept, and is constantly surrounded by glamorous clothing and accessories. By barely having any cuts, almost a one shot, and Madonna as the focal point, the music video carefully crafts a branded image where success is measured by the individual’s own ability to make a name for themselves–promoting a culture of consumption. The flashy visuals, bright colors, and the strong and visually appealing choreography conforms to the ideas found within the culture industry and its expectations of a formulaic, mainstream media piece.

Madonna received a lot of negative criticisms and feedback when premiering her music video back in 2015. The public reception consisted of a lot of people suggesting that Madonna was clawing to stay “relevant” at this time by displaying acts that are typically done by younger folk. Tying this to Stuart Hall’s findings of encoding and decoding, a viewer may receive a message of excessive narcissism within the world of Madonna. In correspondence to Hall’s ideas on oppositional reading, Madonna encodes the music video with her vibrancy and energy, showcasing empowerment for an older generation, but through decoding the message, one might suggest that the focus on materialism is detrimental to the career of the icon. The dynamic nature of decoding supports Stuart Hall's theory, emphasizing the active role of the audience in making meaning from media texts.

Both iconic women showcase their adaptation to cultural trends of the era in media; due to both celebrities being subject to the culture industry, the use of conformity is a characteristic of the mass production of cultural products–this is also applied to the standardized format commonly found in the music industry that can diminish the artistic integrity found in the careers of both Rihanna and Madonna. Through the use of iconography, an audience may decode both artists’ expressions in the context of social frameworks.

Based on the conceptualization of the culture industry, are there aspects of pop culture that do not fall under the commodification of art?

How does the interplay between the sound and visuals of both Madonna’s “Bitch I’m Madonna” and Rihanna’s “Bitch Better Have My Money” challenge or support each other? How may that influence the process of decoding the messages from the artist?

In what ways is Madonna and Rihanna presented as a marketable commodity in her music videos from now and before, and how does this reflect the commercialization of art discussed by Adorno and Horkheimer’s “The Culture Industry as Mass Deception?

Max Horkheimer and Theodor Adorno, “The Culture Industry: Enlightenment as Mass Deception,” in Dialectic of Enlightenment (California: Stanford University press, 2002)

Stuart Hall, “Encoding, Decoding,” in The Cultural Studies Reader (London: Routledge, 1993)

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denisearef · 1 year ago

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What do you think about the varying interpretations of Rihanna's video, such as empowerment versus glorification of violence?

Ideology and Culturalism II: Pop Icons!

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Based on the conceptualization of the culture industry, are there aspects of pop culture that do not fall under the commodification of art?

Max Horkheimer and Theodor Adorno, “The Culture Industry: Enlightenment as Mass Deception,” in Dialectic of Enlightenment (California: Stanford University press, 2002)

Stuart Hall, “Encoding, Decoding,” in The Cultural Studies Reader (London: Routledge, 1993)

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denisearef · 1 year ago

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How does the surreal imagery and dream-like sequences in the video you chose contribute to the film's message?

Discussion Leader Panel Presentations

Pink Floyd: Nothing but the Machine

Young students run around causing a ruckus, complaining about their evil teacher who traps them with the masses. Being a hundred times the size of the students who are ants in comparison, the teacher has an easy time putting the kids into the roof of a standard British home that appears to be a funnel and are turned into spaghetti as he watches through his glasses where one lens enlarges into a magnifying glass. The students' lack of individuality reigns supreme in Pink Floyd’s, “Another Brick in the Wall, Part Two,” they are just another noodle. In “The Ruling Class and The Ruling Ideas,” Karl Marx and Friedrich Engels make the point that the ruling class, the teachers, control the means of material and mental labor, which is divided for one half to appear as thinkers while the other stays passive and grounded in reality. This allows for one class to rule all just like a teacher runs a classroom in 1970s England (Pg. 59-60). Marx and Engels discuss how ideas are not independent of politics, just as music and art are intertwined with politics. Pink Floyd were one of the most influential bands to criticize the education system and how teachers back then put kids in a box as seen in the imagery of a white brick wall encasing a student sitting on the dirt ground. In “Ideology and Ideological State Apparatuses,” Louis Althusser writes:

“School (but also other State institutions like the Church, or other apparatuses like the Army) teaches ‘knowhow’, but in forms which ensure subjection to the ruling ideology or the mastery of its ‘practice’. ‘professionals of ideology’ (Marx), – the tasks of the exploited (the proletarians), of the exploiters (the capitalists), of the exploiters’ auxiliaries (the managers), or of the high priests of the ruling ideology (its ‘functionaries’), etc” (Pg.88).

Pink Floyd paints a picture of the ruling class quite literally trapping a child inside a brick wall by the high priest Althusser speaks of, the teacher. Keeping the youth trapped without hope of living their dreams only will force them into the wall of never contradicting their superiors and never accomplishing anything. Instead, the children will end up in the workforce where they will be miserable.

The sad reality is presented in the shot of silver hammers with red and black handles marching like the military in a dark and cloudy night. Each hammer represents a different child who the high priests trapped into our established system, even if that means the children are unhappy because they grew up to work meaningless jobs. Pink Floyd, Marx, Engels and Althusser all agree that the system's hierarchy is oppressive as the ruling class subjects everyone else into a working majority that builds the infrastructure that keeps the upper class afloat and in power. It's a cycle where the high priests manipulate the children to be the same as everyone else so they stay and grow up to work the same jobs as their parents just like their own kids will.

Thom Yorke and the Aura of Surrealism

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Thom Yorke from Radiohead and The Smile made a solo album titled “Anima” and a short film with Paul Thomas Anderson of the same title to go along with it. The film features the songs, “Not the News,” “Traffic” and “Dawn Chorus.” In Walter Benjamin's essay, "The Work of Art in the Age of Mechanical Reproduction," he discussed mechanical reproduction and how it depleted the uniqueness of works of art, writing “even the most perfect reproduction of a work of art is lacking in one element: its presence in time and space, its unique existence at the place where it happens to be” (Pg. 667). Thom Yorke is one of the few modern musicians who proves Benjamin's critique of artistic authenticity wrong. “Anima” exists outside of time and space. Benjamin’s comments on retakes in film and music is that it depletes the aura of the piece. Maybe multiple takes does make a work of art less organic, but Paul Thomas Anderson’s direction appears natural in its own right as the film begins with a location all too familiar for many people, the train.

To perfect something, or rather to record something numerous times can only benefit the artwork at hand, but that's just my opinion. Benjamin does speak on the meaning of aura relating to authenticity and Yorke and Anderson show the inside of a subway where everyone is wearing the same coat and flips it over with a choreographed dance sequence of each person moving their body in a bizarre lifeless way. Yorke and Anderson make their point that authenticity and surrealism can go hand and hand.

After the dance sequence, Thom Yorke picks up a woman's briefcase and proceeds to exit the train to give it back to her. Instead, he loses her and wanders around in a dream-like dystopian world. He is searching for answers but nothing is received. There's a point where he tries to exit the station but the turnstile won't move. The same people in identical trench coats continue to walk through the turnstile right next to him, but his still won't budge. The audience is left to ponder the question of what it meant. This is exactly what I want out of art, displaying an ambiguous critique of society. Art becomes repetitive when the answers are given to the viewer instead of the filmmakers forcing the audience to think critically about the film and its meaning. Thom Yorke and Paul Thomas Anderson let the viewer experience a dream-like state so they can apply it to an everyday event such as taking the train to work. Yorke and Anderson are breaking the laws of time and space in the film with surreal imaginary and bizarre and striking choreography. “Anima” created its own aura that is not aligned with the idea that a piece needs to be viewed in a specific way or the authenticity will be lost. The authenticity of “Anima” is its unique and uncanny perspective on reality. Maybe Walter Benjamin wouldn’t mind retakes if films were as inventive as “Anima.”

Critical Thinking Questions

According to Marx and Engels, ideas are not independent from politics. Do you think art and politics should be grouped together or can the two be separate?

Is Pink Floyd’s “Another Brick in the Wall, Part Two” overly cynical towards capitalism that's perpetuated by what Althusser describes as “high priests,” or is it justified?

Do you agree with Walter Benjamin's opinion that retakes deplete the aura of films?

Marx, Karl. Marx and Engels Collected Works Volume 5: Marx and Engels 1845-47. Lawrence & Wishart Limited, 1976.

Sharma, Aradhana, and Akhil Gupta. The anthropology of the state: A reader. Oxford, UK: Blackwell Publishing, 2006.

Braudy, Leo, and Marshall Cohen. Film theory and criticism: Introductory readings. New York: Oxford University Press, 2009.

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