What is social media? What are its features? What distinguishes social media apart from other forms of media?
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FORMS OF SOCIAL MEDIA:
1. Social networks- Build personal web pages and connect
2. Blogs- Online journals
3. Wikis- Add content and edit information
4. Podcasts- Audio and video files that are accessible
5. Forums- Discussions
6. Content communities- Organize and share specific content
7. Microblogging- Social networking + blogging
Sources: http://homeofservice.com/blogs/21/the-characteristics-of-social-media/#.WI7o0dJ94fM, Google Images, Power of Social Media Marketing
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CHARACTERISTICS OF SOCIAL MEDIA:
1. Participation: Encourages contribution and feedback
2. Openness: Vulnerable to criticism, judgement
3. Conversation: Interaction
4. Community: People with common interest interact
5. Connectedness
Sources: http://homeofservice.com/blogs/21/the-characteristics-of-social-media/#.WI7o0dJ94fM Google Images, Cyberbullying Research Center
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WHAT DISTINGUISHES SOCIAL MEDIA?
SOCIAL MEDIA VS. SOCIAL NETWORKING
Media: sharing of information : : Networking: audience and relationships
TRADITIONAL MEDIA VS. SOCIAL MEDIA
Social Media: two-way: : Traditional Media: one way
Internet-based software and interfaces that allow individuals to interact with one another
Source: http://www.investopedia.com/terms/i/interactive-media.asp https://www.lifewire.com/what-is-social-media-marketing-3486622 Google Images, fear-mcqueen.com
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FEATURES OF SOCIAL MEDIA:
1. User accounts: Create accountà Social Interaction
2. Profile pages: Represent an individual which includes information about user; use to connect with other users
3. News feeds: Presents updated information
4. Personalization: Configure settings, customize, organize, manage
5. Notifications: Control the information they want to be updated with
6. Information updating, saving or posting: Posting a message, uploading a photo or a video, sharing links
7. Like buttons and comment sections: Most common ways of interactions
8. Review, rating or voting systems: Considers the audience opinion and reaction
#socialmedia #features
Sources: https://www.lifewire.com/what-is-social-media-3486539
Google Images, Socialblabla.com
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WHAT IS SOCIAL MEDIA?
SOCIAL: refers to interacting with other people as it involves exchange of information by sharing and recieving
MEDIA: refers to specific means of communication
“Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information.”
Phrases to remember ;)
Internet-based applications
Web 2.0
it encourages contributions and feedback
Sources: https://www.lifewire.com/what-is-social-media-3486539 Google Images, The Huffington Post
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