designanddwell

[designanddwell]

“DESIGN TREND:  NATURAL & WHITE”

As an Expert Psychological Stager and Interior Designer, I stay current on home décor trends.  Most of the trends in the marketplace don’t apply to the trends here on the Emerald Coast.  Our area has it’s own flavor!  That said, there is a trend that is becoming very popular and is hitting all the right buttons for buyers in the marketplace, it is Natural and White.

  White is sophisticated and when you pair it with a natural wood elements and a touch of green, it makes for an amazing combination suitable for any home on the beach!  Sophisticated, elegant, luxurious and stunning, this combination is hitting the design industry by storm.  Many designers are incorporating woven rattan lighting into spaces adding even more of the touch of nature into the space.

It is simple and understated, but definitely speaks to luxury and coastal living!  From an Expert Psychological Staging standpoint, it is all neutral and, when done right, will appeal to a very broad audience.

  Call me for more information about how I can help your clients. 

[designanddwell]

We are Expert Psychological Stagers (EPS)!

EPS:  The science of visual perception and emotional attachment which maximizes the selling potential of properties.  It’s the psychology behind what triggers people to buy!

  Staging to appeal to the     broadest audience of buyers

Staging to draw     attention to the architecture of the home

Staging with high-end     furnishings and décor

Staging to sell the     idealized luxury lifestyle everyone wants

Staging to make the home     feel larger

Staging to help people     visualize furniture placement

  We are different than your typical stager and interior designer.  

The cost of our services is less than your first price reduction!!!

  EXPERIENCE – QUALITY – INTEGRITY – QUICK TURNAROUND

[designanddwell]

“2019 NAR Reports favorable impact of home staging on home sales” Published by Florida Association of Realtors

More than half of sellers' agents said that staging a home decreases the amount of time a home spends on the market,

 25 percent saying that it greatly decreases the time and forty-four percent of buyers' agents report that staging increased the financial offer on a home; 

Sellers' agents report even more value added from staging 

22 percent reported an increase of 1 to 5 percent in dollar value; 

17 percent reported an increase of 6 to 10 percent; 

5 percent reported an increase of 11 to 15 percent; and 

2 percent reported an increase of 16 to 20 percent.

Follow the links to read the publications.

 https://www.floridarealtors.org/NewsAndEvents/article.cfm?id=378168#.XI-qIdrfEBU.facebook

https://www.nar.realtor/research-and-statistics/research-reports/profile-of-home-staging

 “Staging helps you sell faster and for more money!”

 Call today for your Expert Psychological Staging quote!

[designanddwell]

How Buyers are Affected by Color

 As an Expert Psychological Stager I am trained in the psychology behind what triggers people in home purchasing. Most people are triggered either positively or negatively when looking at homes. My job is to eliminate the negative triggers and hit all the positive triggers so that your buying audience is its greatest.

One of the triggers is color. Colors impact our lives psychologically every day whether we realize it or not. For example, soft shades of blue create a feeling of tranquility, serenity and expansiveness.

Greens produce feelings of stability, wealth and growth.

At the opposite end of the color scheme is the color red.  According to Color Psychology.org, red produces emotions of anger, passion, and danger which raises a person's blood pressure! Even though red is a very popular color, can be trendy and great for decorating, when selling a home it is a color that can polarize and cut your buying audience down. 

It is my job to help buyers position their homes to appeal to the broadest audience and I always recommend removing any red from a home to sell it faster. Choosing a color palette that is calm and neutral instead of one that is polarizing will help their homes sell faster.  Call me today for assistance in addressing any home selling needs you have! 

[designanddwell]

First Impressions:  Sell Your Home in Seconds!

Statistics show that buyers make up their minds about a house within 8-15 seconds of walking into that house. Have you ever walked into a house and you “just knew” it was the one?! Of course, we all have. There was something about it that spoke to us. Was it the smell, the color, the decor or the awesome kitchen? What created that feeling of “this is it!”? Although I totally agree with these statistics, I believe, as an Expert Psychological Stager, that it first begins online with photographs. Buyers search hundreds of listings and if the photos don’t capture their attention, they’ll move on in a matter of seconds. The Real Estate Staging Association (RESA) says that 90% of buyers look online first and that 84% of those buyers say photos are important. A home that is not staged to capture that audience can be looked over, passed by. This is where we come in. Home Stagers who are trained to know the psychology behind what buyers are looking for can help create the look that most buyers are attracted to, that “feeling”. It is important to have this done prior to listing, if possible, for best results. However, if your house is already on the market, get it staged ASAP, re-take photos and you’ll see a dramatic difference. RESA statistics show that homes staged pre-listing sell at a national average of 23 DOM. Homes staged after listing sell nationally an average of 41 DOM and homes not staged at all are in the market an average of 184 DOM! Once you get past photos, you will get more showings and the potential to get higher returns goes up.

A buyer gets a sense of the home from the curb. An EPS trained professional can address all aspects of the home, including the exterior. Remember you have 8-15 seconds to make a first impression. Consider these things regarding your exteriors: *How manicured is the lawn? *Does the door color pop? *Are there any cracks that need addressing? *Is there any clutter? *Are there overgrown bushes in front? *Are there any vines growing on the house? *Is the paint fresh? *Is the driveway in good condition? *Plant some flowers in pots to add some color Once a buyer steps inside is the next and MOST IMPORTANT impression. Color is said to be vital. Buyers don’t want to have to buy a home and repaint it. Hire a professional Designer or Stager, trained in color, to do a paint consultation and make sure the colors you choose are neutral in tone and compliment the fixed architectural elements of your home such as flooring, cabinets, countertops. Choosing a color is not about you and what you like but rather about what appeals to the broadest audience of buyers. Past color is the smell of the home. If animals are present, be sure they’re not out during showings, but more importantly do a smell test. Have someone else come over and see if there are any unwanted smells in the home. Take steps to remediate those smells. Next is the decor of the home. It is important to help buyers visualize furniture placement and also to create that “this is it!” feeling. A good Stager can create an atmosphere that appeals to a greater number of prospective buyers because the home has that luxury living experience we all desire. It’s not just about furnishings and accessories but also about cabinets and countertops. Consider whether or not your cabinets in the kitchen or bathrooms need painting. It’s an easier fix than replacing them. Also, are your countertops hard surfaces? Buyers expect hard surfaces these days, so it is a must! To get top dollar for your home it will take a few dollars but you will recoup that money and may even get a return on your investment.