designskillsandtheory

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For the second btief we were asked to pick a quote and create kinetic typography. I have looked at a number of quotes to fufill this brief. Some of them were too short, too long or I did not wanted to work with it, for example, song lyrics or book quotes. The problem wit the song lyrics was that I could not get the original record out of my head and I felt like that would be an opsticle to creating a good piece of work, book quotes often made no sense when taken out of the context. So because the brief gaves us freedom to pick any quote we want I set those two options aside and picked something that I'm comfortable and excited working with - motivational quotes. Once I've made this decision I've started watching motivational videos, reading speeches. I have found that these speeches are too long for the given task, so I figured I could just pick a small peace of it to work with. However, that did not work as well as I expected. When taken from a long speech those pieces lost the motivational vibe I was looking for. But then I thought that the brief does not ask us to state who are we quoting so I figured I could just 'glue' my quote together from lots of pieces of different speeches or maybe even add something of my own. Si I did. My quote turned out to be twice longer rhan the required minimum anyway but I decided that it's good enough.

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Brief #7

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Brief #6

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Brief #5

I chose Lipton tea for my brief 5

These are my concept ideas

I chose the idea with the sun inside a cup to develop as my concept idea because I think it suits the brand best. Lipton uses peoples wish to feel good as a tool to sell their product. So I chose this idea to represent that because I think a lot of people don’t feel that fantastic in the morning so a sun in the cup and ‘Rise and Shine’ would be associated with good mood and energy in the morning and can encourage people to buy the tea.

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Semester 2. Week 2. Brief #5

Visual research of existing advertisements for Lipton and Twinings teas.

Lipton tea has a very strong brand identity. The logo is well known for a long time in lots of countries. In every ad, you can see the logo but it can also be argued that color yellow is a part of their brand identity. It can be found in every ad and, also, represents the sun in the logo. It’s all about freshness, positivity, feeling good and living an active life.

Twinings also has a strong brand identity. It’s well-known worldwide. In their advertisements they always make the logo stand out. After looking at a variety of ads, I’ve come to a conclusion that their advertisement campaign is based a lot on the idea that a tea is something that allows you to have a moment just for you and helps you relax and put your thoughts together. They even use a saying ‘gets you back to you’.

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Semester 2. Week 2. Brief #5

Design an advertisement to persuade people to drink a brand of tea.

Research:

Twinings:

The founder of Twinings was Thomas Twining. He opened Britain's first known tea room at No. 216 Strand, London, in 1706; it still operates today.The firm's logo, created in 1787, is the world's oldest in continuous use. The company launched a television advertisement in late 2011 which featured an animation of a woman struggling to row a boat in a storm, with the background song "Wherever You Will Go" by Londoner Charlene Soraia. The song reached No. 3 on the UK Singles Chart. Twinings said the advert aimed to metaphorically explain "the hectic lives that women today lead, and how taking just 10 minutes out each day to reconnect with yourself can have such an impact on the rest of your day."

Lipton

In 1871 Thomas Lipton (1848–1931) of Glasgow, Scotland used his small savings to open his own shop, and by the 1880s the business had grown to more than 200 shops. In 1929 the Lipton grocery retail business was one of the companies that merged with Home and Colonial Stores, Maypole Dairy Company, Vyes & Boroughs, Templeton Galbraith to form a food group with more than 3,000 stores. Sir Thomas Lipton began traveling the world for new items to stock in this store. One such item was tea since sales had doubled from £40 million from the late 1870s to £80 million by the mid-1880s. However, he believed the price was far too high, so in 1890 he purchased his own tea gardens in Ceylon, now Sri Lanka.

References:

Winn, Christopher (2007). I Never Knew That About London. Ebury Press. ISBN 978-0-09-19185

Phillips-Evans, James (2012) The Longcrofts: 500 Years of a British Family, Amazon, pp. 244–245

"History of the Twinings Tea Company". Twinings. Retrieved 13 February 2018.

History of Thomas J. Lipton Company". Fundinguniverse.com. Retrieved 22 October2012. 

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Semester 2, Week 1: Introduction to visual messages

Task: to find one example of visual media for these formats - Advertising, Information, Brand identity.

Brand Identity - Starbucks, because the brand is so well known now that everyone recognizes the logo even without the name.

Information - London Metro map

It’s clear, different colors mark different routes so it's easy to understand

Advertising - John Lewis Christmas advert. People now expect one each year.

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Week 12: 11 January 2018 (No lecture)

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Week 11: Mandatory Peer Review

This week I got some feedback from my coursemates. Overall they liked what I have done although it was not finished yet. The only thing they advised for me to do is quickly talk through my research that they read in my slides.

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Week 9 & 10: Tutorials and studio time (non mandatory)

During this time I was given feedback - to do more research, find out if non-direct illustrations are used on movie posters instead of main character photos, think about which moodboard suits the movie better and etc.

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Week 8: Design process & presentation guidance  and Brief #4

Creative Brief 4

Develop concept ideas to publicise a book, film, exhibition or music album of your choice, fictional or factual;

Choose from the following media: A3 print poster; Animation for digital skyscraper poster; 10″ YouTube video (HDV1080/29.97);

Deadline: 5 minute presentation on 14 December 2017 (peer review).

Brief 4

There was also one more moodboard but I decided that the one you see above suits the brief and the movie I have chosen better.

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Week 6: Expressive Type and Brief #3

Task:

Choose typefaces and research 

Futura condensed medium

Futura Condensed is a condensed version of the original Futura font family. Bold and bold oblique fonts were released in 1930. Medium, medium oblique, extra bold, and extra bold oblique fonts were released in 1936. Light and light oblique fonts were released in 1950.

Helvetica Neue Bold

The history of Helvetica includes a number of twists and turns. There are, in fact, two versions of Helvetica. The first one is the original design, which was created by Max Miedinger and released by Linotype in 1957. And secondly, in 1983, D. Stempel AG, Linotype’s daughter company, released the Neue Helvetica font design, which was a re-working of the 1957 original.  

Adobe Garamond Pro Bold

As Adobe’s first historical revival, Adobe Garamond is a digital interpretation of the roman types of Claude Garamond and the italic types of Robert Granjon. Adobe Garamond has become a typographic staple throughout the world of desktop typography and design. Adobe type designer Robert Slimbach has captured the beauty and balance of the original Garamond typefaces while creating a typeface family that offers all the advantages of a contemporary digital type family.  

References

En.wikipedia.org. (2017). Futura (typeface). [online] Available at: https://en.wikipedia.org/wiki/Futura_(typeface)#Futura_Condensed [Accessed 9 Nov. 2017].

Fonts.com. (2017). Helvetica: Old and Neue – Fonts.com – Fonts.com. [online] Available at: https://www.fonts.com/content/learning/fyti/typefaces/helvetica-old-and-neue [Accessed 9 Nov. 2017].

Examples of Expressive typography

Brief #3

3 words expressed by type:

Drop

Fast

Hide

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Week #5: Miniature works of art – fonts. Brief #2

Audiobook: https://learningonscreen.ac.uk/ondemand/playlists/38210

The Brief

Create a typographic work of art.

Explore the different characteristics of fonts and think about the composition of letterforms on the page:

Shape/proportion

Positioning/orientation

Balance/harmony

Movement

Negative space

Colour

Contrast

Lines

Rhythm

Lighting

Repetition

Perspective

Useful Resources

http://typographica.org/on-typography/sketching-out-of-my-comfort-zone-a-type-design-experiment/

http://typographica.org/

http://blog.baselinemagazine.com/

https://www.fonts.com/

https://www.dafont.com/

The work I have done :

I liked the quote because I think it represents reality well. The letters below are a bit like a rain, and what I wanted to do with that was to show different sizes and fonts close to each other, so that it would be noticeable.

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Week #4 Final 1st brief poster and written explanation

Design a concept for an A2 poster to promote an influential designer as part of the Masters of Design Exhibition Series.

My idea was that the artist sort of colored the 70s/80s music because he created album covers and similar things.

Poster info:

The artist I have chosen, Barney Bubbles (Colin Fulcher) ”Was born on Tranmere Road, Whitton, Middlesex (now Greater London), in July 1942. Before he became known as Barney Bubbles, Colin Fulcher studied a mix of illustration, photography, typography and graphic design at Twickenham College of Technology, and produced award-winning design work as a student, including a British Poster Design Award for a poster he created for college band The Muleskinners.” ( Gorman, P. (2010).  His work was influenced by British independent music wave between the 70s and 80s. Barney Bubbles joined Stiff Records as designer and art director early in 1977.

In the process of creating this poster, I have done research about Barney Bubbles, also known as Colin Fulcher, I looked into his early life, studies, development as an artist and his work. Having in mind what influenced his work I have come up with six rough ideas, of how a poster which should encourage people to see Barney Bubbles’ work could look like. After doing some sketching I picked one of those six ideas and decided to develop it to the A2 format poster.

I chose to develop this particular idea because I think that it reflects well the area that the artist’s work was done. Since he worked with people in the music industry, I think it was influential because it brought color to music, it became attractive to consumers and gave some power to independent British musicians in 70s and 80s. Due to that British music industry has changed significantly.

Reference:

Gorman, P. (2010). Reasons to be cheerful. London: Adelita.

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Week #3 Drawing Foundations

I can’t say that I’m good with drawing. Never learned it and never practiced it too much. Drawing something while looking at it upside down was new experience and technique for me. I have to admit that it works, the drawing came out to be better than I expected and I think I will definitely be using this technique throughout my studies.

Tutorial : https://www.lynda.com/Art-Illustration-tutorials/Introduction-theory-drawing/158841/171205-4.html

Drawing task:

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Week #2 Masters of Designs and Brief #1

Design an A2 poster to promote an influential designer as part of the Masters of Design Exhibition Series.

About Barney Bubbles

Punk

Colin Fulcher/ Barney Bubbles

Was born in Tranmere Road, Whitton, Middlesex (now Greater London), in July 1942. Before he became known as Barney Bubbles, Colin Fulcher studied a mix of illustration, photography, typography and graphic design at Twickenham College of Technology, and produced award-winning design work as a student, including a British Poster Design Award for a poster he created for college band The Muleskinners. During his five years at the college, Fulcher received a multi-disciplinary education that included training in cardboard design, display and packaging, skills that would be utilized later in his record sleeve work. After graduating, he worked at Conran in their design department for a few years before becoming a freelancer and setting up his own studio, first alone, and later with the backing of two con artists who acted as hybrid agents/PR men, with friends under the banner of “Teenburger,” until the con men’s illegal activities shuttered it, and Barney was back out on his own again Bubbles, who also sketched and painted privately, is best known for his distinctive contribution to the design practices associated with the British independent music scene of the 1970s and 1980s. His record sleeves, laden with symbols and riddles, were his most recognizable output.  

His work was influenced by British independent music wave between the 70s and 80s. Barney Bubbles joined Stiff Records as designer and art director early in 1977. With the label’s co-founder Jake Riviera, he generated a body of creative work that helped to secure Stiff’s reputation as an exciting new independent label. Bubbles created sleeves for bands including the Damned, Elvis Costello, Ian Dury and Wreckless Eric. When Riviera left Stiff in late 1977, Bubbles joined him at his new label Radar Records and later at Riviera’s F-Beat Records. At these labels, Bubbles created more designs for Elvis Costello, as well as other artists such as Nick Lowe, Carlene Carter and Clive Langer & The Boxes.

Barney Bubbles committed suicide in London on 14 November 1983 by gassing himself, trapping the fumes in a plastic bag he placed over his head. He had considerable personal and financial worries. His sleeves were being rejected by musicians, such as Elvis Costello, and by record companies, and he was being chased by the Inland Revenue for unpaid taxes dating back many years.

References:

Reasons To Be Cheerful: The Life & Work Of Barney Bubbles, Paul Gorman (Adelita 2008)

https://en.wikipedia.org/wiki/Barney_Bubbles#Hawkwind_.28and_other_1970s_rock.29

http://daily.redbullmusicacademy.com/2015/03/barney-bubbles-feature

Examples of B. Bubbles work

Rough sketches of my ideas