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5 Onsite SEO Factors for A Better Search Engine Ranking in 2019

Want to get a better search engine ranking for your website?

Then you need to learn some onsite SEO techniques to earn more relevant traffic from search engines.

Onsite SEO is designed to create your website – search engine friendly.

Go through the advanced technical SEO guide to learn the best technical SEO practices and boost up your search engine ranking.

Learn Some Important Onsite SEO Factors:

Sitemap File

A sitemap plays the role of a directory or guide which holds the information on the website. Usually, a sitemap is an XML document to contain the list of the pages on the website.

A sitemap allows the search engine crawlers to follow the links to all your webpages so that it won’t miss out anything.

The pages within the directory are listed in a pecking order where the most relevant pages will be listed on the top. In a similar manner, the least relevant pages of your site will be placed near to the bottom.

There are two major types of sitemaps:

An XML sitemap has a unique structure to inform the search engine about the contents of the pages. It is more like a skeleton for your website body.

An HTML sitemap is structured in such a way that any individual can access your website to find the contents they are looking for.

An XML sitemap will let the website owner feed specific information to the website according to the needs. Hence it will be easy for search engines to crawl down the information you want to index.

Effects of having a proper sitemap:

A proper sitemap enhances the navigation capability of your website to make it more user-friendly.

An impactful sitemap helps in building your web branding by creating a more cohesive theme. Hence a visitor will be able to view the sections of the website and the links on a single page.

The proper indexed and accessible structure of your website will attract more crowd. Moreover, your visitors will get what they were expecting while clicking the links on your sitemap.

Robots.txt

Robots.txt files are designed to instruct search engine robots how to crawl pages on their website.Though it is not mandatory for the SEO, the search engines will do what is mentioned on the robots.txt file.

The main purpose of a robots.txt file is to filter the contents. Your website visitors will be seeing the contents you want them to see. It will not only boost your website traffic but also improve the bounce rate on your website.

Implementing proper robots.txt files are one of the most common advanced technical SEO practices people rely on these days.

In practice, robots.txt files indicate whether some certain website-crawling software can or cannot crawl the contents of your website. The instructions are specific: by allowing or disallowing the behavior of web-crawlers.

How does a robots.txt file work?

The web-crawlers look for a robots.txt file after they arrive on a website. After they find a robots.txt file, they read the file before proceeding to the next step.

The robots.txt file has all the information to instruct the web-crawler in taking further action on the website. This helps you in getting better indexing and high chances of attaining a better ranking.

One of the important tip on robots.txt file regarding the onsite SEO techniques are that – always include a robots.txt file in your main directory or root domain.

Custom Error Pages

Every site will have some pages that return 404 status code. – It means that the file or page what the browser is requesting cannot be reached.

These pages are not always bad. These pages are useful for SEO.

Your 404 page can be your chance to turn a negative the situation into your favourable one.

Even if you have created your website flawlessly, but there are chances people misspelt your URL. Maybe you have changed the URL but forget to 301 redirect it.

However, the reasons may be any of those, but having a custom 404 page will clear away the confusion. Your visitor will know the reason for the misdirection.

An effective 404 page will guide your visitor to their relevant page. Having a custom error page is nowadays listed as one of the technical SEO best practices to perform.

So, having a well-designed custom error page is not at all bad. It can positively help you in getting more crowd to your website.

Just be careful not to use any generic page to link back to your website. Use Google analytics to improve your site performance by tracking 404 traffic.

Proper Redirection

A redirection for onsite SEO is termed as the process of forwarding one URL to another one.

The three major redirects are:

301 – moved permanently

302 – moved temporarily

Meta Refresh.

In modern-day SEO practice, it is very common to use proper redirections of URLs.

As I have mentioned you earlier for custom error pages that we require the redirections to guide the website visitors to their designated pages.

Suppose your visitors were directed to an error page. The proper redirection will help to clear the confusions and allow your visitors to view what they want to.

Proper redirections help your website visitors to battle all the difficulties. Hence it creates a great overview of your website – preparing further chances of traffic regeneration.

Preferred Domain Version

Domain names are the unique internet addresses of websites.

A domain is made up of three parts:

Top level domain

Domain name

Subdomain

Creating an attractive domain name is not only good for the branding, but also for the SEO.

The easier the domain (URL) is to read for humans, the better it is for search engines.

Avoiding hyphen to your domain name can be a useful onsite SEO technique to attain a higher rank in Search engine result pages.

These onsite SEO factors might not instantly bring a lot of difference to your search engine results. But will improve your chances to obtain a better ranking in Search engines.

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