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ASSIGNMENT 5: TOUR OPERATOR AGENCY DATABASE
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Assignment 5: Tour Operator Agency Database
Due Week 6 and worth 90 points
The Strayer Oracle Server may be used to test and compile the SQL Queries developed for this assignment. Your instructor will provide you with login credentials to a Strayer University maintained Oracle server.
A multinational tour operator agency has gained new business growth in the North American market through the use of social media. Its operation has expanded by 50% within six months and the agency requires an enhanced data management strategy to sustain their business operations. Their existing data repository for its reservation processing system is limited in business intelligence and reporting functionalities. The tour operator seeks a database management specialist to assist them in leveraging their data sources to enable them to forecast and project tour sales appropriately.
Imagine that you have been hired to fulfill their need of enhancing the data repository for their current reservation processing system. Upon reviewing the system, you find that the data structure holds redundant data and that this structure lacks normalization. The database has the following characteristics:
A table that stores all the salespersons. The table holds their employee id, first name, last name and “Tours sold” field. The “Tours sold” field is updated manually.
A table that stores tour customer data and tours sold. The table holds customer name, address, city, state, zip code, tour(s) selected, number of persons in tour, and total amount paid. The current structure will show the customer more than once, if the customer books multiple tours.
A tour table that is used as a tour rate sheet which holds the tours offered and the cost per person. Tour rates vary every three (3) months depending on the tourist season.
Write a three to four (3-4) page paper in which you propose an enhanced database management strategy. Your proposal should include the following:
1. Design a data model that will conform to the following criteria:
1. Propose an efficient data structure that may hold the tour operator’s data using a normalization process. Describe each step of the process that will enable you to have a 2nd Normal Form data structure.
2. Create naming conventions for each entity and attributes.
3. Conclude your data model design with an Entity Relationship Model (ERM) that will visually represent the relationships between the tables. You may make use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia.Note:The graphically depicted solution is not included in the required page length.
2. Construct a query that can be used on a report for determining how many days the customer’s invoice will require payment if total amount due is within 45 days. Provide a copy of your working code as part of the paper.
3. Using the salesperson table described in the summary above, complete the following:
1. Construct a trigger that will increase the field that holds the total number of tours sold per salesperson by an increment of one (1).
2. Create a query that can produce results that show the quantity of customers each salesperson has sold tours to.
4. Support the reasoning behind using stored procedures within the database as an optimization process for the database transactions.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Include charts or diagrams created in Excel, Visio, MS Project, or one of their equivalents such as Open Project, Dia, and OpenOffice. The completed diagrams / charts must be imported into the Word document before the paper is submitted.
The specific course learning outcomes associated with this assignment are:
Explain the fundamentals of how data is physically stored and accessed.
Compose conceptual data modeling techniques that capture information requirements.
Design a relational database so that it is at least in 3NF.
Prepare database design documents using the data definition, data manipulation, and data control language components of the SQL language.
Use technology and information resources to research issues in the strategic implications and management of database systems.
Write clearly and concisely about topics related to the strategic planning for database systems using proper writing mechanics and technical style conventions.
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ASSIGNMENT 6: SQL CONCEPTS AND DATABASE DESIGN
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Assignment 6: SQL Concepts and Database Design
Due Week 7 and worth 120 points
The Strayer Oracle Server may be used to test and compile the SQL Queries developed for this assignment. Your instructor will provide you with login credentials to a Strayer University maintained Oracle server.
Imagine that you work for a finance industry-based organization. Your organization is looking to submit its database design documentation to an evaluation team in order to meet Sarbanes-Oxley (SOX) compliance. You have been assigned to assist in preparing the documentation of the organization’s sales database. You are asked to propose a data dictionary that can be used to document the following:
Employee (EmpNumber, EmpFirstName, EmpLastName, CommissionRate, YrlySalary, DepartmentID, JobID)
Invoice (InvNumber, InvDate, EmpNumber, InvAmount, CustomerID)
InvoiceLine (InvLineNumber, InvNumber, ProductNumber, Quantity)
Product (ProductNumber, ProductDescription, ProductCost)
Department (DepartmentID, DepartmentDescription)
Job (JobID, JobDescription)
Customer (CustomerID, CustomerName, CustomerAddress, CustomerPhone)
Write a three to four (3-4) page paper in which you:
1. Create a data dictionary that includes the following:
1. A description of the content for each field
2. The data type of each field
3. The format the data will be stored as in the field
4. The range of value for the field
5. A label, as required, if the attribute is a primary key or foreign key
Note: An example is shown in Table 7.3 in chapter 7 of the textbook.
1. Imagine that you are asked to identify the number of days that exist between the first invoice and last invoice for each month and complete the following:
1. Construct a query that will show the number of days that exist between the first invoice and last invoice, for each month, for each employee, using the DATEDIFF function. Be sure to provide the SQL script that will carry out this function.
2. Construct a query to show the expected payment date if invoices are due within 30 days of transaction.
3. Construct a query that will show distinct area codes of the customers.
2. Create a plan of the necessary activities that would be required to implement a valid database design process by including the following:
1. Steps in the conceptual design stage
2. Steps in DBMS selection stage
3. Steps in logical design stage
4. Steps in physical design stage
5. Task details of each activity within each stage
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length
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ASSIGNMENT: DISORDERS OF THE VEINS AND ARTERIES
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Assignment: Disorders of the Veins and Arteries
Advanced practice nurses often treat patients with vein and artery disorders such as chronic venous insufficiency (CVI) and deep venous thrombosis (DVT). While the symptoms of both disorders are noticeable, these symptoms are sometimes mistaken for signs of other conditions, making the disorders difficult to diagnose. Nurses must examine all symptoms and rule out other potential disorders before diagnosing and prescribing treatment for patients. In this Assignment, you explore the epidemiology, pathophysiology, and clinical presentation of CVI and DVT.
To Prepare
Review the section “Diseases of the Veins” (pp. 585-587) in Chapter 23 of the Huether and McCance text. Identify the pathophysiology of chronic venous insufficiency and deep venous thrombosis. Consider the similarities and differences between these disorders. ***Pages provided at the end in attachment*
Select one of the following patient factors: genetics, gender, ethnicity, or age. Think about how the factor you selected might impact the pathophysiology of CVI and DVT. Reflect on how you would diagnose and prescribe treatment of these disorders for a patient based on the factor you selected.
Review the “Mind Maps—Dementia, Endocarditis, and Gastro-oesophageal Reflux Disease (GERD)” media in the Week 2 Learning Resources. Use the examples in the media as a guide to construct two mind maps—one for chronic venous insufficiency and one for venous thrombosis. Consider the epidemiology and clinical presentation of both chronic venous insufficiency and deep venous thrombosis. Link to Mind Maps:
https://class.waldenu.edu/bbcswebdav/institution/USW1/201750_27/MS_NURS/NURS_6501/Readings/NURS_6501_Week02_mindMaps.pdf
To Complete
Write a 2- to 3-page paper that addresses the following:
Compare the pathophysiology of chronic venous insufficiency and deep venous thrombosis. Describe how venous thrombosis is different from arterial thrombosis.
Explain how the one patient factor you selected might impact the pathophysiology of CVI and DVT. Describe how you would diagnose and prescribe treatment of these disorders for a patient based on the factor you selected.
Construct two mind maps—one for chronic venous insufficiency and one for deep venous thrombosis. Include the epidemiology, pathophysiology, and clinical presentation, as well as the diagnosis and treatment you explained in your paper. ***Must be able to construct mind maps***
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BAM 306 FINAL EXAM
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BAM 306 Final Exam
1. All of the following are accurate descriptions of modern marketing EXCEPT which one?
2. Marketing is the creation of value for customers.
3. Marketing is used by for-profit and not-for-profit organizations.
4. Marketing is managing profitable customer relationships.
5. Marketing involves satisfying customers’ needs.
6. Selling and advertising are synonymous with marketing.
2. Consumer research, product development, communication, distribution, pricing and service are
all core ________ activities.
1. management
2. exchange
3. production
4. customer relationship management
5. marketing
3. Which marketing orientation calls for aggressive promotional efforts and focuses on generating
transactions to obtain profitable sales?
1. Product concept
2. Selling concept
3. Marketing concept
4. Production concept
5. Societal marketing concept
4. Which of the following reflects the marketing concept philosophy?
5. “We build them so you can buy them.”
6. “You won’t find a better deal anywhere.”
7. “We don’t have a marketing department; we have a customer department.”
8. “We’re in the business of making and selling superior products.”
9. “When it’s profits versus customers’ needs, profits will always win out.”
5. Building, keeping and growing profitable relationships by delivering customer value and
satisfaction is called ________.
1. Customer relationship management
2. Societal marketing
3. Customer perceived value
4. Customer lifetime value
5. Database marketing
6. You are an assistant marketing director for a firm in a market with many low-margin customers.
What type of relationship would be most profitable for you to develop with these customers?
1. Basic partnerships
2. Full partnerships
3. Club programs
4. Basic relationships
5. Selective relationships
7. Which of the following is the total combined customer lifetime values of all a company’s
current and potential customers?
1. Customer equity
2. Share of customer
3. Customer lifetime value
4. Profitability
5. Share of market
8. Jolene’s firm markets preplanning services for a mortician. She finds that most of her target
market wants to avoid discussing their future funeral needs and she must somehow first get
their attention. Jolene’s firm most likely practices the ________.
1. selling concept
2. social marketing concept
3. marketing concept
4. production concept
5. societal marketing concept
9. The Niketown running club that organizes twice weekly evening runs and follow-up meetings in
the Nike Store is an example of which of the following?
1. A basic customer relationship
2. A club marketing program
3. A structural benefit provided for top customers
4. A frequency marketing program
5. A partner relationship
10. A church targeting different demographic groups to increase attendance is an example of
________.
1. for-profit marketing
2. not-for-profit marketing
3. customer evangelism
4. caring capitalism
5. societal marketing
11. Which of the following is NOT a step in the strategic planning process?
12. Planning marketing and other functional strategies
13. Defining the company mission
14. Evaluating all members of the value chain
15. Designing the business portfolio
16. Setting company objectives and goals
12. Which of the following can be a company division, a product line within a division or
sometimes a single product or brand?
1. A PLC
2. A market
3. The BCG
4. A value delivery network
5. An SBU
13. Which of the following does NOT accurately reflect a problem with the BCG matrix approach?
14. It is difficult to define SBUs and measure market share and growth.
15. It can be costly to conduct.
16. It focuses on classifying current businesses.
17. It can be time consuming to implement.
18. It focuses on planning for the future.
14. In a basic SWOT analysis the “T” stands for ________.
15. timing
16. trade
17. trust
18. threats
19. tangible
15. Saturn is “a different kind of company, a different kind of a car”; the Hummer is “like nothing else.”
Statements such as these reflect a firm’s ________.
1. product portfolio
2. marketing mix
3. positioning
4. target markets
5. niche
16. You are directed to study the demographic, economic, natural, technological, political and cultural factors that are larger societal forces affecting your company. What are you studying?
17. The global environment
18. The marketing mix
19. The internal environment
20. The macroenvironment
21. The microenvironment
22. A(n) ________ is defined as any group that has an actual or potential interest in, or impact on,
an organization’s ability to achieve its objectives.
1. competitor
2. intermediary
3. public
4. team
5. market
18. Which type of market buys goods and services for further processing or for use in the production process?
19. Wholesale
20. Reseller
21. Retail
22. Consumer
23. Business
19. Of the following diversity segments in the American population, which is currently the largest?
20. Asian Americans
21. African Americans
22. Adults with disabilities
23. Telecommuters
24. Hispanics
20. Value marketing is the strategy of offering consumers ________.
21. little quality at a low price
22. luxury quality at a high price
23. reasonable quality at a fair price
24. lesser quality at a low price
25. high quality at a high price
21. Many firms today use RFID technology to ________.
22. move toward environmental sustainability
23. track patterns of consumer online behavior
24. identify new target markets
25. track products through various points in the distribution channel
26. analyze threats and opportunities in the macroenvironment
22. A company or association’s ________ is designed to help guide responses to complex social responsibility
issues.
1. discretion in enforcing regulations
2. core value system
3. cause-related marketing
4. privacy policy
5. code of ethics
6. Watching the cultural trends of how people view society, observers have noted that since September 11, 2001, marketers responded to the increased ________ of Americans with special
products and promotions.
1. patriotism
2. distrust
3. loyalty
4. belligerence
5. foreign intolerance
24. LandPort Transportation and Omega Warehousing move and store the products your company sells. The two businesses are examples of ________.
25. geographic segments
26. resellers
27. marketing intermediaries
28. marketing services agencies
29. physical distribution firms
25. Innovations is a producer of electronic circuits that power a variety of technological devices produced by other companies. Innovations sell its products to ________ markets.
26. consumer
27. internal
28. financial
29. government
30. business
26. With an expected increase in ethnic diversity within the American population, marketers are most
likely to place a greater emphasis on which of the following?
1. “Us and them” paradigms
2. Differing advertising messages
3. Mass marketing
4. Geographic segmentation
5. Tiered markets
27. Despite the data glut that marketing managers receive, they are most likely to complain that
they lack which of the following?
1. Enough information of the right kind
2. Primary information
3. Searchable information
4. Timely information
5. Secondary information
28. A marketing information system (MIS) consists of people and procedures to assess information
needs, ________, and help decision makers analyze and use the information.
1. critique the needed information
2. develop the needed information
3. test market the information
4. experiment to develop information
5. question the needed information
29. The real value of a company’s marketing research and information system lies in the ________.
30. variety of contact methods it uses
31. amount of data it generates
32. quality of customer insights it provides
33. efficiency with which it completes studies
34. marketing information system it follows
30. ________ is the systematic design, collection, analysis and reporting of data relevant to a specific
marketing situation facing an organization.
1. Causal research
2. The marketing information system
3. Marketing research
4. Competitive marketing research
5. Competitive marketing intelligence
31. Observational research is best suited for gathering ________ data.
32. primary
33. dependent
34. secondary
35. causal
36. competitive
32. What are the two main types of research instruments used to collect primary data?
33. Personal interviews and online marketing research
34. Focus groups and online databases
35. Online panels and experiments
36. Questionnaires and mechanical devices
37. Surveys and samples
33. Which of the following is the best advice about creating research questionnaires?
34. Use simple and direct language.
35. Avoid any personal questions that may make some respondents uncomfortable.
36. Ask difficult questions in the beginning to “weed out” uninterested respondents.
37. Questions should not be arranged in any particular order.
38. Ask personal questions in the middle of the instrument.
34. You have been asked to locate secondary data for your small organization’s research needs.
Which of the following is NOT a common source for this type of research?
1. Online surveys
2. The U.S. Small Business Administration
3. The Bureau of Economic Analysis
4. The U.S. Census Bureau
5. Competitors’ Web sites
35. Nathan Zabalas owns a regional chain of drug stores. Before expanding nationwide, Nathan is
conducting marketing research to determine the best options for opening new stores. He plans
to start by collecting secondary data. Which of the following is NOT a source of secondary
data that Nathan might use?
1. Yankelovich’s Monitor
2. Local chambers of commerce
3. Commercial online databases
4. Online questionnaires
5. Web search engines
36. Although more price-conscious than other population segments, ________ consumers tend to
be strongly motivated by quality and selection. Brands are important. They seem to enjoy
shopping more than other ethnic groups do.
1. African American
2. upper lower
3. Asian American
4. upper middle
5. mature
37. ________ are groups to which an individual wishes to belong, as when a young basketball
player hopes to play someday for the Los Angeles Lakers.
1. Aspirational groups
2. Leisure groups
3. Leading adopter groups
4. Membership groups
5. Social class groups
38. A ________ consists of the activities people are expected to perform according to the persons
around them.
1. lifestyle
2. tradition
3. life cycle
4. role
5. motive
39. A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.
40. perception
41. motive
42. stimulus
43. tradition
44. culture
40. Maslow’s theory is that ________ can be arranged in a hierarchy.
41. decisions
42. stimuli
43. beliefs and attitudes
44. human needs
45. perceptions
41. People tend to interpret new information in a way that will support what they already believe.
This is known as:
1. selective attention.
2. selective attitude.
3. selective retention.
4. selective perception.
5. selective distortion.
42. ________ describes changes in an individual’s behavior arising from experience.
43. Cognitive dissonance
44. Perception
45. Lifestyle
46. Learning
47. Attitude shift
43. According to one analyst, a Harley-Davidson motorcycle can make you feel like “the toughest,
baddest guy on the block.” Harley-Davidson promotes its motorcycles with images of
independence, freedom and power. Harley-Davidson has created a(n) ________.
1. attitude
2. brand motivation
3. brand personality
4. life-cycle stage
5. brand self-image
44. Bob’s job description has been changed. The rationale for the changes made no sense to
Bob when they were explained. Bob continued to perform most of his job duties as usual. He
has engaged in ________.
1. subliminal attention
2. selective attention
3. perceptual defense
4. selective attitude
5. selective interpretation
45. An invitation to go skiing for the weekend forced Donna to look at her current wardrobe. She
decided she needed a much warmer coat. Donna was in which stage of the purchase decision?
1. Information search
2. Problem screening
3. Product evaluation
4. Need recognition
5. Situational analysis
46. Dips in the economy and the instant price comparisons made possible by the Internet have
both contributed to ________.
1. increased consumer price sensitivity
2. decreased consumer price sensitivity
3. a more direct relationship between supply and demand
4. a less direct relationship between supply and demand
5. decreased brand loyalty
47. Another name for systems selling is ________ selling.
48. blanket contract
49. negotiated contract
50. solutions
51. vendor-managed inventory
52. periodic purchase
48. Which of the following types of factors influencing members of a buying center are typically
the most difficult for marketers to assess?
1. Political
2. Organizational
3. Economic
4. Technological
5. Interpersonal
49. Status, empathy and persuasiveness are all examples of ________ influences on business
buyer behavior.
1. organizational
2. individual
3. cultural
4. interpersonal
5. environmental
50. B-to-B e-procurement yields many benefits. These include all of the following EXCEPT:
51. elimination of much of the paperwork associated with traditional ordering procedures.
52. elimination of inventory problems.
53. reduced transaction costs.
54. reduced order processing costs.
55. more efficient purchasing for both buyers and sellers.
51. Sage, Inc. provides food services to schools, hospitals and nursing homes in the Midwest.
Management at Sage is involved in the ________ market.
1. institutional
2. global
3. local
4. government
5. not-for-profit
52. All of the following are difficulties associated with selling to government buyers EXCEPT:
53. low sales volume.
54. considerable paperwork.
55. bureaucracy.
56. regulations.
57. large group decision making.
53. Most newspapers use ________ so they do not need to rely on only one supplier to provide the
tons of paper that they use annually.
1. blanket contracting
2. multiple sourcing
3. vendor-managed inventory
4. single sourcing
5. cross-docking
54. Which of the following is the most popular method for segmenting markets?
55. Demographic
56. Behavioral
57. Gender
58. Psychographic
59. Geographic
60. When Positive Image, Inc. caters to clothing, cosmetics and toiletries markets, it most likely
uses which type of segmentation?
1. Gender
2. Readiness
3. Geographic
4. Behavior
5. Occasions
56. When a business market segment is large or profitable enough to serve, it is termed ________.
57. actionable
58. measurable
59. substantial
60. accessible
61. differentiable
57. Mass marketers, such as Target and Venture Stores, often ignore market segment differences
and target the whole market with one offer. What is their approach to segmenting?
1. Micromarketing
2. Undifferentiated marketing
3. Target marketing
4. Concentrated marketing
5. Differentiated marketing
58. The 55-year-old baby boomers share common needs in music and performers. When a music
company decides to serve this group, the group is called a(n) ________.
1. niche market
2. target market
3. market segment
4. undifferentiated market
5. micro market
59. A product’s position is based on important attributes as perceived by ________.
60. competitors
61. managers
62. consumers
63. market conditions
64. suppliers
60. Which positioning strategy offers consumers a “good deal” by offering equivalent-quality
products or services at a lower price?
1. less-for-much-less
2. more-for-the-same
3. more-for-less
4. same-for-less
5. all-or-nothing
6. “Less-for-much-less” positioning involves meeting consumers’ ________.
7. lower quality requirements in exchange for a lower price
8. high quality requirements at the lower possible price
9. high quality requirements at a discounted rate
10. quality performance requirements at a lower price
11. lower quality requirements at the lowest possible price
62. Product planners need to consider products and services on three levels. Each level adds
more customer value. The most basic level is the ________, which addresses the question,
“What is the buyer really buying?”
1. core customer value
2. co-branding
3. actual product
4. augmented product
5. exchange
63. Which of the following capital items is NOT considered accessory equipment?
64. buildings
65. hand tools
66. desks
67. chairs
68. lift trucks
64. In recent years, product safety and environmental responsibility have become major ________
concerns.
1. packaging
2. product line
3. service
4. branding
5. product mix
65. A ________ is a group of products that are closely related because they function in a similar
manner, are sold to the same customer groups, are marketed through the same type of
outlets, or fall within given price ranges.
1. convenience product
2. private brand
3. product bandwidth
4. product line
5. line extension
66. An alternative to product line stretching is ________, adding more items within the present
range of the line.
1. co-branding
2. service marketing
3. interactive marketing
4. product mixing
5. product line filling
67. A company can increase its business in four ways. Which is NOT one of these ways?
68. It can add new product lines, thus widening its product mix.
69. It can lengthen its existing product lines.
70. It can add more versions of each product and thus deepen its product mix.
71. It can increase the consistency of its product mix.
72. It can discontinue some of its lines.
68. All of the following are methods for developing a differentiated service offer, delivery or image
EXCEPT ________.
1. increasing the quantity of service by giving up some durability
2. having more reliable customer-contact people
3. designing a superior delivery process
4. developing symbols and branding
5. offering innovative features
69. The total financial value of a brand is estimated through the process of brand ________.
70. equity
71. positioning
72. differentiation
73. extension
74. valuation
70. A ________ involves the use of a successful brand name to launch new or modified products
in a new category.
1. private brand
2. line extension
3. brand symbol
4. brand extension
5. product line
71. Under what circumstances might it be wise for a company to do little or no test marketing?
72. When the product has no substitutes and is new in its category
73. When the costs of developing and introducing the product are low
74. When a new product requires a major investment
75. When management is not sure of the product
76. When management is not sure of the marketing program
77. The team-based new-product development approach uses cross-functional teams that overlap
the steps in the process to achieve which of the following goals?
1. Save time and increase effectiveness
2. Speed product to market and reduce costs
3. Increase effectiveness and employee satisfaction
4. Save time and eliminate errors
5. b and d
73. ________ is the product life cycle period when sales fall off and profits drop.
74. Decline
75. Growth
76. Introduction
77. Development
78. Maturity
74. All of the following are stages in the PLC EXCEPT ________.
75. growth
76. decline
77. maturity
78. introduction
79. adoption
75. Mattel’s Barbie is an example of an age-defying product. Barbie, simultaneously timeless and
trendy, is in the ________ stage of the PLC.
1. introduction
2. adoption
3. growth
4. decline
5. maturity
76. It’s What’s Hip, a chain of 18 music and CD stores, has discovered that carrying a weak
product during the decline stage of the PLC can be very costly to a firm, and not just in profit
terms. Which one of these is NOT likely to be one of those costs?
1. Takes up much of management’s time
2. Requires advertising and sales force attention
3. Frequent price and inventory adjustment
4. Negatively affects the company’s reputation
5. Requires too much focus on new-product development
77. Price is the only element in the marketing mix that produces ________.
78. variable costs
79. stability
80. outfixed costs
81. expenses
82. revenue
83. Walmart is famous for using what important type of value pricing?
84. Cost-plus pricing
85. Competition-based pricing
86. Penetration pricing
87. Everyday low pricing
88. Break-even pricing
79. Costs that do not vary with production or sales level are referred to as ________.
80. target costs
81. variable costs
82. fixed costs
83. total costs
84. unit costs
80. With target costing, marketers will first ________ and then ________.
81. determine a selling price; target costs to ensure that the price is met
82. use skimming pricing; penetrating pricing
83. design the product; determine its cost
84. build the marketing mix; identify the target market
85. identify the marketing mix; determine product cost
81. A company should set prices that will allow ________ to receive a fair profit.
82. producers
83. competitors
84. the market
85. consumers
86. resellers
82. In the case of services, captive product pricing is called ________ pricing.
83. segmented
84. by-product
85. two-part
86. bundle
87. optional product
83. Companies involved in deciding which items to include in the base price and which to offer as
options are engaged in ________ pricing.
1. optional product
2. skimming
3. product bundle
4. captive product
5. by-product
84. What type of pricing is being used when a company temporarily prices its product below the
list price or even below cost to create buying excitement and urgency?
1. Promotional pricing
2. Basing-point pricing
3. Referent pricing
4. Segmented pricing
5. Psychological pricing
85. Which of the following is NOT an effective action that a company can take to combat a
competitor’s price cut on a product?
1. Raise perceived value
2. Launch a low-price “fighter brand”
3. Improve quality and decrease price
4. Reduce price
5. Improve quality and increase price
86. Intermediaries play an important role in matching ________.
87. manufacturer to product
88. product to region
89. dealer with customer
90. information and promotion
91. supply and demand
87. Companies today are placing greater emphasis on ________.
88. profitability
89. logistics
90. co-op advertising
91. efficiency
92. conflict reduction
88. ________ logistics controls the movement of products from points of production to consumers.
89. Outbound
90. Reverse
91. Inbound
92. Horizontal
93. Vertical
89. Which of the following is the best example of a direct channel?
90. A farmer in Columbia sells flowers to an international broker who makes sure the flowers reach consumers in the United States.
91. Family Dollar Store sells modeling clay to school-age children.
92. A wholesaler sells candy to convenience stores who then sell it to store patrons.
93. J&L Manufacturing Company sells drapery hardware to The Home Depot’s Design Center and the Design Center then sells it to consumers.
94. Farmer Mintz sells corn to the Hughes household, who will eat it for supper.
90. Specialty stores carry ________ with ________ within them.
91. narrow product lines; shallow assortments
92. wide product lines; deep assortments
93. narrow product lines; deep assortments
94. convenience items; mostly staples
95. wide product lines; shallow assortments
91. In-store demonstrations, displays, contests and visiting celebrities are examples of ________.
92. broker promotions
93. agent promotions
94. sales promotions
95. franchises
96. product life-cycling
92. Most shopping centers are ________ containing between 5 and 15 stores; they are close and
convenient for consumers.
1. community shopping centers
2. lifestyle centers
3. strip malls
4. power centers
5. factory outlets
93. ________ are the largest group of wholesalers. The group can be divided into the two broad
types of full-service and limited-service.
1. Merchant wholesalers
2. Specialty wholesalers
3. Agents
4. Manufacturer sellers
5. Brokers
94. The use of short-term incentives to encourage the purchase or sale of a product or service is
called ________.
1. personal selling
2. public relations
3. sales promotion
4. publicity
5. direct marketing
95. To communicate effectively, a marketing communicator must ________ the consumer’s field of
experience.
1. reference
2. share
3. create
4. compete with
5. understand
96. The six buyer-readiness stages include all of the following EXCEPT ________.
97. conviction
98. hesitation
99. awareness
100. knowledge
101. liking
97. All of the following are strategies a marketer would use to lead consumers into making the
final step toward a purchase EXCEPT which one?
1. Use extensive “teaser” advertising
2. Offer rebates
3. Offer add-on features
4. Offer special promotional prices
5. Offer premiums
98. An ad for Maybelline age-minimizing makeup in Ladies’ Home Journal magazine featured
actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new
makeup. In terms of the communication model, the sender of this message is ________.
1. Ladies’ Home Journal
2. the target market to whom Melina Kanakaredes appeals
3. readers who redeem the $1-off coupon
4. Maybelline
5. Melina Kanakaredes
99. Mercy University’s initial ads for the school’s new MBA program are most likely intended to
create ________.
1. conviction
2. awareness
3. insistence
4. liking
5. preference
100. All of the following are examples of cultural pollution EXCEPT ________.
101. billboards marring beautiful scenery
102. spam in an e-mail inbox
103. ads in magazines
104. commercials during serious programs
105. street signs in an urban area
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BASIC BIOMECHANICS 7TH ED TEST BANK
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BASIC CHEMISTRY 4TH EDITION TEST BANK
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BASIC STATISTICS FOR BUSINESS AND ECONOMICS 4TH CE TEST BANK
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BBA3301 FULL COURSE
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CSU BBA3301 full course latest [ all assignments and all assessments ]
week 1
Question 1
Critique the benefits and drawbacks of proprietorships and partnerships as a form of business organization
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
50 points
Question 2
Contrast the information provided in the balance sheet and income statement
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
week 2
Explain the weaknesses of ratio analysis
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
30 points
Question 2
Differentiate between the different users of financial information, their needs and sources of information organization
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
30 points
Question 3
You are given the following selected financial information for The Blatz Corporation
Income Statement Balance Sheet
COGS $750 Cash $250
Net Income $160 Net fixed assets $850
Ratios
ROS 10%
Current ratio 23
Inventory Turnover 60 x
ACP 45 days
Debt ratio 4912%
Calculate accounts receivable, inventory, current assets, current liabilities, debt, equity, ROA, and ROE
week 3
Question 1
Explain the weaknesses of using the percentage of sales method in forecasting
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
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25 points
Question 2
Construct a pro forma income statement for the first year and second year for the following assumptions:
Units of Sales in Year 1: 110,000
Price per Unit: $11
Variable cost per unit: 30%
Fixed Costs: $125,000
Income taxes: 15%
Interest Expense: $200,000
In year 2, Price per unit increases to $1150, and unit of sales increases by 5%, all other assumptions remain the same
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25 points
Question 3
Calculate the sustainable growth based on the following information:
Earnings after taxes = $35,000
Equity = $100,000
d=224%
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25 points
Question 4
Calculate a table of interest rates based on the following information:
The pure interest rate is 16%
Inflation expectations for year 1 = 3%, year 2 =35%, years 3-5 =5%
The default risk is 1% for year one and increases by 2% over each year
Liquidity premium is 0 for year 1 and increases by 2% each year
Maturity risk premium is 0 for years 1 and 2 and 2% for years 3-5
week 4
Question 1
1
1 Present value of single sum problem
You are going to be given $45,000 in 7 years Assuming an interest rate of 25%, what is the present value of this amount?
20 points
Question 2
1 Present value of single sum problem
You are going to be given $100,000 in 12 years Assuming an interest rate of 35%, what is the present value of this amount?
20 points
Question 3
1 Future value of single sum problem
You put $5,000 in an investment account today which will earn 6% over the next 11 years, what is the future value?
20 points
Question 4
1 Future value of annuity problem
You deposit $10,000 into a retirement account at the end of the next 10 years earning 9% interest, what is the future value of your retirement after 10 years?
Question 5
1 Future value of annuity problem
You deposit $5,000 into a retirement account at the end of the next 15 years earning 8% interest, what is the future value of your retirement after 15 years?
unit 5
1What is the value of a share of preferred stock that pays a $950 dividend, assume k is 12%
2 A $1,000 corporate bond with 10 years to maturity pays a coupon of 8% (semi-annual) and the market required rate of return is a) 72% and b) 10% What is the current selling price for a) and b)? 3A $1,000 corporate bond with 20 years to maturity pays a coupon of 7% (semi-annual) and the market required rate of return is a) 66% b) 13% What is the current selling price for a) and b)? 4 The following information refers to a six-month call option on the stock of XYZ, Inc
Price of the underlying stock: $50
Strike price of the three-month call: $45 •Market price of the option: $10 a) What is the intrinsic value of the option? b) What is the option’s time premium at this price?
5A US Government bond with a face amount of $10,000 with 8 years to maturity is yielding 35% What is the current selling price?
unit 6
Question 1
1 Risk and Return, Coefficient of Variation
Based on the following information, calculate the coefficient of variation and select the best investment based on the risk/reward relationship
Std Dev Exp Return CompanyA 74 132 CompanyB 116 189
20 points
Question 2
1 Risk & Return and the CAPM
Based on the following information, calculate the required return based on the CAPM: Risk Free Rate = 3% Market Return =105% Beta = 12
20 points
Question 3
1 Holding Period Return
Based on the following information calculate the holding period return:
P0 = $1000 P1 = $1200 D1 = $122
20 points
Question 4
1 Sources of Risk & Diversification – convertible bond
Address each source of risk from the portfolio perspective and how diversification impacts them
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
unit 7
Question 1
1. (Part 1) Using a 45% discount rate, calculate the Net Present Value, Payback, Profitability Index, and IRR for each of the investment projects below (note, the inflows are for each year) Based on your calculations rank the projects and support you answer
Project 1 Initial Invest= $490,000, Cash inflows of $100,000 for years 1-5 and $50,000 for years 6-10
Project 2 Initial Invest= $970,000, Cash inflows of $400,000 for years 1-3, $0 for years 4-7 and $250,000 for years 8-10
Project 3 Initial Invest= $820,000, Cash inflows of $300,000 for years 1-5, $0 for years 6-9 and $100,000 for year 10
(Part 2) Assuming a budget of $1,100,000 what are your recommendations for the three projects in the above problem Explain
Assuming a budget of $2,200,000 what are your recommendations for the above problem? Explain
unit 8
uestion 1
1. Based on the information below, calculate the weighted average cost of capital
Great Corporation has the following capital situation Debt: One thousand bonds were issued five years ago at a coupon rate of 10% They had 25-year terms and $1,000 face values They are now selling to yield 9% The tax rate is 40% Preferred stock: Two thousand shares of preferred are outstanding, each of which pays an annual dividend of $750 They originally sold to yield 15% of their $50 face value They’re now selling to yield 10% Equity: Great Corp has 120,000 shares of common stock outstanding, currently selling at $1448 per share The risk free rate is 3%, market rate of return is 10% and the Beta is 12
Unit II Problem Solving
Part 1
For this assignment you will conduct a comparative DuPont analysis of two companies Using a search engine, find one large corporation included in the S&P 500 Then, find one of its largest competitors Go to the investor relations portion of each corporation’s homepage and find their most recent annual report Complete a DuPont analysis by calculating the ROE, ROA, the profit margin, total asset turnover, and equity multiplier Also, critique the differences between the two corporations in approximately 100 words
Part 2
Using the most recent income statements (annual) for the two corporations from Part 1 of the assignment, calculate a common size analysis Then, discuss the differences in the two corporations in approximately 75 words Insert your 75word discussion just below your analysis
Be sure to show all of your work for the calculations Save and submit Part 1 and Part 2 together in one Word document
Unit V Paper
Using the CSU Online Library, research the variables that impact the pricing of options Focus your energy on comparing the attributes of the two widely accepted models used for option pricing: Black-Scholes and Binomial Models Your paper should be completed in Word and be no less than two pages in length following APA format
Unit VII Paper
Using the CSU Online Library and the unit reading assignment, explore the capital budgeting techniques covered in the unit, NPV, PI, IRR, and Payback Compare and contrast each of the techniques with an emphasis on comparative strengths and weaknesses Be sure to show you understand how each is applied and used in capital budgeting decisions Use Microsoft Word to complete your answer Your paper on comparing techniques should be no less than two pages and any references should be cited using proper APA format
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BBA3301 FULL COURSE
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CSU BBA3301 full course latest [ all assignments and all assessments ]
week 1
Question 1
Critique the benefits and drawbacks of proprietorships and partnerships as a form of business organization
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
50 points
Question 2
Contrast the information provided in the balance sheet and income statement
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
week 2
Explain the weaknesses of ratio analysis
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
30 points
Question 2
Differentiate between the different users of financial information, their needs and sources of information organization
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
30 points
Question 3
You are given the following selected financial information for The Blatz Corporation
Income Statement Balance Sheet
COGS $750 Cash $250
Net Income $160 Net fixed assets $850
Ratios
ROS 10%
Current ratio 23
Inventory Turnover 60 x
ACP 45 days
Debt ratio 4912%
Calculate accounts receivable, inventory, current assets, current liabilities, debt, equity, ROA, and ROE
week 3
Question 1
Explain the weaknesses of using the percentage of sales method in forecasting
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
25 points
Question 2
Construct a pro forma income statement for the first year and second year for the following assumptions:
Units of Sales in Year 1: 110,000
Price per Unit: $11
Variable cost per unit: 30%
Fixed Costs: $125,000
Income taxes: 15%
Interest Expense: $200,000
In year 2, Price per unit increases to $1150, and unit of sales increases by 5%, all other assumptions remain the same
Path: pWords:0
25 points
Question 3
Calculate the sustainable growth based on the following information:
Earnings after taxes = $35,000
Equity = $100,000
d=224%
Path: pWords:0
25 points
Question 4
Calculate a table of interest rates based on the following information:
The pure interest rate is 16%
Inflation expectations for year 1 = 3%, year 2 =35%, years 3-5 =5%
The default risk is 1% for year one and increases by 2% over each year
Liquidity premium is 0 for year 1 and increases by 2% each year
Maturity risk premium is 0 for years 1 and 2 and 2% for years 3-5
week 4
Question 1
1
1 Present value of single sum problem
You are going to be given $45,000 in 7 years Assuming an interest rate of 25%, what is the present value of this amount?
20 points
Question 2
1 Present value of single sum problem
You are going to be given $100,000 in 12 years Assuming an interest rate of 35%, what is the present value of this amount?
20 points
Question 3
1 Future value of single sum problem
You put $5,000 in an investment account today which will earn 6% over the next 11 years, what is the future value?
20 points
Question 4
1 Future value of annuity problem
You deposit $10,000 into a retirement account at the end of the next 10 years earning 9% interest, what is the future value of your retirement after 10 years?
Question 5
1 Future value of annuity problem
You deposit $5,000 into a retirement account at the end of the next 15 years earning 8% interest, what is the future value of your retirement after 15 years?
unit 5
1What is the value of a share of preferred stock that pays a $950 dividend, assume k is 12%
2 A $1,000 corporate bond with 10 years to maturity pays a coupon of 8% (semi-annual) and the market required rate of return is a) 72% and b) 10% What is the current selling price for a) and b)? 3A $1,000 corporate bond with 20 years to maturity pays a coupon of 7% (semi-annual) and the market required rate of return is a) 66% b) 13% What is the current selling price for a) and b)? 4 The following information refers to a six-month call option on the stock of XYZ, Inc
Price of the underlying stock: $50
Strike price of the three-month call: $45 •Market price of the option: $10 a) What is the intrinsic value of the option? b) What is the option’s time premium at this price?
5A US Government bond with a face amount of $10,000 with 8 years to maturity is yielding 35% What is the current selling price?
unit 6
Question 1
1 Risk and Return, Coefficient of Variation
Based on the following information, calculate the coefficient of variation and select the best investment based on the risk/reward relationship
Std Dev Exp Return CompanyA 74 132 CompanyB 116 189
20 points
Question 2
1 Risk & Return and the CAPM
Based on the following information, calculate the required return based on the CAPM: Risk Free Rate = 3% Market Return =105% Beta = 12
20 points
Question 3
1 Holding Period Return
Based on the following information calculate the holding period return:
P0 = $1000 P1 = $1200 D1 = $122
20 points
Question 4
1 Sources of Risk & Diversification – convertible bond
Address each source of risk from the portfolio perspective and how diversification impacts them
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
unit 7
Question 1
1. (Part 1) Using a 45% discount rate, calculate the Net Present Value, Payback, Profitability Index, and IRR for each of the investment projects below (note, the inflows are for each year) Based on your calculations rank the projects and support you answer
Project 1 Initial Invest= $490,000, Cash inflows of $100,000 for years 1-5 and $50,000 for years 6-10
Project 2 Initial Invest= $970,000, Cash inflows of $400,000 for years 1-3, $0 for years 4-7 and $250,000 for years 8-10
Project 3 Initial Invest= $820,000, Cash inflows of $300,000 for years 1-5, $0 for years 6-9 and $100,000 for year 10
(Part 2) Assuming a budget of $1,100,000 what are your recommendations for the three projects in the above problem Explain
Assuming a budget of $2,200,000 what are your recommendations for the above problem? Explain
unit 8
uestion 1
1. Based on the information below, calculate the weighted average cost of capital
Great Corporation has the following capital situation Debt: One thousand bonds were issued five years ago at a coupon rate of 10% They had 25-year terms and $1,000 face values They are now selling to yield 9% The tax rate is 40% Preferred stock: Two thousand shares of preferred are outstanding, each of which pays an annual dividend of $750 They originally sold to yield 15% of their $50 face value They’re now selling to yield 10% Equity: Great Corp has 120,000 shares of common stock outstanding, currently selling at $1448 per share The risk free rate is 3%, market rate of return is 10% and the Beta is 12
Unit II Problem Solving
Part 1
For this assignment you will conduct a comparative DuPont analysis of two companies Using a search engine, find one large corporation included in the S&P 500 Then, find one of its largest competitors Go to the investor relations portion of each corporation’s homepage and find their most recent annual report Complete a DuPont analysis by calculating the ROE, ROA, the profit margin, total asset turnover, and equity multiplier Also, critique the differences between the two corporations in approximately 100 words
Part 2
Using the most recent income statements (annual) for the two corporations from Part 1 of the assignment, calculate a common size analysis Then, discuss the differences in the two corporations in approximately 75 words Insert your 75word discussion just below your analysis
Be sure to show all of your work for the calculations Save and submit Part 1 and Part 2 together in one Word document
Unit V Paper
Using the CSU Online Library, research the variables that impact the pricing of options Focus your energy on comparing the attributes of the two widely accepted models used for option pricing: Black-Scholes and Binomial Models Your paper should be completed in Word and be no less than two pages in length following APA format
Unit VII Paper
Using the CSU Online Library and the unit reading assignment, explore the capital budgeting techniques covered in the unit, NPV, PI, IRR, and Payback Compare and contrast each of the techniques with an emphasis on comparative strengths and weaknesses Be sure to show you understand how each is applied and used in capital budgeting decisions Use Microsoft Word to complete your answer Your paper on comparing techniques should be no less than two pages and any references should be cited using proper APA format
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BENCHMARK – HUMAN RESOURCES AND CHANGE
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Benchmark – Human Resources and Change
The major responsibilities of human resources management are attracting, developing, and maintaining a quality workforce.
The major responsibilities of human resources management (HRM) are attracting, developing, and maintaining a quality workforce. Research an organization, with which you are familiar, that is in need of a change and present how you will manage the change process by incorporating the three essential duties of HRM.
Choose one subsystem to change and write a 1,250-1,500 word paper addressing the following questions that pertain to the major human resource management responsibilities and to change management. Strengthen your recommendations by showing how your proposed changes are working in another similar organization that is successful.
Address following in your paper:
1. Provide an overview of the organization you have chosen including three subsystems of the organization, three stakeholders of the organization, and the reason for selecting this organization.
2. What one major organizational subsystem needs to be changed in the organization? Justify your choice. How does it compare to a similar successful organization?
3. How will the subsystem change affect the two other subsystems within the organization that you have identified and how will you realign the total system?
4. Identify and explain how you would ensure that the proposed change will satisfy any three stakeholders of the organization?
5. How should the organization attract, develop, and maintain the workforce required to bring about your proposed change?
1.
1. Choose at least one of the following in your discussion about attracting a quality workforce to support the change in Questions 2 and 3 above: human resource planning, recruitment, or selection.
2. Choose at least one of the following in your discussion about developing a quality workforce to support the change in Questions 2 and 3 above: (and this must tie in to 4a too): employee orientation, training and development, or performance appraisal.
3. Choose at least one of the following in your discussion about maintaining a quality workforce to support the change in Questions 2 and 3 above (and must relate to 4a and 4b): career development, work-life balance, compensation and benefits, employee retention and turnover, or labor-management relations.
Integrate a faith-based or worldview-based component in the paper and make a clear connection on how it informs the groups’ management practices. (NOTE: Individuals all have a worldview, and that worldview influences their decisions, values, and perceptions. It also affects how they manage people, or think they should be managed. For this assignment, this requirement relates to the worldview of the presenters.
Include at least four academic references to support your position. One of them should directly relate to the company discussed in your paper and another to the organization to which you are comparing it.
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ASSIGNMENT 2 PROJECT PAPER COMPARATIVE ESSAY
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Assignment 2 Project Paper Comparative Essay
Due Week 8 and worth 200 points
This “Assignment 2” writing assignment is a comparative essay focused on topics encountered in our HUM 111 class. The project will be based on research but will reflect your views and interpretation of the topic. This project is designed to help you stretch your mind and your abilities as an organized, innovative, and critical thinker. If approached properly, it should also be fun!
Choose one (1) of the topics from the list of topic choices below. Read the topic carefully. Write a three to four (3-4) page paper (750-1,000 words) that follows instructions and covers each part of the topic. (The title page and References list do not get included in this word count).
Note: Your instructor may require you to submit your topic choice for approval before the end of Week 5.
For the topic you choose:
1. Establish a clear thesis about your topic as part of the introductory paragraph (often the thesis is the last thing one determines after doing the basic research and outline; however it will be placed in the first paragraph of your paper).
2. This is a comparative essay. Comparison approached properly will require some critical thinking on your part. Use a point-by-point approach for the essay. That means, if comparing subject A with subject B, don’t do the first half of the essay on subject A and then the second half on subject B–that will seem like two (2) separate essays and comparisons will tend to get lost. Instead, you should be mentioning both subjects in most of your paragraphs as you compare them throughout the essay. Comparisons will identify similarities as well as contrasts.
3. Do not try to do everything on your two (2) subjects. You should end up narrowing your focus to a few insights and issues about the subjects being compared. And, from those fairly specific points of comparison, you will develop a thesis and glean some lessons.
4. Follow closely the instructions below for your specific topic.
5. Include a concluding paragraph at the end. This paragraph will, in some way, refer back to the thesis established in your first paragraph, since now you have demonstrated and supported it. It may be here that you also include your observations relating your study to the modern workplace or society (see your topic). Try to finish with flair!
6. Use at least three (3) good quality academic sources, with one (1) source being the class text.Note:Wikipediaand other similar Websites do not qualify as academic resources. You are highly encouraged to use the Resource Center tab at the top of your Blackboard page.
Topic Choices – Choose just one (1) of the topics below:
Qualities of the Hero: Comparing Gilgamesh and Odysseus.Write an essay comparing these two (2) heroic figures from ancient epics of different cultures, especially focusing your analysis on the sources about their encounters with monsters: Gilgamesh encounters the monster guarding the forest, Humbaba, in Tablets 3-5 of theEpic of Gilgamesh(seehttp://www.ancienttexts.org/library/mesopotamian/gilgamesh/; scroll down to the Tablet links; think of “Tablet” numbers like chapter numbers).” Odysseus encounters Polyphemus the Cyclops in Book 9 ofThe Odyssey(see http://www.theoi.com/Text/HomerOdyssey9.html; from line 105 to the end). Your paper should:
a) Compare Gilgamesh and Odysseus as to their heroic qualities, noting similarities and differences, using specific examples from the epics.
b) Summarize what this indicates about differences between ancient Mesopotamian and Greek cultures in their ideals and expectations.
c) From this comparison, suggest ways that current cultural ideals and expectations shape modern notions about role models and heroes.
Confucius and Aristotle on Virtue. Write an essay comparing these two (2) ancient thinkers on the concept of virtue or good ethical character and conduct. Stay focused on the issue; keep any biographical or other information short or limited. As much as possible, analyze their writings (in translation, of course), using Confucius��Analects(athttp://classics.mit.edu/Confucius/analects.html ) and Aristotle’sNicomachean Ethics(athttp://classics.mit.edu/Aristotle/nicomachaen.html ). Your paper should:
a) Compare the teachings of Confucius and Aristotle on what constitutes virtue or good ethical character and conduct, noting similarities and differences in specific ideas or emphasis.
b) Consider what your findings suggest about differences between ancient Chinese and ancient Greek culture.
c) From this comparison, suggest ideas of virtue that can apply to ethics in a modern setting, such as a diverse workplace.
Comparing Sculptures of Ancient India and Greece.Write an essay comparing the way gods and humans were depicted in sculpture in ancient India and Greece, and identify the cultural values and ideals that these art works reflect in each case. Your paper should:
a) Using specific examples, compare the way gods and people were depicted in the sculptures of ancient India and Greece, noting similarities and differences.
b) Identify the cultural values and ideals that these art works reflect for each society.
c) From this comparison, suggest a modern situation of artistic expression and the ways it reflects or counters prevailing cultural values.
Comparing Ancient Skeptics.Write an essay comparing Lucretius and Wang Chong (=Wang Ch’ung), skeptical philosophers of ancient Rome and China. They were skeptical about popular religious and spiritual beliefs and widely-held superstitions. Lucretius was an Epicurean philosopher of Roman culture (Chapter 6). Wang Ch’ung was a thinker in ancient Chinese culture (Chapter 7). Focus your comparison on their writings as found athttp://www.humanistictexts.org/lucretius.htmand http://www.humanistictexts.org/wangchung.htm#On Not Flying to Heaven. Your paper should:
a) Using examples from their writings, compare these two (2) thinkers on their views about specific subjects and on their approach in explaining and expressing their skepticism.
b) From this comparison, identify popular beliefs in each culture that seem similar and those that seem different.
c) From this comparison, suggest any modern situation in which materialist skeptics confront spiritual and religious beliefs, and comment on the considerations of free expression and cultural respect.
Comparing Ancient Male Rulers.Take any two (2) of these rulers and write an essay comparing them: Ramses II, Shihuangdi, Constantine, Ashoka, Pericles, or Charlemagne. Select rulers from different cultures. You may also propose (for approval or not) a ruler not listed. Avoid lengthy quoting or lengthy close paraphrasing from biographical sources. Make it YOUR comparative analysis. Your paper should:
a) Compare the two (2) rulers in terms of their situation and methods of rule and their apparent ideals and practices, noting similarities and differences. Use specific examples.
b) Consider what your study suggests about the cultures over which they ruled, identifying any similarities and differences between the cultures.
c) From this comparison, suggest lessons about different types of effective leadership in the world of modern business and / or modern politics.
Comparing Ancient Female Rulers.Compare the Tang Empress Wu Zetian (also known as Empress Wu or as Wu Zhao; ruled China around 690-705 AD) with either the Pharaoh Cleopatra (ruled Egypt around 51-31 BC) or the Pharaoh Hatshepsut (ruled Egypt around 1478-1458 BC). You may also propose (for approval or not) a female ruler not listed. Avoid lengthy quoting or lengthy close paraphrasing from biographical sources. Make it YOUR comparative analysis. Your paper should:
a) Compare the two (2) rulers in terms of their situation and ascent to power, their methods of rule, and their achievements and resourcefulness, noting similarities and differences. Use specific examples.
b) Consider what your study suggests about the cultures over which they ruled, identifying any similarities and differences between the cultures.
c) From this comparison, suggest lessons about different types of effective leadership by a female in the world of modern business and / or modern politics.
Other topic choice using a comparative approach (proposed by student or instructor) and approved by the professor and supported by the grading rubric.
The Project Paper will be graded on:
1. The level to which the instructions were followed for the paper generally and for the specific topic.
2. The establishment of a clear thesis about your topic.
3. The adequacy and relevance of information, examples, and details which support the general thesis.
4. Covering each part of the topic as instructed, including the comparisons, the consideration of ancient cultural differences, and the reflection on lessons for modern society or the modern workplace.
5. The quality of your research and your persuasiveness using critical reasoning.
6. The use and acknowledgement of a minimum of three (3) required references (the class textbook plus at least two (2) other quality academic sources) documented using the APA style –including both the use of a proper References list and the use of proper in-text citations.
7. Adherence to standard rules of grammar, punctuation, paragraphing, and mechanics, and general clarity of presentation.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides. Both in-text citations and a References list are required. Citations and references must follow APA style format. Check with your professor for any additional instructions specific to the selected topic. (Note:Students can find APA style materials located in the course shell for guidance).
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. For our purposes, you may omit any abstract page
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ASSIGNMENT 2: YOU ARE A CONSULTANT!
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Assignment 2: You Are a Consultant!
Due Week 6 and worth 240 points
Imagine that you are a leadership teamwork consultant. The new manager of a company has hired you to create a new theme for the company’s teamwork training. You will be working with nine (9) other team members.
Your client, the new manager, has always coached individual members of a team in the past, but now the manager has less time and has hired you to help with the training. The executive management believes that the purpose of coaching or training is to work with the entire team at the same time.
You will work with the team from the beginning to define a new theme for training. Brainstorm to devise the type of theme that you would like to use for the company’s new teamwork training. Consider the manner in which you would direct the team members to develop this training and the roles that you would assign the different members of the team.
Write a five to seven (5-7) page paper in which you:
1. Suggest two (2) key ways in which the proposed teamwork project would affect organizational performance.
2. Recommend where the company should set limits on spending and on using company assets for socially responsible projects. Predict the main effect that socially responsible projects could have on the company’s overall bottom line.
3. Propose two (2) approaches geared toward introducing the topic of ethics or ethical behavior in the teamwork training project.
4. Examine two (2) aspects of teamwork training that change a person into a transformational leader. Justify your response.
5. Predict your possible reaction to a team member’s suggestion of another theme that does not relate in any way to the theme that you have proposed. Provide a rationale for your response.
6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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ASSIGNMENT 3 ELASTIC AND INELASTIC TRAFFIC
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Assignment 3 Elastic and Inelastic Traffic
Due Week 5 and worth 80 points
Write a three to four (3-4) page paper in which you:
1. Outline a plan for the development of an addressing and naming model in an environment of the following scenario:
o Ten (10) departments in a 1,000-employee organization
o Equal separation by geography
o Use a common data center of twenty (20) backend enterprise servers
2. Analyze the functional problems of throughput, delay, and packet loss as it pertains to your plan.
3. Analyze and explain how you would use DNS in your plan.
4. Compose a two-paragraph executive summary highlighting the main points of your plan.
5. Use at least three (3) quality resources in this assignment.Note:Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
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ASSIGNMENT 3: HUMAN RESOURCE PROJECT PLAN
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Assignment 3: Human Resource Project Plan
Due Week 6 and worth 280 points
You have recently been appointed head of human resources and are now in charge of managing a small team. Your next project is to revamp the compensation and benefits package employees are receiving at your company. Design a plan for the human resource project without the use of MS Project or similar software. Note: You will have to make assumptions or create fictitious data for this assignment. Be clear about these assumptions and data for your professor to follow along.
Write a eight to ten (8-10) page paper in which you:
1. Construct a project charter to revamp the compensation and benefits package.
2. Design a communication plan for the project.
3. Define the scope of the project.
4. Create a work breakdown structure including numbered components. Submit your WBS by creating a table inside your assignment.
5. Use at least four (4) quality academic (peer-reviewed)resources in this assignment.
Your assignment must:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
Determine the characteristics of a successful project plan.
Deconstruct the project planning process and how that affects human resource management.
Identify the scope of projects and the structure of the accompanying work.
Use technology and information resources to research issues in managing human resource projects.
Write clearly and concisely about managing human resource projects using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills. Click here to access the rubric for this assignment.
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ASSIGNMENT 3: INFORMATION GOVERNANCE
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Assignment 3: Information Governance
Using the Internet or Strayer University databases, research health care organizations / providers that have recently had a significant information technology failure, and complete this assignment.
Write a seven to eight (7-8) page paper in which you:
1. Determine the key factors contributing to the failure in question. Next, analyze how the failure impacted both the organization’s operations and patient information protection and privacy.
2. Analyze the leadership team’s reaction to the failure, and indicate whether the leadership took sufficient measures to deal with various stakeholder groups impacted by the failure. Provide support for the rationale.
3. Take a position on whether the health care provider that you identified should either develop a custom application or select a proprietary system. Provide support for the rationale.
4. Recommend at least three (3) best practices that any organization could adopt in order to avoid such a failure in the future. Provide support for the recommendation.
5. Suggest how health care leaders can use project metrics and portfolio management to ensure operational efficiency and effectiveness. Provide specific examples to support the response.
6. Analyze a government intervention into health care businesses, meant to ensure that health care and patient information is secure and thus to minimize information breaches and technology failures. Argue for or against such intervention. Support the position.
7. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. PLEASE INCLUDE IN-TEXT CITATION.
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ASSIGNMENT 3 INTERNATIONAL CRIME WITNESS, PART 2
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Assignment 3 International Crime Witness, Part 2
The country’s (England) governing body asks you to return to the country and testify in the court proceedings. While you are abroad, your professor asks you to report on the court proceedings and correctional system.
Write a three to five (3-5) page paper in which you: (Country is England) 1)Analyze both the court system’s likely view on the accused’s rights, as well as the court system’s likely treatment of the defendant during trial proceedings. Provide support for the analysis.
2) Assuming the accused is ultimately sentenced to a term of imprisonment, depict the most likely experience the defendant will have within the country’s prison system. Provide justification for your view of the country’s prison system.
3) Expose two (2) ethical concerns you witnessed regarding the country’s court and correctional systems.
4) Provide one (1) recommendation for change within each of the systems (court and correctional). Provide justification for the recommendations.
5) Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
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ASSIGNMENT 3: LEADERSHIP OF RICHARD BRANSON
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Assignment 3: Leadership of Richard Branson
Due Week 10 and worth 360 points
Using the Internet or Strayer University databases, research the leadership style and characteristics of Richard Branson, Virgin Group.
Write a six to seven (6-7) page paper in which you:
1. Assess the key elements of Richard Branson’s leadership style and the impact that those elements have had on his business success. Provide support for your rationale.
2. Given that The Virgin Group has been described as a fast-growing entrepreneurial company with many facets to the group, suggest how the unique aspects of Richard Branson’s leadership style mesh successfully with the particular attributes of a multifaceted organization like Virgin.
3. Determine two (2) key ways in which Richard Branson is likely to motivate employees in order to achieve his goals for the Virginia Group. Indicate whether or not his approach is likely to work in a different organizational setting. Provide support for your rationale.
4. Assess the effectiveness of Richard Branson’s ability to articulate and communicate his vision for his company to employees and other stakeholders. Provide support for your rationale.
5. Assume that you have received a job offer to be a manager within the Virgin Group. Determine the criteria you would use to evaluate whether Richard Branson’s leadership style is a good fit for you as a manager and what conclusion you may draw about working under this type of leader.
6. Take a position on whether or not you believe Richard Branson is a global leader. Justify your position and provide support for your justification.
7. Predict Richard Branson’s success as a leader over the next five (5) years. Support your prediction.
8. Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Analyze the activities and skills associated with the leadership function of management.
Use technology and information resources to research issues in modern management.
Write clearly and concisely about modern management using proper writing mechanics.
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