digicult2020-anahat-kaur

[digicult2020-anahat-kaur]

some merchandise 

[digicult2020-anahat-kaur]

textures and patterns for campaign

[digicult2020-anahat-kaur]

Social media project (Instagram posts)

[digicult2020-anahat-kaur]

Weltformat posters 

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more patterns

[digicult2020-anahat-kaur]

patterns for campaign

[digicult2020-anahat-kaur]

Twenty20

My project aims to bring out the unusual circumstances of this year by creating a campaign urging people to choose change. ‘Twenty20′ involves identity design for the campaign, this includes: logo design, social media project, weltformat posters and some merchandise.  I chose glitch as the visual language because it belongs to the generation of the internet and technology. Technology today is something that unifies us beyond our cultural differences and ‘glitch’ in its true essence means ‘error’. I’m using this as a metaphor. Hence, this campaign aims to bring out humanity’s ‘error’ while trying to unite each of us through our language.  I’ve used FLIF format to create a visual language for this project.

[digicult2020-anahat-kaur]

[digicult2020-anahat-kaur]

[digicult2020-anahat-kaur]

SpaceX astronaut Robert L. Behnken

[digicult2020-anahat-kaur]

[digicult2020-anahat-kaur]

[digicult2020-anahat-kaur]

[digicult2020-anahat-kaur]

glitching a glitch

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feels