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A Guide To Conversion Rate Optimization

In today’s digital world, online traffic is tremendously inconsistent. If you’re unable to drive visitors to your conversion funnel, then it might be difficult for your business to stand out from the rest. The best way to approach visitors online and boost conversions of your business website is to run efficient conversion rate optimization campaigns.

A successful conversion rate optimization campaign not only saves you time, money, and effort but also allows you to explore new growth opportunities and strategies. It also helps you in understanding your website by providing customer behaviour insights and improves UX (User Experience) to accomplish your goals. So, let’s understand more about conversion rate optimization and its elements in detail. Keep on reading.

What is a Conversion?

When a visitor to your website completes a targeted goal, like filling out a form or making a purchase, this is known as conversion. It includes activities such as email signups, creating an account, service subscription, form completions, leads, and online sales (purchasing a product or service).

What is the Conversion Rate?

The conversion rate is the percentage of the visitors to your website who fulfil the targeted goal (a conversion) out of the total number of visitors. This process of converting a visitor into a customer is known as conversion rate.

Conversion Rate = Number of conversions ÷ Total number of visitors x 100

For instance, if you had 60 conversions from 1,200 interactions, your conversion rate would be 5% since 60 ÷ 1200 x 100 = 5%.

What is Conversion Rate Optimization?

The process of optimizing your website or landing page experience and maximizing the percentage of visitors who perform the desired action on a website such as purchasing a product, signing up, filling out a form, clicking on a link, click on ‘’add to cart’’, are the examples of CRO.

Elements of Conversion Rate Optimization

An effective conversion optimization campaign analyses data thoroughly, runs multiple tests, modifies content to make it more relevant to the visitors, and draws the appropriate conclusions. So, look at these five major elements that can be optimized to run an effective conversion rate for the website.

Landing Page Design and Format

Landing page optimization is the first and foremost thing to captivate any visitor to a website. A well-designed and formatted landing page grabs more eyes and represents the usability and success of a website. For instance- When a visitor visits the website for the first time, they might look for the products and services on the webpage. And if an option such as “Add to Cart'' has been given on the web page without scrolling much, it can increase the conversion rate of the webpage automatically.

Website Content

A well-designed and aesthetically beautiful website can increase traffic to your site. It can linguistically grab people and turn them into potential leads. Content is the queen of the website after the design. Make sure to write compelling content that emphasizes the product's persuasiveness. A catchy headline with captivating content that answers all the relevant questions makes the webpage look appealing and accomplishes the goal of attracting clients online.

Call-To-Action

A call-to-action (CTA) is exactly what it sounds like: a request or call for customers to take any desired action on the webpage. This action could be anything from signing up for a newsletter to scheduling a webinar, making a purchase, or using a service. The more specific and crispier the CTA, the more leads it generates.

Site Structure and Easy Navigation

The structure of your website should be focused on creating an easy-to-navigate experience. At its most basic level, site structure is a graph describing how different pages on your site interact with one another. However, every site has different pages and navigation structures.

For instance, when you usually visit a website, you first visit the homepage and explore way down through the categories and subcategories until you find what you're looking for. Your users will have no trouble browsing through your site if this entire procedure is seamless. However, if it is unstructured, people will become disoriented and depart your site. So, ensure to build an easy navigation structure so that users can easily locate anything they need to fulfil their goals with the fewest number of clicks feasible on the webpage. An easy-to-navigate website is key to generating conversions and improving a brand’s reputation.

Page Speed

Page speed, also known as page load time, has a significant impact on your site's overall performance. In fact, it has a direct impact on the user's experience, the site's conversion rate, and its search engine ranking. A page loading time delay can even reduce the conversion rate up to 7%. So, make sure that your site should load faster to avoid conversion rate loss.

Conversion rate optimization has become a mainstream activity, with everything from mapping the importance of website optimization to strategizing the means and techniques to improve site performance. It not only allows businesses to better understand how customers think, use, and perceive their brand but also provides access to a wealth of data that can be used to create future company initiatives. CRO isn't just another tool for improving your brand's online performance; it's the only way to stand out! So, if you need to hire the best digital marketing agency that can assist you to fulfil your company’s desires. DigiDarts is here to assist you! Being the leading digital marketing company in Delhi, DigiDarts provides 360 digital strategies solutions to clients to succeed in the market at affordable packages. So, what are you waiting for? Consult DigiDarts today, and start building a successful CRO for your business.

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The Art of Making Branded Content Work Wonders for your Business

In today’s era, where content is the king in almost every field, and mainly in marketing, so you gotta know not only about all the titbits of content marketing but also about the strategies to make content work for your business. When it comes to marketing, one of the main deciding factors is using branded content. Nowadays, all content marketing services make use of branded content profusely. However, the trick lies in using the branded content wisely. To do this, first, you need to have a thorough idea about branded content. It is possible to choose the marketing services you wish to take up. However, that is only possible after having an appropriate clarity in understanding of the matter.

What is branded content all about?

To run any kind of business, first and foremost, you ought to choose your target audience prudently and then connect with them through your business’s brand language. Marketing today is not conventional stereotypes consisting of only branding the products with a company logo to get your business or brand name noticed amongst all. Instead, it is way beyond reaching out to the public and building an emotional engagement. This kind of marketing is increasingly gaining importance these days, because the way forward, it helps to establish a long-lasting relationship with the customers.

Branded content initiates a conversation with the target audience and subsequently goes on to the extent of generating the response. Apart from that, it also helps to generate feedback from the other side. This is done by way of exciting storytelling methods that will affect the audience in such a positive manner that they won’t be able to help but talk back and initiate a relationship with your brand values and business at large. Not only that, the impact of this should be so effective that they will go out of the way to share the experience with their friends, family, and other acquaintances in their close circuit. This way, the ultimate aim of spreading out maximum amongst everyone and specifically amongst your target audience will be achieved. Thus, why it is today the top pick in marketing and an extensively used content marketing strategy. It’s all about making your presence felt amongst the public out there. Well, that is precisely what branded content does for you.

Making the right choice of content marketing agency

Before stepping out to choose the perfect agency that will assist you in your digital marketing initiatives, you should be in a position to carry out a proper judgment; judgment regarding the kind and service quality they are providing. In other words, you need to understand which category of content is meant for what and aimed at what, or else it would all look like all the same to you, and you can end up making a childish decision. So, firstly, it is vital to understand the crucial dissimilarities between content marketing and branded content. So, here it goes:

Content marketing is more like a long-term plan with its eventual aim to gather an audience. On the other hand, branded content is more about messaging the audience about your business in simple layman language that generally helps to yield quicker reactions.

While you have the leisure to work and analyze and then strategize in content marketing over and over again, branded content is a fast spreader and seizes the audience instantly. It’s like some story or message or some sensation created overnight, which immediately multiplies, and your target tribe develops out of it. In a nutshell, branded content is spontaneous!

Content marketing is about directly asking the audience to click, buy or subscribe and more money-oriented. Whereas branded content is all about making a more touching move and is not directly involved in money-making.

There are a couple of Digital Marketing Services in Gurgaon. However, by now, you probably might have got a brief idea about which works how and so, you will be in a much better position to decide upon your digital marketing partner. However, it is an ongoing process of experiencing and witnessing the fruits of a wisely decided digital marketing plan.