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How Integrated Marketing Strategy helps in 2020

What is Integrated Marketing Strategy?

This is collection of multiple marketing strategy to form a cohesive online approach for any business is integrated online marketing Strategies.

In this Digital Era where competition is very high. Each and every brand want to create there good online presence where people feel connection. Day by day new techniques are finding and every brand trying to follow that. In this area of connectivity Integrated Marketing Strategy Come.

In this integrated marketing strategy few different marketing strategy combined to achieve desire result. It is just like one language with different situation. It combine well-structured and well define business plan where each activity plays an important Role.

Why Integrated Marketing strategy: - Because in some situation single technique cannot give good result. So by using Integrated or mix approach, we can get desired result. It applies on different scenario of a single project.

It is a method of engaging client with your company or brand with all marketing communication includes direct marketing, social media, public relation, Sales promotion etc.

Types of Integrated Marketing Strategy:-

·         Design and Web Development

·         Search Engine Optimization

·         Search Engine Marketing

·         Pay Per Click Advertising

·         Social Media Marketing

·         Local Listing and Bookmarking

·         Content Marketing      

1.     Design and Web development:- For Online presence The very first step  of any business is Website designing and development. Design part contains creativity and usability of website whereas development combine and convert into actual functioning. The developer use HTML, CSS, JavaScript, PHP and other programming language to convert design to develop website.

2.     SEO:- After Completing design and development of website the next task is to optimize it. Google provides set of rules for ranking any website in search engine. This is one of the important step of any website who want to grow online presence and boost brand.

So SEO means Search Engine Optimization. In simple we can say that list your Website in Google top page. 

There are Two type of SEO

1.   Onsite SEO -> It is the process of making your website search engine friendly. That means adjusting some element of your website as per SEO guidelines so that Search engine are able to crawl and understand the content and structure of your Website.

2. Off Site SEO-> It is also called off page SEO. It refers to action taken outside of your own website to impact your ranking within Search engine result page(SERPs). The most commonly used method are link pointing to your website from other website.

3.     What is PPC (pay-per click) ->?

PPC stands for pay per click. This is a one type of advertising method where advertiser pay when user click on their ads. Or in more simple words advertiser pay fee when someone click on their Ads. This type of Advertising means that you are buying visits rather than earn organically.

Search Engine play a vital role in PPC method. Search engine allow advertiser to set a bid for ad placement in search engine links. When someone search any keyword related to ad then it will show the ad to the visitor on top of Google result page. If the advertiser page is useful and having good content and most importantly helpful for user then google will less charge on per click to the advertiser and it leads to higher profit to the business.

4.     Search Engine Marketing

SEM is a internet marketing scheme which help to improve visibility of the site in SERP. This is method of buying traffic through paid search listings. To boost the traffic on the site, we need to implement some effective strategies, and SEM is one of the best marketing tools that helps to steadfast the traffic; it is a cost-effective way to get instant visibility and boost the website.

5.     Social Media Marketing

Social Media management is a continuous process or practice to manage your social media presence. It is an important strategy to create an awareness of your brand. This is a regular process of creating, scheduling, analyzing and engaging with content on Social Media Platforms like Facebook, Twitter, Instagram, Pinterest etc. By using it we can

·        Increased Brand Awareness. ...

·        More Traffic. ...

·        Improved Search Engine Rankings. ...

·        Higher Conversion Rates. ...

·        Better Customer Satisfaction. ...

·        Improved Brand Loyalty. ...

·        More Brand Authority. ...

6.     Local Listing and Bookmarking

These are used for reference purpose. Each business should be actively participate in detail submission regarding their business. This is the best practice to keep posting your business detail on the web.

Bookmarking refers to URL which is stored for later retrieval and bookmarking a website on social media is called Social Bookmarking

Social bookmarking can be defined as a process which helps you to save and restore online information or web pages so that you can use those pages for a future reference.

7.     Content Marketing        

 :- As per definition

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Content Marketing play very important role to rank your website in Google or other search engine. Promoting your website by using unique content will educate and create awareness in your audience mind. It definitely help to understand your product or Brand.