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Marketing Strategies For Facebook

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Facebook

It is a social networking channel which was started in India on 26 Sep 2006 and become a communications to us to connect and share with family and friends through online, which we was using only for personal usage, later on Facebook started, Business page where we can increase the brand/services awareness and generate leads.

Advantages of Facebook A Major use of advertisement is we can target the exact audience, We can advertise people by there age, interests, behavior, and location an it is cost effective. Every small business should be on Facebook, we have around 280 million users in India which helps to reach the brand/services easily increase the customer support and boost the recognition, we can show products adds, information offers and the customer can share the reviews, which help the next buyer.

A/B Testing

A/B testing usually used to process of comparing two variations of same page elements. Usually to test the users response of variant A vs variant B,and comparing which of the two variants is more effective to improve the response.

Types Of Strategy

Brand Awareness

Reach Traffic

Lead Generation

Conversion Strategy

Brand Awareness : Brand awareness establishes the brand trust and represents how familiar your consumer is with your brand and how they recognize it. Consumers usually selects or like to buy a brand product that is familiar in Market, Though social media strategies we can promote the brand awareness to right according the age, interests, behavior, and location with cost effective.

Reach : It is the number of unique people who saw your content or post. There are different kinds of reach like: post, page like, paid promotion and we can target specific audience who are searching the the particular products or services.

Traffic : From today’s marketing technology is where more consumers influenced in online purchase then offline where there we will get the complete details. We can run add’s at very affordable price and target the exact targeted audiences by various marketing strategy.

Lead Generation : Lead generation means usually building the interest of the products/services. Where we create campaigns where consumers will fill out a form with their contact information or basic information. Which are considered has hot leads which give more closing percentage in less time compare to traditional strategy.

Conversion : Conversion helps as to grow your sales by creation the links in your website. where we can create the page, post, videos creating the ads and encourage people to go to your website and do purchase the products/services.Video Ads :

Video

marketing is a powerful way to attract, educate to your targeted audience.

Video

tells your story better than other formats and conveys the information in a short time rather than read a long text and people will send more time than reading the text and keep them engaging in purchase the product or services.

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