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6 Ways To Make Sure Your Startups or Business Are Protected During Pandemic

Amid this pandemic, when our lives were getting to normal a hideous wave of corona started. But this time we need to be prepared for it and there should be a sustainable rise in our earnings.

1. Maximize your outsourcing

What is outsourcing?

It is the business practice in which you hire third party for completing your tasks, developing products and services.

If you are a startup or small and medium business monitor your fixed costs first. Limit your recurring expenses. It is highly recommended to start focusing on performance-based strategies. It is always ahigh-cost venture to hire a highly skilled resource in-house, handsome amount of money can be saved by outsourcing and getting skilled resources by paying pennies.

Classic informatics guide will be a great resource for that will tell you everything you need to know about your costs, calculations, savings, and tips to save more for a successful outsourcing relationship.

2. Get Your Website Ready

In this era of digitalization, It is very important that you should digitalize your business. Website is the first step towards it. Before introducing your digital shop/showroom, build it with the latest technologies such as Angular JS, React JS, React native, Magento, WordPress, and PHP (Laravel, ci, Cake). It’s a simple rule better the UI, Performance, and SEO of the website more the potential it will have to attract traffic.

The retail and Wholesale sector is highly benefitted by building e-commerce websites and performing business using them. Its high time for other industries and domains to utilize the power of the web and book high revenue.

3. Make sure you are doing your Digital Marketing Right

In these tough times, Digital marketing is the mantra to success. As per Statista, In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025.

To unleash the power of social media, you need to invest in the right companies and choose the best channels among Google Ads, Facebook, Instagram, LinkedIn, Twitter, Pinterest, and much more.

What should be the ideal budget for Digital Marketing? How much time we should wait for Digital Marketing to start showing results?

We should at least dedicate 10% of the total revenue for performing marketing activities and monitor results periodically. To get the results time period of 3-6 months is necessary.

4. Be ready to adapt to changes

The dynamics of the market are changing rapidly, but the only constant thing is change. Always remain prepared to adapt to the market dynamics and carry your journey with confidence.

Emerging trends such as Artificial intelligence and the Internet Of Things will be both a blessing or a curse, It just depends on how you use it. Keep your pace up with the changes and it will be fruitful

5. Make sure your brand puts hygiene and health first

Nowadays, Being in any industry safety is a major concern. Your business needs to look into the safety of both customers as well as employees. Making your company digitally enabled will help to reach your goal of safety very effectively.

The most staple example for this is the Cashless Economy Model, which had involved minimal physical contact with each. Finance companies need to take benefits from the situations and get their business done.

6. Choose a value money services

“Value For Money” a term that gets complicated in the services industry and it becomes really hard to define. As per the research, service quality will depend on the quality of resource deployed by the company, and the better the quality higher the cost of the resource.

So service quality will indirectly depend on the budget you are paying and quality will reciprocate against it.

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How Much To Spend On Digital Marketing Company To Get The Best Output?

It’s a deal!

It’s not just a deal when you’re making tie-ups and formulating a marketing plan. It’s a big deal! There are many factors to consider that you should be aware of, even if you’re outsourcing your marketing needs to digital marketing company in India. There are certain basic concepts that have to be in place before you can even think of making a marketing plan. Let’s have a look at what these are:

Budget:

Everything starts with a budget. Now there are two levels of budgeting involved in formulating a marketing plan. One is a macro level budget, which is the overall budget of the marketing spend for the year, quarter or month, depending on the scope of your plan. The other are micro level budgets that determine how much you spend on specific campaigns throughout the plan. Typically, 2% of revenue should be spent on marketing. This includes both online and offline marketing. Now, what percentage of this is spent offline and what percentage is spent online depends on where your customers spend most of their time. What is the best way to reach them?

Scope:

This will include factors such as duration, geography, product or service.The scope of the work on the basis of duration determines whether you’re planning your campaigns for the entire year, for just one quarter or for just a month. Typically, when a marketing plan is made, it is made for the entire year so that there’s a clear view of how much of the budget is needed in ad spends, how much is spent on public relations, how much is spent on events and promotions etc. The geography will include the markets and locations all these campaigns will be carried out. These could be physical locations or online locations bound by geography. The product or service scope will tell us about which lines are being advertised for example. There could be multiple verticals of business that have a comprehensive marketing plan or an individual marketing plan. Determining the scope depends on the business.

Format:

The toss-up between traditional and digital marketing seems like an unfair one. Traditional or offline marketing is expensive and does not provide directly measurable results. Digital marketing or online marketing is fairly straight forward with a what-you-see-is-what-you-get approach. Online or offline planning has to be in tandem with each other. Campaigns have to be planned together so that they support each other because audiences that may get filtered out by certain advertiser algorithms will definitely be captured by a widespread offline campaign. Each type has its strength and weakness and neglecting either one is a cardinal business sin.

Platforms:

In both online and offline formats there are various platforms to choose from. For example, in offline marketing, billboards, flyers, posters, standees are some examples of platforms that are utilised by offline or traditional marketing. Print ads in newspapers, magazine ads, inserts etc are all examples of offline platforms that are quite popular and effective. Depending on whether you have a brand awareness campaign or a lead generation campaign, you will choose your platform for messaging. In the online format, online banners, interstitial ads, contact forms, social media are all platforms where you can directly reach your audience on a personal basis. Each platform has its own speciality which should be taken into consideration before planning on utilising it.

Metrics:

This is the most crucial element of the marketing plan that one has to be familiarised with before embarking on a marketing journey. If you don’t understand the metrics and what they do for you, the results will be meaningless to you. Some of the most common metrics that are of significance are: Expected Conversion Rate, Return on Investment Expected, Leads Expected. 

The expected conversion rate determines how fruitful your campaign has been. You know already that you expect a set number of leads for your marketing efforts. How successful are you in converting those? This gives an insight into the quality of leads, as well as the ability of the team to convert those leads. This brings us to the expected number of leads. This has to be a realistic figure. In both online as well as offline formats, brand awareness is fairly easier than lead generation. 

The percentage of impressions is always far greater than the percentage of leads. It can never be a 1:1 ratio. The leads could be a few units in thousands or millions of impressions. Next comes calculating the return on investment. The return on investment is calculated on the basis of how much you have spent and for what duration and what amount has been brought in as earnings. Marketing investments are tricky. There’s no guaranteed result. 

There’s no predictable trajectory that can v=be followed. For example, if we say, the higher the cost per lead, the lower your return on investment. This equation doesn’t factor in quality of leads. A few excellent quality leads that are sure-fire conversions are a lot better than a large amount of low cost, low quality leads. It should be mentioned here that the cost of a lead in no way determines its quality. A high cost lead could be of low quality and a low-cost lead could be of high quality. It works both ways.

These are just a few rudimentary aspects to be aware of in the business of marketing. It makes sense to study the aspects mentioned here, in further detail before you venture out to create or outsource a marketing plan.

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How To Choose A Cheap And Best Graphic Designing Company?

Design of the Times

Design companies are an interesting lot. They are as varied as the field they are employed in. Sometimes inspiring, sometimes rebellious, sometimes beautiful and at other times downright ugly on purpose. No, I’m not talking about their deliverables, I’m talking about the agencies themselves. Navigating your way through a graphic design company in India is like navigating through a shifting maze where the mood changes suddenly and friend turns foe just as suddenly. Let’s take a peek at this bizarre world of creativity.

The Mavericks:

These are the ones that want to tread the unbeaten path. They want to be trail blazers. If by some twist of fate, a mundane project comes there way and if it gets accepted, it is bound to go to the junior most rookie who has yet to prove his or her mettle. They excel in looking down upon bean counters and their spreadsheets while lighting incense at the altar of the Gods of inspiration. They are the best ones to go to with an impossible task or a never been done before project. What would be a nail bitter for most is a project right up their alley.

The Rebels Without a Cause:

These are the activists of the design world. They will balk under the yoke of discipline and timelines. They believe in striking while the inspiration is hot (not the iron). Give them a socially inspiring cause to design for and watch their creativity bloom. Give them a stodgy, corporate account and watch the fight that ensues for every visual, every comma and every line that doesn’t belong where it has been added. Try to tame them and you’ll wake the beast. Instead, let their imaginations run wild and you’ll find yourself fighting for their cause. The result is always worth it.

The Yes Minister Abbey:

Do you fancy yourself as the king or queen of your own kingdom at work? Do you see yourself as more of a titan than a business leader? Then this is the agency for you. Rest assured that all your ideas will be accepted at face value with a smile and then executed to your command. The disappointment that follows is entirely your fault because you never them the reins and took charge from conception to completion. However, if you say that it’s their fault, they’ll willingly take the blame, as long as you pay for it. You can make all the costly mistakes here that you’d like. No one will ever stop. Burning money is a luxury that can be quite freeing, isn’t it?

First Come First Crapped:

If the “Road Runner” had an agency, this would be it. They win every race, come first on every account, not in terms of quality but in terms of speed. If you give them a deadline, they’ll beat it by a large margin and leave other agencies in their dust. If you want something done in a rush, this is where you head. As long as it will pass by in a blur of activity and not be a commission work meant to stand the test of time. To be truthful a few alone will be able to stand what they create and those too will either have vested interests or be too polite to say otherwise. But if you worship deadlines, you’re at the right place.

The Penny Pinchers:

This agency is every bean counter’s dream. They know how to pinch pennies, cut corners, stretch a buck a mile etc. Stretching their imaginations however is an unfair ask as far as they’re concerned. They use templates, reference images, basically anything that can shorten the time they take and lessen the effort they put. Time is money and man hours cost money. It’s just good sense to them to save on both. That’s how they get you the sweet deals they promise. Yesterday’s trash is fished out of the bin, straightened out, dusted off, painted and perfumed and resold to the nearest bargain hunter. Resourceful little rascals, aren’t they?

The Hidden Treasure Hunters:

Do you like to have a fair estimate of a particular work before you commission it? Then it is best to stay away from this type of agency. They lure price-fishers with their attractive rates and they fall hook, line and sinker without reading the fine print. They have hidden clauses here and there that serve as their personal goldmine once the contract is signed. If we dig a little deeper here, we’ll have something better in our hands, but it will cost more. If we target those markets as well, we can change the design to include them, but it will cost more. Do you get my drift? If not, I could explain further but it’ll cost you more!

The Touch Me Nots:

These are agencies that employ the artists of the design world. You leave them to work in their Ivory tower and keep your questions at a minimum. You let them walk around barefoot in their offices or homes wherever they function best and have their coffee just so or splashed all across the intern’s face. Whatever. You don’t interrupt the process. The end result is priceless but the emotional cost of the wait is even more. God forbid you being the lowly human you are and make a mistake, your project gets thrown in the reject bin, never to see the light of day again.

Mother Knows Best:

You give a brief. That has your requirements. You have certain expectations. You are the client after all. Set your expectations for this: It will all be contorted beyond recognition. But it is all for your own good. The agency knows best. It doesn’t matter what your market research says. It doesn’t matter what your boss, who has dealt in this market for his entire professional career, says. This agency with its two years of budding success knows best. Expect every need to be catered to and expect to be mothered like you have never been before. However, like any good parent, watch them wash their hands off any failure saying your decisions are your own. We’re not responsible.