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Mapping the collaborative economy

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Zachary Levi and Sesame Street Want You To Unplug and Go Outside

Stop snapping selfies and look up at the spectacular world around you.

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Microsoft Debuts $799 Surface Pro 3 Tablet

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New figures by the ITU today predict that, by end 2014, there will be almost 3 billion Internet users, two-thirds of them coming from the developing world, and that the number of mobile-broadband subscriptions will reach 2.3 billion globally. Fifty-five per cent of these subscriptions are expected to be in the developing world. Mobile-cellular subscriptions will reach almost 7 billion by end 2014, and 3.6 billion of these will be in the Asia-Pacific region. The increase is mostly due to growth in the developing world where mobile-cellular subscriptions will account for 78 per cent of the world’s total.

Source: ITU (via davechaffey)

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Mark Zuckerberg vs. an  Average 30-Year-Old Man

It’s not easy getting older. Unless you’re Mark Zuckerberg.

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New figures by the ITU today predict that, by end 2014, there will be almost 3 billion Internet users, two-thirds of them coming from the developing world, and that the number of mobile-broadband subscriptions will reach 2.3 billion globally. Fifty-five per cent of these subscriptions are expected to be in the developing world. Mobile-cellular subscriptions will reach almost 7 billion by end 2014, and 3.6 billion of these will be in the Asia-Pacific region. The increase is mostly due to growth in the developing world where mobile-cellular subscriptions will account for 78 per cent of the world’s total.

Source: ITU (via davechaffey)

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Why oh why do we measure?!

To assess effectiveness of campaigns

Improve our existing site activity

Comparing activity to set benchmarks

To enable forecasting

To understand where to spend our money

To understand the "cross channel" consumer

To uncover new opportunities for growth!

  Understanding WHY we measure is the first step towards best practice accountability in advertising and marketing! Then, the next stage is to understand WHAT to measure and HOW! We can use some really simple equations to compare and contrast measurements, and draw insight from them...

Outlined below are a number of measurements that can be collected in relation to the different digital technologies.   For Search, Affiliate, Display metrics this might include:

- At a metrics level: Impressions, Clicks, Click thru' and conversion between them

- At a cost ratio level: CPC, PPC, CPA, CPS

For Display advertising where advertisers are trying to establish 'in banner' engagement it might include:

- Mouseover/rollover, video opens, video view time, number of expands in banner and interaction time.  For Social networks you might pursue engagement metrics that include:

- Number of tweets, Likes, fans, friends, posts, comments, and other interactions plus the more accountable measures such as click thru's to the web site, (although this is not always relevant as many Facebook sites are designed to give the total communication interaction and are not designed to send people over to the web site)

Metrics that help with Interpretation:

In addition to all the campaign specific metrics that can be collected it is important to track a range of variables that might be having an effect on your activity. These can include general campaign variables such as:

Site position, creative used in ad, editorial environment that the ad was in, target audience of the site, Day of Week, Time of Day, Month of Year, other general PEST factors and +ve/-ve PR or competitive activity that might effect you

Broader consideration of other activity that might be running and how long you have been running the ad (is it wearing out) in an attempt to look at trends and attribution of effects.

Some of the common metrics that are used to analyses the comparative effectiveness of sights, ads and compaigns are listed below:

Clicks / Responses / Visitors 

Click thru' 

Rate Response % 

Cost per enquiry (CPC) 

Cost per response (CPR) 

Conversion ratios 

Cost per order (CPO) 

Cost per sale (CPS) 

Average order values (AOV) 

Return on Investment (ROI) 

Lifetime Value (LTV) 

Coming up right after the break, an outline on some of the key calculations that you need to be able to identify these figures. Don't touch that dial!

(Cheers BigCommerce & About Spirituality Forum for the lend of the pics)

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From yesterday’s lecture, I have found from creative zone that Garnier has done two recent polite banners from 2012 and 2013 respectively.

A polite banner is an advertising format where it uses a polite download technology to deliver a rich audience experience as to compared to the traditional...

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How Users Interact on Pinterest

Via Marketing TechBlog

Top Takeaways:

Pinterest is a powerful visual platform. Yes indeed!

American Pinterest users spends average 1 hour and 17 minutes on site.

80% Pinterest users are women and 50% have Children.

Pinterest referrals spend 70% more $$$ money than visitors referred from non-social channels.

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via Moz Blog

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My chosen organisation is London South Bank University (LSBU).

Throughout this blog I will be looking at various aspects of LBUS’s Social and Digital media presence. As a preface to this its important to take a look at key facts on LSBU and their target audience.

Key facts on LSBU

London...

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via Moz Blog

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via Social Media

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This week we looked at the importance of a company’s website. In todays Web 2.0 world its becoming increasingly important for ALL businesses, regardless of the industry, product/service to have a website.

A website is also important because it helps you establish credibility as a business. If...

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Search helps websites connect to users that search for their content, products and services (lecture notes, Barker 2014)

SO HOW DOES IT ALL WORK?

There are two types of listings: Premium, pay per click listing and organic listing or natural search.

Search engines find websites by sending...

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Weather you’re talking about search engine marketing, display, social, native advertising, traditional marketing, discounting or comparison, affiliate marketing houses them all….

Lets dive deeper…

In affiliate marketing a ‘publisher’ (essentially an individual or organisation with a...

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25 posts! http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=yjSSOYRay-4WuM&tbnid=vneVlo7eiF0sYM:&ved=0CAUQjRw&url=http%3A%2F%2Ftheconfusedman.tumblr.com%2F&ei=xeZbU8ztLYSQ0AXCooCADQ&bvm=bv.65397613,d.ZWU&psig=AFQjCNHbLF-dZ-z5AfxZ_N-lBPFLQ7_PGg&ust=1398618180637745