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Importance of Keywords in a blog

Keywords are important, no matter what type of SEO you are doing. Whether you are doing on-page SEO or off-page or content, your keywords are crucial. Keywords are the foundation of SEO. If you don't have the right keywords on your page, then what you are trying to do, is pointless. Web portal like quora, reddit, stack overflow, can help you to gain extra traffic. The truth is that you need keywords to rank high in search engine, but you can't just throw anything at the search engine to rank.

 It is of great importance to any business to ensure that the SEO is of great quality and that it is carried out appropriately. There are many things that you need to take into consideration in terms of how you can optimise your website in terms of SEO.

One of the most important aspects of SEO is the use of specific keywords. While there is a lot of debate around the topic, it is clear that keywords are an important part of the SEO process. In this blog we will look at the different approaches that you can take in terms of keywords in terms of SEO, and in particular how.

1.   Use keywords in the meta description

 It is among the most fundamental ways to incorporate keywords into your SEO strategy, but it's sometimes missed. Because the meta description serves as a brief overview of the content, using the keyword in this synopsis aids Google in better filtering your results. It's a great method to have one or two of your most critical keywords linked to the area of your site that search engines see first.

 To refresh your memory, a Meta Description is a 160-character (or 20-25-word) summary of your page's content. When people use search engines to find a keyword phrase, this description appears beneath the page name and URL.

 2.   Use keywords within first 200 words

 Several experts claim that the very first 200 words of your article are more important to Google. The explanation for this is that the first 100-200 words of a content are usually where a good writer establishes the context for what will be covered. Because most people will only read the rest of an article if the start is strong, it logically follows that it could also be a ranking factor.

 Given that Google looks at the first 200 words of a blog post, it's critical to include your main keyword during first section of text if at all possible, without affecting the quality of the material. Likewise, at least one secondary keyword should be used in the first 200 words.

  3.   Use keywords in the Headings

 Headings could be much more essential in terms of SEO. H1s, H2s, H3s, and other HTML elements are also ranking indicators for Google, letting it know what is really significant in the content. Including keywords to text headings may be the most effective strategy to rank for several keywords. Because more material means more headlines, lengthier content usually ranks higher than shorter stuff.

 When a keyword is used for a heading, the significance and relevance of the keyword is highlighted.

 4.   Use keywords in the URL

 Last but not least, when it comes to adding keywords to your site, you must therefore strive to include your core keyword in the article's main page URL. If you followed the steps above and included your main keyword in the title of your article, it should naturally appear in the URL when you submit it. Although if your title is related to but not identical to the core keyword, you should change your page URL to include it after the fact.

 So there are ample of places where you can include the right keywords to learn more about it kindly check Digital Scholar they are one of the best Digital Marketing institute in India

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10 Best Digital Marketing Certifications (Free and Paid) to Get You Promoted

Digital marketing is to businesses what fuel is to automobiles. It powers brand image, spikes revenue, retains buyers and acquires new ones, among other integral roles that it plays. No wonder this skill has come to be one of the most in-demand and talked about career paths of the decade.

If you’re a newbie to digital marketing, start from a good agency-based training in SEO, paid social media management, email marketing, copywriting and related areas of expertise. Here are 10 best digital marketing certifications that will help you get a kickstart on your journey.

Digital Scholar’s 3-month online digital marketing     course: This is one of the best courses in digital  marketing for a comprehensive, in-depth study of the subject. In this  flagship course, the institute has divided the 3-month duration into 15  modules. Each module explores a new skill under digital marketing. This is  a list of all that Digital Scholar teaches in their course.

14. International freelancing

13. Agency management (they give their business secrets to you so you can excel!)

12. Instagram influencer mastery

11. Social media management

10. LinkedIn marketing

9. Sales Funnel

8. Automation

7. Email marketing

6. Search engine marketing

5. Facebook and Instagram ads

4. Search engine optimisation

3. Wordpress management

2. Content writing

1. Personal branding

0. Orientation Day!

Along with these modules, the institute also offers three specialisations: copywriting, ecommerce marketing and making money online. After taking this course, you’ll be a digital marketer who is in a position to freelance, work for an agency, or run one!

Throughout the course, you’ll be acquiring many certifications in each of the modules. You will also be tested on the material taught to you.

SEMRush Academy: They offer a     variety of courses by different authors like Greg Gifford, Diana     Richardson, Ashley Segura, Eric Enge, Bastian Grimm among others. You can     enroll in any of the courses offered by SEMRush for free. The academy also     offers certifications which you can bag after taking a series of MCQ     tests.        

HubSpot Academy: HubSpot     academy has a comprehensive list of subjects they offer under digital     marketing. Some of them are content marketing, in-bound marketing,     HubSpot’s free marketing tools, LinkedIn marketing for business, Instagram     advertisements and more. All of these courses make you certified in the     respective modules.        

Google’s Digital Garage: Google is a     powerful source of knowledge as it brings the Internet together to serve     you the best possible content. The company also offers free courses and     certifications in many areas of digital marketing. If you’re someone who     wants to test the waters and give it a go, this is a good pathway to try     digital marketing. People who are interested but cannot pay might also     find the fundamentals of digital marketing course useful while earning     credentials.        

Facebook for Business: This     platform ensures you know everything that a digital marketer needs to know     to advertise on facebook. Facebook for Business offers lessons on     attracting audiences, improving creative strategy, optimisation, bringing     your business online and more. It also offers paid certifications in     digital marketing in hierarchical fashion. Look up Facebook Blueprint to     learn more!

Digital marketing is a growing industry and as businesses continue to take advantage of it, there will be a huge demand for people who have the knowledge and experience to help them reach their goals. Certifications can provide a boost to your resume and help you to be considered for a higher position.

Online marketing is a tool that can help you to generate more leads, traffic, and sales for your business. This technique is important for companies of all sizes because it increases brand awareness, improves search engine rankings, increases conversions, and boosts traffic. If you are interested in pursuing a career in the digital marketing industry, there are many certifications and institutes that are available as mentioned above in the blog.

If you are looking to become a digital marketing expert, I would definitely recommend getting one or more of these certifications from Digital Scholar which is one of the leading Digital Marketing institute in India. The topics covered are very important and easy for any digital marketer to understand, and the certifications themselves are very valuable.

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5 Frequently Asked SEO Interview Questions Every SEO Beginner Must Know

Are you someone who wants to become a Digital Marketing Manager with expertise in SEO? If you’ve been sitting in interviews or are wondering how to transition into this field, you’re in the right place. In this blog we’ll discuss many important but less-known questions that hiring managers frequently ask.

If you’re interested in SEO, I’d also encourage you to check out the. These are some of the most high-quality courses at the moment and will give you in-depth SEO training. After upskilling and completing your certification from a good institute, you’re guaranteed to be job ready for entry-level and managerial positions.

1.Does Domain Authority of a Website     Affect Its Search Engine Ranking?

No, low or high domain authority does not relate with a website’s search engine ranking. However, it is a crucial indicator that should always be taken into account when listing websites for off-page seo strategy.

2.Name a few Google algorithms     that affect crawling, indexing or ranking of a web page   

●        Panda algorithm 

●        Penguin algorithm 

●        Hummingbird algorithm 

●        Mobile algorithm 

●        Rank Brain algorithm 

3. Mention a few things that one should     never attempt when doing SEO.   

●        Cloaking: This is the malpractice of optimizing a page by presenting different content to google spider from what is shown to the user. Cloaking is considered to be a violation under google’s policy.

●        Pages with unoriginal content: Content that has been duplicated from another page should be avoided to maintain high page rank.

●        Deceitful/sneaky redirects: Never redirect your users to another page without their consent, especially when the page they’re being redirected to has fairly different content from what they came to read.

●        Doorway pages: Doorway pages are links that are created for the same or similar destination to increase its ranking. It is done by targeting many domains and pages to the same content. It is also done by creating multiple links that funnel users into visiting the only page that’s usable on the website. You must also never create pages for similar search queries and containing similar content.  

●        Hidden links and text: Hidden links or text can only be seen by GoogleBot and not the users. Doing this is against google’s policy. One does this by using white text on white background, bringing the font size to zero, positioning the text off-screen through CSS, moving the text behind the image, etc.  

●        Affiliate links that add less to no value for readers: Don’t write thin content just to promote an affiliate link.

●        Scraped data: Never scrape content from another website and use it as your own.

●        Auto-generated content: Content generated through tools like nichesss, peppertype, writecream, etc. These tools must never be used for your main blog article that you are trying to optimize for the search engine.

●        Link schemes: According to google, intentionally creating a large amount of backlinks to your page to increase its ranking is a violation under its rules. Especially if these links may not add much value to the user

4. Are there any best practices for SEO?

Yes. E-A-T is a great guide to search engine optimization for your     page. EAT stands for expertise,     authority and trust. Expertise is the     credentials of the source that helped produce the content. Authority is     the number of citations you have as the author of the content. Trust is     built by the information you’ve given on your About Us page, SSL certification     for your website and malware protection.

5.What are some techniques that are used for off-page SEO?

Guest posting, web 2.0, social bookmarking, profile submission, Quora, blog commenting, Google My Business posting, image submissions, classified submission, internal blogging.

Now that you know the key pointers for a successful SEO interview, you’re good to go ahead and build your knowledge of SEO from these fundamentals and if you wish to learn all the above aspects in details you can always get it done through one of the best digital marketing training institute in Mumbai Digital Scholar.

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Essential tools for Digital Marketing

As an SEO enthusiast, I feel it's important to have a well-rounded collection of tools that are not only useful but are easy to use.

I have put together a list of WordPress tools that are designed to enhance your WordPress site. 

I have not only tried to list the best of the best but I have reviewed each one so you can easily find the one that's perfect for your WordPress site.

Having the right tools will make your work faster and better. The tools you use can make your job easier or faster or both. That's why it's important to have the right tools for the job.

The list of tools is below

·    Keyword Planner

·    Google analytics

·    Google search console

·    Google mobile-friendly test

·    Google disavow tool

·    Moz link explorer

·    Ahrefs

·    SEMrush

·    GTmetrix

·    Broken link checker

·    Canva

·    Nichesss

·    Answer the public

·    Competitors app

Let us discuss a few of the tools in detail

 Google Keyword planner

Google keyword planner is used to check keywords that generate more traffic or have more visitors, along with that it also lets you know the competition for a certain keyword, so it is a must tool that one should check before content writing.

 It also helps you to discover new keywords that you should target in your campaigns.

Most SEOs use Keyword Planner to locate new keywords, either to help direct a plan by identifying the particular terms an audience is using to find businesses like yours at the outset of a campaign or to identify possibilities to generate and rank new content. 

Finding keyword ideas is simple and easy in either case.

Google Analytics

Google Analytics is a web tool that provides a detailed analysis of a website's online performance in the market.

The more relevant data you have for the channels, the more potential for optimization, new ideas, and understanding how everything is connected concerning the whole business.

Google Analytics works seamlessly with other Google services, so if you're utilizing them for marketing, you'll need GA to keep track of their performance. 

Google Search Console

Search Console is a tool that can help you identify their performance on google search plus what they need to do to increase their visibility to drive relevant traffic on their websites.

It also provides information on how google does crawling, Indexing and ranking help website owners to optimize their SEO easily.

Plus Google search console also helps you, monitor, maintain and troubleshoot your website's presence through the URL inspection tool

Google Disavow tool

Google Disavow tool is a must tool one should know, it helps you to remove unnecessary backlinks that violate google Quality guidelines created of your website or blogs by spammers or competitors.

It is an easy-to-use tool just select the website for which you wish to delete the link, then upload the link to disavow list and within a day google removes the backlink.

 Broken link Check

Broken link check tools scan all external and internal links on your website and let you know if there's any dead link and also help you improve the bad links ultimately the user experience.

It also helps you to detect missing images and redirects if any.

You are notified of any broken link, missing images, or technical errors through the dashboard or by email, the duration required to detect depends upon how big your site, sometimes it may take a minute or hours as well.

Canva

Canva is a free as well as a premium tool used for designing posts, Images, invitation cards, presentations, flyers, business cards using formal templates. 

It is home to more than 50000+ templates, you can also upload your image from the gallery and do editing as well.

It also helps you design newsletters so you can make a professional reach to your clients or business partners out there.

Its beginner-friendly UI makes Editing real easy and fun.

 Nichesss

Nichesss is a tool which helps you create content for your blogs and emails, get you business ideas, captions for your social media profiles, FAQ generation and run your ads as well.

 So these are the tools that will help you master SEO and ultimately wordpress, to know more about the other tools as well kindly Digital Scholar, they are one of the best digital marketing institute in India for more information you can go to their website/contact +91 9169-231-231 to get in touch with the admission counselors of Digital scholar.