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“Understanding is the first step to acceptance, and only with acceptance can there be recovery.” ― J.K. Rowling

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Digital Marketing

The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.

Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But it comes with its own set of challenges, including implicit bias.

Digital marketing involves marketing to consumers through any number of digital channels, including websites, mobile devices, and social media platforms.

This form of marketing is different from internet marketing, which is exclusively done on websites.

Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.

One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads.

Digital marketing comes with various challenges, including implicit bias.

How Digital Marketing Works

Marketing refers to activities that a company uses to promote its products and services and improve its market share. It requires a combination of advertising savvy, sales, and the ability to deliver goods to end-users if it's going to be successful. Professionals, known as marketers, take on these tasks either internally (for companies) or externally with marketing firms.

Corporations traditionally focused on marketing through print, television, and radio. Although these options still exist, the internet led to a shift in the way companies reach consumers. That's where digital marketing came into play. This form of marketing involves the use of websites, social media, search engines, and apps—anything that incorporates marketing with customer feedback or a two-way interaction between the company and its customers.

Increased technology and newer trends forced companies to change their marketing strategies. Email became a popular marketing tool in the early days of digital marketing. That focus shifted to search engines like Netscape, which allowed businesses to tag and keyword stuff to get themselves noticed. The development of sites like Facebook made it possible for companies to track data to cater to consumer trends