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Tips and advice for professional people when they use Google Search for business

Businesses in this modern digital age need to be experts at using the internet and creating a brilliant website. It may not be thought of as a hugely important thing to do, but being able to search effectively online is a wonderful skill to have. Searching for something on Google is not just a case of putting certain words in and waiting for the outcome. There are particular things firms can actually do to gain better results for their search queries. For instance they can add a synonym, which looks like a ~ symbol, which indicates that a person is not quite sure what they are searching for and would like a wide range of replies for their query.

If someone has to check a topic between two periods of time they should put in a qualifier, which are two dots. Say that a business owner wants to know about a certain subject such as royal weddings between the two dates of 1990 and 2000. What they need to put in the search engine is royal weddings 1990..2000 to come up with a detailed answer. If a person wants to leave out something from a search they need to put a minus sign (-) in there. They also need to add the actual word they do not want answers on when they do the search.

Companies must definitely get help from the amazing workers at Digital Arabia who will offer advice on how to get ahead of rival companies. This superb online marketing company in Dubai works closely with clients to find out the brand identity. This will help them generate a picture of what the firm represents and its ethos. The consultants can then formulate a plan to help market the company and could help with issues such as learning about Google Search. They will also aid in creating social media profiles and teach firms how to run them.

Sometimes people want to find words in the URL, body or title of a page so they should use qualifiers to help in this situation. They can use inurl: to search within a URL, intext: to find something within text and intitle: for searching within a web page title. Another very useful thing to use is the asterisk as it works as a wild card when searching online. It can actually be used instead of a missing word or part of a word. The best way to search for something specific is to use quote marks around the phrase or name to look for the exact words.

This means a search with quotation marks will look for the phrase in the order that it is written. If firms want to look for a particular thing that appears on a website they can use a site or domain limiter. For instance if they want to find something on the BBC website they can put in site:bbc.co.uk followed by the search term. If a person wants to search on similar sites they should put in a related qualifier. For instance they can put in related:bbc.co.uk to being up websites of similar news organisations. Firms must definitely know about how they can improve the way they use Google and other major search engines to help them in work.

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How businesses can use the excellent online tool of Instagram Stories for success

Social media is thriving in this modern digital age as millions of people around the world use it to communicate with each other. Since Facebook and Twitter took over the online world there has been a third platform that is attracting numerous followers in recent years. This is picture-sharing site Instagram that is a place used for personal and professional reasons. Many social media users just want to put up their daily pictures of meals, pets or holiday snaps, but the platform is increasingly being used for business to promote products. This excellent social media site works well for companies who have something visual to offer.

It is therefore perfect for restaurants, clothing firms and hotel companies who want to show off their products to the public. Instagram is a brilliant place to advertise and attract people who could become loyal customers in the long-term. It is actually considered likely that a person will buy something after they have seen an image or watched a short video about the product. This social media platform started as somewhere to upload pictures but has rapidly been adding a number of exciting features. The Instagram Stories function was introduced last August and is a wonderful part of the site that could help businesses gain customers.

This feature allows people to show the various Instagram moments they have had through their day in one long thread. Businesses that use this feature must ensure they put up a number of pictures and short videos online throughout the day to have enough to create the story. The moments can be put together in a slideshow format to create a diary of events and other things can be added through the drawing and text tools. The story will actually disappear after 24 hours so customers will want to quickly see what companies have to offer. The stories are available in a bar that appears at the top of the social media’s feed.

A company that can help with using Instagram effectively for business is Digital Arabia, which is based in the United Arab Emirates. This superb firm is wonderful at offering top advice on how to excel at social media advertising in Dubai. The hard-working experts at this impressive marketing agency can help create a list of social media profiles that will entice customers to a website. The fabulous consultants have worked with companies in the hotel, food and fashion industries, so can provide advice about digital marketing solutions. They can also help with email and SMS marketing to get customers to return to a website. 

Using Instagram Stories is great as it can attract plenty of customers to then find out about a firm and its products. To view a story people need to click on a profile picture and tap to go backwards or forwards. These stories actually do not allow members of the public to add likes or public comments, but social media users can send a private message on Instagram Direct. What companies should do is check who clicked on their story by swiping up and showing the list of followers. They need to contact these interested parties to let them know about their products, and hopefully through Instagram Stories they have a new customer.

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Why Hotel Owners In Dubai Need To Market Their Residences Well Through A Top Website

Travellers heading to Dubai know they are always in for a treat because they get to choose from a number of great accommodations there. Everything in this exciting part of the United Arab Emirates is large with the tallest building and greatest mall, so the city’s residences are naturally going to be something special. Dubai is the type of place that tourists like to go on holiday for its lovely weather, excellent sights and clearly an allure is the hotels they could potentially book. There are so many fantastic things to do that hotel firms in Dubai have to mention the main attractions there on their websites to attract customers to the residence.

For instance a day at the beach is an absolute must as they have amazing activities there including sailing and many water sports. If an accommodation actually has a beach that is directly linked to the residence then this definitely needs to get mentioned on the website. The reason for including information about any attractions, sights and activities is to help a hotel site reach a higher ranking on major search engines such as Google, Bing and Yahoo. By using the right keywords and phrases companies can ensure that they reach the right audience. Beaches are clearly the best thing to mention on websites as that attracts guests.

There are many public beach locations that are worth mentioning if they are near the hotel including Jumeirah Beach. There are also plenty of water parks in Dubai that can be talked about on the business website. Of course hotels will have their own restaurants to promote, but it is probably worth mentioning on the website that there are a range of restaurants and cafes in Dubai. They serve numerous global cuisines including Chinese, Thai, Indian, South American and Japanese. Travellers should also be told about the area’s major landmarks that include the Burj Khalifa and must be persuaded to visit its many lovely green parks.

To receive help with the website companies need to employ a firm that can provide effective digital marketing solutions. Digital Arabia is an impressive business based in Dubai, in the United Arab Emirates, which offers help to improve the design of a website. This agency has a team of experts that can work with any type of company or product. They have actually helped some huge names in the hotels, fashion and food industry already. Their consultants will work closely with clients to create an effective digital strategy to raise web traffic and increase revenues, as well as teach them about social media and how to run profiles.

If a Dubai hotel offers a lovely wellness centre or spa this must definitely be mentioned on a business website as travellers will really want to head there. The city has some of the best spas in the world and tourists will adore being able to indulge in a relaxing massage or facial during their stay. Something that perhaps not many tourists know about is the superb theatre scene in Dubai, which should definitely be promoted on a hotel website. The excellent Dubai Community Theatre is a top place to head, as is the amazing and popular Madinat Theatre.

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Top Marketing Advice On How To Attract Families To Book Into A Hotel Accommodation

There are many types of traveller that hotel companies need to learn to attract to their firm’s property including couples, business tourists and families. Parents who are travelling with children need to feel that they are happy with their choice of accommodation. It has to fit very well with their desires for a relaxing break, and have plenty of areas for young ones to enjoy. A residence marketing their accommodation to a family has to think about what they would want out of a vacation. Keeping them totally engaged through a wonderful website is of the utmost importance as this will encourage them to book a room at a residence.

A website trying to appeal to families has to remember to include as many reasons to stay as possible on the firm’s website. This could include that the accommodation has a range of children’s activities, games and gardens. The aim is to entice customers to book a room and then get them become loyal guests in the future. A family usually wants to be able to stay together even if they have teenagers in the group. If a residence has large rooms such as triple and quadruple or apartments then they should advertise this clearly on their website.

Firms must remember to literally put the words that these rooms are perfect for families in the description, as this could be what a parent is looking for when they search online. What families also desire is a lounge area at the hotel, or gardens where children can run around. Ideally they would want a play area that can cater for toddlers and slightly older offspring. If any of this is available then hotel firms must put this online to let customers know. Even the smallest of things can be mentioned including offering children’s DVDs to watch in the room.

A company that can help with enticing a certain type of customer such as families is the wonderful Digital Arabia. This superb digital marketing agency in Dubai is very helpful in creating a bespoke website for a hotel company. The experts also have plenty of advice on how to deal with customers and how to effectively work out what is important to show online. The brilliant workers will offer help on how to entice customers onto the website, and aid with creating a wonderful mobile site. Companies will be helped with email marketing and their social media profiles to gain new customers. They will be advised on the best ways to interact and engage with current customers on the most important social media platforms.

A vital tip for companies who want to win over families is to ensure they follow trends to find out what consumers want. In this age of eco-tourism parents who are thinking of their child’s future might want to book a residence that has green credentials. They may also want to visit somewhere that is focused on wellness, and that includes something special such as yoga classes for the whole family including children. A superb way to attract families is through social media and offering loyalty scheme points helps to keep customers for the long-term.

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Slow Websites Directly Affect Conversions

If you are a web business owner in the UAE, you will realise the significance of having a website that is quick to load. In a fast paced world where time is of essence, it is crucial to have a website that loads swiftly within 3-4 seconds. Anything longer and chances are the user will move on to any other site for their requirements to be met.

This also is extremely relevant in the hospitality industry. If you are running a hotel business your site must be well optimised so that it loads swiftly. Guests do not enjoy making hotel bookings on a site that takes ages to load. To achieve this you could hire the services of an SEO that offers hospitality solutions in Dubai.

Studies have come up with these facts:

·One of the top shopping platforms found that a 5 second hike in loading a webpage lead to a rise of page views by 25% and also created a rise in profits by 7-12%.

·Research at Google noted that a drop in loading speed from 400 to 900 milliseconds saw a plunge of 25% usage.

·A collaborative study by Google and Bing found a 2 second drop in speed caused a 4% drop in income and 1.8% less visitors.

It conclusively proves that the time taken for a website to load directly impacts its revenue generation. So it is crucial that all web designers have to focus on elements of web design that facilitate quicker speeds in loading the site.

With Google taking into account the speed taken by websites to load, it is high time that business owners worked on their website speeds. Page rankings allotted by Google are directly affected by the speed with which the website loads. Therefore from an SEO standpoint, the loading speed of a website is of paramount importance. The very purpose of opting for SEO services is to get top billing with search engines so as to generate a higher rate of organic traffic. Having a website that loads swiftly offers higher levels of customer satisfaction and improves user experience. Therefore whenever search engine optimization is planned, site speed has to be prioritised. To reap the benefits of SEO it is necessary that the site opens within 2-3 seconds, irrespective of the device it is being opened on. To achieve this web design has to remove design elements that hinder the speed of the site opening.

If you want an increase in revenue and higher conversion rates, site speed optimization is of essence.  Web designers have to now design websites that offer both a terrific user experience, while also being quick to load.  For this they need to avoid the use of design elements like heavy graphics that prevent a website from loading quickly.   If you want to stay ahead of the competition, you need to have a web business that opens up quickly and doesn’t keep your customer waiting.

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Top Reasons to Hire a Digital Marketing Company

If you have a business you must have a strong online presence. This is all the more a necessity if you have a business in the UAE, specifically in the commercial hub of the region Dubai. With the UAE having the highest numbers of Internet connectivity in the region, your business has to be online to rake in the profits. Almost every business large or small and from all sectors that do business in the UAE have an online presence. Having a well optimised website is no longer an option but a business necessity

Some of the main reasons to hire a digital marketing agency in Dubai or elsewhere are as follows:

To appear professional: Any top business has a professional looking website. It conveys that you mean business to all those who visit your website. Having a slick well designed website is the best statement to convey you professionalism to prospective customers who visit your website. Most marketing is done online in the UAE because of its excellent Internet penetration. This is only possible through the use of a specialist digital marketing company.

You have to be competitive: If you want to stay on top of the competition hiring a digital marketing agency is an absolute must. They will help to track traffic to competitor websites, while fine tuning your own business site to perfection. It will lead to better online visibility with search engines, increase in organic traffic and higher conversion rates. All of this will give you a definite edge over the competition.

Helps a business to grow and evolve: When you become part of the online bandwagon of retailers you will have to adopt new strategies to beat competitors in your niche market. Digital marketing is a complex process and can only be handled effectively by a specialist company in digital marketing. They have the expertise in the creating the requisite web design and optimising your site for higher ROIs. Their professional advice helps to save time and money, instead of learning from the trial and error method.  

Every website needs a periodic image makeover: To appear as a professional business it is mandatory for website designs to undergo cosmetic and technical changes periodically. The realm of technology in the digital world is dynamic and you need to adapt to the latest technology updates and trends. A digital marketing agency is well aware of these constant changes and are the most well qualified to update your website from time to time and stay ahead of the competition.

You get value for money: The aim of all businesses is to try to maximise returns on investment. If you want sustainable returns for your business in the long term it is only natural to hire a top notch digital marketing agency. They offer value for money and their services rake in the profits, while being affordably priced for a client. If you want your business to maximise profitability without having to invest a large sum, hiring a specialist digital marketing agency is the perfect choice.

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Useful Amenities Available Through Your Hotel App

Having an app for your hotel business is no longer optional - but a necessity. It is a very powerful tool that helps to build a relationship with your guest and offers them extras they need, when they stay at your property. It is used to provide information, ranging from local sights to hotel facilities and amenities. There is ample scope to make the app more customer-centric and offer bespoke extras for your valued guests.  

If you are in the hospitality business in the UAE, you could hire the services of a top notch mobile app development agency in Dubai to create an app that offers the best options to guests. Some of these extras may include:

Mobile Chargers and adapters: With the increase in use of mobile phones and laptops, there is a growing demand for mobile chargers, converters and adapters. These are especially of benefit to business travellers as they may not carry the necessary equipment with them. Make it known through the app that these are available as complimentary extras by the hotel. Your extra effort will be appreciated and well received by guests.

Children’s Equipment: If you are a family friendly hotel, it is a must to have a number of items that will cater to the needs of kids. These would include toys, colouring books, bath tubs etc. anything that will keep the kids engaged, while the adults have an opportunity to relax and enjoy their stay. This option could also be made available through the app. It will lead to higher levels of customer satisfaction.  

Extra toiletries: One of the most common requests found to be made by hotel guests is for extra toiletries to be provided. It could be anything from a shower cap to shampoo. Making it convenient and having the facility to order it by a simple tap on your hotel app will go a long way in earning customer satisfaction.

Beach/pool amenities: For those hotels that are beach resorts, there are a number of amenities that guests frequently need while staying there. These could range from beach towels to beach chairs and will depend on the hotel to provide them. You could charge a small fee or keep it complimentary the choice is yours. If you have a sea-side hotel or are a beach resort ensure to have an adequate supply of beach/pool related equipment handy. This could also be directly ordered through the app.

Yoga mats: With an increasing number of people switching to yoga to distress and stay fit having a supply of yoga mats is a necessity. You will be surprised at the number of requests guests make for yoga mats across the world. It could be ordered conveniently through you hotel app, either free or for a minimal charge.

Hair care equipment: This is something that is a popular request of ladies. Although most hotels keep a hairdryer handy in their rooms, it would go a long way if you add a few extras. These could include equipment such as curling irons or straighteners etc. Make it a part of your app and you could offer it for free or even for a minimal charge.  

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Social Media Marketing: Top 10 You Need To Know

Whatever business you’re in, social media has to be a major factor in it. These platforms are used on a daily basis by millions of people around the world so what better place to promote yourself to direct more traffic through your business. This guide gives a top 10 list of things to implement with internet and social media to ensure that your business is getting the representation it deserves.

•   Blog

Blogs are a very popular way of communication in today’s society. From book blogs to wine blogs to finance blogs, everyone seems to have one. Starting your own blog for your hotel allows customers to keep up to date with events, activities, dining and any special offers that you have on. Guests can subscribe to your blog which will notify them every time there is a new post and you can share these blogs on Twitter and Facebook.

•   Online Reputation

Your online reputation for your business is key and it is an essential part of digital marketing for hotels and other hospitality establishments. To heighten your reputation, link your business to sites such as Yelp, TripAdvisor and other review websites where guests can review the hotel and its services themselves. It is important to monitor these websites carefully as all reviews should be responded to and any negative comments should be dealt with in a professional manner immediately.

•   Facebook

You can invite guests to your Facebook which you frequently update with statuses, event information and pictures of your hotel. Anything new and exciting is posted on your page so those on your page are the first to know. You can get your customers involved by encouraging them to review their stay and also upload photographs from their trip.

•   Get Linked

When posting on your Facebook or Twitter account, link yourself to local attractions and companies; this will not only give you a solid link with your local community but it will also give you a great jump start online with many of the companies and attractions willing to return the favour. Don’t just stay within your own sphere, link yourself to other pages such as cities, attractions, tourist boards, airlines etc by simply following their pages. If you read through the comment section, it is highly likely that there will be a few people who will be wanted a hotel recommendation and they are yours for the taking. Even if they’re not asking for hotel recommendations, someone who is asking for advice on what to do in the area should still warrant a response from you especially if you’re using your blog effectively. Doing a ‘Top 10 Things to Do’ blog about your area will repay you tenfold as all you would need to do is direct them to your blog and this will also give them a link to your hotel.

•   Staff

If you have enough staff, getting someone who is extremely familiar with social media to run your pages is important. If this person uses Facebook, Twitter, Instagram etc on a daily basis, they are familiar with their structure and what content suits each social site best so it is the most sensible option to let them take the reins.

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Hotel Marketing Strategies to Boost Your Business

Technology has grown considerably over the last half a century with the main boom taking place within the last twenty years. Once upon a time, advertising and promoting a business only took place on posters, billboards, leaflets or in magazines and newspapers and, even though these are still readily available to use today, the internet has completely taken over which has led to many industries having to adapt their advertising techniques to suit the change.

Hotel Digital Marketing is a concept that has only been around for a few years and yet it has had the biggest impact of all. Using popular platforms such as Twitter and Facebook, hotels are now able to directly communicate with their customers as well as appeal to prospective ones. It is an instant and can be a more personal way of interacting and, above all, is a great way to enhance the reputation of your hotel.

Because digital marketing can be a bit of a minefield, the strategies listed below are ones that can be used to successfully promote your business.

•   Mobile

Everything is now done via mobile phones whether it is sending messages, emails or even internet banking, it is all accessible from this device. It is said that mobile commerce has equated to 94% of e-commerce in the recent years meaning that over 20% of that is hotel bookings. Getting on the mobile bandwagon has never been more important and you can do this by generating an app specifically for your hotel or making your hotel website mobile friendly.

•   Marketing

Better targeting your market can make a big impact. Analysing your guest trends, such as their age, income and reasons for their trip as well as industry insights can lead you to market solely on your audience’s interests. This leads to a more targeted marketing solution which does generate success.

•   Get Personal

If you personalise your messages to your guests then statistics show that they are more likely to read the message rather than discard it. A generalised message will make them feel generic whereas a simple gesture such as adding their name to it will increase your bookings by up to 12%. Using their names adds a personal touch and is less likely to be regarded as spam.

•   Content

User Generated Content is one of the blessings of marketing online and it is something that needs to be used to its full potential in order to gain the results. It is incredible effective, it brings in a lot of interest and interaction and, best of all for companies, it is completely free. Social media is a great platform to use and it is a daily occurrence in most people’s lives meaning that you can interact with users frequently.

•   Payment

Obviously cold, hard cash and the trusty old plastic is still used on a daily basis but they’re not the most convenient ways to pay anymore. Online payment has fast become a better and more trustworthy way to pay for things whether it be for clothes, games or hotels. Paypal is one such payment system that has fast become one of the more popular ways to pay for items as well as the new Samsung and Apple pay on their respective devices. If you can adapt your business to suit these types of payment options, it will see your business grow.

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How companies can excel at marketing through online paid advertising strategies

Pay-per-click (PPC) advertising is something that all businesses should think about investing time and money into for a successful website. What retailers really need to consider is how to structure their marketing plans, so that it becomes truly beneficial to their company. PPC advertising is a brilliant tool for businesses in any industry as it provides the opportunity to increase online exposure and reach out to a whole new audience of buyers. There are many places a company can promote its firm including Google Adwords and Bing Ads. PPC advertising provides a website link that is usually shown on the top part of a search engine.

The aim for firms is enticing customers to click on the company name and to discover the products on sale. It is vital for them to have a plan regarding how to market the company online, and there are certain things that can be done to ensure success. For instance firms must not just choose keywords and phrases that are guessed as this may not work out for them. They firstly need to know what makes their company special and recognise the unique selling points. A great marketing campaign will include the right words and ideas to reach out to potential buyers and attract them enough to want to click on the online advertisement.

PPC marketing is wonderful at increasing web traffic and requires companies to put bids on keywords and phrases they think will be searched by members of the public. Search Engine Optimization (SEO) is just as effective as PPC, but tries to get firms to organically appear on top of search engine pages. The aim with SEO is to get businesses to be part of the first page of search results as most customers do not go beyond that. Having a superb SEO plan is therefore also very important as it allows businesses to get ahead of their competitors.

If firms want help creating a superb website design they should employ a professional agency to aid with their business. A top PPC company in Dubai is the fantastic Digital Arabia that has experts available who can offer impressive solutions to saving money and raising profits. The fabulous staff members at this agency will use their digital marketing skills to provide great PPC and SEO knowledge. This will put their clients at the top of search engine facilities, and they will also offer helpful social media profiles advice. The hard-working consultants at Digital Arabia have substantial experience working with a wide range of hotel firms and companies that are part of the fashion and food sectors.

Something companies should think about is how to make their adverts unique when using PPC promotion. They could consider the season and what is happening at that time of year to sell their products. A firm could have a summer sale or provide a certain percentage off items over the Easter or Christmas period. Focusing on what a customer would like to see is crucial for any company to succeed as their journey is the most important. An advertising campaign that is thought out will always win the day and get customers who stay loyal.

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Top tips on how to advertise the right way on a company website for higher sales

Advertising online is plenty of fun for companies as they can get excited about the higher amount of web traffic they will experience. When marketing a company online it is best to create a plan about what happens after a potential customer clicks on a firm’s advert. When they reach the website there needs to be a brilliant landing page. Once on that web page there has to be a call-to-action button to buy a product or something for a person to sign up to while there. A landing page is a web page that customers arrive on from another part of the internet, and it really has to be very attractive to focus the attention of consumers.

Companies should really consider the point of making a landing page as the aim could be to get a customer email or other personal information. Getting an email is a great start for any firm as then it can send messages about promotions or seasonal deals to the consumer. The best way to get information is through an enquiry form that is quick and easy to fill out. This type of form really should not be a lengthy and time-consuming one. It should be done within minutes otherwise a potential buyer can be put off and leave the landing page immediately.

The landing page really needs to have a voice that is directed at the audience it is intended for and there are many issues that should be considered. For instance the theme and colour of the page should be attractive and engaging. The copy needs to be relevant because the text will be the first thing a person notices, as they want to learn about whatever they are being sold. The words have to be informative and getting the right amount of text in there is vital, because if a page is sparse then customers could again be put off by what they see.

A wonderful company that can help with creating brilliant landing pages is Digital Arabia. The hard-working experts at this firm will generate a superb strategy for a top marketing plan. They can provide the help of consultants who have the knowledge on how to gain a larger customer base. This amazing online marketing company in Dubai will work closely with clients to find out about their unique brand and the products they offer. This great marketing agency offers qualified staff members who have experience working with fashion, food and hotel firms. They can aid any business in getting ahead to beat their competitors

A landing page really needs to have a call-to-action button or words that encourage buyers to head to the checkout or reservation part of the site. Audiences have a very short attention span and they will click away if they feel bored. A landing page should also be quite empty of distractions that can normally be seen on a website. This page is created so that a firm can sell something, so the language needs to be persuasive. The customer journey is the main thing to think about as companies want to encourage people to purchase their products.

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Tips on how to advertise a hotel firm in the digital age for greater bookings and profits

Promoting travel businesses in this modern digital age requires plenty of effort, but the ultimate reward of loyal customers is worth the hard work. Whether a company has just started its business or is trying to expand, the focus has to always be on what is happening online. Getting digital marketing right is crucial to success and having a detailed plan is necessary. There are certain rules a firm must follow to ensure that they win customers and keep them for the future. Every travel website needs to be responsive meaning that it must work quickly and look brilliant on a laptop, tablet and especially a mobile phone. 

This is actually a simple thing to add to the list, but it is a wonderful marketing tool making all the difference to busy travellers. Tourists use all of these mediums to research holidays on the internet and book a trip away. There are a range of items that must be added to a site to appeal to customers including short videos about the residence. Video marketing is now a crucial part of promoting hotels, and is especially effective in attracting millennials. Firms can create a dedicated channel for YouTube or generate them for their social media sites. The videos definitely need to be interesting and create a buzz among people about the product. 

Something that is vital for a website is social media as millions of people around the world use it every day. These platforms are a superb way to advertise a business and firms must sign up to at least two or three. Facebook, Twitter and Instagram can all be used for putting up pictures and videos about the accommodation. Companies can also advertise any special deals or promotions through social media to entice customers to the residence. Guests must be encouraged to put holiday images on social media to share their positive hotel views.

To receive help with a website firms must employ an agency that can provide great digital marketing solutions. Digital Arabia is an impressive digital marketing agency in Dubai, in the United Arab Emirates that can help with creating a fabulous online presence. It offers help to improve the way a website looks and attract customers to the products on sale. The agency has a team of qualified consultants that can work with any type of company as well as product. They have previously worked with fashion, hotel and food industry companies to help raise their profile. The experts will work closely with clients to create an effective digital strategy to raise web traffic and increase revenues for long-term success.

Hotel companies must include a blog on their sites as this will definitely attract customers. The posts have to talk about currents affairs, helpful travel tips or concern a seasonal event. Blogs also help with raising the status of accommodations on search engines. It is a superb way to add new copy online incorporating trending keywords and also phrases that will help potential customers find the site. Another crucial method a hotel can adopt to attract existing guests is send an email newsletter to get the marketing message across. The email has to be tailored to the customer's personal interests or be about a special promotion.

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Tips On How A Great Website Should Look To Attract Customers To Buy Products

Company websites are looking better every day as firms learn how to attract customers to their business. A brilliant online presence is only created when certain methods are used to generate a first-class website. The design plays a huge part in how popular a site is as it should be easy to navigate and look simple and bright. The key is to keep the attention of a customer and this could easily be lost if the website is difficult to use. There must be clearly labelled headings that indicate the information available on the web page. Customers also like to have big buttons they can press to easily be able to get to another part of the site.

A website should be properly maintained and companies must regularly check that all the main web pages are working well. There should not be any with an error 404 on it or any other message indicating a broken link. The content on the site has to be original and offer customers the chance to learn about the unique selling points of the business. It will rank higher on search engines if it has excellent keywords and phrases used on the site. The aim is that other online destinations will want to feature the company’s URL on their site. Popular search engines such as Google appreciate a firm that has a high number of backlinks. This increases the visibility of a company online and attracts a greater amount of web traffic.

The design of a website is very important as it needs to appeal to the public and has to be unique. Copying another rival company is not the way to go as customers will want the site to feature something new and exciting. Something that companies should remember is that a website is successful when customers get all their questions answered. If it is a hotel site for instance then members of the buying public will want to know what type of rooms are available with relevant descriptions and interesting photos. There must also be short videos and links to social media platforms such as Twitter and Facebook and contact information.

A wonderful firm that can help companies to create a lovely website is called Digital Arabia. This superb website design agency in Dubai has experts who are fully qualified in making a company the best website design. The consultants know how to merge wonderful content with the look of the site, to match the business’s brand image. The excellent workers at this agency will create fantastic social media profiles and provide advice on how to run them. They will also work very closely with clients to offer the best solutions to gaining customers.

 The loading time of a site is crucial to customers wanting to stay on there, so firms must regularly test their website. If it takes longer than ten seconds to load then there has to be a problem. It could be something simple such as large images or files being added onto the site causing delays in loading. Firms want to avoid high bounce rates where the public get annoyed by the waiting time and leave the website. Another crucial point to consider is the security of a website that needs to keep hackers out from attempting to take customer data.

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Tips For Hotel Companies When Creating A Wonderful Website To Entice Customers

A website is a very important tool for a hotel company in the internet age as it offers a shop window of products for travellers. What accommodation firms should consider is creating the right web design to enhance their online presence. A website lets potential guests view the hotel brand and allows travellers to discover its ethos. There are certain things firms must think about when creating a website including what their unique selling points are. These should be shown on the site through the content, images and short videos about the hotel. The aim of any website is to attract customers onto it and once there keep their attention.

Customers do not want spend ages reading through reams of text so a website should not have long passages of content. The home page needs to be very simple and encourage bookings through call-to-action buttons that lead straight to the booking engine. There must always be a small map of where the hotel is based on the site as well as contact details such as an address and phone number. Promoting important points about what makes the hotel special is vital and should include details on such benefits as spas, gyms and swimming pools. Tourists want to know what kind of experience they could have when they pick this hotel, so companies should definitely include pictures of where they could be staying.

An incredibly important part of the website is the booking engine that needs to be easy to navigate and encourage a person to want to book. If a reservation process is slower than using a third-party website, then travellers are going to head to places such as Trivago and Expedia to book their rooms. A top tip is to not force customers into filling in a long booking form as they will probably click off the website and head to a rival company. There can also be messages added onto the booking form including letting customers know the firm does not charge them anything extra for using a credit or debit card to pay for their room.  

Hiring the right firm to deal with creating a website is incredibly important who will listen to hotel owners and create their vision. A great choice is picking the diligent workers to create a wonderful website at marketing agency Digital Arabia. This first-class web design company in Dubai has social media experts who can help create superb profiles that will encourage visitors to want to learn about a company. The hard-working consultants can also help with email and SMS marketing to entice customers to buy and will show off its brand identity.

What firms can also do when trying to entice customers is put messages next to the room rates indicating a certain amount of people are online and intending to purchase that living space. Special offers are also another way to attract potential guests and can be included on the website. Websites should look excellent on a range of mediums including a desktop, tablet and a mobile phone to please tourists. The best way hotel companies can win with getting higher web traffic is to use social media and paid advertising to promote the website. Their online presence has to be totally fantastic for travellers to want to reserve a room.

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Why It Is Vital Businesses Use Traditional And Digital Marketing Practices To Get Ahead

Plenty has changed in the way businesses are run as customers have been affected by the modern digital age and smartphones. Traditional marketing strategies are however just as useful as digital advertising and can still help to gain customers. Obviously digital marketing plans that include social media and a superb website design will work wonders for a firm. A website is an online shop window that is there to attract customers and businesses should make sure they generate one that is easy to use. The website should also be optimized to work well on a range of mediums including a desktop computer, tablet and mobile phone.

Social media is a very important thing to be part of as millions of people around the world use sites such as Twitter and Facebook. Companies need to work out what other sites to create a profile on including Instagram, LinkedIn and Pinterest. What is vital is that firms generate these but also maintain the profiles to keep the public’s attention. New customers can be found on social media who can learn about a company through paid adverts that appear in their normal social media feed. A firm really needs to ensure that its brand identity and ethos appears through these platforms so customers understand what they are about.

Companies still also spend money on traditional advertising that works just as well as digital marketing. This is usually on television, newspaper, radio and magazine adverts that are crucial when trying to reach a certain section of society. There are members of the public, mostly from the older generation, who do not use the web and instead want to learn about a company through traditional means. This is clearly a vital way of marketing as companies can appeal to customers through these mediums and the still actually get plenty of sales.

The wonderful staff members at Digital Arabia can help with both types of marketing, and generate a new audience for any type of company. The experts will provide a website that will encourage buyers to stay online and purchase products. This superb digital marketing agency in Dubai has excellent staff members who can create a bespoke website that reflects brand identity and ethos. They will use SEO, PPC and social media to attract customers onto the site, which will be mobile-friendly and very easy to navigate. A superb website is one that offers very simple labels that steer customers in the right direction. Firms will definitely feel happy that they have reached out to this amazing company for help.

The traditional method of word of mouth is just as important as the online chat that appears on Twitter or Facebook. People want to be treated well and any company that does that will keep a customer for the long-term. There are obvious gains in email marketing that targets loyal customers with regular deals, offers and special packages. Similarly a phone call or text message to a customer can do just as well as contacting them through social media. The money spent on digital and traditional advertising needs to be regularly reviewed, as one might be working better than the other so a firm’s spending should be considered.

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Tips For Firms On How To Use SEO Tools To Get Ahead Of Rivals For Greater Web Traffic

Companies know in the modern digital age how vital SEO (Search Engine Optimization) is to get their firms greater web traffic. Getting them to the top of major search engines such as Google and Yahoo is crucial for success. When creating a website it is important to work out from the beginning what will work and what does not. There are certain keywords or phrases that should be used to entice customers onto a website. It could be that firms are not doing well in terms of consumers arriving on their site. It is important to regularly check whether a tracking link is working, and companies should find out if any of their backlinks are broken.

Another thing to do is start up Google Analytics that will inform a company about which part of the website is getting affected by the drop in numbers. Firms can check their home pages and any other web pages that are considered of importance. There may be something that does not work and this should be changed immediately. It could be Google has penalised the web page so companies should check their email messages to see whether they have got in touch. There could also be some communication through Google Webmaster Tools. What firms should also do is look at the robots.txt file for them to be able check codes.

It could be that codes have been tweaked and web developers have blocked the page from appearing online. It could be that the URL has been altered and crucially not updated in the robots.txt file. It might actually be that the entire website has been blocked while making the changes and it has not been unblocked at the end of that particular exercise. Whatever the case it needs to be looked at and changed so it works properly. It could be that the robots.txt file is working properly but there is still an error. This can be rectified by testing the response code of the page by looking out for 404 errors, or a number of other such similar codes.

For some help with these types of problems firms should employ the services of workers at Digital Arabia. This superb SEO company in Dubai has qualified staff members who are ready to help a business iron out any online problems. The agency has consultants who are skilled in creating a great website design and producing excellent social media profiles. They will work closely with their clients to find out their brand ethos and provide regular reports on the site’s progress. They will be there at any time of day or night to help firms to succeed.

Companies can also check the meta data for any errors by looking at the page metrics to find out if it has a noFollow or noIndex tag. A further thing that can be done is to take a look at the canonical tags, which could be a reason why any pages have been taken out of Google’s index. Firms should also be aware of any updates by Google to ensure that they have installed any new software. The workers at Digital Arabia can help with any of these problems to ensure that a website works well at all times for the chance of greater sales

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What Companies Can Gain From Analytics When Creating A Successful Marketing Plan

Before the web revolution many businesses worked under much different circumstances where they relied on certain types of advertising. They sent their adverts to newspapers, magazines and marketed their products through the radio and television. These mediums are still great ways to advertise a product, but as competition has increased in a number of industries it is always important to stay ahead of rivals. What is crucial for companies to now consider is what type of advertising works and what should not be used. Firms can work out through analytics the best way to market a product through advertising data and statistics.

The age of personal computers brought about a change in the way companies could record data about customer behaviour and preferences. What people usually want is a personalised service whether that is through regular email contact or special offers. Big Data Analytics is the process of collecting and analysing huge sets of data to find patterns. Many successful companies employ this technique to understand their customers and what they want out of a particular product. What firms really need to do is take the data reports they receive from their workers and use them to find out what makes their company work well in their industry.

Marketing analytics is great for businesses to work out whether their marketing activities are actually bearing positive results. If they are not then they need to decrease their spending on whatever is not working and find new advertising solutions. Firms need to optimise their ROI or return on investment to ensure they stay successful. Analytics is very helpful in aiding a company to realise which media channels are working and how it compares with a rival business. It can also track present performance to previous quarters and last year and can also help to predict how a business will do in the future with its present marketing strategy.

There are many great digital marketing solutions but using analytics is certainly a superb way to ensure a firm knows about customer behaviour. It also helps with offering an insight into the performance of rivals and on a larger level the industry. What businesses should not do is ignore analytics as at first it may seem overwhelming, but it can be a great tool towards success and greater profits. Google Analytics is a superb platform for firms to start with as it offers figures on page views and the average time spent on a page. It also has bounce rates showing the percentage of visitors who enter a site and then leave after looking at one page.

A brilliant company that can help companies when they are considering analytics is Digital Arabia. The diligent experts at this top digital marketing agency have plenty of experience in how a firm can grow by analysing how their website works. Many tweaks can be made to ensure that firms are advertising their business through the right mediums including social media channels. The workers at Digital Arabia have worked with a number of different firms in the fashion, hotel and food industries. The consultants at this agency will work closely with companies to learn everything they need to know about their product and the brand ethos.