digitalizetraining

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What are the best techniques for off-page SEO?

Off-page SEO techniques affect the ranking of your website in search engines. These are factors outside the website (as opposed to On-page SEO techniques). The most important ranking factor is inbound links.

Every link to your site is seen by the search engines as a vote of confidence in your site.

Inbound links that are from highly ranked sites, and use relevant keywords are the best links to have.

Most of the time you don’t have control over who links to you, but when you can influence how you are linked, you should aim for high-quality links.

How To Attract High-Quality Inbound Links

Below are the off-site SEO techniques that you can apply to generate inbound links:

Guest posting: The best way to get quality links with good anchor text to your site, while building relationship with bloggers and their audiences, is by guest-posting.

Directory Submission: You can submit your links to different directories to generate inbound links. This is an old way and results will be marginal at best.

Publish High Quality Content: The safest and cheapest way to generate inbound links in an organic way to your site is by publishing high quality content that others want to read and link to.

Link-Swap: Another way to generate links is by “you link to me and I link to you” method. This technique has a bad reputation due to spammers mass-mailing link-begging messages.

Buy Links: Many professional webmasters are known to buy links from highly relevant and ranked websites. This is an expensive strategy. Google is a vehement opponent and might slap you with penalties if you are reported.

Forum Commenting: You can find forums that are relevant to your industry and comment on posts and share links to your blog posts that solve users' queries.

Image Sharing: When you use images on posts that you have produced, you can also share these images on sites like Flickr, Photobucket, etc. Users may comment on them and might follow the link to your site.

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What is the importance of SEO?

SEO, also called organic traffic, refers to strategies which are aimed at boosting the number of a website’s visitors. It means that you have to optimise your site in a manner that it gets the first rank on the first page of Google. This position will bring you more visits and consequently, will help you sell more.

When we talk about SEO, it would be good to mention the concept of keywords. These are the most popular words and phrases searched on Google.

The point is that you need such keywords that will be relevant to what people are looking for. This will increase the chances of finding your website among the rest of sites and drive organic traffic.

And you need to understand what searchers' needs are to choose proper words. If you apply too simplified words, your site may be found by people who were looking for a totally different product.

Moreover, while looking for your dream words, you can choose between head keywords (which have a broad meaning) and long-tail keywords (more specific ones).

When it comes to head keywords they have a big search volume. They bring thousands of visitors but one the other hand, they have many competitors too. Plus, they attract visitors who are looking for different things.

On the other end of the spectrum, long-tail keywords are more specified so they may bring fewer visitors. However, as they are more unique, they help to attract a target audience.

Furthermore, putting dozens of keywords on your page isn’t the best way to obtain a well-optimized site. If you want to achieve good SEO, you need to polish a few things:

The site should be linkable to let search engines rank it and consequently, drive traffic to your site.

It should also supply a demand. It means that your content should provide supply for what is demanded by searchers (Wikipedia is a good example as it gives an explanation for a great bunch of queries).

You need to polish your tags too. These are HTML elements that give readers detailed information about a site. It’s like a title that briefly describes what a page is about. They are showed on SERPs (search engine result pages) and can be clicked by visitors.

URL - it presents the hierarchy of information on the site. It’s important as the search engines use it to define the relevancy of sites. Namely, URL should say what the page is about. If your URL is too general and doesn’t give the concrete info about the page, it won’t be valued highly by search engines.

While writing your texts it would be very helpful to create a content keyword map as well. It will help you to undertake a proper strategy and tailor your content in a way to include the most useful keywords. You should be aiming at giving each page on your site a specified primary keyword that will help to attract targeted audience resulting in good traffic and goals fulfilled.

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What is SEO ?

SEO stands for "search engine optimization," which is the process of getting traffic on search engines from the free, organic, natural search results. SEO is a technique that is used to implement on our website to make it up.

There are two types of SEO:

On-page SEO

OFF-page SEO

On-Page SEO: On-page SEO is the method of optimizing individual web pages to make the search engines rank higher and receive more direct traffic. On-page refers to changes done on the website page.

Points to remember in On-Page SEO are:

1) The page title should have a keyword.

2) Website should have Meta Description.

3) Avoid Duplicate title, which means two pages should not have the same title name.

4) Every page should have one H1 (Heading tag 1) with a relevant keyword.

5) Page content should be of more than 500 words.

6) Every image on our website should have ALT text.

7) ALT text should have a keyword.

8) Our website load time should be less than 4 secs.

9) A website should be Mobile Friendly.

10) Our website should be secure, which means the website should have an SSL Certificate.

11) Website should have Good Spent Time.

12) Our website should have a minimum of one external link.

13) Multiple internal links should be there on our website page.

14) We should go for a secure and fast server.

15) Our Website URL should contain the Keyword.

OFF-Page SEO: Off-page SEO refers to tactics that can be used to boost a website's ranking on the search engine results page (SERPs). Many people associate off-page SEO with the building of links but it's not just that.

Off-Page SEO, in general, has to do with methods of marketing–outside website design–in order to rank a website higher in the search results.

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