digitalkangaroosme-blog

[digitalkangaroosme-blog]

10 tips to write a Content Marketing Strategy

Someone has rightly said that content marketing is like a roadmap which converts a wanderer into a traveler through its correct navigation. Similarly, a content marketing strategy helps to drive the interest of readers towards the information so provided, educate them and finally generate business for the preferred brand. It’s a big task. But not too big if handles with wisdom. Each part of content marketing is unique in itself. It can be divided into the following 10 steps:

1.     Defining the goal

In order to start content marketing, you first need to define the exact aim of writing the content. This aim includes in focussing on what is right and what is wrong for the brand. Digital Kangaroos is a benchmark content marketing agency, Ludhiana, Punjab that offers this service and is very focussed in setting the goals.

2.     Understanding and targeting the audience

The next step in content marketing strategy is to define the audience because without knowing the facts regarding the audience demographics i.e. the tastes, gender, age, income group etc. it is very difficult to write content. Only after you know the exact composition of your audience, you can go ahead in content marketing thereby planning the strategies accordingly.

3.     Assessing the current position

Many brands already have their content on various digital platforms like social media, podcast, videos etc. this content needs to be checked and assessed as per the need of the audience. This in turn helps us to achieve your goals. For content assessment you need to recheck all the pieces of blogs, guest posts and other content, assess it as per audience and help fill in the gaps.

4.     Figure out the best content channel

The next level in this process helps you to analyse where your audience is hanging out and where the content needs to be channelized more. Rather than focussing on different channels at once, it’s wise to take that way which has more audience engagement.

5.     Deciding the type of content

Next, you have to think about the likable content as per your segment. The core content must be posted at your own website at the first instance and can be shared thereafter to other pages as outposts. Blogs are a very essential part of the marketing mix and they need to be valued and posted as per requirement in order to fetch best results. Digital Kangaroos is a content marketing company, Ludhiana, Punjab that takes the complete responsibility of selecting the type of content.

6.     Allocating resources

The next question is about allocating the roles to the different persons in order to generate content. Depending upon the people you are focussing on, it is important to put the right manpower into the loop from the point of creating the content, typing, writing, scheduling and publishing the content.

7.     Creating a content calendar

Posting is important but posting at the right time on the right platform is equally important. If you are posting the content on a normal frequency then you can take the help of Google calendar and if you have a bulk of content then you have to arrange for a content team or you can outsource the service. Digital Kangaroos is a content marketing agency, Ludhiana, Punjab that creates a well-planned content calendar for you.

8.     Actualise content

As you have gone through a lot of steps that have to be pushed through before you actually post content. Now after all that effort, the next and the most important part is actually writing the content. After the extensive research, you get to know as to what should be the matter of the content. Now here, the calendar is already set. You just have to pick a title as per the defined schedule and put it in writing.

9.     Defining the marketing strategies

The next step is distribution and marketing. You can do it through instant or distant social media sharing or through email marketing. You can also use influencer marketing as one way of promoting your content. The ability to grab readers and trigger them to become the best of prospective clients.

10.  Measuring results

The final stage of this content marketing strategy is measuring the results so obtained after putting in so much hard work and smart work. These results can be measured through special tools which are specifically designed for it. The results so achieved help in doing the next updates according to the output of the analysis so undertaken.

This is how the content marketing strategy works at its best. Anyone step once omitted can leave the whole process a waste of time and effort. It is vital that the whole procedure of content marketing strategy must be firmly adhered to. To get ease over this process and get the best results out of it, you can opt for services at Digital Kangaroos which is the best content marketing company, Ludhiana Punjab.

[digitalkangaroosme-blog]

How to make the best out of Social Media Optimisation?

In this digitally globalised world, nothing plays a more important role than social networking sites, in booming the business. Social media is a resourceful platform for marketing of any product or service. It connects people from the farthest niche to any brand or company wanting to use it as a business platform. Billions of people are networked beyond inter-continental boundaries. This arises the need to optimise this channel of marketing in order to fetch more traffic to your website and increase your rankings on search engines. Digital Kangaroos is the best social media marketing company in Punjab which suggests the following ways to make the best out of social media optimisation:

Knowing the audience

To reach the minds of the audience, we first need to see through their minds. Only after we know the mindsets, likings, tastes and preferences of the users, we can actually create a bridge between the business and the audience. Digital Kangaroos, a digital marketing company, Ludhiana is one of the best companies who read the users mind with maximum proficiency.

Creating the difference in the post

Similar products, same audience, similar details, so what will make the difference? It is the way of posting the feed that creates a world of difference and makes your content fetch maximum attention. You can always add a feather to the cap by using most clicking images, videos, gifs and hashtags. You also need to make sure that the posts are short and content crisp to gain maximum reads.

Build a comprehensive profile

Social networking profiles are central to branding these days. Website is a distant reach field whereas networking sites are easy to hop on by millions of users. So it is important to write an appropriate bio, putting the most complementing profile and cover picture. Ensure that the pictures you used to create your profile are a true representation of your brand. Logo is another important aspect to be considered as it creates a lasting impression in the minds of your potential customers.

Building up networks

Internet connects you with as many people as you can. It serves as an important connection between you and the individuals with shared interests.  You can use the hashtags on social networking pages for that matter. You can also take account of call to action buttons on your sites inspiring people to like and share your posts or visit your website eventually.

 Creating an interactive social media user interface

More important than building a network is connecting with users. Brands which give a congenial user interface are always valued more. Simply sharing posts and waiting for the traffic to roll in is not enough. From comments to feedback and testimonials are all of a great significance. Criticism has an equal weight age. All these efforts create positivity and future building of the brand.

Selecting the right social media network

Different social networks have varied characteristics, some are more business oriented like LinkedIn, some embolden craft like Pinterest and Instagram, other like twitter produce discussions while some like Facebook is all about building a social life. Approach to these different networks is demand-based and you can choose the one which is best suited for your business growth. Digital kangaroos is indeed the top digital marketing company in Punjab that solves this purpose of selecting the best network for you.

Creating an inviting and engaging content

Content is the key to building a strong brand. A self-explanatory content with powerful terminology influences the target audience to its best. Content needs to be specific yet complete in all its senses. The vocabulary and tone of writing should be so inviting that it engages the audience into the post.

Using right influencers for marketing

If you are presenting a new brand into the market, it becomes tremendously difficult to be noticed. Despite of extreme and outstanding social media marketing strategies, the brand does not become much popular. Here stands the need for social media influencers to get people talking about your product. It is always advisable to choose niche specific influencers to certify that your brand is being expressed to the right people.

Running Social campaigns

In order to do rigorous marketing, you can also use social campaigns. Valuable incentives encourage social media users to participate more and more in the campaigns. These campaigns consist of contests for the most number of likes, shares etc. In turn, the customers who will be rewarded will inevitably become a media brand ambassadors of your product.

Integrating Social media with your Website

Under this integration, direct web links to your public interface pages from your website and vice-versa are provided. You can have a social media sharing buttons to distinct blog posts too. This linking helps to create more brand visibility.

Hence, social media optimisation is a tool to make a product brand socially so active that it needs no other channel of advertisement. With Digital Kangaroos this is a possibility to do social media marketing with a high rate of success.