digitalmarketingcom2020

[digitalmarketingcom2020]

4 Common Digital Marketing Problems and their Best Solutions

The online marketing world can be hard to navigate. The fast spread of technology can create challenges for businesses.

1. Making the most of a small budget A big concern for smaller business is how to compete against bigger companies. A digital marketing budget is a must have so you can identify your audience and how to level out the playing field. Some solutions to this could be: - Segment your audience - Invest in local - Get social-specific - Use paid advertising on social media - Connect with influences

2. Clicks but no conversions It can be extremely frustrating to see many clicks, but no commensurate lift in sales. This is unfortunately a timeless digital marketing issue. Some solutions include: - Audience issues If there are a significant number of clicks but no sales it is most likely the audience. The business maybe be spending their digital marketing in the wrong channels which are targeting the wrong audience. - Ineffective landing pages An ineffective landing page can turn away even highly-interested potential customers. Many shoppers don’t bother with that second step. The best and most effective digital marketing campaigns re the ones that match their messages, offers and original point of content. Sending shoppers to a page that doesn’t meet their needs will most likely result in them leaving.

- Mixed messages

3. Tough ranking competition  

Depending on which industry and location of your business, there is chance there are thousands of competitors. Using a SEO and trying to figure out were you stand in the competition can be overwhelming. Customer experience includes user experience as well as all the copy, content, style, and business practices that feed into your total website experience. Google’s search result algorithm is built to return the most relevant sources for any query. If your website priorities customer experience, Google’s algorithm will take note that users enjoy your site, and will reward you in turn with higher ranking.

4. Social media Social media has a reputation for being quick, easy, and free engagement with your audience. A businesses social media should post frequently to engage customers across all social media platforms. In some of these posts they should offer value to the customer. This does come with the professionalism caveat: only interact with your audience in a manner that is appropriate for the social media platform, company style, and audience.

References 

10th degree. (2020). 4 Common Digital Marketing Problems and their Best Solutions. Retrieved 25 June, 2020, from https://www.10thdegree.com/4-common-digital-marketing-problems-best-solutions/

Schock, P.S. (2016). 6 common problems for marketing agencies and how to fix them. Retrieved 25 June, 2020, from https://www.dailyclicks.net/6-common-problems-for-marketing-agencies-and-how-to-fix-them/

[digitalmarketingcom2020]

5 Critical Digital Marketing Issues that can ruin your Website

With eCommerce businesses their intention is to create a marketing strategy that includes a definition of customer target groups, customer behaviour analysis or website creations. Done correctly this can make a business. It is the misunderstanding of the data that can bring down an online business. These digital marketing problems may not only affect the website traffic but have a negative impact on the customer behaviour while on the website.

1. Choosing a bad platform for a website

An incorrect platform can cause a lot of technical issues. Frequent page crashes or too slow of a loading page will deter visitors away and most likely not return. Some platforms won’t allow plugin installations which can be harder to collect data. Therefore, when choosing a suitable platform, you should consider all the options and functionalities the platform can offer.

2. Poor SEO (Search engine optimization)

A frequent marketing issue is insufficient attention to SEO which can be related to low traffic. It is common to make unnecessary errors within SEO. For example, leaving unoptimized links, forgetting to rename images, do not include focus keywords in descriptions or permalinks and lacking quality content on the webpage itself. Most SEO issues can be resolved with various SEO plugins

3. Outdated content

Lack of up-to-date content is not only bad from the SEO point of view but it can also affect the customer behaviour. Customers will stop returning to your website as nothing changes and no new content is added. This could result in a reduction rate and drop in sale on eCommerce sites.

4. Non-use of the latest trends 

Another critical marketing mistake is non-updating of the website and maintain its status. Technology trends are changing fast with new innovations, plugins and elements emerging. It is necessary to keep track of all changes in the marketing implement them into your own eCommerce business. Some of the current trends include: - Multi language plugins - Mobile first design - AMP implementation (Accelerated Mobile Pages)

5. Data is not measure and evaluated 

This is a critical marketing issue which is the absence of data mining and data management To have a successful commercial success it is crucial to collect user data to then use a customer behaviour analysis. The result from the analysis can help alter the marketing strategy and the website itself. There are many marketing tools which provide you a complete overview of where your customers come from and what their steps on the site are. 

There are a lot of marketing issues that you can unintentionally make in the marketing strategy process. Some of them do not significantly affect business performance, but others can definitely ruin your website

References Jakobsen , V.J. (2018). 5 Critical Digital Marketing Issues that can ruin your Website. Retrieved 25 June, 2020, from https://websiteshate.me/5-critical-digital-marketing-issues-that-can-ruin-your-website-6e7cb1ca8872 Parsons, A.P, Zeisser, M.Z & Waitman, R.Q. (1998). Organising Today For The Digital Marketing Of Tomorrow . Journal Of Interactive Marketing , 12(1), .

Hines, K.H. (2015). How to Choose the Right Website Platform for Your Business. Retrieved 25 June, 2020, from https://www.hiveage.com/blog/choose-right-website-platform/

Heitzman, A.H. (2017). Single Page Websites: Are They Good or Bad for SEO?. Retrieved 25 June, 2020, from https://www.searchenginejournal.com/single-page-websites-good-bad-seo/190095/

Yoong lee, J.Y.L. (2020). How To Improve Or Remove Old And Outdated Content. Retrieved 25 June, 2020, from https://www.yoghurtdigital.com.au/insights/improve-remove-old-content

Weinberger, A.W. (2017). Digital Marketing Trend and Importance over Career Growth. Retrieved 25 June, 2020, from https://globalpeopletransitions.com/digital-marketing-trend-and-importance-over-career-growth/

[digitalmarketingcom2020]

7 Common Digital Marketing Challenges and how to overcome them

Marketing is about connecting with your audience. Digital marking is a form of marketing that targets people online. Many businesses can use digital marketing to their advantage with channels such as search engines, social media, email and websites to connect with existing and future customers. Even though these channels are available there are new technologies approaches that can be used that can impact and create new challenges for marketing and sales groups. In 2019 a research study was conducted by Altimeter to determine what the current state of digital marketing looks like. In this study we explore what the seven most common digital marketing challenges may be.

1. 55% of marketers find that trying to find people with the right skills and qualifications to hire to join their team is proving difficult. For business to overcome this challenge they should define what work has to be done and find the right combination of teams and use of agency partners. An approach like this must be extensive and logical to deliver its superior outcomes.

2. 54% of marketers find that gauging innovation across the whole organisation is a top challenge.

Business need to find the right experts, best practices, training methods and digital resources to meet their objectives and deliver their highest marking ROI.

3. 50% of businesses create a digital marketing strategy. With technology rapidly changing marketers struggle to develop a clear strategy for what they must accomplish and how it will run across the business.

Businesses need a digital marketing strategy that suits their requirements. An effective strategy targets customer opportunity, assessing the capabilities, finding and prioritizing gaps and establish a strategy to turn customer insight into growth.

4. 47% of digital marketers find having the digital rtools valuable easier to attribute the business impacts to their marketing actions but struggle to demonstrate how analytics and insights can deliver something useful and impact their different growth levers.

Businesses need to gather their data from multiple digital sources and create a measurements system that can be used across the whole organisation and provide both qualitative and quantative insights.

5. Purchasing the right software is one of the top challenges for 46% of growth leaders. There are more than 7,000 different vendors that can process technology platforms to decrypt the data and tool needed to improve the businesses marketing.

Finding technology advisors who can use platform evaluations and make recommendations for feature upgrades should be a common need

6. 46% of marketers find getting increased investment and support from leadership is always a challenge.

Partnering with industry leading researches and digital experts can help the business find investors through a combination of industry analogues, data and in-depth knowledge.

7. Customers want to be recognized for their digital interactions and expect a cohesive and positive experience at every touchpoint. 33% of marketers find that creating and delivering a personalized experience a challenge.

Tailoring content, customizing user profiles and personalization has become easier to do so from new data sources and martech tools. Multi-factor customer segments can be used in personalization schemes involving B2B and B2B2C.

References Prophet. (2020). Guide to Digital Marketing Excellence. Retrieved 25 June, 2020, from https://www.prophet.com/guide/digital-marketing/challenges/ Akhtar, O.A. (2019). The 2019 State of Digital Marketing. Retrieved 25 June, 2020, from https://www.prophet.com/download/the-state-of-digital-marketing/

Shankar, yadav, V.S.,. .M.Y. (2011). Innovations in Retailing. Retrieved 25 June, 2020, from https://www.sciencedirect.com/journal/journal-of-retailing/vol/87/suppl/S1

Digital marketing community . (2019 ). Common Marketing Mistakes Made By Businesses. Retrieved 25 June, 2020, from https://www.digitalmarketingcommunity.com/articles/common-marketing-mistakes-made-by-businesses/