digitalmediaproryane

[digitalmediaproryane]

eportfolio entry 6

Week 11 focused on livestreaming with our activity being the successful running of a livestream. We learned about the materials needed to stream on various different platforms. We also developed the skills needed to run a livestream, particularly on Instagram and YouTube. I ran a livestream on Instagram where I also gained experience answering questions and interacting with viewers live on a platform.

https://youtu.be/LWk1PRQ8UGA  👈

Livestreams are an asset to sporting organisations as they allow organisations to stream content to their audience right away. As Chung (2020) illustrate, the “distinguishing characteristic” of livestreams “is that there is no need to upload or download content” (p. 115) as it can be shared live. Livestreams can be used by sporting organisations to share press conferences, sporting events and other content focused on the organisation. Livestreaming can benefit sporting organisations as they can help them grow their audience, show data of their audience and provide a channel of communication for their audience (AVPartners, 2021).

Livestreams add to the fan experience of sport as they allow fans to consume content live. Fans are able to watch a livestream, such as a press conference a lot quicker than if it were posted later as a video. Livestreams also enhance the fan experience by allow them to communicate live with broadcasters by making requests, submitting questions and through liking the content (Wang, 2016, p. 485).

Reference List

AVPartners. (2021). The benefits of live streaming your event. https://www.avpartners.com/benefits-live-streaming-event/

Chung, J. (2020). Understanding Key Differences in the Structure, Growth and Future Directions of Livestreaming Between the United States and China. In L. M. Walzak, & J. Recupero (Eds.) Sport Media Vectors: Digitization, Expanding Audiences, and the Globalization of Live Sport. (pp. 115-127). Common Ground Research Projects.

Wang, B., Zhang, X., Wang, G., Zheng, H., & Zhao, B. Y. (2016). Anatomy of a Personalised Livestreaming System. IMC, 485-498. https://dl.acm.org/doi/pdf/10.1145/2987443.2987453

[digitalmediaproryane]

eportfolio entry 5

Week 10 focused on using Adobe After Effects, with our activity being the creation of graphics for our edited videos. The skills learnt from this activity include the basic use of after effects and using templates to create graphics. My after effects graphic was created using a template to input what I wanted in the graphic.

https://youtu.be/QthPeWBsvP0  👈

Graphic overlays are an asset to sporting organisations as they can be used to promote sponsors. An overlay can feature one or more of an organisation’s sponsors and can be placed over any type of video. For sponsors, “sponsored video content has the ability to have a greater persuasive impact on viewers than a straight sales pitch” (Marshal, 2017). It is also good relationship marketing to have sponsors placed over video content that is entertaining for viewers. A good relationship with sponsors can lead to more money for sporting organisations.

Graphic overlays are commonly used in sports broadcasts to display simple information such as time of play and scores. As Han et al. (2007) illustrate, “computer-generated visualization is increasingly used in sports broadcasting to enhance the viewer experience beyond displaying simple data, like time and current score”. Graphics can enhance the fan experience of sport by giving visuals to rules in the sport. An example may be the offside line that is displayed during VAR in soccer or a virtual shot clock on the floor in basketball (Han et al., 2007). Graphics with statistics also commonly pop up during live sport. These displays enhance the viewing of the sport and inform viewers of more detailed information than just scores.

Reference List

Han, J., Farin, D., & de With, P.H.N. (2007). A Real-Time Augmented-Reality System for Sports Broadcast Video Enhancement. ACM, https://doi.org/10.1145/1291233.1291306

Marshall, C. (2017, October 6). Video Trends: Why Sponsored Content is the Future of Digital Advertising. Tubular Insights. https://tubularinsights.com/sponsored-video-insights/

[digitalmediaproryane]

eportfolio entry 4

Week 9 focused on editing video on Adobe Premier Pro. Our activity was editing footage that was shot in week 7. The skills we learnt through the activity were the editing skills on premier themselves. I had never used premier so this activity was valuable in teaching me how to edit videos using a proper software. I learnt how to use multi-cam to join footage together and how to edit smaller footage over the main footage.

https://youtu.be/hfCXDPyiJds  👈

Edited videos are an asset to sporting organisations as they can be used to show highlights or interviews. For some fans, watching a whole game is boring, so providing fans with edited highlights is a way to increase engagement on social media or websites. Edited videos like highlights can also be used to spread sponsor awareness. An example could be an AFL team producing weekly highlights that are sponsored by one of their sponsors. This helps sponsors by increasing brand awareness, engagement and relationship development (Gillooly et al., 2017). Happy sponsors could mean more money for sporting organisations from their sponsors.

Edited videos help enhance the fan experience by helping them stay up to date with games. Some fans are busy, meaning they may miss a live sporting event and don’t have the time to watch a full replay. Shorter highlight videos are ways in which all types of fans can stay up to date with games they cannot watch in full.

Reference List

Gillooly, L., Anagnostopoulos, C., & Chadwick, S. (2017). Social media-based sponsorship activation - a typology of content. Sport, Business and Management, 7(3), 293-314

[digitalmediaproryane]

eportfolio entry 3

Week 6 focused on photos and the framing and editing that is involved in high quality photos. Our activity focused on taking photos with certain framing and editing the photos to make them higher quality. This activity taught me the technical skills of framing, such as using thirds and editing on photoshop like changing saturation on a photo.

My first photo uses framing with the shot featuring a frame within a frame and it was edited on photoshop by cropping the original photo.

My second photo uses thirds to frame the magpie in the right middle of the shot and it was edited to appear in black and white.

My third shot features symmetry and was edited using saturation to bring out colours.

High quality photos are important to sporting organisations as they can grab the attention of the audience on social media. As Smith (2021) describes, “they are powerful, they grab attention and they are the core of the message.” Sanchez-Torres et al. (2018) illustrate how “the simplicity and creativity that Instagram offers”, helps allow “a photograph to express the brand message more clearly than words.” A good picture is therefore important, as “feelings of connection and happiness can be transmitted through Instagram (Erdogmus & Cicek, 2012, as cited in Sanchez-Torres et al., 2018).

High quality photos add to the fan experience of consuming sport as they catch moments in time. A photo can catch a single moment during a sporting event, telling the story of that moment forever. Photos can help fans remember the experiences they have had at sporting events. They also compliment articles as they provide a snapshot of the sporting event being discussed.

Reference list

Sanchez-Torres, J. A., Montoya, L. A., & Potes-Arce, P. (2018). Behind the likes, content and brand on Instagram. Suma de Negocios, 9(19), 17-24. http://dx.doi.org/10.14349/sumneg/2018.V9.N19.A3

Smith, L. (2021, February 24). The Importance of Images in Social Media. Urban Element. https://www.urbanelement.com/insights/the-importance-of-images-in-social-media#:~:text=There%20are%20few%20things%20more,message%20you%20want%20to%20share.

[digitalmediaproryane]

eportfolio entry 2

Week 4 focused on podcasting, with our activity being the planning, recording and editing of a podcast. I worked with Alysha and our podcast focused on the AFL. This activity taught us how to plan a podcast by breaking it up into segments with an estimate on the time each segment will take. We also learned skills related to the recording of podcasts, like how far away a microphone should be, how much you need to project your voice and the importance of a quiet background. We also gained editing skills by using Adobe Audition for the first time.

https://soundcloud.com/user-302400643/thursday-night-rivals-ep1  👆

Podcasts are an important tool for sporting organisations as they provide the organisations with a platform to express their own voice. Sporting organisations can influence the discussion related to them by being a part of the conversation on their own podcast. Sporting organisations can also monetize their podcasts and earn money from them. Hennig (2017) illustrates how “many news organisations are starting to invest in podcasting, partly because business models are evolving to better translate them into sources of revenue”. Podcast listeners are usually doing an activity like driving or running, making them more likely to listen to an ad read, rather than skip it (Surviving Grady, 2014).

Podcasts enhance the fan experience in sport as they help fans gain knowledge related to their favourite sports. Whether it’s an official podcast from a sporting organisation, an interview with a player or a chat between analysists, fans can learn a lot from podcasts. This gained knowledge can give fans a deeper understanding of the game and/or players.

Reference List

Hennig, N. (2017). Why Podcasts. Library Technology Reports, 53(2), https://www.journals.ala.org/index.php/ltr/article/view/6229/8110

Surviving Grady. (2014). Why the sports industry is paying more attention to podcasts. https://survivinggrady.com/why-the-sports-industry-is-paying-more-attention-to-podcasts

[digitalmediaproryane]

eportfolio entry 1

Week 2 we developed skills related to web articles. Our activity focused on creating our own web article with embedded videos, images and links. My article highlighted Richmond’s youth and discussed their development so far, due to their importance if Richmond want to continue winning premierships. My article features images, highlight videos and links to statistics of the players. This activity taught us how to embed the different media types, as well as the ways to make our article as search friendly as possible in order to get views.

https://davins1.sg-host.com/blog/  👈

Goggin (2014) describes how “blogging has been an important source of innovation in internet media culture” (p. 262). Web articles are an asset to sporting organisations as they can post articles related to their organisation with embedded media types like video, audio and images to help tell the story. Conlen and Heer (2018) illustrate how “this type of interactive media has the potential to engage a large audience and more clearly explain concepts”. A match report from an AFL team on the team website can be enhanced by embedding media like photos, videos and stats from the game. Web articles with embedded media are more entertaining than a simple article with text, drawing larger audiences to an organisation’s webpage.

Web articles enhance the fan experience by allowing fans to learn through more than just text. A fan can read an article about a player and can learn about them through text, images, video and audio, all in the same place. Web articles allow fans to be kept up to date with sports while using many different types of media to do so.

Reference List

Conlen, M., & Heer, J. (2018). Idyll: A Markup Language for Authoring and Publishing Interactive Articles on the Web. ACM, https://doi.org/10.1145/3242587.3242600

Goggin, G. (2014). The Internet, Online and Mobile Communication. In S. Cunningham, & S. Turnbull (Eds.), The Media & Communications in Australia (pp. 248-267). Allen & Unwin