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Digital Marketing for pharmaceutical companies

“I think the biggest innovations of the 21st Century will be at the intersection of Biology and technology. A new era is beginning” –Steve Jobs

Like all other businesses, the healthcare and pharmaceutical industry is also looking keenly at digital for enhancing and marketing their products. Social media and mobile apps are set to play a bigger role in the growth of this business. This will help people to catch up with tech-savvy emerging markets peers, approximately half the pharmaceutical companies are expected to allocate more than a fifth of their marketing budget to digital marketing by 2019.

Website and applications for medical knowledge sharing such as Knowledge Genie to those having on virtual and augmented reality to engage with doctors and patients, Pharmaceutical industries are getting their marketing strategy aligned to digital prospects.

The ease of access to information available online as well as the growing interest of consumers to explore information online firs, has led to the success of taking any business online and marketing it digitally. Doctors are not far behind and have started to adopt digital technology in their medical practice as well, follow updates about the latest advances in the medical field, and even changed their patient’s treatment plans based on the information they obtain from electronic medical records or data that the patient shares online.

In a world where PHARMA REPRESENTATIVES are increasingly finding it difficult to contact doctors, Digital can be answer for companies to showcase their products to RELEVANT DOCTORS.

Web is going to be the driver for the learning and training industry as well. Doctor engagement programs need to utilize online mediums such as webinars more to reach the targeted audience cost-effectively.

Enormous amount of data can be generated through different initiatives and the same can be used efficiently FOR Retargeting the audience that has displayed interests on your webpage.

A well-designed FUNNEL MARKETING STRATEGY can help pharmaceuticals marketing create BRAND AWARENESS for their products, create INTERESTS and they are eventually CONVERT through targeted digital marketing.

Overcoming regulatory constraints

Learning compliance from companies who have initiated the usage in this arena can help avoid pitfalls.

 HOW DO YOU PLAN FOR THE BUDGET FOR DIGITAL MARKETING FOR YOUR PHARMACEUTICAL COMPANY

 You can choose and spend wisely to get the maximum impact for your product very cost-effectively and choose only the channels listed below to get the maximum impact for your pharmaceutical business

 AWARENESS STAGE/ PRE LAUNCH: Use of Social media such as Facebook, Instagram, Pinterest, targeting doctors and RELEVANT THERAPY AREAS. CONSIDERATION: Comparison with competitors. Highlighting your key aspects CONVERSION: Highlighting yours USPs and GOING ALL out with your selling strategy

Site engine optimization (SEO) will yield results in the long term for your product. When a Doctor is trying to find relevant information with respect to relevant keyword to your business, your site should among the top search results and that should be half the battle won for your social media campaigns.

 A. Broad audience network

Digital influence has changed the way people deal with their healthcare concerns, a study showed that 83% of patients visit website of the hospital before booking an appointment, same study showed that 73% of patients use search engines to find treatment. Another study revealed that 41% of patients agreed that social media impacted their choice of healthcare providers. These facts clearly show the extent to which people rely on digital resources for their healthcare concerns.

To deal with the digital patient, doctors have ensured their online presence; a study demonstrated a 15.4% net increase in healthcare’s digital marketing spending between 2015 and 2016, this study also estimated that total spending of healthcare professionals on digital marketing will be more than $3.1 billion by 2020.

These facts and figures indicate that a large number of healthcare providers are connected to digital marketing channels. Pharmaceutical companies and medical device suppliers have the opportunity to target them through these digital marketing channels. In traditional marketing, representatives of pharmaceutical companies meet doctors and REMIND about their brand. However apart from increasing costs, and increasing number of Doctors giving lesser time for interaction, Pharmaceutical companies are able to target only a limited number of doctors. With the help of digital marketing, a large number of doctors can be targeted.

Unlike other businesses (where it is difficult to recognize target audience), pharmaceutical companies and health equipment suppliers clearly know their audience i.e. doctors and other healthcare professionals; there is no ambiguity involved in selection of audience whenever they think about starting a digital marketing campaign.

 B. Growth opportunities

Digital marketing offers equal growth opportunities to all pharmaceutical and medical equipment businesses irrespective of their size and brand name. Moreover, digital resources don’t require high marketing budget. In highly competitive GENERIC pharmaceutical industry, a new or an existing business can grow rapidly by implementing a strong digital marketing strategy.

 Case Study: Femibion Brand Awareness Campaign on Facebook

Femibion, a German pharmaceutical brand launched a Facebook ad campaign to increase its brand awareness and lead generation. This is a nutrient supplement that is recommended to women during pregnancy. Special Facebook ad creatives were designed to attract expectant mothers. This campaign consisted of several ad sets some of which concentrated on brand awareness and other aimed at lead generation. Leads were generated by offering an opportunity to get free samples of the product through sign up. This campaign generated 10,000 leads and samples were also distributed at 2X low cost

 Conclusion

Digital influence in healthcare industry has compelled doctors to ensure their online presence and this has proved to be an opportunity for pharmaceuticals and medical devices suppliers to connect doctors on digital platforms and get more prescriptions for their products. Digital platforms are economical and time saving mediums for this type of businesses, they also help to increase potential reach and engagement of doctors. In near future, it will not be possible for pharmaceutical companies to survive in highly competitive environment without strong digital presence.

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Self Diagnosis via Internet - A dangerous game

From traditional home remedies to searching the net for modern medicine, there has been a major lateral shift in the self-diagnosis and self-cure adopted by patients. Abundant healthcare marketing and Medical Marketing on the Internet has also spurred the rise of self-medication amongst people.

In addition, every healthcare digital marketing agency handling digital marketing for doctors and digital marketing for hospitals aims for better ranking on Google search, thereby making medical information easier to seek on Google search engines.

The digital media is looked upon as a tool by the millennial and gen-z’s who wants immediate material on their medical condition before visiting a physician/medical expert. Approximately, 49 percent of the Internet users using the digital media platform, self diagnose the medical condition as a minor ailment reading up treatment options and medicines to treat the ailment themselves.

Also, the increasing costs of medicines, high doctor fees, unavailability of health insurance, long waiting periods at clinics and hospitals and failing public health systems are veering people towards the internet for a search to find a quick cure on their medical condition. This being detrimental in most cases, the World Health Organization (WHO) insists on patient awareness for responsible self-medication as a part of self-care, which is being acknowledged as an integral part of primary healthcare. In India, further aggravating this situation, is the fact that Over-The-Counter (OTC) drugs are easily available to the Internet self-proclaimed doctors without a proper prescription from a healthcare specialist. OTC guidelines still miss strict norms and are found to have loopholes.

 What has urged the Indians in recent times to resort to this dangerous self-diagnosis and self-medication?

1. Easy accessibility to the internet: After the launch of Reliance Jio in September 2016, offering free/low-cost data packages, mobile usage has grown exponentially in the urban areas. Even in rural areas, Internet penetration is over 30%. So surfing the net for a cure is easier than ever before.

2. The high cost of medication: The Supreme Court has held healthcare to be a fundamental right under Article 21 of the Constitution. However, allocation of funds to primary healthcare centers is grossly inadequate and unavailable to 70% of the population in rural India. Also, doctor fees in urban areas are on the higher side.

3. Limited government healthcare facilities: Preventive, primary and some secondary free treatment provided by the government is not sufficient for the growing population of India. Public spending on health, 0.94% of the Gross Domestic Product (GDP) is amongst the lowest in the world.

4. Doctor-patient ratio: The doctor-patient ratio in India is less than the WHO prescribed limit of 1:1000. It is currently around 1:11,082 which is the reason for long waiting periods to receive timely medical attention.

5. Easy accessibility to Over-the-Counter (OTC) drugs: Self-medication in India has doubled from 23 percent in 2006 to around 48% in 2018, with easily available Over-the-Counter (OTC) drugs mostly as a cure for acidity, constipation, headaches, cold, cough, and fevers. Even vitamins are widely purchased over-the-counter.

6. Poor coverage of health insurance: Healthcare insurance in most cases does not take into account outpatient treatment. As a result, private expenditure on health in India is close to 78%. Health insurance is also not able to penetrate the 90% of the workforce in the unorganized sector like agricultural laborers, unskilled labor, construction laborers, artisans etc who do not have a regular and assured source of income.

7. Not taking the illness seriously: A lot of patients do not take their illness/medical condition seriously. They think it is easily curable with a little help from the Internet not knowing the gravity of the medical condition until it is too late.

8. Stigma to the medical condition: In rural areas mainly people prefer to live with medical conditions or approach witch doctors or now even surf the internet for medical conditions like vitiligo, TB, cancerous lumps, sexually transmitted diseases (STD) to avoid the stigma.

9. Less trust in the medical system: Often an educated person believes visits to a doctor are prolonged by numerous tests. Thereby, seeking a quick cure, off the Internet to avoid frequent visits to the doctor.

10. Lack of time to visit the doctor: In nuclear families with both husband and wife working, if one of them falls ill he/or she or even the partner will first try to self medicate. Pressures at work leave little time for doctor visits. At times like this people turn to the Internet for assistance.

 Recent statistics indicate, more than one-third did a web search specifically to self-diagnose their own or someone else’s medical condition. Of these, 35% didn’t follow up with a medical professional for an opinion on the matter. Self-medication backed by Internet medical searches is accomplished as a first-line option in most types of illness, which has led to the widespread concern over the irrationality of drug use. The prevalence of such practices is alarmingly high in developing countries like India, where doctors and medicines are not easily available to the masses.

Unchecked medication can adversely affect patient medical condition even aggravating it further. There also arises the problem of drug-interactions and antibiotic resistance due to lack of guidance from a qualified practitioner who could have mitigated and prevented such instances with his clinical expertise. Many studies have concluded that people, who tend to self-medicate to save money, may land up paying much more as a result of the delay in proper diagnosis and therapy. In the light of these incidences, WHO has emphasized the need to regulate such practices and need to educate the public on the aspects of self-medication.

On the bright side, the doctor-patient relationship can benefit from Internet health searches because the patient is more informed and therefore better able to communicate with the doctor. Also search engine results have a significant effect on people’s ability to make good treatment choices finding the best doctor/hospital/health care facility available close to their homes or even best medical aid overseas.

One only needs to remember, finding incorrect or insufficient medical information on the Internet can be more harmful leading to medical complications. Thereby, people shouldn’t expect a website to replace their physician.

Healthcare digital marketing comes with morals and ethics. Thereby, it is important for healthcare advertising agencies to pay heed to what they include on their or their client’s healthcare websites while promoting medical marketing or pharmaceutical marketing. The media agency should be well aware of the medical fraternity. If they have a Medical practitioner /Doctor onboard, it will be an added advantage. A responsible advertising agency/ top digital agencies will not design a social media campaign which restricts to selling a medicine/medical product alone but will also include symptoms, side effects, feedback, comments, risks of self-medication etc to alert the user and help him make an informed choice.

For more detail please click below mentioned link:

https://www.digitalsaline.com/pharmaceutical-medical-marketing

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Which Healthcare Advertising agency would serve your business needs?

The Healthcare industry constantly pursues the recent technological development. Whether it’s a new treatment, improved treatment, a groundbreaking facility or an expansion of physician specialties. Healthcare organizations work constantly to offer a higher level of care for patients.

Healthcare industry is different from other organization where they serve a larger number of audiences. In today’s digital world consumers are becoming more dependent on apps and websites. Nowadays, a large number of patients trust on websites for their healthcare decisions and the same is increasing constantly. This is why it’s important to get your work done by one of the best Healthcare advertising agency and keep your organization at the forefront of change—even online.

Digital marketing is the new age marketing that most industries have adopted which has had a slow uptake in the healthcare industry so far.

However, if you look at the statistics, you will realize that today most people look online for information on health and health care providers. People search for different types of symptoms, their causes and their cure online. In fact, in many cases, you will observe that people search online for the medicine type and how they work. Considering all this, going forward it will be difficult for the healthcare industry to ignore this platform.

Digital Saline is one of the best Healthcare advertising agencies in Mumbai. There are large number of hospitals and healthcare infrastructures in the market. This is the reason why brand promotion is essential and inevitable for a healthcare brand to stand out of the crowd.

Our Healthcare advertising agency helps the client by all means of branding their business on different media channels. They also help to position their brand on top of search engine results page. Healthcare Marketing helps to retain more customers by designing leaflet, TV ads, brochure, promotion vehicle, print ads, hoarding etc. They also provide indoor and outdoor signage which is one of the easiest ways of communication in outside and inside health premises.

When it comes to execution, we work with our clients as a team to understand their objectives. Once the intent and the business model are clearly decided, and thoroughly vetted, we make the strategy based on the objective and intent of the business and execute it with the best efforts to deliver the best Return on Investment for our clients.

Whatever you are looking for, may it be complete media coverage or the best campaign for your business which is in line with the regulatory requirements and/or products, reprints, multi-channel promotion or anything else, our team of professionals will surely help you with everything you need. Our team of experts are the best in crafting bespoke solutions for your business to get you great success, profit and business. It is important to know that the world of healthcare is consistently changing with great speed. This rapid change in healthcare can at times lead to challenges in attracting people to your business, so it is important to go with a specialized Healthcare digital agency and get the necessary help and support to take your business to the next level. So, what are you waiting for? If you are from the healthcare industry and searching for the professionals to push your business forward, then Digital Saline is the best option for your business. Yes, this is what we offer to our clients so that they get best possible results for their business.

For more detail please click below mentioned link:

https://www.digitalsaline.com/services/healthcare-digital-marketing-agency

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7 Benefits of digital marketing for Hospitals and how to achieve them

Digital is a part of all aspects of our life today. Our social life is dominated by social networks, likewise there are networks that people use for work related networking. Healthcare isn’t any different. Anyone’s first response, nowadays, in order to search for Health related queries would be to look for answers on the Internet. Healthcare Digital Marketing therefore has a major role to play for promotion of Healthcare brands and services.

Much data suggests that people check out for their symptoms online to know more about their conditions. They also cross check on the treatment they have been prescribed and also look out for reviews and side effects of a drug or a treatment.

For many other things and for topics related to healthcare as well, Forums on platforms like Quora are very popular for people to get insights from others suffering from a similar condition or others who wish to give reviews for a brand or service they have used.

Healthcare digital marketing therefore has immense potential, right from handling queries and questions posted in these forums to managing a negative or a bad review, before it causes further damage to a business’s online reputation.

Learning for Healthcare Businesses

Reviews on the internet are for everyone to see. Healthcare businesses need to very careful about handling issues, especially pertaining to safety and efficacy of their products with the right sensibility to ensure that the Brand or company comes across as someone who cares and is willing to  1.) Accept and learn from its mistakes and  2.) Is taking the right steps to ensure that corrective and preventive action is taken to avoid the same in case of an unfortunate experience.

The entire spectrum of Healthcare Digital Marketing includes building a strong online presence and making sure that there is constant online reputation management. There are instances where our political leaders have taken notice and swift action for Tweets from people in desperate situations. The politician in this case garnered rave reviews for her action. Healthcare marketing can learn a lesson or two from the above example. People appreciate a brand that takes notice and they appreciate even more when they see that action is being taken for their comments. You can notice the positive feedback and comments to your actions on the same social networks or platforms.

Healthcare Digital marketing can and should be used to score brownie points from a seemingly negative situation or a bad comment or review. If you respond appropriately, people will always look at your reply and understand the situation much better.

Starting up with Healthcare Digital marketing

Any digital marketing starts with your online web presence and your website can be the key to your success if done right. If not done right, then you might falter despite working very hard on other factors of digital marketing such as Search Engine Optimization (SEO), Google advertisements, Facebook engagements or looking at other platforms for social media marketing.

Similarly, your website is the backbone of your Healthcare digital marketing that you are planning to undertake for your Healthcare brand or company. Some basics for website content and development remain the same across industries, namely placing important content, call to action above the fold or on the first scroll. The website needs to have easy navigability with internal linking for key pages of your website.

Also importantly newer and latest content needs to be added to the blogs page in line for On-page Search Engine optimization (SEO) in order to rank your website higher. Healthcare Digital Marketing involves off page Search engine optimization as well in the form of replying to relevant forums on other websites and getting quality back links for your site in return.

Building strong Healthcare Digital marketing strategy

All these initiatives will help in building a strong healthcare digital marketing foundation for healthcare businesses. In today’s digital age where more than 50% of the patients are likely to use healthcare sites for information, healthcare businesses need to make sure that the right information for their product or service is passed online.

More and more people are using social media to learn from other’s health experience. Physicians have taken the right initiative and in some developed countries, more and more physicians have started contributing to different online platforms on a regular basis.

Healthcare providers are themselves accessing the social media more than the general population and most are also utilizing the internet to seek newer insights with respect to their area of specialization. In response, many healthcare companies have taken necessary steps to start with some form of Healthcare digital marketing and others have plans to do so in the time to come.

Rarely will you come across a healthcare organization, irrespective of its size of business, which would not find value in utilizing the digital medium for healthcare marketing. It is natural for companies to evaluate their options, calculate the return on investments for their business and then strategize accordingly.

Improving Healthcare digital marketing is of essence and is a natural process that will take place when more and more organizations start utilizing this option and get better at it. Another important aspect of Healthcare digital marketing and which is true for any marketing initiative that you undertake, is learning from what’s working for you and what’s not.

Simple strategies like allocating a sizeable portion of your budget for what has yielded results in the pilot run will make sure that your resources are utilized efficiently. Also an added advantage of Healthcare digital marketing is that it is cost effective because it allows you to target the audience that you want to showcase your advertisements to.

Certainly audience from certain social media may be more suitable for your brand and you may decide to allocate more budget for the same, small budget pilot runs might help exploring newer platforms to reach out to your potential customer.

Healthcare Digital marketing is certain to impact more lives than any other form of marketing, digital or otherwise. Simple digital marketing initiatives by Healthcare businesses will go a long way in positively impacting many lives worldwide.

For more detail please click below mentioned links:

https://www.digitalsaline.com/services/healthcare-digital-marketing-agency

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How do you find a credible healthcare digital marketing company?

One percent of all Google searches are related to medical symptoms. Every day there are approximately 3.5 billion Google searches online related to medical information only.

Currently, with over 460 million Internet users, India is the second largest online market. By 2021, there is expected to be about 635.8 million Internet users in India thereby reiterating the need for a stronger medical and healthcare representation in line with the Digital India Initiative.

In today’s competitive marketplace, hospitals, private practitioners, diagnostic centers and healthcare centers need a strong online presence to attract new patients to remain profitable. The doctors and medical specialists need to be visible on the search engines, on social media platforms, and in local directories since the growing Indian population especially in urban areas is increasingly relying on online searches for healthcare matters.

Medical practices have specialized marketing requirements. While they emphasize on local marketing, global new developments/ research/ latest techniques in the field of medicine are shared online. Similarly, while the search-engine-friendly website focuses on more conversions and patient retention, there is an underlying need for compliance with medical authorities.

It may be overwhelming for a Doctor to create a trustworthy brand and to quickly rise in the medical profession with a limited audience/patient list. This is where a digital agency with the know-how of the medical profession backed by market research, can intervene to prepare the right marketing strategy to achieve growth in the digital health care marketing sector.

 The services offered by a digital agency encompasses:-

a.) Search engine optimization (SEO): Search engine optimization services and strategies help to get your website on Google ranked on page 1 in organic and local search results.

b.) Social media marketing (SMM): Social media marketing is becoming useful for both practitioners and researchers. Social media advertising also has built-in data analytics tools, which enable one to track the progress, success, and engagement of ad campaigns. Audiences increasingly are leaning more toward visual content. SMM offers options of videos where you can either get your physicians on camera speaking about their area of expertise or have videos of your latest medical advancements.

 Now that you are aware of the importance of online healthcare services, it’s time to identify a credible healthcare digital marketing agency, which can handle your SEO and SMM.

 Before you select the healthcare digital marketing agency with the right fit of services for your business, here’s what you need to ask: -

 1.) What is the aim to go digital?

Is it for more patients to identify specialty health services offered by the hospital/clinic? Is it to increase the number of appointments to the hospital/clinic? Is it to maintain records of all patients? List every aim you have in mind to target the best media mix. However, with the constant state of flux in digital marketing, it is no secret that your aims will need to be re-evaluated at regular intervals to stay on top of the marketing game.

 2.) Which digital agency should I work with?

Do a web search and you will be confused about which digital agency you should pick? A local service provider usually is the best bet since it understands the market and may also offer vernacular content online amongst its various SEO, SMM services offered. So look for various digital marketing companies who are located in your city and have also preferably previously worked with other medical clients.

 3.) How do I know if the agency is credible?

Testimonials, agency awards, brand creation all point towards the credibility of the digital agency. The website of the agency itself is a window to its work, its services, its accolades. If an agency promises you an immediate No.1 ranking in Google search results or any other big numbers overnight, please take a step back to reconsider. This is so similar to selecting a perfect health insurance plan! After your meetings with the agency and shortlisting it, do read the terms and conditions and understand the contract before finalizing with the agency.

 4.) Is the agency accountable and transparent?

The digital marketing agency should be able to send regular reports once your easy-to-navigate website is constructed. With Google Analytics, an agency can track your website traffic to transactions that were made through either your paid search or website. Also, traffic generated on social media marketing should be constantly monitored in line with the initial healthcare marketing plan. Reports should be made available to you, which will help you understand how effective your overall marketing strategy has been towards the numbers you had set out to achieve in the very beginning.

 5.) Does the agency understand my needs and budget?

The agency you hire has to understand your passion and need for online marketing. They should be able to handle your campaign and make the decisions they think are right. In the end, it’s their expertise and your objective coming together towards achieving the set goals at the right price.

 6.) Will the agency be able to provide long-term support?

In the world of digital marketing, it is good to work with a financially stable agency that has been in the business for some time handling varied clientele. Since digital marketing campaigns like SEO and email marketing do require a prolonged effort, partnering with a stable agency is important. If you keep changing agencies, starting over may not only cause a decline in short-term results but also may involve a great deal of additional cost and time.

 7.) How do I check results?

How to use a limited marketing budget for the best results is always a daunting task. But with tools to measure efficacy, it has become possible to track and attribute results of individual campaigns. Ensure your digital marketing strategy has a plan in place for managing your data that reflects your ROI metrics in terms of cost per lead (CPL), patient acquisition, admission rates, patient retention rate, patient engagement, referrals etc. Build your digital marketing campaigns using this data and keep altering campaigns in real-time if they are not producing the best results.

Having followed the above, you are now set to conclude on the selection of a credible healthcare digital marketing company. The company with the best fit will offer a strategy that includes a mix of a user-friendly responsive website, search advertising, display advertising, blogs, search engine optimization, social media, social media marketing, offline email marketing, video content as required to achieve your objective. All online strategies must work together synergistically to drive response. It’s about Tying It All Together.

For more detail please click below link:

https://www.digitalsaline.com/services/healthcare-digital-marketing-agency

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5 Ways to use the Digital Platform for Medical Advertising

Any advertising done with respect to medical or healthcare sector would undergo scrutiny for the claims the company makes for their products or services. It is easier for OTC or over the counter products to claim health benefits for their nutritional products or supplements.

Pharmaceutical drugs and those especially that need a Doctor's prescription cannot be advertised freely and therefore Medical Advertising here needs to take into account the channels they would want to use to drive their products and sales for their business.

 Here we have listed a few techniques for effective medical advertising using the digital route:

1. Social media for engagement and brand awareness- No matter if you are a retail medical shop or a big pharmaceutical giant, you have to generate the necessary vibe on social media, especially if your products are delivered directly to a consumer. In particular, for Over the counter products, platforms like Facebook, Instagram and Pinterest are a boon for creating brand awareness for them. So make sure to get started with your Company page and start creating brand awareness advertisements targeting the region and demographic that you want to showcase your products to.

 2. Videos for content- More than pictures, videos which catch the audience's attention should be used as the preferred creative options when you are looking at posts for Facebook or Instagram page. A few platforms like Animoto, Videoscribe, Crello and others can be of huge help where you can get started with video creation and add value to your medical advertising plan. Another important aspect is to keep the videos short, to the point and make sure you convey your call to action as well in a matter of a few seconds if possible.

 3. Go live on Facebook with your events or start an active discussion with Doctors or your customer. Ideal practice for medical advertising involves asking for their feedback or experience so that many viewers are able to get notified when your page goes live. That is one of the notifications that Facebook showcases above the rest and make sure you make the most out of it for cost effective yet effective engagement for your brand or product. Make sure you get enough page likes or followers so that these people get notified once you do go live.

 4. Start a webinar for medical advertising– If your product or service involves selling directly to Doctors, a webinar including key opinion leaders addressing the crowd that needs to be influenced can be a great cost effective way for engaging the targeted population. Physician engagement through medical educational webinars or online certificate courses should help with the right brand awareness for your medical advertising needs.

 5. Email marketing for medical advertising- Many would not believe this but there is good data to suggest that email marketing does work wonders for promoting your business online. Also at times it can be very cost effective and help in reaching customers and engage them over a series of well- planned emails. Ideally, it would be good if you can have a mailing list of Doctors or customers that you would want to specifically target for your email marketing campaigns. There are many tools including Mail Chimp and others which will help you in reaching out to a wide number of people that you are looking forward to target for your business

 The above points discuss in details the points that can be used for reaching out and engaging your targeted audience efficiently as well as cost effectively for your medical advertising needs. We at Digital saline work with startups as well as established organizations, Doctors and hospitals as well for addressing their medical advertising needs.

Being a specialist healthcare digital marketing agency, we make certain that we are able to deliver services which are fine tuned to our clients' needs and budgets. Feel free to get in touch with us for any of your medical advertising needs.

For more detail please click below mentioned link:

https://www.digitalsaline.com/services/healthcare-medical-advertising-agencies-mumbai

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3 Ways to effectively use the Digital Platform for Medical Marketing

Medical marketing or rather medico-marketing is a term commonly used in the Pharmaceutical business vocabulary. A good pharmaceutical company has a medical team who work for a hand in glove with the marketing team to develop concepts that the team wish to communicate and harp upon in the subsequent communication to Doctors.

If the target audience is doctors, the medical team plays a crucial role in pharmaceutical medical marketing. Also, a lot of emphases is on the validity and accuracy of the data that goes into the creative’s that are designed for use by medical representatives for discussing with their doctors.

The team can come up with a lot of concepts when they are dealing with an innovative product or one which has a lot of data being generated day in and day out to support the cause. however, since most of the products are generic and there is a lack of any new data the team struggle to come up with new concepts to discuss.

In such a scenario even the doctors find very little value in their discussions with the medical representatives of these companies. The digital platform is the need of the hour in order to make medical marketing more relevant to today's world.

 Below we discuss three easy and effective ways to yield the power of digital for medical marketing.

Engage your doctor's online. Reach out of them on different social media such as Facebook or LinkedIn through online educational programs or discussions. Facebook live can be a very useful tool for you to engage with your doctors who can prescribe your products. Key Opinion Leaders (KOLs) should be invited to talk on the data that needs to be presented and these social media channels can be a cost effective way to reach out to these customers. Similarly, patients can be engaged by inviting top doctors from the respective field ’s to address the common queries posed by patients. This will be a great action plan to get started with medical marketing by using the digital platform.

Use email to spread the word: Medical marketing needs to utilise email marketing in order to reach out to their potential customers. This needs to be followed by a series of well-drafted emails. The emails need to be informative, engaging, to the point and keep the audience hooked on for more. There are different tools which can be used to send bulk emails and medical marketing needs to take full advantage of the same.

Ongoing Search Engine Optimisation (SEO) for your product’s website - Make sure that your product has a dedicated website for your flagship content, at least two dedicated pages on your company website. there should be ongoing work for Search Engine Optimisation (SEO) in order to rank the website higher when the concerned patient a doctor is looking out for information with respect to your product. A good website is the backbone of any digital marketing and is the same for medical marketing as well.

Manage your reputation online- It may happen that a patient who has experienced an adverse reaction with a product and has made it a point to mention about the same on Google reviews or comment regarding the same on forums such as Quora and others. Organizations have become very proactive in addressing customer complaints particularly if the issue has been raised on platforms such as Twitter and others. Medical marketing should make sure that complaints from both the doctors and patients are looked into and handled with sensibility and empathy.

Medical marketing will definitely evolve and embrace the digital route to achieve its goals more cost effectively in the days to come. We at Digital Saline are specialized healthcare focussed Digital marketing agency and have worked with different clients for medical marketing as per their requirements. We will be glad to offer you solutions for your medical marketing needs which will be tailored to your needs and will have digital at its core strategy to achieve the best results for your products.

For more detail please click below link:

https://www.digitalsaline.com/pharmaceutical-medical-marketing

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5 benefits of Digital marketing for Doctors and how to achieve them

Like all things today, the market has moved online and it makes sense that you market for your business where the eyeballs are. Digital Marketing for Doctors takes into account this aspect and works towards delivering results. In the following discussion we would enlist the positives from Digital marketing for Doctors and ways to make sure that you benefit from this form of marketing as well.

Doctors are governed by different regulation such as Medical council regulations and different codes of conduct due to which they cannot advertise themselves. However, Digital Marketing for Doctors is ideal for this purpose because without advertising you can still engage and make yourselves more visible in the digital world and reap its benefits. It is a big blessing because Digital marketing for doctors offers you the advantages that we are going to list below. Make sure you read through to the end of the article to get the necessary tips and feedback to help your practice grow.

1. Let's look at a situation where a potential patient is searching on the internet for a particular doctor. The person types in Google - Orthopedic doctor near me or rather orthopedic doctor in Mumbai. Google comes up with many results. The page that you see is called a search engine results page. You are you will see advertisements as well as other websites which have come up in the search results.

The websites which have come up in the search results are referred to as organically ranked websites for the keyword that you've typed in. Digital Marketing for Doctors involves Search Engine Optimisation (SEO) work for your website to help rank it higher on the first page of Google results. There are millions of search happening on Google everyday and you can imagine the boost it can offer for your practice once you start ranking on the Google search engine results page.

 2. SEO is a very powerful tool and it requires ongoing efforts and works so that your website can rank higher. It also requires work including onpage and offpage Optimisation so that your website can rank for the relevant keywords. The process can take anywhere between 6 months to 1 year all even more.

However, if you started your practice and launched your website then you can go for Google AdWords in particular Google search network ads which occur when someone types in for that particular keyword. Popularly referred to as pay-per-click advertisements these Google ads can help showcase your practice to the patient who searching online for options offering the same service that you do. Google search network ads can be a powerful tool for Digital Marketing for doctors from the time your website gets launched.

 3. One important factor that you cannot ignore is the quality of your website. Pay per click ads also takes into account the quality score of your website. Therefore it is essential that your website is easy to navigate as faster loading time, gives out your contact information to the relevant patient and has an SSL certificate to help with SEO as well as the voice searches which are becoming more popular day by day.

The importance of a great website cannot be stressed enough because it will be the backbone for Digital Marketing for Doctors. Make sure that you add content with relevant keywords for your practice. However, do not try to overdo to the same because there is a chance that Google might consider it as spamming and thereby stop ranking your website. You can benefit greatly if you work consistently and follow the above points to ensure the successful practice of digital marketing for doctors.

 4. As widely recognised, “patient engagement is the blockbuster Drug of the century”. there is data to suggest that an Engaged patient has better outcomes when compared to others. Digital marketing for doctors should involve the appropriate use of social media marketing channels such as YouTube and Facebook to reach out to your patient population and engage them for better clinical outcomes.

Facebook has millions of members around the world. If you want to get started with digital marketing for doctors start by creating pages for them on different social media such as LinkedIn, YouTube and Twitter as well. If you give a few minutes of your time giving free advice on the social media you are likely to benefit tremendously from the engagement that you could have from these channels.

 5. Another key important aspect of digital marketing for doctors involves online reputation management. Doctors need to list their clinic details on Google my business In order to help patients find them, their clinic location as well as reviews for their practice when searched on Google. Your address and a few other details may be verified for the same by Google my business account.

Clients and patients would give their reviews and feedback for your practice. Sometimes the reviews maybe genuine, at others it might be a competitor or an unhappy sacked employee or a patient who uses the platform to settle scores with you.

Therefore it is of utmost importance that you respond back to the unpleasant comments, handling them with sensitivity and empathy and this is a key factor when looking out for

the best practices for Digital Marketing for doctors. Issues like this one can cause a lot of heartburn but we have to learn to deal with them in order to persist and progress in today's digital world.

The above mentioned five points highlight the benefits that can be achieved by successful Digital Marketing for Doctors. An agency that understands the Healthcare dynamics and has previous experience in digital marketing for doctors can do wonders for your practice. When compared to other means of marketing, digital marketing for doctors not only stands tall but has also become need of the hour because of the changing dynamics today's world where more people are going online and looking for all kinds of information on the internet.

We at digital saline put our medical expertise experience in the Healthcare sector and digital skills in order to do justice for Digital Marketing for Doctors. You can get in touch with her via Email - contact@digitalsaline.com or Call us - +91 8928418159  and visit https://www.digitalsaline.com/doctors-digital-marketing if you are looking out for a Healthcare digital marketing agency with expertise in digital marketing for doctors.

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5 easy ways of leveraging the Digital Medium for Pharmaceutical Marketing

Pharmaceutical Marketing has always been about concept selling. A lot of budget for a multinational innovator pharmaceutical company is spent on research and development. And it is a known fact that very few drugs actually reach the stage where they are launched for use in humans.

A lot of data is generated in the process and different teams including the clinical development team, the medical team, the marketing and sales team work towards building relevant concepts and making sure that these concepts are percolated throughout the medical fraternity.

When such a new concept is launched pharmaceutical marketing involves using different platforms such as participating in medical conferences, training the speakers to highlight their products in a positive light to the audience present. Medical reps wood then fix appointments with a doctor to discuss along the lines of communication and create more awareness for the newly launched products.

This is good when you have an innovative product where doctors and the medical fraternity want to know more about the same. However most of the Pharmaceutical manufacturers and markets generic Pharmaceutical products.

As such doctors are increasingly finding it difficult to find value in the time spent with medical representatives who would want to discuss a product which is available in the market for any number of years. With new regulations coming in, pharmaceutical marketing is facing the challenge of finding newer ways of engaging with doctors.

Listed below are a few easy ways of leveraging the digital medium in order to reduce cost and get better results for your pharmaceutical marketing expenses.

Email marketing is one of the most cost-effective ways of reaching out to your targeted audience and convey your message. Pharmaceutical companies have a list of doctors which their representatives target, email addresses of doctor can be used to send across a series of emails highlighting the information both positive and negative about your product. These emails can also be used to engage them in certain online contests if required.

Dynamic interactive website for your product- Any doctor or Healthcare professional should be directed to your website to find more information and should be guided to send in queries through a contact form on your website. Similarly, a physician engagement program with online experience sharing with your opinion leaders across the globe can be of huge benefit for your product and your brand.

Engage with patients on social media: if your drug or product is for therapy area such as diabetes which makes an impact for a wide population base, then you should proactively take steps to engage with the population at large. Share information regarding your product regarding the therapy area and also it to connect with the local doctors who are using your products. Building a community on social media for your targeted therapy area can be useful for your Pharmaceutical Marketing strategy.

Online reputation management- make sure that you respond to your customers or physician who has put in feedback for having expressed concerns about your product on a platform such as Google Quora and others. Pharmaceutical marketing cannot ignore these comments and it would be beneficial if you reply to both positive and negative comments with the same sensibility and empathy.

Retargeting through display network ads: Patients and doctors who visited your website should be the targeted through Google display network ads to help showcase certain highlights of your products to your targetted doctors or patients, which is applicable to OTC product.

Listed above are 5 strategies for pharmaceutical companies to use the digital marketing platform for planning and executing their Pharmaceutical Marketing strategies.

With the changing dynamics of the Healthcare market, pharmaceutical marketing will also evolve in order to stay relevant to the targeted customers. Although the earlier model of repeated meetings by Pharmaceutical sales executive to these doctors has yielded results in the past. in today's changing world, Pharmaceutical marketing will find the same strategy not working that effectively, particularly for their generic products.

Using the digital platform for Pharmaceutical Marketing has its advantages including targeting customers as per the demographic interest and also being able to retarget them cost-effectively. The pharmaceutical salesperson will always have a role to play in pharmaceutical marketing. However digital pharmaceutical marketing when done effectively will help the company with much better results which go above and beyond the traditional pharmaceutical marketing practices.

For more detail please click below mentioned link:

https://www.digitalsaline.com/pharmaceutical-medical-marketing

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Digital Marketing for Hospitals - Digital Saline Mumbai

Digital Saline is a healthcare marketing and advertising agency that is exclusively dedicated towards helping healthcare organizations to attract new patients, enhance their reputations and work towards their business success. We at Digital Saline provide you with best-practices of Digital Marketing for Hospitals that helps you achieve your specific goals.We don’t measure our success by work which is simply cute or clever. Instead, we create and use proven, effective and ethical Hospital Marketing systems that produce quantifiable results. We not only restrict ourselves to marketing, we provide guidance, advice, and introduce our clients to new ways of driving their business. Our goal is to focus on our client’s businesses by getting inside the "jars" of the mind of their consumers. An extensive array of our marketing knowledge and awareness of the healthcare domain enables us to understand our client’s business in a better way.

Social Media Marketing refers to sharing of information and engaging customers directly with organizations and others through web-based platforms such as Facebook, YouTube, Twitter,Google+, LinkedIn, Pinterest and others. Being active on social media platforms keeps your customers and community engaged with latest and updated information about your promotions or events, patient education materials and other updates which helps to build a strong brand identity. Our team of experts draft and design social media strategy as well as implement it on various social media platforms to engage and educate current and potential patients. Quality content, usage of appropriate search terms, keywords and indexing are the mantra for building quality traffic to your website. 

For more detail please click below mentioned link:

https://www.digitalsaline.com/services/hospitals-digital-marketing-agency

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Most Successful Healthcare Digital Marketing Agency

Evolving trends for marketing of Healthcare businesses

If you have a healthcare business that you are responsible for, you would be looking at different ways to effectively market and reach out to potential customers. Digital can help you with healthcare marketing for your business. What’s more important, it can be very cost effective and also get analysis reports to track where your money was spent and what was the audience that interacted with your digital marketing campaign.

Healthcare Marketing has evolved with the changing times, with Digital healthcare marketing playing a key role to help connect businesses with the right audience. This is a welcome change from the traditional means of marketing for healthcare businesses, where you would target all the population present in a given location and hope that it delivers the results that you expected from the amount spend on your campaigns.

Even small healthcare businesses have started to feel the need for more effective means to reach out to their potential customer and also engage them. In today’s world where information travels fast with improved internet speeds, Healthcare marketing needs to stay relevant, focused and more engaging than ever before.

It is not a matter of “if”, but a matter of “when” you start to expand the horizon of healthcare marketing to encompass Digital Healthcare Marketing to deliver the results that you are looking for and stay relevant in today’s times of high-speed internet and information transfer. Customers today expect grievance redressal at the earliest or at least the brand or healthcare company to listen and give some feedback if they have dropped a complaint.

 Online reputation management is a critical aspect of Healthcare marketing.

Imagine a scenario where a patient, client or customer has felt not satisfied with your service or product. The person is likely to vent off his anger on social media if he feels miserable about it. What would you do in such a scenario?

Situations like these can happen to any and you can take advice from companies specializing in Healthcare Marketing, digital healthcare marketing to be more precise. The right advice to give in this situation is to give a reply where you sound concerned and genuine. Also, make sure that your side of the story is explained well.

What is more important is to address the issue than to go about having a verbal bout on the internet. This will be harmful for your reputation. Everyone gets bad or not so happening reviews once in a while, what becomes more important is how you choose to handle the situation. Remember your every communication needs to put you in the right light.

People are increasingly looking at Google and other reviews to decide on the businesses they want to hire or buy from. Healthcare is no different. An increasing number of Data has shown that patients are likely to choose Doctors with a strong online presence. Healthcare marketing will change in the days to come and that will be in line with the market dynamics of today.

This will be true and more relevant for larger businesses as well and Healthcare companies have made sure that they respond to a client who has not been too pleased with their services and has gone ahead to express him or herself on Twitter or other social media websites. That is the power of the Internet.

The changing face of Healthcare marketing would include proactively giving loyal customers something to talk about, make sure your loyal customers stay loyal to your brand and also influence others to do so. Simple social media exercises such as posting engaging content on different platforms can go a long way in building a brand image.

You have to respond appropriately to negative comments, but more importantly, you have to take the initiative to create the right vibe. Healthcare marketing on the digital platform is gaining more importance because of the changing dynamics of customer interaction. Luckily, healthcare marketing utilizing the digital platform is much more efficient and if done right, can yield results for your business much beyond your expectation.

Search Engine Optimization (SEO) for Healthcare marketing

Keeping the negative comments and feedback aside, Healthcare businesses are increasingly focusing on making sure that they are able to showcase their business website on top of the Google search engine results page. Google is after all the world’s most visited website and Healthcare brands are making sure that they are ranked for the keywords that their potential customers are likely to search for.

We will discuss Search Engine Optimization (SEO) techniques for healthcare marketing in greater detail in our next blog titled – “What are the best ways to improve healthcare marketing?”. where we will discuss in detail SEO and its impact in influencing traffic to your website and invariably more revenue for your healthcare business.

Healthcare marketing, in particular utilizing the Digital platform involves the utilization of different platforms, keeping in mind the sensibilities of the audience present. Google makes its revenue from advertising on its website and other platforms of its parent company (Alphabet).

Google Advertisements after the necessary research and targeting helps in connecting Healthcare businesses to the right audience. The catch is in balancing the budget for the pay per click (PPC) google advertisements which includes parameters of website quality (quality score) as well. Google search algorithm wants to ensure that only relevant searches are showcased to the person who is searching for a particular service or product.

Healthcare Marketing Agency

Healthcare marketing is no different and needs to keep pace with changes in the algorithms of Search Engines such as Google, Yahoo, Bing and like. Long tail keywords are going to play a vital role in Search Engine Optimization (SEO) for 2019 and beyond. Healthcare businesses would need to upgrade their healthcare marketing strategies in order to make sure that they are ranking higher on different search engine results page.

Healthcare businesses do have the option of approaching Digital Healthcare agencies to help them promote their businesses. The most successful Healthcare agency would be one that has an understanding of its clients, business or makes efforts to do so if it lacks the necessary background. That coupled with studying the competition, developing and executing a funnel strategy for client acquisition can surely be of a great benefit for Healthcare marketing of your business or service.

 For more detail please click below mentioned link:

https://www.digitalsaline.com/services/healthcare-digital-marketing-agency

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What are the Best Ways to Improve Healthcare Marketing?

Digital as a part of life

Digital is a part of all aspects of our life today. Our social life is dominated by social networks, likewise there are networks that people use for work related networking. Healthcare isn’t any different. Anyone’s first response, nowadays, in order to search for Health related queries would be to look for answers on the Internet. Healthcare Digital Marketing therefore has a major role to play for promotion of Healthcare brands and services.

Much data suggests that people check out for their symptoms online to know more about their conditions. They also cross check on the treatment they have been prescribed and also look out for reviews and side effects of a drug or a treatment.

For many other things and for topics related to healthcare as well, Forums on platforms like Quora are very popular for people to get insights from others suffering from a similar condition or others who wish to give reviews for a brand or service they have used.

Healthcare digital marketing therefore has immense potential, right from handling queries and questions posted in these forums to managing a negative or a bad review, before it causes further damage to a business’s online reputation.

 Learning for Healthcare Businesses

Reviews on the internet are for everyone to see. Healthcare businesses need to very careful about handling issues, especially pertaining to safety and efficacy of their products with the right sensibility to ensure that the Brand or company comes across as someone who cares and is willing to 1.) accept and learn from its mistakes and 2.) is taking the right steps to ensure that corrective and preventive action is taken to avoid the same in case of an unfortunate experience.

The entire spectrum of Healthcare Digital marketing includes building a strong online presence and making sure that there is constant online reputation management. There are instances where our political leaders have taken notice and swift action for Tweets from people in desperate situations. The politician in this case garnered rave reviews for her action. Healthcare marketing can learn a lesson or two from the above example. People appreciate a brand that takes notice and they appreciate even more when they see that action is being taken for their comments. You can notice the positive feedback and comments to your actions on the same social networks or platforms.

Healthcare Digital marketing can and should be used to score brownie points from a seemingly negative situation or a bad comment or review. If you respond appropriately, people will always look at your reply and understand the situation much better.

 Starting up with Healthcare Digital marketing

Any digital marketing starts with your online web presence and your website can be the key to your success if done right. If not done right, then you might falter despite working very hard on other factors of digital marketing such as Search Engine Optimization (SEO), Google advertisements, Facebook engagements or looking at other platforms for social media marketing.

Similarly, your website is the backbone of your Healthcare digital marketing that you are planning to undertake for your Healthcare brand or company. Some basics for website content and development remain the same across industries, namely placing important content, call to action above the fold or on the first scroll. The website needs to have easy navigability with internal linking for key pages of your website.

Also importantly newer and latest content needs to be added to the blogs page in line for On-page Search Engine optimization (SEO) in order to rank your website higher. Healthcare Digital Marketing involves off page Search engine optimization as well in the form of replying to relevant forums on other websites and getting quality back links for your site in return.

 Building strong Healthcare Digital marketing strategy

All these initiatives will help in building a strong healthcare digital marketing foundation for healthcare businesses. In today’s digital age where more than 50% of the patients are likely to use healthcare sites for information, healthcare businesses need to make sure that the right information for their product or service is passed online.

More and more people are using social media to learn from other’s health experience. Physicians have taken the right initiative and in some developed countries, more and more physicians have started contributing to different online platforms on a regular basis.

Healthcare providers are themselves accessing the social media more than the general population and most are also utilizing the internet to seek newer insights with respect to their area of specialization. In response, many healthcare companies have taken necessary steps to start with some form of Healthcare digital marketing and others have plans to do so in the time to come.

Rarely will you come across a healthcare organization, irrespective of its size of business, which would not find value in utilizing the digital medium for healthcare marketing. It is natural for companies to evaluate their options, calculate the return on investments for their business and then strategize accordingly.

Improving Healthcare digital marketing is of essence and is a natural process that will take place when more and more organizations start utilizing this option and get better at it. Another important aspect of Healthcare digital marketing and which is true for any marketing initiative that you undertake, is learning from what’s working for you and what’s not.

Simple strategies like allocating a sizeable portion of your budget for what has yielded results in the pilot run will make sure that your resources are utilized efficiently. Also an added advantage of Healthcare digital marketing is that it is cost effective because it allows you to target the audience that you want to showcase your advertisements to.

Certainly audience from certain social media may be more suitable for your brand and you may decide to allocate more budget for the same, small budget pilot runs might help exploring newer platforms to reach out to your potential customer.

Healthcare Digital marketing is certain to impact more lives than any other form of marketing, digital or otherwise. Simple digital marketing initiatives by Healthcare businesses will go a long way in in positively impacting many lives worldwide.

For more detail please click below mentioned link:

https://www.digitalsaline.com/services/healthcare-digital-marketing-agency