dignc-blog

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Best Digital marketing company in Mumbai, India and get inspired by industry leaders.

There may be numerous companies who would love to claim as the top and best digital marketing agencies in Mumbai but you must prepare a Checklist what exactly you are looking for. While researching out, I have come to know the portal of 'top 10'which is providing the data of top 10 or best digital marketing agency, in particular, Malad and dealing with particular services. As the startups are growing well, the need for digital marketing is also increasing.

Does every Digital Marketing Company offer what we require??

So you must make a checklist for what exactly you are looking for. These points may be:

Services

Affordability

Portfolio

Timely delivery

Agreement

Physical presence

Services:  if I would be looking for the SEO     services I would contact a company that would be offering other web solutions like website designing, domain hosting,  social media advertising, pay per click and other web services so that I need not visit any other place. All in one solution always offer a better     experience as follow-ups and feedbacks are always prompt and on time. But     make sure they must have expertise in digital marketing services which is     your topmost requirements.

Affordability: Many digital marketing agencies in Mumbai     are money-making agencies who are charging too high. They try to get the benefit of having the first position on the google searches. One must contact the company which can offer you reasonable prices. You may consult or seek a quotation for more than one company to get optimum services.

Portfolio: You may check the company portfolio, suppose you are an interior designer, you looking for social media services in Mumbai, you would be willing to     choose the best digital marketing agency in Mumbai who must have worked with the interior designer profiles. Strategy to promote the different business is different so one must check the portfolio and the previous client’s results and then offer your social media promotion task.

Timely     delivery: Most Clients face problems with the companies who do not deliver     timely results. Not every big digital     marketing agency     surely offering you timely results, small agencies having limited clients     will also execute the assigned task within the given time frame.

Agreement:     whenever you are hiring any digital marketing agency, always go through     the agreements as it will bind both parties with some of the terms and conditions to safeguard their interest.

Physical presence: Freelancers have a right to work and earn money but when it     comes to the growth of a business, can we rely on the person who does not have a physical presence. Freelancers do not have a physical presence;     they can change their mobile numbers anytime or can change their profiles name also. Choose the company that has a physical presence or a proper build office in which experts are engaged inside the office.

Above mentioned are some of the criteria which are to be kept in mind while visiting any Digital Marketing Agency in Mumbai.

If you are looking for digital marketing for your business, Dignc is the best destination for you to grow business rapidly. As the competition has been increased and it is not easy to get a maximum return on investment in this era. You have to go for digital marketing. We are the best digital marketing company in Mumbai, as we have fewer clients right now, but our results show our work. We give satisfactory results to our clients.

For more information, you can visit our website:

https://dignc.in

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Why Catchy Headlines Are As Important As The Content Writing Itself

The global attention span has reduced from 12 seconds to 8 seconds, as per the recently concluded study.

With the advent of social media platforms, and a large database of information available on Google, it is not an easy task to grab the attention of the customer. There are thousands of results, if not millions, that show up in the Search engine results page as soon as you type something on the Google search bar. There are innumerable websites churning out similar content. The best SEO companies in Mumbai will agree to the statement mentioned above. So, how does one stand out. The short answer is a catchy headline.

An exciting or a catchy headline is the first thing that a customer comes across. It should lead the seeker of information to your blog or content. Therefore, to grab the attention, you have microseconds, and it can only be achieved by an exciting, engaging, and valuable headline which gives the customer complete idea what he or she is getting into.

Search Engine Optimization or SEO service providers in Mumbai often miss this significant aspect of content writing and optimization. In order to rank in Google SERP’s, it is essential that the content should have right keywords and must be valuable to the reader. This eventually leads to more traffic and good ranking. But, the key component that pushes the reader to take the first step is the headline.

Now that you know why a catchy headline is a must, let’s looks as to how to make a headline catchy or in other terms clickable and readable.

1. Using a number boosts clicks and engagement rate

The content writing experts worldwide as well as the professional team at Dignc, one of the leading SEO agencies in Mumbai, undoubtedly believe that using numbers on the headline instantly grabs the attention.

For example, “5 best writing tools in 2019” works better than “Best writing tools in 2019” or even “Five best writing tools in 2019”. Such is the power of using a number on the title or a headline. It certainly touches the pulse of the reader, and boosts clicks and engagement rate.

2. Good headline promises value to the reader

Always understand that a customer, user or reader comes to the internet, seeking answer to a question, or a solution to the problem. Therefore, you must promise value to the reader by answering the exact question that a reader has in mind.

This is where a thorough understanding of the target audience is very much necessary. You must know the needs of your audience. Begin formulating the headline and the body content once you know what your audience requires.

For example, if someone searches for “best SEO agency in Mumbai”, the headline must be appealing and the related content, comprehensive enough to satisfy their query.

3. How and Why in the headline is a game changer

The usage of How and Why time and again has shown that they are the winning factors of any blog or article. One of the reasons is that it generates a sense of curiosity inside a reader’s mind. It directs to further explore the content and find the answer.

Therefore, next time you plan your content strategy and ways to increase engagement, give special focus to create a catchy headline first, keeping the audience requirement in mind. Thereafter, move on to create quality content that adds real value to the reader. Make sure to add numbers or ‘How’ and ‘Why’ questions and you are certain to create a highly productive blog post or article.

Dignc is one of the best SEO companies in Mumbai, offering efficient and effective digital marketing solutions and services. With the updated tools, Google best practises and innovative strategies, we aim to deliver effective results every time.  

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Can Email Marketing help businesses in today’s times?

Ever since the introduction of the internet to the world, emails is considered to be a vital medium of communication in both the cases – formally and informally. However in recent times the idea of using it as a purpose to marketing was roped in and since then it has been indulged in various companies across.

 What does one mean by the term ‘E-Mail Marketing’ ?

Well, email marketing sums up to a form of direct marketing that uses electronic email as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Nowadays, you must be receiving at least one email chimp regarding a fashion sale, life insurance plan, home loans or some mails we all have in our inbox are about food coupons from various food providing apps. The catchy subjects always get our notice and we opt to check it every time we get them in our mail box.

The main agenda for any company to send an email for promotional activity has a purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business. ‘Email Marketing’ also allow you to add advertisements with your content to raise even more awareness about one’s brand.

Coming back to the question “If it is important in today’s business’?

Then yes, it is!

‘Email Marketing’ helps a company to acquire new customers or convincing current customers. Some of the key advantages of email marketing are stated below;

1) An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.

2) Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.

3) The most important of all is that over half of all Internet users check or send email on a typical day which broader the chance of “reach”.

4) Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages.

5) Transactional emails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.

To gain the most out of ‘email marketing’ one Is opearating it or providing the service of the same has to take extra care of certain things like;

– Controlling the spam rate of the emails by the consumers’ email program, negatively affecting the delivery rate of the emails. This has somewhat been eliminated with the idea of “Opt-in” emailing, where the consumer consents to receiving the emails.

 For more information: https://dignc.in/

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Creating Quality Content to rank high

In the present scenario, the content is considered to be the ‘king’ of every aspect in this digital world. Hence maintaining a good in quality, richness, originality of content is supreme importance of any plan or layout in marketing.

Content is the best approach to define your product, services or brand to your customers, if written in an appropriate way which is easily understandable to the customers. A proper presence of brand is acquired by following the market trends, customer survey, and keeping note of change in the customer preferences. If a brand comes up with good quality content, it flashes out more information in a concrete manner on a regular basis and also helps in getting good search engine ranking and also;

– Maximize organic search engine traffic to your website via search engine optimization – Increase your website conversion rate – Can add more subscribers for your well written articles – Improve your online presence of social media profiles – Maximize your website content quality – Eventually, grow your business market place

The content created must be customized according to your business (needs). Content consistency drives your brand forward and is one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses. It also helps maintain the relationship between quality and audience responses and in the content scoring rate. Here at Dignc, our team has several years of experience to write good quality of content to increase the engagement. We are best digital agency in Mumbai and we provide 360 degree digital marketing services.

What is ‘Content Scoring’?

Content scoring is the process of assessing and quantifying the true potential of content by tracking how individual content pieces perform in generating and converting leads. As an innovative content marketing metric, content scoring helps marketers prioritize only the content assets that have a higher probability of generating and converting lead. In addition to delivering a scientific method of assessment to writing, content scoring is a reliable and predictive method of evaluating the “engagement potential” of an individual piece of content before it’s published.

Consistency in brand messaging is one of the many factors that determine the growth and success of your business. Big brands know how to portray their brand consistently and at every customer touch point. The same reasoning applies to content marketing, as well — your content needs to carry a unique and identifiable voice, style, and pitch across all distribution channels.

The quality of your content is relative to your audience’s profile. With a better understanding of your audience’s needs, you can offer content with higher resonance. But improving your content is a gradual process, and you need to continually measure and analyze your audience’s responses to understand and improve on the elements that matter to them most.

This is where scoring content can help. When you incorporate content scoring into the content creation process, you develop a better understanding of your audience, how your writing influences their perceptions, and how language causes them to act.

For more info: https://dignc.in/

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Why is your Website Speed important

A website is a set of data and information which is available on internet for a reader to gain in depth knowledge about a particular subject.

In today’s time it is considered to be the face value of a company and hence drawing “the perfect” layout of a website with respect to its look & feel, visibility, readability and most importantly the SPEED.

Site speed reflects how quickly a website responds to web requests. Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. Website speed is an important factor for the usability of a website, as well as for Search Engine Optimization (SEO).

Mobile users expect website speeds to be a little slow due to the internet connection but 18% of mobile users will abandon a site if it doesn’t load in 5 seconds. 30% of mobile users will abandon a site if it doesn’t load in 10 seconds. So ensure your website is optimized for mobile.

A slow website will deter users and force them to use your competition instead. This is the primary reason that it is one of Google’s key search algorithm factors.

Here are 10 facts about website speed you should know: 1) Shockingly, the average website page load time in 2016 is 5 seconds! 2) 40% of internet users will abandon a website if it takes longer than 3 seconds to load. 3) 47% of internet users expect a website to load in 2 seconds or less. 4) 70% of internet visitors who think your website speed is too slow won’t return to your website again. 5) 44% of internet users will pass on the information if they have had a poor experience using your website. 6) 80% of a web page’s load time is spent downloading different elements of the page. For example, images, style sheets, widgets, etc. Remember, even small widgets can have a major effect on site speed. 7) 73% of mobile users say that they have found a website via their mobile device that is too slow. 8) 51% of mobile users say that they have found a website via their mobile device that crashes, freezes or errors. 9) Finally, remember to maintain your website. On average, a websites page load speed increases 22% each year.

For more information: https://dignc.in/

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Start Selling Online Now - ASAP !Increase Your Sales Now With e-Commerce

Greetings proud Dot-Com Business Owner, welcome to our corner on the Internet. We are a growing digital business solutions agency, located in Mumbai, India. We specialize in providing all e-business solutions including e-Commerce solutions and all kinds of associated digital marketing services. We deliver affordable business solutions that work. We try our best to always use Open Source Technologies like Wordpress, Woo-Commerce etc. for all our client engagements. You can start selling online by subscribing to one of our e-Commerce solution packages. It starts from INR 50,000/- and goes up to INR 50,00,000/-. This article is a premier on how you can increase your revenue and business by selling online. We have made an attempt to enlighten you on every aspect and involved steps towards your e-Business leap.

This blog post is 1275 words long and should take you around 5 minutes time to read. We have made it very simple and highly educative for anyone to read and benefit. At any point of your reading, you have any doubts and confusions you can contact us at +91-7045143481 or email at info@dignc.in with your doubt and we will answer you in next 24 hours or less.

WHY SELL ONLINE?

Let’s see the statistics & projections of e-Commerce, Internet user base & domain names in India.

• By 2026, Indian e-Commerce market is expected to grow to USD 200 Billion • By 2021, India’s total Internet user base will be 829 million • By 2020, India’s businesses and individuals would have registered 6 million domain names

So, the statistics says that we are driving towards a new e-Business boom and we would be fool if we don’t participate in the second wave of e-Business.

Second Wave of e-Business? Was there a first wave of e-Business in India? Let’s address first & second wave of e-Business as e-Business 1.0 & e-Business 2.0 respectively. Obvious question now in your mind is what is the difference between e-Business 1.0 and e-Business 2.0.

E-BUSINESS 1.0 - THE FIRST WAVE

We firmly believe that almost all of the Indian businesses have a dot-com and also a small or big online presence. If you don’t have an e-Commerce solution already, then what you probably have is a plain vanilla static HTML 4.1 based website. And this website is a digital version of your business catalogue or offline brochure and has listing of all your products category wise with or without its prices and also some scope for interaction between prospective customer and your business by max 5 channels which are –

1. Contact Form 2. Business Emails (sales@business-domain.com) 3. Snail Mail Address with Google Map 4. Skype Call 5. Office Telephone Numbers or Mobile Numbers of Key Contact person

The above solution had less scope for direct customer engaging and automating sales. Human intervention was needed every time and no direct sales where happening.

e-Commerce system has now evolved from 1.0 to 2.0, which is where we step in and deliver world class solutions at affordable e-business solutions that work.

E-BUSINESS 2.0 – PROMISES OF THE SECOND WAVE

Business is always business. In business, we always sell things and we try to sell more and more to more and more happy customers. There are many great promises of e-Business 2.0. Let’s list them below:

1. The first promise of 2.0 is that your business will make sales and profits even while you are sleeping. You have to get-up only to dispatch the already online sold goods from your warehouse.

2. The second promise is that your inbound marketing with Google whether SEO or SEM is getting more and more affordable. Hence more and more sales.

3. The third promise is that if you want to add a product or even 100 products on the Wordpress WooCommerce enabled platform, it would not take more than 2-5 minutes for adding each single product.

4. Many of the other promises:

o You at any point of time would know about how many foot-falls happened at your e-store? Which hour of the clock, which day of the week and the trend. o Which geo-location were these prospective buyers most from? o What was the bounce rate? o What was the average time on the store? o What was the most visited product or page? o What Google keywords helped people land on different pages & products of the e-store?

5. Additional Promises from Our Agency:

• You would be able to see a screen recording of the interaction of the customer with the website. Every click and every mouse movement. • You will be able to live chat with the customer • You will be able to see Heat Maps • You will be able to see complete Form Analytics • You can also dispatch goods on COD (cash on delivery) terms • You can also insure all your shipments • You can also calculate the shipping cost dynamically based on distance and parcel weight • You can also offer return shipment from your customer to your warehouse

6. New Payment Gateways:

• There are more powerful and more 3D secured payment gateways in India now. • There is no joining fees. • The transaction cost has also fallen down to: Less than 2%

7. Since your own store:

• You can reduce your profit margin per sale and earn more by selling more • Cost of ownership is one time investment • Recurring cost is mostly, only annual and very less. • SEO expenses are 1 time. One time Yoast license is needed. • SEM expenses are recurring but can be highly optimized • We use high VPN serves, so we give instant online service • Your site is highly responsive, so will work on all platforms •Your e-business now would work all the time, around the clock • Your store is open to everyone in India as shipping all over India is now affordable • You have a great edge against your business competitors as they are not enlightened to 2.0 and great new nationwide sales

HOW TO SELL ONLINE IN 11 STEPS?

There are many solutions out there, but we use and recommend only Open Source technologies, because they are free and source codes are available. We can customize the solution to any extent as per the business demands. There are no recurring costs like what SaaS based e-Commerce solution has, hence we can maintain and provide economical business solutions.

Now answering the question – how to sell online?

• First meet us, we would like to understand your business and products. • Second, we would like to know your competitors and do benchmarking. • Third we would like to calculate the average cost of your shipments. • Fourth would be procuring meta-tags which we would use for products SEO & SEM. We would need these to calculate the SEO & SEM cost. • Fifth we would present to you the total cost of the project (digital marketing cost included) • Sixth you would need to pay 50% of the fees upfront to us • Seventh we will transfer your domain to our ultra-fast cloud servers • Eighth you need to provide us content – all kinds of content: • Product photos (3/4 different angles) • Text description of your products • Different Product Categories Names • Various Tags for each Products • Selling Price of the Products • Stock Level of the Products • Ninth some papers for registering for Payment Gateway and Bank Account linking • Tenth some papers for Logistics tie up. • Eleventh making boxes for packing products while shipping

YES!!! – It’s that simple with us. Step 1 to Step 11.

YOUR ONLINE BUSINESS HAS STARTED.

To know more: https://dignc.in/