directmaillistandapis

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How Does Direct Mail API Work?

Automating direct mail with a postcard API can help your team save time and reduce costs. By eliminating the need to manually execute new campaigns and offloading repetitive tasks to tech, your crew can focus on more strategic ways to grow your business.

Plus, automated processes can be more precise. That means you can eliminate human error – for example, missing a customer’s first name or incorrectly spelling their address. With the right automation software, you can also use the built-in analytics to understand your customers’ habits and preferences to create more personalized messaging.

If you want to connect ecommerce or marketing platform to a postcard API to automate your direct mail, look for a solution that offers a simple, drag-and-drop design dashboard. This will allow marketers or designers to easily create a postcard template and fill it in with their contact information. Then they can upload their list of contacts and start the campaign.

Another feature to consider is a postcard API that offers pre-built, customizable templates for a variety of events. This is useful if you need to send a quick postcard to your contacts – for example, when a prospect or customer completes an important action on your site.

A powerful postcard API should support the ability to integrate with webhooks. Webhooks watch your Direct Mail project for events that you’d like to be notified about (like a new address added to your address group) and then send an HTTP POST request with the event data. This makes it easy to add direct mail into your workflow and can also be used for triggered drip campaigns, which are more effective in increasing engagement and reducing cart abandonment.

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Direct Mail lists & APIs – Wix

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Benefits of Direct Mail API

Postcards are a great way to foster customer loyalty with personalized offline communications that make your audience feel special. Direct mail can also deliver much better ROI, response and conversion rates than email marketing campaigns. But with legacy processes and tools, launching one campaign could take months.

The best direct mail APIs enable marketers to automate their campaigns and deliver them as a seamless part of their omnichannel marketing strategies. These solutions should be able to integrate with existing CRM and marketing automation platforms to deliver trigger-based postcards and letters throughout the customer journey. This includes hello postcards, order confirmations and cart abandonment reminders.

Direct mail can also be used to support cross-channel campaigns by leveraging QR codes, campaign-specific URLs and other digital elements. A/B testing, for example, allows marketers to optimize their campaigns and improve return on investment.

In addition, direct mail is a good channel for following up with customers based on their actions. For example, an upsell mailing can be sent to customers who have already made a purchase by including a complementary product image with a trackable offer. This type of cross-channel marketing helps marketers reduce the amount of time they spend on administrative tasks and focus more on driving business growth.

Today’s cloud tools are designed to simplify direct mail automation, making it easier than ever for brands to launch campaigns. Look for an integrated solution that supports automated postcard and letter creation, printing and delivery with a single click. This will allow you to reach your audience with triggered mailings and deliver targeted messages with near perfect timing.

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Direct Mail lists & APIs – Wix

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Features of Direct Mail Automation

Direct mail automation streamlines the planning, development, designing, printing and sending of physical marketing collateral such as brochures, catalogs and postcards through the US postal system. There are various direct mail automation tools for businesses.

They eliminate the traditional workflow of delivering PDF designs and.CSV data files to printers, getting back printed proofs and tweaking them to make sure they are correct before a campaign goes into production. This makes it easy for marketing teams to create and process their own campaigns in-house, without having to wait for the pre-press team to get back to them with changes.

CRM Integration

Integrate with your CRM and accounting systems with automated direct mail and to import information into a design automatically so that you don't have to manually enter it. This saves a lot of time and increases accuracy. Modern direct mail automation platforms also typically support variable data printing, allowing you to embed different information for each individual customer (similar to email merge tags) or different personalization blocks based on simple IF/THEN logic.

Detailed Reporting & Analytics:

Automated direct mail is able to track each piece of collateral as it goes through the postage, delivery, and response tracking process. This allows for more accurate reporting on ROI and enables businesses to see the tangible results of their marketing efforts. This can help them decide what types of marketing strategies to pursue in the future.

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Direct Mail lists & APIs – Wix

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Create Send Automate and Track Direct Mail With a Unified API

Direct mail automation is an easy way to automate and optimize physical marketing pieces, including postcards, letters, invoices, and more. With the top direct mail software, marketers can save time and resources - as well as human potential - by automating the entire process from start to finish.

The best direct mail automation tools can help marketers take advantage of the popularity of omnichannel campaigns and deliver them in a smart, efficient manner. By combining email marketing with SMS, chatbots, and more, brands can offer customers a richer brand experience and convert more leads into paying customers.

Direct mail can also be a great addition to customer retention programs. For example, NatureBox used personalized postcards to nudge new subscribers to redeem their store credit after signing up. This campaign yielded a redemption rate of 18%, proving that physical direct mail can still drive conversions.

Unlike digital channels, where it can be difficult to test and optimize ads, direct mail is relatively low risk for marketers. With a good direct mail automation tool like Inkit, marketers can personalize their mailings with dynamic content to increase response rates. Some platforms even offer conversion tracking. With a simple code integration, marketers can send postcard recipients to a campaign-specific landing page on their website where they can monitor the return on investment. This is a great feature for fintech marketers who need to justify every dollar of their advertising budgets.

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Direct Mail lists & APIs – Wix

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Mailing Lists Verified Against USPS Address Database

Inaccurate addresses cost your organization more than just time and money. They prevent proper, timely delivery of mailed communications and can damage your brand image. Direct mail and marketing professionals talk about address data quality constantly. The best way to ensure your addresses are accurate and deliverable is to have them verified, corrected and cleaned up with a comprehensive address validation solution.

The most important step is address standardization and correction. This makes sure addresses are spelled correctly, formatted to postal specifications and contains all required elements. It also performs some parsing, which organizes each part of the address into unique fields. This helps reduce the time it takes to process each individual address when compared to manually typing or entering them.

Next, most solutions provide a level of address verification, which compares the addresses submitted by the user against the USPS registry. This is a quick and accurate process that helps ensure that the addresses you are mailing to are valid, real and correct. Some address validation solutions even offer additional levels of verification, such as DPV (Delivery Point Validation). This checks to see if the address is deliverable and helps avoid non-delivery due to bad or incomplete address information.

Last, but certainly not least, most address validation solutions offer NCOA processing. This enables you to update your mailing lists with new accurate addresses for individuals and businesses that have reported a change of address to the Post Office. This dramatically increases the deliverability of your mail and reduces marketing waste caused by undeliverable mail.

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Direct Mail lists & APIs – Wix