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Here is the history about Givenchy and how his brand has started getting more well known.

I added some more posts about Balenciaga, Dior, Balmain in a separate post to show their different sales and how they all are similar to each other as they are the top brands ever that work extremely beyond.

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For this task I had to choose a famous designer and research information about them. In that case I chose Balenciaga as my focus for my work.

I used the original designer that represented the original Balenciaga and his name is still carrying on as a success for Balenciaga for generations.

I chose all the designers that represented Balenciaga throughout the periods to this day to show the mass improvement Balenciaga has made with their work.

Here is a video shown about the history of Balenciaga and who were the designers in chronological order that is related to the timeline.

This is a footage taken at the time when Cristobal Balenciaga was presenting his collections he had produced on the runway. He was well known for his work as he was the most popular designer at that time to represent his own name by becoming world wide.

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Trickle up theory. In this marketing task, we had to create a poster with different photos in different periods  to show the developments and change throughout the years by using one fashion style including the trickle theory. This conveys the different market levels and trends that denim has taken part in over the past five decades.

For my trickle theory design I chose to focus more on denim starting from the 70s to this day to show how popular denim was and still Is  as the cycle still continues to be worn by people.

This is a catwalk video to show the massive improvement tastes of how to wear denim for a classic or casual look. This is a new style that was created in 2020 to impress the audience with how extraordinary rare and unbelievable the denims are to this day by pushing people out of their comfort zone just to wear their denim and a bit of their original products. To this day, denim is a very popular style of fashion and well known for their awards as everyone wears the style of denim since the 70s.

This is a short clip taken in the 70s to show how most people were wearing the Denim for fashion but also for a daily casual look for work, business you name it. Denim was a mass increase for this era as it started to be common to wear and fashionable for people to go out in on the streets or occasions.This was really a mass revolution for people in the 70s at the time.

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Marketing task in York. For this task we had to look around the market of York and different shops to see what interests us. We went in different shops and boutiques to ask the workers and people there some questions for us to answer our project and add all the information needed in our marketing work.

This was taken in the Millie Brown shop and decided to take videos of the dresses they sell as they are extraordinarily impressive with good quality and have an exquisite feeling at touch.

I personally was in love with this boutique shop and recommend looking at the dresses to buying for any special occasion needed.

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Marketing research.For this task I had to do some research on the different styles of fashion which are Upper high class, Upper lower class, Ready to wear and Haute couture.For my project I chose to find more information about Haute couture and the style of Vintage.

I used some videos to support my answer in my powerpoint to show how they developed them into extraordinary pieces of work by intriguing and interesting the influencers to wear their brand of clothing.Also in some videos it will show you how they create the pieces and put them together including their adverts using their work on display for people to see and to be amazed by their successes.

This was one of my main video to represent Haute Couture style. This influenced a lot of people with their amazing pieces of work created all by one famous designer called Iris Van Herpen. Iris is undoubtedly a masterful craftsman & indisputably a creative genius in the fashion universe.Her inspiration might have come from the sea or the space, so unearth and breathtaking that you cannot move your eyes away without a glance.

A fantastic and sucessful advert from Dior to represent the Vintage style of fashion and to influence the people into buying their limmited edition clothing and accessories.

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