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IS CHATBOTS THE NEXT BIG THING?

Chatbots are considered the future of customer service and management. They are indeed transforming and changing the way brands interact with their customers. It has become necessary to solve the queries and problems of the customers to ensure loyalty along with the brand establishment. And like earlier times, man has looked to take help of machines to remove the constraints of human limitations. Chatbots are the reason for the innovation in customer service industry.

WHAT ARE CHATBOTS?

Chatbot is a software interface that communicates with the customers. It conducts a conversion via text or voice commands. Chatbots, powered by Artificial Intelligence and Natural language processing based technologies make the customer experience more responsive, accurate and intelligent. There are two types of chatbots — those built into messengers and standalone applications. After the implementation of Chatbots, companies have observed a rise in customer satisfaction after implementing AI-powered chatbots. As a result, more and more businesses are enforcing chatbots to interact with prospective customers and convey the required information.

HOW CHATBOTS CAN TRANSFORM THE CUSTOMER EXPERIENCE!

From simple daily operations to important business activities, Chatbots help people and organizations to become better, faster and more productive. Their sole purpose is automation. Studies shows that 85% of customer’s interactions will be handled without a human agent by 2020. Consumers want companies to use this type of technology.

There are several tasks which chatbots can do quickly and more efficiently than their human counterparts. Businesses can use chatbots to automate tasks such as inventory ordering and management. They are programmed to have special language processing skills so that they can communicate in a human-like manner. They can provide recommendations to the users and give promotional offers, discounts or other services at optical times. Customer support chatbots are even respond to the customer’s queries without hindering their purchase.

POTENTIAL BENEFITS OF CHATBOTS

As they do not suffer from the limitations of a human agent. Where live agents can handle only 2 to 3 conversations at a time, chatbots can operate without limit. Your business can get the boost it needs by employing chatbot solutions where human task force is required. They offer customers the opportunity to get answers to their questions at any time, so they don’t have to wait for response from a voicemail or email message. Easy communication with instant replies is other feature of chatbots. Chatbots can assist customers in getting the right product or service.

The more you communicate the more customers you can gain. If you are using online channels to communicate with your customers, then chatbots can be useful in simplifying certain tasks for you. They have become more powerful and plays a vital role in increasing engagement. They are one of the best Digital Marketing influential factor. Apart from improving user experience they also collect data and research, enhance traffic by providing more user engagement and conversion.

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SIGNIFICANCE OF KEYWORDS IN SEO

Keywords are heart for SEO, correct keyword in content and title makes good ranking by best seo agency in India.

https://www.dneers.com/significance-of-keywords-in-seo/

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Benefits of Influencer Marketing

One of the most popular marketing strategies today is influencer marketing, the reason for its popularity rises from the fact that customers are informed more than ever. Influencers are the ones who can drive the customer to make purchase decisions.

Taking the idea of celebrity endorsement and giving it with a content-driven marketing campaign. Influencer marketing cannot exist without social or content marketing. The results of the campaigns are the collaborations between brands and influencers.

Influencers having a loyal following presenting themselves as a subject matter expert so any recommendation coming from them builds credibility and trust about a brand. 40% of people have said they made a purchase as a result of an influencer talking about it.

Influencer marketing is able to generate a high return on investment is due to relevance. Its more effective than ads as most of people use ad blockers on their computers and smartphones. So when an influencer posts something the followers receive content from them as they willingly have chosen the influencer.

Not only you can gain customers quicker but also drive higher conversions. Exposure of brand to more people can lead to more potential customers you can target in the online population.

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Benefits of Video Marketing

Most content marketers are aware of video marketing becoming more popular and most time spent area in any kind of digital platforms. With this trend, business owners believe that video marketing gives them a good return on investment. From individual influencers to market giants has engaged the internet with short video posts or stories promoting their products, services, personalities and more.

More conversions:

Video marketing strategy reports show video conversion rates outperforms other content marketing efforts and it can also lead directly to sales. Adding a product or service video on your landing page can increase conversions in a huge margin.

Building Brand:

Video marketing is a way of life where you have enough space for instructing, educating, or promoting videos. It's not only for major brands, but the small business also needs to start in order to compete in online population, by creating unique content you can differentiate, retain and build a strong relationship with customers which can help you grow a solid brand.

Better SEO:

Creating user-generated content is one of the highest forms of video marketing at present. These video content can bring in traffic to the site for better SEO. Involving your audience in your business plan is much better than selling to them.

Social Shares:

People share emotions and not facts and if your content has unique and fun features the engagements are huge. Sharing a branded video with their friends if it is entertaining is around 70%. And of course emotions cannot bring a return on investment but it can create huge traffic and you can take it from there.

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Importance of Video Marketing and Tips

Video marketing is nothing new but its effective part of marketing strategy is proving to be very powerful. Every marketer is trying to seek prospects attention in a new, unique way to make your product and services reach people. Video marketing is one of the most valued additions to your promotional approach for your business.

Most of the businesses have started using video content marketing out of those many business owners considers this as an important part of their business strategy. And they believe that video marketing gives a good return on investment. As YouTube is considered one of the most used search option it clearly shows people are more engaged using videos to learn and to be entertained.

For startups, video marketing is a comfortable means of interacting with your targeted online population and for your brand exposure. This popularity does not mean that things have stabilized, it continues to change rapidly, viewers preference, advertisement options and platform offerings.

An advertisement designed to grab attention and deliver a message or product information quickly. Unboxing video with an influencer opening the product for the first time to review it or to give a demo of the product. Its all about uniqueness and quality of your ad which can gain more traffic to your business page. Vlogging or video blogging is one of the key trends in content marketing.

Things like text only SEO, long blogs which focus on quantity than quality is never going to stand in the near future.