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Artificial nature The new Rosemont Hotel and Residences planned for Dubai will house the world’s first artificial rainforest, complete with waterfalls, streams and a sensory rain system to mimic rainforest acoustics and climate. Due to launch in 2018, the $550 million project is setting the bar high for luxury hospitality by not only bringing the rainforest to the desert city, but also introducing robotic luggage handlers, a trampoline park and an aquarium. The ambitious project is setting a new standard for manmade nature in a city that already has artificial islands and ski slopes. Elsewhere, Singapore has Sentosa, an artificial beach created using imported sand from Indonesia and Malaysia. In the Songjiang district of Shanghai, the InterContinental Shimao group is well underway with its five-star hotel located inside an abandoned quarry at the foot of the city’s highest hill. The $430 million development will have its own artificial lake and aquarium, and offer extreme sports such as rock climbing. The hotel, two of whose 19 floors are underwater, is due to complete in 2017. Why it’s interesting: Luxury hospitality brands are introducing sophisticated manmade nature to guests so they can not only experience a five-star service, but be part of a natural environment that would otherwise be unavailable. (la Denmark)
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WORLD WIDE WEALTH In 2017, a series of buggies will land on the moon. This is the first time since the U.S. and USSR moon landings in the 1970’s left five buggies up there. These 2017 landings will give us our first images of Earth from the surface of the moon since the 1970’s. At the time, the futurist and architect Buckminster Fuller said: “Humanity is taking its final exam. We have come to an extraordinary moment when it doesn’t have to be you or me. There is enough for all.” He said: “Whether it is to be Utopia or Oblivion will be a touch-and-go relay race right up to the final moment.” In 2015, forty years after Buckminster Fuller spoke about the final exam, the United Nations published the 17 United Nations Global Goals. These goals set 2030 as a target from ending poverty to reversing climate change, to education and equality for all. In 2016, milestones for the goals from now through to 2030 were created. On December 5th, the first Global Goals gathering and gala was held in New York. The year 2017 will be the first time the final exam gets a global report card on World Wide Wealth. Each day we are hearing of new solutions from individuals, teams, and entrepreneurial projects that go another step to passing Bucky’s Final Exam. (la Denmark)
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LUxury womenswear and accessories. The duo highlights the sustainable factor in its aptly named company name, emphasizing that pieces are designed to “survive for decades in the homes and wardrobes of collectors.” Luxury loungewear sales have been growing 30% year-on-year at British department store Selfridges and cashmere loungewear sales have doubled. London-based luxury loungewear designer Olivia von Halle founded her eponymous brand in 2011 and started selling on Net-a-Porter in 2015. Within two weeks of launching a cashmere tracksuit collection on the platform, the company had sold 85% of its stock. Why it’s interesting: The decline in traditional luxury is showing that the market needs shaking up, and the outlook for 2017 is that new brands will be leading the way for a new luxury direction. François-Henri Pinault, chief executive of Kering, says the company is increasingly making an effort to renew its product offering to give it a more “modern identity.” As more emerging brands enter the luxury market—inspired, perhaps, by the Huffington Post’s November 2016 piece on “How to Start a Luxury Brand with Just $300”—traditional brands will increasingly need to speak to the modern consumer rather than for them in order to stay relevant. (la Denmark)
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RENAISSANCE 2.0 Five hundred years ago Europe came out of the Dark Ages with entrepreneurs like the Medici Family bringing back the ancient wisdom of the Platonic Academy. At the same time, Humanism and sponsoring artists like Michelangelo and Leonardo Da Vinci lifted the human spirit. This age became known as the Renaissance era. It was based on artistry and personalized masterpieces. Today, the same shift is taking place from mass production to customization, from information to inspiration, and from transactions to transformations. Tesla is an example. Every part of your car can be personalized. You can do it easily online or in a Tesla store. This expands to all areas of life. The year 2017 will see the beginning of the end of one-size-fits-all education systems and pharmaceuticals, and one-size-fits-all factories and factory farms. What Can You Do To Shift Your Business In This Age Of Artisanship? You can shift your business in the age of artisanship by increasing quality while decreasing quantity. Also, you can tailor the user experience to focus your business on a customer of one. You can give your customers the tools to personalize their own experience. (la Denmark)
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DIGITAL CURRENCIES While digital wallets like Apple Passbook and Google Wallet, and Cryptocurrencies like Bitcoin and Ethereum have been around for some time, 2017 will be the year of mass adoption. Companies like Stripe, which just raised $150 million at a $9 billion valuation on Black Friday, allow you to accept Bitcoin with one click of a button. The year 2017 will be the beginning of a new era in which money begins a switch from being a scarce resource to becoming an abundant means of exchange (la Denmark)
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LEARNING NETWORKS Learning networks are the evolution of social networks. When social networks like Facebook and LinkedIn appeared ten years ago, they transformed our speed and volume of connections. GeniusU is a learning network for entrepreneurs to share their best learning and connections with each other. In just over a year, we’ve attracted over 600,000 entrepreneurs from 180 countries. Education itself will be transformed not by some new school system, but by learning networks where the students drive the social learning and are united by a common purpose. (la Denmark)
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