dougburson

[dougburson]

Inside Baseball. And What We Learned On The Diamond.

Inside Baseball. And What We Learned On The Diamond.

By Rick Dillon and Douglas Burson, Sphere Marketer & Analytics (C)

We work with mid-sized business owners, company marketing groups, salespeople and expanding your customer base.  All can have great value…and to an extent…value on your business balance sheet.  Building the value of  “Goodwill” – your longevity, long-term clients, reputation, name/brand recognition can be a substantial asset

  The…

[dougburson]

Shifting Gears: Online Reputation Management

Shifting Gears: Online Reputation Management

We encourage you to visit http://www.spheremarketer.com

[dougburson]

“Sticky Spidering” and Inflight Connectivity

“Sticky Spidering” and Inflight Connectivity

    Source:  Deloitte and business:financialpost.com

Edited By:  Doug Burson, Sphere Marketer & Analytics

  Some of the tech advancements small-Business leaders should be prepared for and implementing in 2018 and over the next three years.

Augmented reality (AR) is a direct or indirect live view of a physical, real-world environment whose elements are “augmented” by computer-generated perceptual…

[dougburson]

“Gravity Bending Time” - D. Burson

“Gravity Bending Time” – D. Burson

[dougburson]

Protecting Your Online Reputation

Protecting Your Online Reputation

By Chris Smith, President of Argent Media

Edited By Ken Adams and Douglas Burson, Sphere Marketer & Analytics

This article is written for our small-business clientele – if you or your company are unfamiliar with “Online Reputation Management” – it’s a critical part in developing your short- and long-term business prospects and growth.

Online marketing experts have spent a lot of time providing…

[dougburson]

What’s the relationship between price and value?

What’s the relationship between price and value?

Written and Published By Al Eidson, Eidson & Partners and SparkLabsKC

Feature Photo Copyright Grant Nelson https://gfotoz.wixsite.com/portfolio

Presented By Sphere Marketer & Analytics

We regularly publish a blog on the latest trends in product development, branding, marketing and lessons learned from startups.  eidsonandpartners.com

Price Matters: How Price Impacts Value Perception for Consumers

[dougburson]

5 Tips For Creating An Effective Small Business Logo Design

Presented By Sphere Marketer & Analytics:  Sources

The Huffington Post and Gabriel Shaoolian, CEO & Founder at Blue Fountain Media

For a lot of companies, a strong logo is what customers associate with your brand. Successful logo designs act as a recognizable symbol for your brand, and helps your valued customers identify your products and services.  When it comes to branding, the right logo…

[dougburson]

5 Ways Local Business Can Sparkle and Light-Up Your Customer’s Day!

  Published By HubKonnect.com and Company Co-Founder, Kathy Hartman

Every day you most likely get a number of e-mail offers and text messages asking you to visit a local business and make a purchase.  Some even are addressed to you personally and might mention something you’ve been researching online. Why are these offers just for you?  Are they offering you $12 off your oil change because the…

[dougburson]

Chasing The Google Dragon - Why We Pressed The “Snews” Button.

Chasing The Google Dragon – Why We Pressed The “Snews” Button.

By Aleh Barysevich, Founder and Chief Marketing Officer at Link-Assistant.Com

Published In searchenginejournal.com

Edited By Doug Burson and Cindy Sanders, Sphere Marketer & Analytics

Is this building your business?  Tight marketing budgets.  ROI Measurement.  Sales?

“I remember being awestruck back in 2013 by Brian Dean’s list of more than 200 Google ranking factors. My first thought was, “Wow!…

[dougburson]

Sports Marketing 2018. (Part 1 Of 3)

  How To Leverage Business Sports Marketing:  3-Part Series

By Doug Burson, Sphere Marketer & Analytics (Credited Links and References)

The XXIII Olympic Winter Games will be held for 17 days from 9 to 25 February 2018 in PyeongChang, Gangwon Province, the Republic of Korea pyeongchang2018.com

  What is sports marketing in 2018? And “Generation Z.”

It can be surprisingly effective, including…

[dougburson]

Hallmark. “When you care enough to send the Merry Jest.”

By Doug Burson, Sphere Marketer & Analytics

Hallmark Cards.  The Classic.  The Premier.

Art designers, production experts, and one of the highest-quality “Brands” in the world.

Hallmark prints and sells “personalized” greeting cards, gift items and ornaments.

What happened?  The company missed the changing American marketplace.

Hallmark became buried by competition, distribution through fixed…

[dougburson]

Your Sales Engine - Building An Enduring Competetive Strategy.

Your Sales Engine – Building An Enduring Competetive Strategy.

By Ken Adams and Douglas Burson, Sphere Marketer & Analytics

Is it a mystery?  Something found in secret codes in the latest book about “Business Building?”

Yes, and you must take the time to step back – often.

Every business owner, project leader or anyone responsible for delivering growing sales.

If your Sales and Profit Lines look like this:

The basics.  Building sustainable competetive…

[dougburson]

Putting Pen To Paper. Consumer Purchase Pricing.

By Douglas Burson, Sphere Marketer & Analytics

Watching your bottom line? Budgets don’t always help you spend less.

Conventional wisdom says deciding what you want to spend on a product before you hit stores will help you keep your spending in check.  But new research published in the Journal of Marketing Research shows this isn’t always true.

Consumers who set a target price for a product they…

[dougburson]

Thermo-Dynamics and Client Launch.

By Doug Burson, Sphere Marketer & Analytics

The main components of CRM are building and managing customer relationships through marketing and observing relationships as they mature through distinct phases. If your company continues to believe customers are still resources that can be used for up-sell or cross-sell opportunities, rather than humans looking for interesting and personalized…

[dougburson]

“Kirby” HubKonnect Launches AI Technology For Franchise and Local Store Consumer Marketing

– HubKonnect is a revolutionary approach to tailored local marketing plans.  The company was founded by tech visionary Michael Koch and local marketing pioneer Kathy Hartman.

These Co-Founders have had robust careers; Hartman led Local Store Marketing (LSM) for McDonald’s Corporation, where she trained thousands of franchise locations in the art of local marketing.  Koch, a renowned tech…

[dougburson]

Why Winners Win. Why Losers Lose.

Why Winners Win. Why Losers Lose.

By HBR.org – Courtesy Rich Bendis and innovationamerica.us

Written By Gordon Tredgold, Founder and CEO, Leadership Principles; Edited By Doug Burson, Sphere Marketer & Analytics

5 Regrets of a Failed Entrepreneur:  What I would do differently.

80% of new businesses fail – often for completely avoidable reasons.

Others fail because of a lack of organization, preparation, or a good understanding of…

[dougburson]

A selling strategy built on price may be setting a bonfire to your business.

A selling strategy built on price may be setting a bonfire to your business.

“Don’t compete on price.”   By Paula Aaron Rose and Douglas Burson, Sphere Marketer & Analytics (Consumer Packaged Goods and Manufacturing Product Marketing) When you are trying to bring in new business, it can be tempting to use “price” as an incentive. But cutting your prices is invariably a mistake, as Ben Dyer, ceo of Powered Now Invoicing App, explains. “Competing on price often feels like…