doverdigital

[doverdigital]

guideline about search engine optimization

What is search engine optimization?

Search Engine Optimization (SEO) ,these methods are mostly used by marketing industries. which helps to get the page to rank higher in Google search engine. 

What is optimization?

                                 Optimization is the process of getting something better. In other words optimization is the process of getting high rank in search engines.

How search engines are works

Crawling: 

        Crawling which means collecting data in a website like data, files, images, videos and so on.

Indexing: 

Indexing , which stores and organizes collected data from crawlers or spiders. One who collects data from a website they are called as crawlers or spiders.

Ranking:

      Ranking helps to rank their websites based on relevancy. Which offers best relevant to least relevancy.

Advantages of search engine optimization

It generate targeted traffic

Sustainable clips

Result on time

Google search engines are trustworthy.

Types of search engine optimization

Search engine optimization has three types to move their websites to top of  google search engines. They are on page seo, technical seo, off page seo. Organic and organically we can move our pages on top of search engines. Now we can see one by one in detail.

On page seo:

Onpage seo , help to promote our website organically. To use onpage seo, here are few tools to promote your website in the top of search engines. By checking websites content, page, image, file etc. through this process we can enhance or improve our website's visibility at the top of the screen. By checking website content readability and seo analysis we can promote or advance our website. Through these ways we can advance our website rating in an organic manner.

Technical seo:

There are five types of technical seo to improve our website growth. They are search console, site map, robot.txt, schema markup, google tag manager and google analytics. 

Search console:

Search console is  a tool to monitor website ranking or score as well as how many of them are visiting your websites. Through this process, the search console tool helps the crawler to crawl their website or collect their data from a website.

Sitemap:

Sitemap is the file used to find out where the website's page, image, video, file,data are located. This file is mostly used by crawlers or spiders to find website pages, images,videos and so on.

Robot.text:

robot .txt is the tool which helps to allow limited websites to our webs. Because if we allow all the websites to our web means websites become overloaded so that website breaks by working.

Schema markup:

Schema markup means which helps to add extra blogs, images etc to highlight our website in google search engine . through this process we can see the best ranking result in google search engine. 

Google tag manager:

          Google tag manager helps to manage the tag in google. 

Google analytics:

Google analytics help to find how many of them are visiting our websites and as well as we are able to find our websites likes, dislikes, comments,website reach and so on.

Off page seo:

Offpage also promotes indirect traffic by backlink submission like  blog submission, article submission, image submission, video submission, ppf submission, pdf submission, document submission, audio submission and so on.

for more information visit:

[doverdigital]

traditional marketing vs digital marketing

What is Marketing? 

                        Marketing means promoting or advancing brands or products to the correct people in the audience. This is known as marketing. 

Traditional marketing

                        Traditional marketing is an old way of marketing technique. It is a kind of promotion. which helps to promote their product through print media, tv channels, door-to-door marketing, etc. But traditional marketing has less ways of promotion. 

Digital marketing

                        Digital marketing is a modern way of marketing technique. Digital marketing techniques help to promote their products digitally. Through various media like social media, Google, Facebook, etc. digital marketing easily attracts customers. Digital marketing ads will attract the audience through their content, attractive websites, etc.

Traditional marketing VS Digital marketing 

                     Traditional marketing services are less cost-effective. But digital marketing brands are more cost-effective. Digital marketing brands easily attract an audience but traditional marketing services reach the audience very slowly. Traditional marketing products are marketed through print media, radio, door-to-door services, magazines, posters, etc. And digital marketing brands are marketed through social media like Facebook, Youtube, ads on tv channels, etc. Traditional marketing services do not make real-time results; it takes a long time to reach the audiences. digital marketing companies give less time to reach the audiences. Traditional marketing target is standardized. and digital marketing target is customized. 

Advantages of traditional marketing

   Finding ads in newspapers, radios, posters, etc.

    Long-time ads.

   less cost effective.    

Disadvantages of traditional marketing

  Traditional marketing does not produce real-time results.

 old way of branding techniques. 

it does not reach to all over the world  

Advantages of digital marketing

 sudden results on their brands or products.

 They promote their brands through various media like Twitter, Facebook, etc.

attractive content on websites or pages. 

reaches to global.

Disadvantages of digital marketing

more cost-effective.

paying for premium service on YouTube, Twitter, and Facebook.

About Dover Digital

            dover digital company helps you to promote your brands or goods throughout the world. We advertise your brands through social media with various parts like search engine marketing, social media marketing, etc. We ensure that we will promote your brands to the next level. Our  Dover digital company helps to advance their goods through media, email, Facebook, Instagram etc.

To learn more: http://doverdigitalcompany.42web.io