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Online Marketing Mistakes That You Should Be Careful Of Making

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

A great online marketing strategy is only considered as such when you have taken full advantage of all its benefits. You won’t be able to do that if you make critical marketing mistakes that will put a damper on your digital marketing strategy. For instance, a slow loading web page will make you lose brownie points no matter how good your keyword optimization is. Which is why it is important to learn about the possible online marketing mistakes you could come across during the existence of your small business.

You have not established a clearly defined target audience.

Marketing your business to every consumer using one strategy won’t optimize your online marketing success. Sure, this could drive traffic to your website, however, sooner or later, you are bound to found out that most of your site visitors are not converting into paying customers. In order for you to maximize the benefits of your digital marketing strategy, it has to be directed to a specific target audience. The smaller your target audience is, the bigger the chance of your marketing campaign successfully getting across them.

Your company website takes too long to load.

A website that takes more than three seconds to load, then you run the risk of getting low rankings with Google because page loading is one of the most critical metrics for ranking a webpage. If your website is having the same problem, then you may as well try on tools about loading speed optimization. PageSpeed Insights, for one, is a tool made by Google that allows you to measure the loading time of your page and in turn, provides suggestions to enhance it. Also, the website host should also be considered when it comes to the loading speed because only the best service providers that screen its customers can offer good loading speeds.

You do not put much attention to your marketing costs.

Don’t be too focused on your marketing campaign that you forget to consider your marketing expenses. It is important for your small business to be realistic about your marketing expenses together with its potential efficiency. Leverage on the various online marketing tools and services. However, make sure that you are still within your budget because not all can be used for free. Know which expenses to prioritize and at the same time, keep a close watch on the performance of your marketing campaign. The data and stats will help you adjust your campaign to what is best for your small business. Having said that, don’t just be satisfied with only this strategy. Instead, expand on other marketing methods such as giving loyalty awards or conducting store events.

You do not converse enough with your customers.

Perhaps one of the primary mistakes made by many businesses is their lack of communication with their customers. The Internet is as free as air so why waste the opportunity to be freely connected with our customer. Of course, your SEO efforts, blog and guest posts, and paid ads are all great ways to entice customers. However, your engagement with them after publicizing your business is what’s even more important for your success. Customer communication may be in form of comments and/or replies on your blog posts and social media profiles. So long as you keep on conversing with them, then you’re all set. Also, make sure that you respond as quickly as possible to any customer complaints and concerns whether they are from social media or review sites.

This post Online Marketing Mistakes That You Should Be Careful Of Making is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/online-marketing-mistakes-that-you-should-be-careful-of-making/

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Online Marketing Components That Are Greatly Affected By Business Reviews

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Business reviews play an important role in defining the success or failure of a business. A positive business review can enhance one’s online marketing efforts while a negative business review can cause serious problems in the marketing outputs. Most people read online reviews before deciding on which product or service to purchase. Therefore, the more good reviews your business has. the more chances you have of earning more customers. It does not only boost the credibility of a business but it also opens up an opportunity to optimize their online marketing strategy and yield to more profits. Below are four online marketing components that are hugely impacted by business reviews.

Brand building and reputation

It goes without saying that a business is only considered to be growing if it has completely met the requirements of their clients and employees. You do not need to have those fancy logos and flowery business quotation to earn a good brand reputation. A brand name develops on its own when customers give good reviews and ratings to your products or services. A business that has a list of positive reviews vetting for the quality of the business fares better in the reliability department than a business without customer testimonials, ratings or reviews.

Sure, brand building takes time to establish a strong and reliable relationship with the customers, but it should not take years for you to build a promising business and generate positive reviews. Ultimately, these good reviews are like boosters for your strategic approach to getting your brand recognized.

Business sales growth

A business that has a strong marketing presence coupled with plenty of positive customer reviews is surely one that will generate more business sales. Positive reviews lead to growth in your customers just by drawing a conclusion about your brand’s quality through those online business reviews. Furthermore, it helps bring more recommendations from current customers, hence, eventually, enhancing your service and increasing your business profitability.

A single bad review creates a room for doubt(s)

When you find a product that suits your preference, budget, and needs, it’s like an instinct to scroll down and look for its product rating. For most consumers, a customer rating or review speaks volumes on the quality of the product and just a single negative review can already make you doubt your choice and cause you to hesitate on buying it. So for customers, be careful of the all those crafty descriptions from websites because some are just there to enhance their marketing, even if it is a complete lie.

Higher on-site and off-site rankings

A positive review can boost the relevance of your product in search results and boosts the chances of your product getting to top results. Just about any good review has a great contribution to building a solid online foundation for your business. The more positive reviews you have, the higher your online visibility gets, thus, generating more sales in return. You can also leverage on reputable business review websites like Yelp or BBB to help you gain a competitive edge to international customers. These sites will not only improve your online reputation but it will also encourage customers from other parts of the world to buy from you making your business a hit.

This post Online Marketing Components That Are Greatly Affected By Business Reviews is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/online-marketing-components-that-are-greatly-affected-by-business-reviews/

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4 Likely Reasons Your Digital Marketing Campaign Is NOT Working

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

No budget, low budget, or high budget, busy or not, it doesn’t matter because, in this digital world, it is imperative to connect to your customers online and show them that you care because that’s exactly the place where you can best target them. However, if there is one thing more important than implementing your digital marketing campaign, it is to check their performance. Well, it cannot be denied that this takes not just time, but also marketing experience, which obviously, not everyone has right now. This is especially true for small businesses that like to make a difference but only with a very limited budget for their campaigns. As a result, they end up doing it themselves since they tend to direct their sources to other aspects like labor, quality, and craft. Unfortunately, these admirable marketing efforts are often in vain as they are not the most favorable in this digital era. If your business is suffering the same, then here are a few things that may be the cause as to why your digital marketing campaign is failing.

Content is lacking in many aspects

It has been mentioned more times than we can count that content is king. Several years ago, Google turned its back on poor quality contents in line with the website rankings. Thanks to that major shift, users can now easily access good quality sites with useful content. No matter how busy you are, you must always make it your goal to create a content that is most favorable and respectful to Google’s algorithm. Additionally, you must ensure that you are not stuffing your keywords, and instead, you are offering them a fresh copy that is not found on another website. If you cannot do it yourself regardless of your reasons, you can just hire a copywriter to get the content generation job done. The better your content is, the more your customers will regard you as a reputable site and increases your chances of benefitting from word of mouth.

No time to review performance

When your first started your business, it is most likely that one of the first things that crossed your mind is the term marketing strategy. You probably even found a team already to implement it. All is good until you fail to review its performance. You must not wait for red flags signaling that your campaigns are failing, but rather, you have to start analyzing what is working and what is not way ahead of time. Testing is one of the main keys to success in digital marketing. So, make sure that you allocate a couple of hours every month to look at how your digital marketing campaigns are performing. Lastly, take some time to fully comprehend the highs and lows of your marketing.

Campaigns are not tailored

Are you baffled why your campaign is not working when you have already invested into PPC, social media ads, Google AdWords, or display advertising? If so, then have you looked into your bidding? Paid advertising is effective in boosting your sales especially if you spend time segmenting your audience and even more so if you create an audience persona to get to know them better. Attributes like age, location, preferred websites, Facebook likes, and such, are all considered opportunities if you can reach the right users and bid accordingly. Also, if you know your audience, then it will greatly help you in determining which keywords best to bid on.

Mobile is out of the equation

Apparently, mobile had already surpassed desktop when it comes to the number of searches ever since 2015. Aside from creating your site and digital marketing campaigns, you must also invest in tailored digital ads displayed on mobile. In other words, you have to position your brand exactly where your customers, which includes looking into social media ads, mobile SEO and ads thru apps, like Instagram, Facebook, and Twitter.

This post 4 Likely Reasons Your Digital Marketing Campaign Is NOT Working is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/4-likely-reasons-your-digital-marketing-campaign-is-not-working/

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4 Key Traits And Skills To Help Pick Out A Good SEO Specialist

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

The digital marketing industry has shifted in more ways than anyone could count and even more so with the SEO profession. As Google continues to alter their algorithms, SEO specialists are scrambling to keep up with the latest practices. Due to the highly competitive environment, some of the most common methods have already lost their effectiveness.

Since many people looked up to Google as a role model, it made sure that it has the best specialists in the world to keep its algorithm free from harmful activities that may damage its search results. However, in the case of other non-Google SEO specialists, they have work on their own to ensure that their websites follow the current algorithm. Having the knowledge of how much algorithm has evolved over time is not enough, but it is also necessary to employ SEO specialists that possess the following traits and skills.

Rational and objective thinking

Working on SEO especially in an environment where your visibility in search results is the major driver of your sales means you know full well how it is to win or lose a higher Google ranking. With that in mind, a good SEO specialist should be able to know the reasons why the website lost or got its Google ranking and the things to be done to solve or benefit from this situation.

Being persuasive in both verbal and written manner

A worthy SEO specialist must be convincing enough to prove their work in such a way that it won’t get in the way of the relationships between their supervisors. In most cases, they have to wait for a while before they can see the results of their labor so the supervisors should know what their SEO specialist is doing, and more importantly, what drove them to do that.

 Technical skills

Excel is probably the most common skills that every SEO specialist must possess. Aside from the basics, they should also master various programs for analyzing impending links and the internal elements of a website and other Google tools like Google Analytics and Search Console. Other highly preferred technical skills include programming skills. Accordingly, the specialist must know and understand the server configuration particularly on how to boost the performance of the website.

Able to learn intelligently on his own and highly motivated

The SEO industry goes through several continuous changes. Along with these changes, artificial intelligence is slowly taking control of the search engine algorithms. Knowing all this as well as the impact of Google AdWords and the diverse environment, SEO specialists and marketers are compelled to continually learn new approaches and educate themselves. Consequently, only an independent individual who has a high motivation can be able to man up to this challenge.

This post 4 Key Traits And Skills To Help Pick Out A Good SEO Specialist is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/4-key-traits-and-skills-to-help-pick-out-a-good-seo-specialist/

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Focal Points Of Business Marketing Done Right

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Small businesses have a hard time keeping up with their competitors—especially those that have been in the industry for a while now. On top of that, they have to deal with running their business using their little to no experience at all. In spite of the seemingly never-ending list of challenges you are and will be facing, it should not deter you from achieving your entrepreneurial dreams. Your way does not have to be a long and tedious process, nor does it have to be an impossible goal.

As you are probably aware by now, marketing takes up the front line when it comes to business growth and development. That said, not everything that worked well years ago can still be as equally effective today. Thus, it is of paramount importance to make yourself informed on the new areas to focus on in today’s marketing space. These areas include the following:

Social media

Without a doubt, social media is among the most powerful tool in this digital era. The group of millennials alone is already an enormous help to your business if you can target them properly since they use all sorts of media channels every day. No matter what type of product or service your business offers, establish a strong online presence should always be one of your top priorities as this will bring your closer to your future success. Depending on what works well with your business, you have various social media platforms to choose from including Facebook, Instagram, LinkedIn, Twitter, Pinterest and many more. Also, make sure to engage with your customers as often as you can and publish regular posts and shares in your accounts.

Content and SEO

Content, before and now, still reigns as the king in the marketing world while SEO also has its own strong and invaluable purposes. If you wish to spread brand awareness of young consumer groups like millennials, then it is a must to incorporate good content and SEO practices in your marketing campaign. If you don’t have experience on these things, then it is always best to work with professionals on these certain fields.

Event hosting

At first glance, anyone would think that even hosting is just a waste of resources and a bad case of investment. However, if planned and done properly, hosting even can actually change the course of your business and make it successful. Through your event, you can personally introduce your products or services to the people and demonstrate to them how serious you are with your venture. Again, in this area, it is also best to work with a professional event planner to ensure that the process will be smooth and the results will be worth it. This can also help you organize an event within your budget as you can discuss this with your coordinator, which shouldn’t be a problem because it’s better to have your event attended by a limited group of guests.

Influencers

In this time and day, it’s no surprise how many consumers’ decisions are deeply affected by their favorite influencers. People are more inclined to follow a recommendation from someone famous and have authority than actually following their own options. For this reason, collaborating with a reputable influencer can be one of the best decisions you will make as this will help your business flourish.

This post Focal Points Of Business Marketing Done Right is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/focal-points-of-business-marketing-done-right/

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Financial Risks That Businesses May Have To Be Prepared For

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Small businesses are exposed differently when it comes to financial risks compared to bigger and more established companies. For starters, they don’t have the same financial capacity as large organizations have at their disposal. As a result, small businesses are more defenseless to closure much faster than bigger companies can survive while having a poor bottom line. Small lending business, for instance, are more vulnerable to financial risks since they are directly dealing with the financial wellbeing of their clients as well as their ability to repay the obligation. Taking those things into consideration, below are four types of financial risks that small business is likely to encounter in its existence than its larger counterparts.

Credit risk

Credit risk is the potential that a borrower will fail to pay up their financial obligation on the date and terms agreed when the loan was issued. Any instances or factors that make it uncertain for the borrower to pay back its creditor can be considered as credit risk and this could include death, unwillingness to pay and a drastic change in income. To minimize the credit risk, small lending business usually offers loans at a higher interest rate especially if the target market is prone to high risk. They may also consider the credit history, income, and other financial transactions of the borrower to determine how much they interest rate they will give to them. In most cases, borrowers who apply for loans to pay other loans are usually considered as a high-risk account.

Transactional risk

In situations where there has been a cash has been disbursed but the transaction on the receiving end has been invalid, the problem lies on the part of the liability. So, who is responsible for paying the money to the borrower? Does the borrower have to pay back the money if the lender records show that he was paid but the transacting company did not confirm such payment transaction? When things like this arise, chances are the error could be due to a faulty system. To avoid them from happening, it’s better to use SMEs loan software to minimize the likelihood of having conflicting records. Manual records are much susceptible to errors and delays compared to digital software solutions.

Settlement risk

If a lending small business has to deal with sending other currency to its borrower from another country, then there may be some limitations in the kind of currencies that can be accepted for payment. For the most part, the lending business charges a different commission rate for the currency conversions. Settlement risk varies from credit risk because of the fluctuating exchange rate that the latter does not have.

Risks of deliberate fraud

Similar to the mentioned risks above that is caused by a failed system or a change in the economic conditions, risks of deliberate fraud can come in many forms. Small businesses run the risk of being the receiving ends of deliberate fraud since they have some information about the borrower but may not be able to immediately verify the information. Deliberate frauds usually happen when people falsify their income to have a better chance of getting loans. In some cases, non-deliberate but still fraudulent activity from employees may still be considered as a deliberate fraud by stockholders. Examples of this are the non-compliance with legal requirements or data manipulation by an irresponsible employee.

This post Financial Risks That Businesses May Have To Be Prepared For is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/financial-risks-that-businesses-may-have-to-be-prepared-for/

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4 Factors To Help You Choose The Right E-Commerce Platform

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Consumers have high expectations for businesses when it comes to providing an efficient, seamless, and easy to use payment processes. Unbeknownst to them, this matter is not as easy as it seems especially now that it has become an urgent must-do for businesses due to the fact that countless of people that use mobile devices when shopping online continues to increase. Many smaller companies are still on the negative side regarding the adaptation of digital solutions. And these businesses frequently encounter issues with their not-so-dependable systems and their lack of right e-commerce software. Needless to say, there will always be those that are not so keen on adapting to the latest trends and lag behind in the digital world.

There are actually numerous things to consider if you decide to build an e-commerce channel and among the grave decisions to make is choosing the right payment system. In fact, one of the top reasons why people abandon their shopping carts is because of the lack of a frictionless experience. That said, it is about time for your business to make use of the digital solutions we have today. Here are the four factors that will help you decide on how e-commerce factors right in into your business.

Customer’s preference

There are several payment methods and solutions that you can choose to provide for your e-commerce store. However, if you wish to support every method available, then this may cost you much more than you have budgeted for and is really impractical, if I may add. The solution here is to choose the methods that are frequently used and are preferred by the majority of your customers. This could be based on their geographic locations like Paypal for the United States, Alipay for China, DragonPay for the Philippines, and even cash-on-delivery for some parts Asian countries. You also have to consider the financial capacity of your audience, so if you’re mostly catering to working-age customers, then they would have access to credit cards and bank accounts.

Developing technology

Another factor to take into account is the ever-developing technology that we have. Today, people are looking into cryptocurrencies such as Bitcoins and Ether and are using them as payment methods. However, you have to seriously think about the challenges of supporting this kind of payment. For instance, cryptocurrency values are liable to fluctuations. Bitcoin, for one, could tale double-digit swings in just one day. Fortunately, there is currently a developing “stablecoins” being made that will hold the value of the coins regardless of any crypto market fluctuations, hence, making them more reliable for e-commerce use.

Security of payment transactions

Security is the top concern of consumers when it comes to things that involve money and personal information. Naturally, payment services providers are the ones who work on complying with the security standards. It is up for you to check if the provider you want to work with has adhered to the industry standards. To put on another layer of security, you can partner with providers that offer fraud prevention and chargeback protection, but they usually place extra charge for these services.

Ease of use

With the advancement of technology, customers are now used to websites and online stores that offer excellent user experience and fast and convenient interfaces. Your job is to figure out if your preferred payment solutions will enhance your store’s checkout process. The fewer the pages and clicks customers have to make, the better it will be. Furthermore, you also have to consider the ease of use on your end. Check if the experience is easier or foolproof for you or your staff to manage.

This post 4 Factors To Help You Choose The Right E-Commerce Platform is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/4-factors-to-help-you-choose-the-right-e-commerce-platform/

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E-Commerce Mistakes That Many Online Stores Fail To Avoid

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Successful businesses wouldn’t be where they are right now if not for a great marketing strategy to support them. In the past, B&M stores were the only way to shop for products. However, today, e-commerce stores have become the new trend of purchasing and selling goods. While many people still go to physical stores, a significant number are also fond of the idea of buying items without the need to step out of their homes. This is probably why many entrepreneurs are expanding their reach in the internet buy being fully immersed in the e-commerce space. If you’re one of them, then below are some common traps that you may or may not fall into during your online business venture. Look out for them to ensure that your business will flourish the way you want it to.

Poor email marketing

Email marketing, when done properly, can greatly help you in boosting brand awareness and keeping your customers updated with your latest deals, promotions, and events in your business. It’s another way of letting your customers know that you care about them by sending them exclusive deals and updates—be it weekly, twice a month, or monthly. Just make sure that your email does not have the ‘pushy’ vibe going on. Instead, come up with an interesting content that will compel them to take a minute to check out your store.

Disregarding old customers

Perhaps one of the most common mistakes of e-commerce business owners is the failure to retain their old customers because they are too focused on earning new ones. While it’s always a good idea to drive new customers to your store, your old customers need to be taken care of. They were the ones who got your business to where it is right now. Make them feel that you appreciate their presence. You can give out privilege cards or voucher codes on special days or even on their birthday. In doing so, it will highly encourage them to shop again to your shop.

Failure to identify the target market

Selling products online is one thing but selling them to the right market is another. If you fail to determine who your target market is, then your product won’t sell. Or maybe it will, but it won’t yield to as much sales as you will have when you position your products to the right target market.

Poor content

Having a fancy web layout may attract customers to visit your site but a valuable and high-quality content is the key to keeping them on your site longer, and possibly, convert to actual paying customers. Customers would want to know if your company is legitimate, so it is your part to post interesting content that will greatly highlight your products and what makes them unique from your competitors. Quality content is a must, but make sure that you’re not overloading your site with information because it would bore your visitors out. Go straight to the point and only post content that is necessary to your site.

This post E-Commerce Mistakes That Many Online Stores Fail To Avoid is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/e-commerce-mistakes-that-many-online-stores-fail-to-avoid/

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Common Perils Of Small Businesses Along With Some Tips To Avoid Them

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Having your own small business is a dream come true for many people as it offers quite a generous and incredible set of advantages. Being your own boss, making your own schedule and being financially independent are just few of the wonderful rewards of living an entrepreneur dream. However, very often, these dreams can easily become nightmares without the proper work conduct, planning, knowledge, and skills. Below are four common hazards small businesses are in danger of getting into specifically on the early stages of their business life as well as some great tips to dodge them.

Poor planning

Getting your small business off the ground in the right way means having a comprehensive business plan where you have carefully stated your company’s key activities, resources, value proposition, marketing channels, customer relationship, and its financials. When creating your business plan, you have to consider key questions such as: Who are your audience? How will they purchase from you? What ways will you market your new business and spread the word publicly? How much capital will you need to start and manage your business? Your business plan has to align with the happenings around your small business.

Insufficient capital funds

It is no surprise how many entrepreneurs tend to underestimate the amount of money and operating funding they will need as they often have this idealistic expectation of making profits right after they started operating. Depending on the type of your business, costs are bound to vary, however, the best play is to have six months’ worth of fixed cost ready on-hand, in case if things go south. After all, it is always better to be safe than sorry. Come up with a detailed financial plan for your new small business and make sure to include the summary of startup expenses, break-even points, and forecasted cash flow. You must bear in mind that a business has to have sufficient cash enough to support itself until its cash flow turns positive.

Absence of market

A product demand has to be present for a business to earn, and ultimately, succeed. Most often than not, business owners overvalue their product demand without conducting adequate market research to understand their market. Prior to fully launching your idea to life, do a proper research to know and understand the elements of your small business and the market associated with it. A right market research should able to offer valuable information including your industry’s statistics and growth, the purchasing behavior of consumers in your niche, and how much competition you will be against with.

Lack of marketing efforts

Your small business may come up with an excellent product, but you cannot just leave your product to sell itself, simply because it will not—sell, that is. Thus, you have to develop a solid marketing plan that targets the right audience using the right channels in order to successfully reach your sales targets. A marketing plan along with your sales plan that is based on the target markets your business is involved in is also a great way to get the word out about your new business. While digital marketing has been proven as a cost-effective approach, there are still incredible benefits in using traditional networking, teaming up and building relationships in person with other business-oriented individuals and groups.

This post Common Perils Of Small Businesses Along With Some Tips To Avoid Them is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/common-perils-of-small-businesses-along-with-some-tips-to-avoid-them/

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Common Online Marketing Mistakes Made By Marketers

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Online marketing is one of the most thrilling developments we’ve had the last couple of years. With more users doing online research, comparisons, and buying than there ever were before, now is definitely the high time to be online. However, as more businesses shift to the online community and start leveraging digital marketing, surprisingly, multiple brands are still not fully on board. In fact, these brands are not taking digital marketing seriously enough with a shared mindset that “It’s plain useless.”

Well, true enough, online marketing won’t make a difference at all if you are not keen on embracing it.  After all, if you find yourself taking a backlash from a failed online marketing plan, the results themselves will speak volumes. With that in mind, here are the four most common digital marketing mistakes by business owners who are doing their own online marketing.

Forgetting about your product

Probably one of the most common shortcomings in the digital marketing industry is when businesses fail at identifying their audiences before starting their marketing campaigns. Prior to the planning and implementation of your marketing strategies, you have to identify three important things and that is; who your market is, what their goals are, and what things you can do on their behalf. Effectively marketing your business is only a small part of the whole process. You also need your product, a message, and incentive that will leave an impression on your customers. Make sure that your products or services have something valuable to offer, at least enough to compel customers to buy them.

Tagging wrong price

One of the most difficult parts of marketing is determining your worth. The price of your digital marketing is significantly linked to your product’s value. You need to be able to hit the right price because if you go too expensive, your product won’t sell and if you go too cheap, your profit margins are deemed to eventually suffer. Finding the right balance is a critical process to your success. You have to ensure that you have determined the right price and still generate a profit.

Missing the right ad placement

Another key point to consider in your next online marketing campaign is the placement of your ads. The fact that people consume media in various ways won’t change in the same way as the internet is bound to be a massive marketing place. It is your job to figure out where your audience is “hanging out” during their leisure times and how you can reach them there with your marketing plans. Businesses with more branding to them do better placing their ads on social media platforms where they can engage with readers. Identify who your customers are and which networks you should use to target them.

Not doing any other promotional activities

Perhaps one of the biggest misconceptions about digital marketing is that it is some kind of panacea to all things online marketing. Moreover, some marketers believe that once you have started your marketing, you don’t need to do anything after which. In addition, many people have left their content to work on its own only to come back and find out that nothing remarkable has happened. Truth is, a digital marketing strategy needs a bit of push with promotional activities.

This post Common Online Marketing Mistakes Made By Marketers is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/common-online-marketing-mistakes-made-by-marketers/

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4 Best Practices That Will Drive Consumers To Your E-Commerce Website

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Being best at SERPs and conversion rates are just a few of the things you have to do if you want to outrank your competitors in all aspects. In order to reign your niche and the industry as a whole, you need to keep a close watch on the flow of your e-commerce website’s organic traffic. Some people have this misconception about e-commerce stores that traffic is the least of their concerns as sales is what truly matters.

Sure, sales are the main goal, however, if no one visits your e-commerce website then your sales will be going nowhere. Ultimately, the more traffic your website has, the more sales it makes. That said, some traffic can also be bad. For anyone’s case, a good traffic comes from those who are likely to purchase from you, thus, you have to set a specific target audience for your store. And so, here are four best practices that will draw in the right traffic to your e-commerce website.

Start right with Content Marketing

Competitors will always be present wherever field you are making it extra hard for any e-commerce platform to thrive. This is when content marketing comes in handy. By posting relevant content on your website, it will help you drive more traffic and add a bit of uniqueness to your e-commerce store. In addition, content can be a great way for you to boost your relationship with your audience. Furthermore, it also helps in generating more backlinks allowing you to outrank your competitors.

Search Engine Optimization (SEO) should be a given

A great content cannot have the attention it deserves when there is no SEO. Search engines are the key to publicizing your content in the best way possible. If there is no SEO, well, your chances of letting it out on the public is pretty slim to none at all. Search Engine Optimization is your chance to gather organic traffic to your blog as a result of appearing in SERPs. With SEO, it lets users find something about your brand or business on the internet whether it’s your website or Facebook profile. When people want to learn something about your business, they are immediately shown the results they wanted given that you are doing SEO the right way.

Make some noise using Influencer Marketing

Influencer Marketing is rapidly getting much attention whether it’s from businesses or individuals as they realize the great benefits of leveraging it as one of their digital marketing strategies. If you want to drive traffic from a specific audience, then influencer marketing is one of your best bets.

Have people talk about your brand openly

People themselves are one of the best means of spreading the good word about your brand in the industry. People trust people more than brands so let your customers write and share about your products. Doing so will let people in their circle be aware of your brand. On top of that, they will get to know firsthand about your brand from someone they trust.

This post 4 Best Practices That Will Drive Consumers To Your E-Commerce Website is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/4-best-practices-that-will-drive-consumers-to-your-e-commerce-website/

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Benefits Of Having A VPN To Your Small Business

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Even though large companies are featured in financial headlines, the fact that majority of the employer firms in the country are small businesses can no longer be denied. While small businesses fair better when it comes to population, they are also more vulnerable to risk with only a half of them can make it beyond five years while a third can survive to ten years. Considering these facts, small businesses should then take the right measures to minimize any potential risk that they may face. One way to do that is to set up a VPN. This is a virtual private network that enables users to use the internet in a more secluded and private manner through an encrypted tunnel. Let us take a look at the four main benefits of VPN in your small business.

Connecting to the company server

Some businesses often required employees to travel somewhere in order to meet with clients and suppliers. Even up to this technological era, there is still the need for face to face meetings and in-person handshakes to properly manage a business and close a deal. Most companies provide resources for their employees to use during business hours including shared documents on a company hard drive, or online applications hosted on a company server. With VPN, it gives employees permission to access those resources even after office hours and outside the workplace.

Continue some business functions even while abroad

A VPN allows employees to still engage in business functions even when he is out of the country. This makes simple tasks like booking a flight much easier. The same holds true for accessing an online bank account which could only be accessed from the country of origin. For example, if they need to purchase merchandises for the company, they can research and place orders by looking at and shopping through the VPN encrypted tunnel. Otherwise, they will have to shop for items that are located in the country that they are currently staying at—not to mention paying for the goods in the local currency of the country they are in.

It can access public Wi-Fi through its own private channel

When traveling away from your workplace, maintaining a connection with your work is essential. The easiest way to do that is to connect to a Wi-Fi provided by local cafes, hotels, or public libraries. However, using public Wi-Fi poses a great danger to your online data since the data transferred are not encrypted. The best play would be not to use them, however, it can be impractical to do so. What many businesses do is to use the public Wi-Fi through their VPN so that they can have a safe and encrypted wireless connection.

It lets you cloak your location

A VPN comes very handy in cases where you are away from home but you have to access services is that available in another country, from within that country itself. So, instead of traveling to that country just to access their internet, you can use VPN to somehow ‘cloak’ your location and lets you experience the internet on that country without stepping away from your office.

This post Benefits Of Having A VPN To Your Small Business is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/benefits-of-having-a-vpn-to-your-small-business/

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How To Enhance Your Customer’s E-Commerce Experience

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

E-commerce has changed the course of the business industry to a whole new level. Even smaller online businesses now have the means to reach out to international customers that only established retailers used to enjoy. Both small and large retailers are diving deeper to the reap the full benefits of e-commerce. The competitive edge of established retailers is that they have already made a name and spread influence in the e-commerce space while smaller businesses, on the other hand, often need to run some tests and experience failures along the way before they can perfect the online shopping experience. To perfect every aspect of an online shopping experience can be overwhelming and a bit costly for smaller online businesses.

Notwithstanding that fact, there are some areas that these merchants can direct their attention to in order for their small business to be profitable. For starters, the payment experience is one of the biggest factors that contribute to purchasing decisions of customers. For online merchants, here are some extremely helpful ways to improve the e-commerce experience of your customers.

Enable frictionless payments

Online consumers want to conclude their purchases with as few clicks as possible. Your online store’s payment process should allow exactly that. For a smoother and less hassle transaction, avoid redirecting your customers to another page or gateway. Rather, choose a gateway that makes it possible to finish all purchases within your e-commerce site or the mobile app version. Another way to improve payment process is to have a progress displayed on checkout pages or screens so that users can be guided as to how far along they are in the final step. Additionally, avoid mandatory registrations before users can complete their orders. This concern is actually one of the reasons why cart abandonment rates are significantly higher. To rectify, you can allow unregistered customers to checkout as a guest and provide them with an option to register or nor after completing their purchase.

Improve security and fraud prevention

Nowadays, there has been an alarming increase of online frauds and reaches over the internet, which explains why shoppers are becoming more hesitant in providing their details online. In fact, when customers cannot trust your store with their credit card or bank account details it leads to cart abandonment. Aside from providing ample security assurance, you can also encourage them to buy from you by securing the entire checkout process. This includes using AVS or CVV to verify further the identity of a person claiming to own a credit card. You can also work with a respectable payment processor that has complied the PCI DSS standards for a tighter site security. Furthermore, partner with solution providers that will help reduce the risk of fraud to provide another layer of protection to your bottom line and also keep your customers’ data from being hacked.

Accommodate consumers’ preference with various shopping methods

These days customer no longer use the desktop as a sole device for online shopping but are now using their mobile devices for a more convenient shopping experience. This is why it is important for your online store to be optimized for both desktop and mobile site versions because consumers will want a consistent experience across all devices and channels.

This post How To Enhance Your Customer’s E-Commerce Experience is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/how-to-enhance-your-customers-e-commerce-experience/

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3 Ways On How Marketing Automation Can Boost Your Startup’s Marketing Efforts

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Startups, despite their circumstances, are fortunate to have an overflowing amount of information and tools that they can easily access these days. However, to ignore what’s in front of you can cause you to miss out on something greatly beneficial. Marketing automation is one of those things. Here are three ways on how you can leverage marketing automation as a booster for your startup’s marketing efforts.

It saves you time and money

Hiring people to work for you can be expensive. Even if you take out the additional salary expense on the equation, you are still left with a drain on your time and resources. However, if you think about automating some of your tasks, you will realize that it enables you to earn back the money you could have spent on hiring new personnel. What’s more, marketing automation creates more time for your current employees.

For example, social media campaigns can take so much of their time and skills. Truth is, there are plenty of those tasks that can be automated without compromising the success of your campaign. Not only does marketing automation save you time and money, but it also helps ease some of the workloads of your people creating a more relaxed working environment.

It helps you increase your lead generation efforts

The competition for gathering prospects is critical for the growth of any startup. If you have enough time to focus on reaching more potential customers, then it gives you the chance to move on to a bigger audience and bigger clients more easily. Instead of hiring a person to do this, marketing automation can help you just the same. Through automation, you can generate a database of leads by automatically collecting information on your potential customers. Once you have this data, you can use it to enhance your marketing strategies.

It lets you be on par with bigger companies

Startups often have the advantage of being more flexible and innovative, however, they are frequently against bigger leaders in their industry. In your case, employing marketing automation can put your startup on a closer level to your competitors. According to surveys, half of the small businesses are conducting their own marketing. Hence, a marketing automation can get rid of the pressure and make up for the lack of skills that make doing your own marketing a time-consuming work. Fortunately, most modern marketing automation tools we have today are easy to use, highly accessible and very responsive. And so, once you have them properly set up per your needs, then achieving your dream marketing campaign will be within your reach.

This post 3 Ways On How Marketing Automation Can Boost Your Startup’s Marketing Efforts is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/3-ways-on-how-marketing-automation-can-boost-your-startups-marketing-efforts/

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Tips To An Effective Marketing Strategy For Small Business

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Every small business is aiming to generate and retain customers as what any other type and size of business will do, which is why it doesn’t take much to understand the struggle of business owners in achieving the right marketing strategy. But how exactly does one market and advertise effectively? Moreover, what ways can you attract new customers with a positive ROI?

Below are three extremely effective marketing strategies that you can implement for your small business from things like search engine marketing to social media advertising and everything in between.

A website that converts not just a fancy-looking one

It is a common mistake among business owners especially the new ones to focus on the web design when it comes to creating and/or optimizing their company website. They tend to worry over things like image sizes and colors that will blend it just right. While these elements are also essential, but it is even more important to think about the ability of your site to attract new customers. You should divert your attention on earning site traffic and leading those traffic on the right path then convert it into buying customers. A conversion-driven website is determined by several elements including the headline, call-to-action, contact information, social proof, and visual content.

Optimize for local SEO

Once you have created a website that converts, it is now time to drive traffic. Based on a reliable source, 93% of online experiences come from search engines. In short, most of your customers will find you through Google, Yahoo, Bing, and other search engines, but mostly via Google as it is the most used engine. This is why it is critical to create a website that is easy to find for your customers, which leads to optimizing your site for SEO. Small businesses depend on local SEO as their top digital marketing channel. As a result, you should keep in mind the basic and important aspects of a local SEO campaign, which includes title and meta descriptions, Google My Business Listing, Reviews, and NAP matches.

Identify the local and industry influencers

Influencer marketing has made quite a name in the marketing space over the last few years. It is a digital marketing approach that uses social media influencers who have a large following base and leverage it to promote their products and services. While it may seem like this is only accessible for larger brands, it is actually not. For once, we have the micro-influencers who have smaller yet niche audience of engaged followers. They are less costly making it popular among small businesses.

In fact, there are some cases that micro-influencers have a bigger influence than those “major” ones. Initiate contact with them first by liking and commenting on their post a couple of times. After which, send them a private message to see if they’d want to work with you. One great network place to start your influencer marketing campaign is Instagram. You can work with them on creating a content for your audience.

This post Tips To An Effective Marketing Strategy For Small Business is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/tips-to-an-effective-marketing-strategy-for-small-business/

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3 Time Management Tips For Every Small Business Owner

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Do you feel like you’re coming short on time with managing your small business? You may not be able to drop some of your tasks, but what you can do is to effectively manage your time to create some room for other work. Small business owners often find their selves juggling between one task from the other with only a couple of minutes to take a breather. From meeting project deadlines and negotiating with clients to keeping track of operating expenses and answering customer inquiries, small business owners certainly have a lot on their plates. This is why time management is paramount to their lives.

Fortunately, time management is something you can learn and does not require much brain works. So if you think that you’re constantly on the move whatever time of the day and feel like you don’t have enough time at all, then these three tips may help you manage your time smartly and effectively.

Plan beforehand

Start organizing your workload and work your way up. You can do much work when your workspace or workload us in turmoil. Establish work goals whether these are small or large in order to keep yourself and your business on the right track that you want to be. You can begin by writing down at least five realistic goals for the week. Create them with details on what to do and how to do them then start ticking one each day. A time-tracking app may also help you in keeping track of how much time you spend on a certain project.

Adapt to apps

Use your smartphone to as one of your primary business tool. Take advantage of the plenty benefits of apps designed to make your life easier by managing your work schedule and workflow. If the old-school to-do-lists are no longer working for you, then you can try Wunderlist, an app that lets you set reminders, prioritize your tasks, and share you to-do-list with other people. It can also be accessed through your laptop and desktop computer. For a detailed project management, you can use Trello to supervise your small business’ overall workflow. Using this app, you can build a board for each project, input the procedures needed, and send them through.

Know when to turn over some work

Most often, during the early stages of your business, you take on everything that has to do with your business even if it means you leave no room for breaks. So by now, you have probably picked up some useful skills and are now pretty good at these tasks. However, as your business grows, your time as the business owners become even more precious. This is the time when you have to delegate some of your works. It could mean outsourcing or simply passing some tasks to your employees.

First off, determine what tasks you least like. If you can decide on the things that you usually procrastinate on because you don’t like them, then you can think of someone else that can do a better job than you. You can have your staff do it or you can hire freelancers or contractors specializing in certain skills.

This post 3 Time Management Tips For Every Small Business Owner is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/3-time-management-tips-for-every-small-business-owner/

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Things That You Have To Let Go Of When You Start A Small Business

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services

Running a small business is like having your own child. You have to take care of it especially in its early phases. It requires constant care and attention as much as a baby does, except, it doesn’t take naps. Or better yet, you can’t simply hire a babysitter to take care of it for a day or two. And so, in this article, I will discuss the things that you most probably have to give up if you decide to start your own small business. This is not a comprehensive kind of list, but rather, at the very least, it can give you an idea of what to expect when you decide to go all in.

Job security

If we could choose what time do we go in for work and the time to clock out, then it would be so much better, right? I mean, in all honesty, no one loves working from 9 in the morning to 5 in the afternoon and even more so to those entrepreneurial type of people because they have this hostility towards clocking in and clocking out. On a positive note, clocks are dependable. You don’t get confused on what it’s telling you. So long as you maintain it regularly, then 10 am means 10am every single day.

The same holds true with a regular job. You get two paychecks in a month. You visit your doctor if you need to. You can take a vacation leave and bask in the warmth of the sun, simply because you are a fragment of a smooth-running machine that will do just fine even with your temporary absence. However, that is not the case with a small business. In fact, at the first few months or so, you’d probably not get a paycheck. Sometimes you put off going to a physician because you have many things to do that you’ll end up being sick for days. Even vacations are the farthest thing in your mind already.

Social life

Do you know some parents who are constantly thinking about their kids and cannot seem to stop droning on and on about how good or bad their children are? Well, embrace yourself because you may have to join the club of annoying parents. However, in your case, you’re taking care of your business, not your child. You won’t be mentally present when you’re hanging out with your friends. Your date will feel like a third wheel. You’ll obsessively discuss the challenges until your partner gets tired. Why? Because you have a small business.

Well-being

A person can never be comfortable, happy, and healthy if he or she battles with perpetual stress. Even the part where you get your small business off the ground already requires you so much effort and time. Growing it will only add to your physical and mental stress. Some people even end up having sleepless nights because they cannot seem to stop thinking about work-related matters.

Recreation time

Are you the kind of person who loves to binge-watch TV series? Or perhaps, you like playing video games? Maybe, you love partying all night with your friends? If not, you probably love to read books in one sitting. Suffice it to say, having a small business means you have to give up those precious time of yours. Any recreation activity that you used to enjoy before without caring about time will be a once in a blue moon. Even after you have established your business, you will still need to schedule your reaction time carefully.

This post Things That You Have To Let Go Of When You Start A Small Business is from Bobs SEO Las Vegas.

from Bobs SEO Las Vegas https://www.bobsseo.net/things-that-you-have-to-let-go-of-when-you-start-a-small-business/