ecommercewebdevelopmentluck-blog

[ecommercewebdevelopmentluck-blog]

How technology will change eCommerce in 10 years

eCommerce has escorted in a golden age for consumers. They can choose from more products of better quality than ever before and spend far less time and effort to get what they want. It has become essential for complacent manufacturers to fight fiercely against the eCommerce revolution that is about to take over every country and continent.

But there are downsides, too. As debates over consumer privacy intensify, tracking online, at home, and in shops becomes ever more inescapable. eCommerce Website Development Company say they will anonymize and aggregate customer data collected by tracking, but their methods are opaque. The only reassurance given by the firms is “we will take care of it”, which doesn’t fulfil any criteria of satisfaction.

The effects of ecommerce on the physical landscape are just beginning. So far, the most notable changes have been in rich countries, and particularly in India and China. As demand for physical shops ebbs, that for warehouses will surge. But what will happen to the shops that no longer have enough customers, and where will the new warehouses go? There is no easy way of turning one into the other. Companies want to build warehouses close to consumer hubs, but the malls are also the ones most likely to shut down.

The future for ailing stores is less certain. Many shops in big cities will remain, less as sales hubs than as showrooms. Rents for them will probably come down. But there may not be enough of those to take over all the retail space that will become vacant in the years ahead.

That need not be a bad thing. In India, real retail wages have been flat for almost a decade. Technological change will improve productivity and create new types of work, and the jobs that remain will probably be better paid. But workers will need new skills as stores try to create more footfall.

Amazon and Alibaba typify a new breed of conglomerate that benefits from network effects. The more shoppers firms can muster, the more sellers will flock to them, attracting yet more shoppers. These effects are turbocharged by the breadth of their businesses and the vast amount of data they generate. This does not mean they will dominate every sector or market, but their mere presence in an industry will reshape it.

Ecommerce is changing landscapes in a big way and will continue to move markets along. In next decade, there will be unimaginable changes, from automated shipping vehicles to improve delivery timings.

[ecommercewebdevelopmentluck-blog]

Google top ranking factors for local seo

According to Google, nearly two-thirds of smartphone users are likely to purchase from companies that customize online information to a user’s location.

In today’s high-tech society, it’s not enough to have a tastefully designed sign outside of your office or to hand out business cards at every local function you attend. With so many potential clients turning to local search to find a business or legal services, it’s imperative that the online presence of your business or practice is well-optimized.

What exactly does that mean?

A company's rank in Google My Business (GMB) results can be boiled down to three distinct areas of focus:

1. Relevance

2. Distance

3. Prominence

Enhancing your listing in all of these areas can help you rank in the top three spots in Google local search (also known as Google’s three-pack or rich cards). But before you can optimize a GMB listing, you have to create or claim one. We won’t get into that here, but Moz has an informative article on how to do it.

Our agency has worked with hundreds of law firms over the years, and a common thread among all of them is that a presence in local search is a vital step in earning new business. The same is also true for the millions of local businesses out there (and even national brands with a local presence) who need to be relevant for local audiences.

Relevance: First On The Local SEO Checklist

Relevance is a staple of Google’s algorithm and attorneys, business owners and marketers need to make their GMB profile as relevant as possible to what searchers are using to find them.

Here’s how you can do that in a GMB profile:

• Choose an accurate category. For example, don’t just pick "attorney" if you’re a personal injury lawyer and if that option is available.

• Add practice area and business descriptions. Google allows up to 1,000-word descriptions on business profiles. Use all the space if you can, and add keyword phrases relevant to your practice areas.

• Complete and detail business information. Include accurate name, address and phone number information (something local SEO companies refer to as NAP) to your profile. This information should also be consistent across the internet.

The goals here are to make sure the profile is filled out as completely as possible and also to use every opportunity to fill it with relevant information about your firm and the type of business you run or law you practice.

Distance: Strategies For Location-Based Searches

Google tends to favor businesses that are closest to where a searcher is, and this is one of the most influential factors for GMB results rankings.

Of course, there isn't much that businesses can do about that but they can increase the likelihood of relevance by creating location-based pages on their site and linking them to their GMB profiles as well as other profiles on the web.

I should point out that this only works within reason and business owners or marketers should use this tactic regardless of where they are located. Here are some tactics for making an effective location page:

• Select a high-volume keyword phrase that has location intent. Typically, for an attorney, this will be "practice area" plus "city name." For example, "personal injury lawyer Philadelphia."

• Create a page on your site targeting this phrase.

• Include the phrase in your page title, headings, page copy, meta description and image file names.

• Include your name, address and phone number on the page.

• Include the phrase in your page permalink as such: example.com/city-name/target-keyword-phrase/

Prominence: Where Businesses And Practices Can Set Themselves Apart

This is where a company can really get ahead of the competition in local search. The prominence of GMB profiles can be improved in many ways. Some of these things are included in the profiles themselves while others are included as part of a broader SEO strategy.

Here’s what you do:

• Images: Add as many images as you can to your GMB profile. Ensure you have more images than competing firms in your area.

• Reviews: Get as many reviews on your GMB profile as you can as well as other top sites around the web like Facebook and Yelp. It's important to disclose that you must follow your state bar guidelines as it relates to reviews and that Yelp discourages profiles from openly soliciting reviews.

• Permanent Signage: Google attempts to mimic the weight of businesses in the offline world. The more prominent you can make your firm in the offline world, the more that will translate online.

• Citations And Links: A more enhanced web presence overall will translate to better local rankings. Work on building out citations (mentions of your firm name on other sites) as well as inbound links to your website. Yext is a great tool for building citations.

[ecommercewebdevelopmentluck-blog]

Five steps to help business owners avoid click fraud on Google AdWords

Are you getting too many invalid clicks in your Google AdWords account? How about "valid" clicks, but you know they are actually invalid? Both of these scenarios can be difficult and costly. Fortunately, business owners can take decisive action and improve their AdWord results.

Google AdWords is a great tool to make money. It works amazingly well to connect you with people who are looking for what you sell. Keywords are not as cheap as they were in 2004, which is when I first started. Competitors now are not only starting bidding wars but also clicking on your ads with bots to stunt your performance. I want to tell my story of fighting bots from data centers to protect my Google AdWords budget.

In early March of 2015, I noticed that my Google AdWords bill was too high and ROI had significantly dropped. I wrote to Google support -- they said there was nothing unusual. I looked at the keywords in the "search terms" tab and found a number of long-tail keywords that didn't make any sense.

I wrote to Google again -- this time they gave me some credit, which covered, in my estimation, about 50% of fake clicks. ROI was still not there at this rate of fake clicks. So I installed a script on my website to track IPs since Google doesn't provide that information. I was then able to identify a bunch of IPs, but Google's IP exclusion limit of 500 was quickly reached. Even after trying geo-targeting, I was still overwhelmed by the number of IPs at the disposal of my competitors.

Google didn't break any laws. Clicks were there, and they charged per click, so their hands were clean.

Security firm White Ops later shared a study about bot farms, which illegally generate between $3 million and $5 million a day for criminals through these kinds of methods. I was lucky enough that the competitors only targeted about 20% of my keywords, which I ended up turning off.

[ecommercewebdevelopmentluck-blog]

10 creative way to use YouTube for branding

The number of YouTube viewers is steadily on the rise. The site’s engagement was at 1.47 billion viewers in 2017, and increased to an estimated 1.86 billion in 2021, according to a report by Statista. This significant growth is indicative of the platform’s power to reach more of your consumers and, ultimately, benefit your business.

YouTube offers a range of ways to interact with your customer base, from using influencers to hawk your products to creating viral videos that consumers gravitate towards. Adding YouTube to your marketing arsenal can prove to be an effective way to reach more customers and make your brand more visible with the masses.

Below, 12 members of Forbes Communications Council share creative ways a business can leverage the YouTube platform in its branding efforts.

1. Repurpose Website Content In Video Format

To make YouTube work for your business, you just need to repurpose your existing content in video format. Create videos about your product, its features and benefits, about your clients, how-to guides. These videos will help you to find a new audience and present your business in a clear and interactive way. - Arina Katrycheva, actiTIME

2. Create How-To Videos

What is YouTube really, really awesome for? How-to videos. When I needed to review how to operate a chainsaw at my cabin, I just went on my phone and found a video by the manufacturer. That was a 'wow' moment for me in loving that brand even more. Marketers and communicators: Don't be afraid to share information about your product or service. YouTube is the perfect vehicle to amplify your brand. - Stephen Dupont, Pocket Hercules

3. Show Your Personality

There are many ways video can help with marketing. Some of my favorite strategies include using video to show professionals interviewing each other. Showing the personality, energy and knowledge between two professionals can help maximize your strategy. People often make their buying decisions based on likeability and credibility. Video is a great platform to show your personality and knowledge. - Levitical "Lee" Watts, Smith, Gambrell & Russell, LLP

4. Curate Bespoke Content

Video is easily the best medium for marketing online. Case studies that include client interviews, behind-the-scenes footage (especially involving things most viewers don't have access to), humorous web series (look up 'Will it blend?') or videos that tug at emotion are great places to start. More important is keeping the channel fresh with new content and keeping the videos a reasonable length. - Scott Schoeneberger, bluewatertech.com

5. Tell Quick, Memorable Stories

Quick, memorable stories are the key to YouTube. We’ve introduced video content with the goal of engaging with our audience in a real and authentic way. We’ve done this through behind-the-scenes '60 Winks' videos with our executive team and partners like Simone Biles, video content on mattress shopping tips and sleep health, as well as fielding and sharing real customer stories. - G'Nai Blakemore, Mattress Firm

6. Bring Your Brand To Voice Apps

We've seen a ton of content around search optimization for voice apps like Alexa and Google Home, but there isn't a lot of content about how to control your brand on these platforms. This is where I see YouTube playing a strong role in the future. Audio-only platforms can access and play YouTube videos, giving marketers an easy entry point for creating audio-only content. - Jesse Williams, ExecVision

7. Remember, Authenticity Is Everything

Brands have to accept the fact that highly curated content isn't always best. The new generation prefers authentic content, and they are experts at sniffing out inauthenticity. Stephen Curry's video shooting a basketball into an Infiniti sunroof got as many views as the high cost, highly curated commercial. We are in a new age, and brands need to understand what resonates with their audience. - Keith Bendes, Float Hybrid

8. Complement Your Best Content With A Video

If you’re just venturing into video content, review which pieces of written content were already well received by your audience. Can you enhance that post with a video? Having the post already written relieves some of the heavy lifting when it comes to storyboarding, and can help you quickly jumpstart your video strategy by building upon past wins. - Janice Chou, TrueFacet

9. Don't Forget SEO

As with all online content, make your videos easily searchable and optimize them for SEO by including keywords in titles, metadata, tags and descriptions. Also, ensure videos align with your company’s business and marketing strategies, including branding guidelines. With consistent branding and strong SEO, your videos will have a greater impact on your marketing efforts. - Alex Goryachev, Cisco

10. Develop Pre-Roll Bumper Ads

YouTube is an amazing marketing platform! Six-second bumper ads to run as pre-roll before popular content is a great way to have your brand message broadcasted to a large audience at low costs. Additionally, integrating your products within content by partnering with influencers and musicians -- lifestyle and beauty vlogs, music videos and more -- is great for marketing on YouTube. - Sherry Jhawar, Blended Strategy Group