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Mobile ad startup AppLovin in talks for $1.5 billion acquisition 

Mobile ad startup AppLovin is in talks with a Chinese buyer for an acquisition of around $1.5 billion, according to multiple sources with knowledge of the company. Source: Mobile ad startup AppLovin in talks for $1.5 billion acquisition | TechCrunch

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Acquisition costs

  https://twitter.com/theinformation/status/710160732080328704

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Some things in ad tech don't change, FB edition

Some things in ad tech don’t change, FB edition

https://twitter.com/digitalshields/status/690183468253315072

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Yahoo Investor Presentation

Via WSJ but their pdf viewer was laggy: https://www.docdroid.net/mL3GhI9/yahoopresentation.pdf.html      

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Pinterest's big launch retail partners is seeing fewer than 10 purchases a day via Buyable Pins

Pinterest’s big launch retail partners is seeing fewer than 10 purchases a day via Buyable Pins

    https://twitter.com/DelRey/status/671319828444127232

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AppNexus increases quality, and CPMs rise

AppNexus increases quality, and CPMs rise

  https://twitter.com/AdOpsInsider/status/669176936288120836

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"57% of people who use Adblock Plus would consider unblocking if they thought their privacy was being respected"

“57% of people who use Adblock Plus would consider unblocking if they thought their privacy was being respected”

https://twitter.com/profcarroll/status/666284306382397440

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Zappos says high touch customers are worth more

Zappos says high touch customers are worth more

Zappos’ phone number is on every page of its website. One reason, says Mr. Hsieh, is that the lifetime value of a customer who calls the company for any reason is five to six times as much as the value of a customer who never calls. Link

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Flipboard challenges: Ad rate of $50 cpm down to $20

Flipboard challenges: Ad rate of $50 cpm down to $20

https://twitter.com/dmac1/status/659519350173380608

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Random apps are adding 3rd party beacon software and tracking physical location of people w/out their knowledge.

Random apps are adding 3rd party beacon software and tracking physical location of people w/out their knowledge.

Random apps are adding 3rd party beacon software and tracking physical location of people w/out their knowledge. Bloggers need to cover. https://twitter.com/arrington/status/651101875635290113 Looking at the replies, it reveals how little people know about this.  There’s already a healthy market for this kind of data.

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Daily Fantasy Sports- 1.3% of player pay for 40% of entry fees

Daily Fantasy Sports- 1.3% of player pay for 40% of entry fees

Daily fantasy gambling has whales too.   via Twitter.

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You can detect nasty ad blockers- code on Github

You can detect nasty ad blockers- code on Github

Trending: You can detect nasty ad blockers. via github

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Fred Wilson Going To Bat For Foursquare's Growth Team

Fred Wilson Going To Bat For Foursquare’s Growth Team

https://twitter.com/fredwilson/status/636584222115897346

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AT&T Hotspots: Now with Advertising Injection

AT&T Hotspots: Now with Advertising Injection

We’ve seen this movie before– ad injection by ISPs. The ad injection platform appears to be a service from RaGaPa, a small startup. Their video pitch features “MONETIZE YOUR NETWORK” over cascading dollar signs. (Seriously.) When an HTML page loads over HTTP, the hotspot makes three edits. (HTTPS traffic is immune, since it’s end-to-end secure.) via AT&T Hotspots: Now with Advertising Injection |…

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CPC for "audience data management" keyword on Google: $12.60

CPC for “audience data management” keyword on Google: $12.60

CPC for “audience data management” keyword on Google: $12.60 via Twitter.

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Facebook Tries Allowing GIFs In Ads

Facebook Tries Allowing GIFs In Ads

Wendy’s and Coca-Cola’s Brazilian brand Kuat are the first businesses with the ability to share them. Wendy’s ad shows a salad being constructed, while Kuat’s is basically the rainbow-shooting poptart meme Nyan Cat with a brand name slapped on.             via After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts | TechCrunch.

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Is this really the beginning of the end for web ads?

Is this really the beginning of the end for web ads?

The acceleration of the search for a more sustainable monetization model? stand by for a serious escalation in the ad-blocking wars – and a search for a more sustainable business model for the web. via Is this really the beginning of the end for web ads? | Comment is free | The Guardian.