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ecsioninc · 3 years ago

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How To Use Meta Tags For SEO: Ultimate Guide In 2022

Meta tags are snippets of code that provide search engines with valuable information about your web page. They tell the web browser how they should display it to the visitors and in the search results.

All web page has meta tags, but they are not visible on the web page. The contents of the meta tags are only visible in the HTML document.

In this guide, you will learn how to use, and not to use the meta tags for SEO.

Topics to explore

What are Meta Tags?

Why Meta Tags are Important in SEO?

Types of Meta Tags for SEO.

How do Google Understand Meta Tags?

How to Optimize Meta Tags?

Read More:

Source URL: https://www.ecsion.com/blogs/how-to-use-meta-tags-for-seo/

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ecsioninc · 3 years ago

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How To Improve Google Page Experience For Better Ranking In 2022

If you want to improve your Google page experience, you got to know what it is all about. In essence, Google is trying to tell you as a user or as a webmaster that you need to put the user first. If you put the user first and strive hard to provide them with the best user experience, Google will rank you higher in the long run as it benefits a user which pleases Google. And if the users are happy while using Google’s search engine, what will they do? They will keep coming back and Google more, which helps Google generate more revenue.

Topics to explore

What is Google Page Experience and Why does it matter?

What are Web Vitals?

How do Core Web Vitals affect the Website?

Why Google Page Experience is Important?

Tips to Improve Google Page Experience

Read More:

Source URL: https://www.ecsion.com/blogs/create-a-robots-txt-file/

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ecsioninc · 3 years ago

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How Google Web Crawler Works: The Ultimate Guide In 2022

A search engine provides easy access to information online, but Google web crawlers/web spiders play a vital role in rounding up online content. Search engines organize the online content based on the web pages and the websites visible to them. Moreover, they are very essential for your search engine optimization (SEO) strategy. Google’s web crawlers scour online data and feed results to the machine so that they can be indexed for relevance on SERPs. If you want your site to appear on search engine rank pages, you must give Google bots something to crawl.

Topics to explore

What is a Google web crawler?

How does Google search work?

How do Google robots crawl your website?

Why Google web crawlers are important for SEO?

What are the roadblocks for Google web crawlers?

How to improve web crawling?

Read More:

Source URL: https://www.ecsion.com/blogs/google-web-crawler-works/

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ecsioninc · 3 years ago

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How To Optimize Website Sitemap For SEO In 2022

Every complex website must have a sitemap if you look from an SEO standpoint. Sitemaps are a vital part of your technical SEO plan. It helps Google crawlers to better scan your website. Search engines utilize sitemaps to index your website. Having search engines crawl your website more intelligently, you can improve your website rankings and drive more potential traffic.

Topics to explore

What is a Sitemap in SEO?

Why do we need a Sitemap for SEO?

What are the types of Sitemaps in SEO?

Why Sitemaps are important in SEO?

How to create a Sitemap for SEO?

Read More:

Source URL: https://www.ecsion.com/blogs/optimize-website-sitemap-for-seo/

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ecsioninc · 3 years ago

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Ultimate Guide To Optimize Your Website For Mobile Search In 2022

Mobile phone is the way of the future. It is more versatile and provides more value to the end-user than a computer. Nowadays, mobile phones are used more than desktops, laptops, and tablets. More and more web users are shifting from desktop computers to smartphones. Since people started using mobile devices on the go, mobile search has overtaken desktops. The usage of apps, voice assistants, and IoT devices for online searches has increased exponentially. It has become so important to optimize your website to work well on mobile devices.

Wondering why mobile is so much important for small businesses?

Well, the answer is:

Mobile-friendly websites work faster and show up higher in search engine results.

Mobile searches make up most of the searches on Google.com.

The majority of the traffic comes from mobile devices.

If your website is not mobile-friendly, visitors will leave in no time.

Topics to explore

What Is A Mobile-Friendly Website?

Why Mobile-Friendly Website Is Important For Your Business?

10 Tactics To Optimize Your Site For Mobile Search

Read More:

Source URL: https://www.ecsion.com/blogs/optimize-your-website-for-mobile-search/

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ecsioninc · 3 years ago

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How to Increase Business Conversion Rate with Qualitative Analysis in 2022

In the marketing world, the business conversion rate is marketing with the purpose of increasing conversions. Good conversions mean a strong ROI.

Every small business owner running an e-commerce site has a dream of growing their online business to rival all the big names. Everyone dreams to have thousands of customers daily, monthly revenue in millions, and a feature on the cover of fortunes. All of this can be achieved by increasing your business conversion rate.

The dream is familiar ….

I am sure you all have the same dream to achieve, but growing a company is not an easy task. Initially, it looks easy but the actual process is quite complicated. You need to take care of the daily operations such as stocking products, arranging shipping and logistics, sourcing the best price, and so on.

You need to be flexible to adjust to your user expectations and antedate their needs. In the case of e-commerce stores, customers physically disconnect from their purchased items — this is the gap we need to seal. Just bringing more visitors to your website won’t help. You need to do measurable improvements unless the content gains trust and encourages potential customers to purchase your products or services.

To achieve revenue growth, CRO focuses on:

Providing a better UX

Relevant and engaging content

Increase visitor’s motivation

Topics to explore

What Is Business Conversion Rate?

Why Does Conversion Rate Matter To Your Business?

What’s Qualitative Analysis?

How To Increase Business Conversion Rate With Qualitative Analysis?

Read More:

Source URL: https://www.ecsion.com/blogs/build-winning-seo-strategy/

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ecsioninc · 3 years ago

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How To Increase Domain Authority Using High-Quality Backlinks?

Are you wondering how to improve your marketing plan? Or how to rank your website higher on Google? If so, then you might have heard the term “Domain Authority”.

For people working on search engine optimization it is important to know that among the several ranking factors on Google, domain authority is one of the important factors.

But, do you know what your domain authority is?

Let’s dive in to understand all about the term “ Domain Authority”

Keep reading to discover

What is Domain Authority?

What is a Backlink?

Why Backlinks?

What is a Good Domain Authority Score?

How is Domain Authority Calculated?

How to Boost Domain Authority?

How to Check Domain Authority?

Read More:

Source URL: https://www.ecsion.com/blogs/increase-domain-authority/

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ecsioninc · 3 years ago

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Lead Generation: A Guide To Generate Sales Leads For Small Businesses In 2022

Small business owners are continuously looking to expand their user base and grow their businesses. Business growth can be a challenge and a long-term process. Having access to a steady stream of sales leads can help you grow your business exponentially. Know the best tips to generate sales leads.

What Is A Sales Lead?

A sales lead is a person who shows interest in purchasing your company’s services and products in some way. Leads typically open communication with a business by submitting their personal information for an offer, survey, or subscription. A lead becomes a prospect once you identify their level of interest and fit as a loyal customer for your business.

Topics to explore

What Is Lead Generation?

Why Lead Generation Strategy Is Important For Small Businesses?

How To Generate Sales Leads For Small Businesses?

Read More:

Source URL: https://www.ecsion.com/blogs/generate-sales-leads-for-small-business/

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ecsioninc · 3 years ago

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How To Use Google My Business Profile To Get More Customers In 2022

Nowadays in order to gain more visibility on Google, local businesses create a Business profile also known as a ‘Google Business listing’. To Utilize your Google Business Profile, you need management and editing capabilities to work as an effective lead generation and Search Engine Optimization tool.

So how to manage your Google Business Profile?

You need to create a separate Google My Business profile to manage your Google Business profile.

Setting up a Google Business Profile is by far the easiest way for people to find a local business on Google search and Google Maps.

With a Google Business profile, you can interact with your customers through messages, showcase your products and services, build customer trust through reviews, understand how your customers find your business, and even specify what health and safety measures you have put in place to protect them.

Topics to explore

What Is Google My Business?

Why “Bing Business Place” Is Important For Local Businesses?

How To Optimize Your Google My Business Profile?

Read More:

Source URL: https://www.ecsion.com/blogs/google-my-business-profile/

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ecsioninc · 3 years ago

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How Does LinkedIn Matched Audience Help In Generating Leads

Today, LinkedIn Marketing Solutions provides a convenient and unique way to target members by Company, Industry, Skills, Titles, Categories, and more; but what if you want to reach the people you already know? If you want to generate or nurture warm leads, customizing your ad targeting can help in your lead generation process which allows you to reach people who matter most to your business. Lead generation is an expensive process whether you run ad campaigns on social media platforms or buy lead data from third-party companies.

LinkedIn’s Matched Audience provides a set of target options to combine your business data with LinkedIn’s professional data. It helps you to convert hard-to-get and highly-valued leads into customers, which you may not have reached otherwise.

For many people, the matched audience on LinkedIn is a completely new topic so, in this article, we’re going to explain everything you need to learn about LinkedIn lead generation strategies.

Keep reading to discover

What are LinkedIn-matched audiences?

What are the types of LinkedIn-matched audiences?

Best ad targeting practices for strong lead generation

How to analyze your campaign performance?

Read More:

Source URL: https://www.ecsion.com/blogs/linkedin-matched-audience/

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ecsioninc · 3 years ago

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How To Utilize Facebook Business Manager For Clients: Ultimate Guide In 2022

Do you want to run a Facebook ad for your client? Are you worried about the safety of access to your client’s account? In this post, I will guide you on how to connect your Business manager account to your client’s account and share that access with your team safely and securely.

Firstly, understand exactly what is a Business Manager, anyway.

What Is Facebook Business Manager?

A Facebook business manager is a place where all the Facebook marketing tools live. You can manage all your Facebook advertising and marketing activities here. It helps to keep your business organized and safe. If you are using Facebook marketing strategies to grow your business, then you should be a business Facebook Business Manager.

Topics to explore

What Can You Do With The Facebook Business Manager Tool?

Benefits Of Facebook Business Manager At A Glance

How To Create A Facebook Business Manager For Agencies?

Read More:

Source URL: https://www.ecsion.com/blogs/facebook-business-manager/

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ecsioninc · 3 years ago

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10 Tips For Growing A Successful Small Business — The Ultimate Guide In 2022

There is no formula for instant success. When you start your small-scale business, your main goal is to establish your brand and start growing. Growth is an ongoing process that requires hard work, patience, and dedication; but, this does not happen overnight.

Running a successful small business is an entirely different story. Several factors that affect the success of a small business may be internal or external. A business owner might want to know the keys to a successful small business before launching it in the market. The success rate of small businesses is higher than that of large enterprise businesses.

Topics to explore

What Defines A Successful Business?

How Do Small Businesses Succeed? What Qualities Determine The Success Of A Small Business?

Expert Tips To Grow A Successful Small Business

Read More:

Source URL: https://www.ecsion.com/blogs/tips-for-growing-successful-small-business/

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More

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ecsioninc · 3 years ago

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Easy Twitter Marketing Ideas For Small Businesses In 2022

If you are running a small business, you might not have the budget or time to invest in high-cost marketing strategies to achieve your business objectives. You need to focus on low-cost marketing solutions to introduce your small business to people even without advanced marketing expertise.

Twitter is the 5th most popular marketing tool in social media marketing. According to Twitter’s solid Q4 reports, its daily user base grew 13% to reach 217 million. With these numbers, Twitter has become one of the best channels on social media for building trustworthy relationships with followers. Easy Twitter marketing ideas open a gateway to encourage two-way communication between the marketers and the existing as well as future customers.

Why Twitter?

Twitter …

…is free.

…allows small business owners to promote their business in seconds.

…expands your reach to the audience.

…allows you to provide instant customer support and services.

…allows you to communicate with your followers.

…share the latest updates about your company.

Topics to explore

What Is Twitter Marketing Strategy?

Why Use Twitter Marketing Strategy?

What Are The Twitter Marketing Ideas Used For Small Businesses?

Read More:

Source URL: https://www.ecsion.com/blogs/twitter-marketing-ideas/

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ecsioninc · 3 years ago

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How To Create Digital Marketing Strategy For Small Businesses In 2022

Are you looking for a digital marketing guide to grow your small-sized business?

Then you are on the right page. In this article, you will learn the basics as well as advanced digital marketing tactics to grow your small business.

But first of all, let’s have a detailed understanding of ‘ Digital marketing ’.

What Is Digital Marketing?

Digital Marketing is the act of advertising your business and selling products and services online. Digital Marketing is any form of marketing that involves the internet and online-based digital technologies such as social media, web applications, mobile apps, websites, email, and search engines.

Digital marketing is a dynamic process that allows two-way communication between a business and its customers. Traditional ways of marketing that use newspapers, Print-ads, or billboard ads are starting to become a rare sight. With Startups growing significantly every year by 10% in our country, it is important to create a solid digital marketing strategy to build a successful digital presence for your brand to expand your business.

Topics to explore

Why Digital Marketing?

What Is Digital Marketing Strategy For Small Businesses?

How Much Digital Marketing Will Cost A Small Business?

Top Benefits Of Digital Marketing Strategy For A Small Business

How To Create A Digital Marketing Strategy For Small Businesses?

Read More:

Source URL: https://www.ecsion.com/blogs/digital-marketing-strategy-for-small-business/

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ecsioninc · 3 years ago

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10 Easy LinkedIn Marketing Strategies For Small Businesses In 2022

LinkedIn has emerged as the world’s largest professional networking site. This American business is not just a social media platform that connects job seekers with employers but has transformed into a powerful marketing tool for small businesses.

LinkedIn marketing strategies enable small businesses to build the brand value of their company by creating new connections that matter the most to their business. It provides real-time business and professional relationships on social media.

But this is not all, LinkedIn can help you take your small-size or mid-sized business to the next level.

Keep reading, this article will cover:

What is LinkedIn Marketing?

Why LinkedIn Marketing is important for small businesses?

How to use LinkedIn to Market your Small Businesses?

Read More:

Source URL: https://www.ecsion.com/blogs/easy-linkedin-marketing-strategies-in-2022/

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