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Direct Mail Postcards That Generate Leads

Innovative Direct Mail Postcards

Mass postcard mailings have been around for decades, so you might be wondering if it’s possible for a marketing company to have a truly innovative approach. The good news is that the answer is a resounding yes, as you’re about to find out. Whether you’re a regular user of this marketing technique or you’ve always wanted to mail out postcards but were put off by the price, Map Your Sales will help you enhance your outreach efforts at a fraction of the typical cost. But before we get into all the unique ways we can assist your business, let’s take a closer look at the general topic of postcard marketing and the many reasons that you should be using it.

How Effective is Postcard Marketing?

According to Forbes, postcard campaigns are a much more viable option than many business owners believe. In fact, the popular theory that email marketing is more effective is actually quite incorrect. Studies have shown that emails receive a paltry response rate of only 0.12 percent. Meanwhile, postcard direct mail marketing attracts a robust 4.4 percent response rate.

The primary reason that consumers are so attracted to postcard marketing is that it taps into the emotional aspect of sales. Studies show that 60 percent of recipients view bulk postcards as more memorable than email marketing. Additionally, 57 percent of shoppers believe that a postcard mailing is more authentic, which in turn makes them feel more valued.

Postcard Advertising for Millenials

Many companies have the misconception that they have to go with a flashy digital campaign to attract the attention of millennial consumers. However, the reality is that this critical demographic tends to be much more drawn to aesthetically pleasing physical items, ranging from hardcover books and vinyl records to postcard mailings for small businesses.

Per Gallup, more than a third of people under the age of 30 have a positive association with checking their mail daily. Even better, you can capture the attention of Generation Z and some of the millennials with a postcard mailing service. A whopping 95 percent of the 18-to-29 demographic have an enthusiastic reaction to receiving cards and letters in the mail.

Postcard Marketing Campaigns

Much like an internet ad, one of the most important details is choosing the right direct mail postcard design. It needs to stand out enough to make someone look at it, but it also needs to be clear enough that consumers can instantly tell what you’re trying to sell them. This can be a fine line to walk, which is the primary reason that many businesses turn to postcard marketing companies for assistance.

Here are a few tips that can help you send out the best marketing postcards.

Do your market research to select the right target audience.

Use writing and imagery designed specifically for your ideal customers.

Don’t try to close the deal with your postcard. Seek to connect with prospects instead.

Build your sales relationship by taking a friendly messaging approach.

Bulk postcard mailings tend to get a higher response when they’re received on Tuesdays and Wednesdays. Be sure to plan your mailers accordingly.

How Can SalesPype Help With Direct Mail?

As promised, it’s time to look at the highly innovative SalesPype postcard campaign service. Companies of all sizes can use our proven system, but we’re especially geared toward helping small businesses meet their postcard direct mail marketing needs. When you choose our service, you’ll enjoy several perks that will save you money and make your advertising much more effective.

Highly Targeted Direct Mail Postcards

If you’ve ever looked for a way to send out cheap postcards for your business, you’ve undoubtedly run up against a very frustrating problem. The postcard printing and mailing industry isn’t typically budget friendly because most providers force you to send out tons of unnecessary cards.

For example, the popular Every Door Direct Mail (EDDM) by USPS will get your mailers into a lot of mailboxes, but many of them will be far from the ideal prospects. Despite this, EDDM doesn’t give you any tailored control over the area you target. Instead, you must purchase the service for an entire geographic area, and the exact boundaries of this area are dictated by USPS.

With SalesPype, you can pinpoint the exact areas that you want to target. For instance, let’s say you wanted to connect only with people within easy walking distance of your store. Even if that’s just a couple of neighborhood blocks, you can get your message in front of them without being committed to a much larger area as well.

Our online system enables you to enter any mailing address as a starting point. From there, you can drag a box over every block you’d like to target. Before you finalize your selection, the system will tell you how many addresses are within the highlighted section. Be sure to check out our demo to see this easy feature in action!

How To Choose The Best Postcard Advertising Schedule?

We understand that sometimes you want to send out postcards on a weekly, monthly, or even annually basis. But other times, you simply want the cheapest postcard printing and mailing service for a single campaign. No matter what schedule you choose, our system can handle it for you!

You’ll be given the option between selecting a single mailing blast or creating a series of automated postcards for business marketing. Once you set up an automated process, you can focus on running your company, while we take care of giving you the excellent quality you deserve.

Utilize Multiple Advertising Channels

At SalesPype, we’re aware that taking a single approach to marketing isn’t the best way to continuously improve your customer base and revenues. After all, every potential prospect has different needs and preferences. At the same time, many small business owners become overwhelmed by the idea of managing a wide variety of marketing campaigns. We’ve taken steps to solve this problem by making it simple to print postcards online, along with using our direct mail system to send texts, emails and ringless voicemails.

You can use our multi-media approach to connect with your choice of prospects, current clients or both. If you’re not currently taking advantage of texts, emails and ringless voicemails, you may be unaware of how much you’re missing:

Texts have a 98 percent open rate.

Consumers respond to 48 percent of texts.

The average clickthrough rate of a text is around 36 percent.

Emails offer an 8 percent response rate.

Links inside of emails are clicked on by an average of 2.62 percent of consumers.

Approximately 96 percent of smartphone users listen to their voicemails.

With the right message, ringless voicemails can generate a callback rate of 7 to 11 percent.

As you can see, each of these methods offers varying levels of effectiveness. But once you put them all together, you get a great recipe for success that makes it easy to leverage the marketing rule of seven.

The Marketing Rule of Seven

For the uninitiated, the marketing rule of seven is one of the oldest sales guidelines, and it still works! In a nutshell, this rule states that customers need to have seven interactions with your product before they’ll feel comfortable enough to make a purchase. It’s important to note that an interaction doesn’t need to be accompanied by a direct contact with you, your products or any of your staff. Something as simple as reading a review or hearing a friend talk about your company counts toward the magic number.

Cheap postcard mailers are definitely a great way to have a positive interaction with consumers. When you add in texting, emails and ringless voicemails, you’ll already be more than halfway there! Studies show that most buyers are 57 percent of the way toward making a decision before they reach out to a company, and every positive point of contact you have with them will make it much easier for them to choose your products and services over a competitor’s.

What’s The Cheapest Direct Mail Marketing Option?

We know that price matters a lot to you. It’s not a coincidence that so many people find out about SalesPype by looking for the cheapest way to mail postcards. Although we do offer high quality at a great value, what really sets us apart is our easy to use and customize postcard mailing services.

We believe that even the least expensive postcards for business marketing become overly cost-prohibitive when you’re forced to send out way more cards than necessary. Break away from this outdated mass marketing approach with SalesPype. Send out postcards and other marketing messages to exactly who you want at the exact time that you prefer. Contact us to learn more about this highly effective and budget friendly cheap postcard printing service.

14-DAY FREE TRIAL

Published first here: https://salespype.com/direct-mail-postcards-that-generate-leads/

Direct Mail Postcards That Generate Leads syndicated from https://salespype.com/

Originally published here: https://edwardbel.wordpress.com/2021/04/25/direct-mail-postcards-that-generate-leads/

[edwardbel]

Elementor #4846

The Ultimate Guide To Circle Prospecting

Circle prospecting is a real estate technique that has the potential to be very successful. On the surface, it’s merely making phone calls to a specific area to inquire about each person’s realtor needs. But beneath this, there are certainly a lot of different ways to go about it.

What is Circle Prospecting?

To begin circle prospecting, you’ll need to select a geographic area. This is the area where many realtors strike out before they even get started. After all, finding out how to get phone numbers for circle prospecting can easily be the hardest part of the entire process. You could pick up a phone book or work off of another realtor’s list. However, both of these options aren’t going to give you much success. Fortunately, SalesPype offers a much better tool to utilize.

Within the SalesPype dashboard, simply click “Find New Leads.” When the map pops up, select a neighborhood where you’ve recently had some interest. If possible, make it a neighborhood where you’ve either gained a listing or had a sale in the past month. Once you’ve selected your target area, you’ll be able to see the phone numbers of each person. This alone would be helpful, but the SalesPype tool takes this process several steps further by giving you a wealth of information about each prospect. For instance, you can see whether each person rents or owns their home, along with their income.

If you were wondering how to get a circle prospecting list, you can see that it’s really easy when you rely on SalesPype! But now that you’ve got phone numbers, what’s the next step?

Circle Prospecting Scripts

When you call a prospect, you must have a script in place. One method is to send them a ringless voicemail, which gives them the power to call you back or not. You could say something like:

“This is X with Century 21. We recently listed a home in your community. If you or anyone else you know is looking to move, give us a call!”

Believe it or not, this simple circle prospecting script usually works very well. It’s been especially beneficial lately, so be sure to get started right away! If you want to take a more personal approach, you could always directly call your circle prospecting phone numbers. In this scenario, you’re hoping to speak to a live person. Your script can start with something like:

“Hi, I’m X with Century 21. We just listed a home in your neighborhood. We’re working hard to sell it as quickly as possible, and we wondered if you know someone who’s looking for a house in your neighborhood?”

In most cases, the person will respond with “no.” Don’t let this get you down. Instead, move on to your next question.

“I really appreciate your taking a minute to try to help. So, tell me, do you have any plans to move?”

Keep a positive attitude throughout this encounter, even if they tell you “no.” As long as they’re not trying to rush off the phone, you can follow up with several questions:

“How long have you lived in your neighborhood?” “Where did you used to live?” “How did you come to live in this neighborhood?”

Finally, ask them the question that will start them thinking about moving:

“If you did decide to move, where would you go?”

As long as they have an answer to this question, ask them when they think they’ll move. If they say something like “in a couple of years,” thank them for their time and close by saying you hope you can help them when it’s time to move. Of course, you’re going to continue to follow up with them every three to six months, but don’t divulge that yet. If, however, they say “in about six months,” you’ll know you’ve got a live one on the line! Continue asking them questions such as:

“Did you know that getting a home prepared, marketed and sold can often take up to six months?”

The odds are high they’re going to say “no.” This gives you the opportunity to say:

“Great! We can get you started on your move to X by picking a time to get together. Would Tuesday or Thursday at 3 p.m. work better for you?”

Remember to always offer two specific times. They might respond that neither is good for them, but most people will select a timeslot when they’re given two options. Once you’ve got your foot in the door, you’ll be able to turn your circle prospecting lead into a listing.

When is the Best Tie of Day for Circle Prospecting?

Okay, now that you’ve got a couple of scripts, you’re ready to start finding clients! But what time is best for circle prospecting? Should you perhaps call in the morning? Not according to industry surveys. Instead, the absolute best time to catch someone is between 4 and 5 p.m., so that’s when you should pick up your phone. Alternatively, as long as you’re comfortable knocking on their door, you could try out the following scripts in person.

Open House Circle Prospecting Script

Why should you get neighbors to attend an open house? The answer is simple: to show them how good you are at selling homes. Prepare a circle prospecting letter to send to homeowners that invites them to the open house. Follow up a few days to a week later with a phone call. The most important aspect of this call will be getting them to commit to stopping by, so that’s what part of the script we’re going to highlight:

“I’ve found that the best way to sell a home is by inviting the neighbors to check it out. This gives interested buyers a good look at the area. We’re going to have free food and beverages. Do you think you could stop by for a bit?”

Whether they agree to come over or not, be sure to also say:

“I’m not sure if you know this, but your neighbor’s listing may have changed the value of your house. Would you be interested in finding out more?”

As long as they say yes, you can invite them to meet with you. This may or may not turn into a listing, but it’s definitely part of building your community. Once they’ve met with you, they’re much more likely to remember you down the line when they need a realtor. You might want to snatch everybody up at once, but realistically, you must play the long game in real estate.

Just Sold Prospecting Scripts

If you’ve sold a house in the neighborhood within the past month, you can try to gain interest with a “just sold” pitch.

“Hi, my name is X and I’m with Century 21. A house down the street from yours just sold for X. I’m calling because I have many qualified buyers who are still looking for a property in your neighborhood. Do you know of any neighbors who are thinking about selling?”

As you can see, it’s common to ask circle prospecting leads if they know someone who wants to move instead of getting straight to the point. First, it makes them more comfortable and just might provide you with information about a different prospect. Second, it gives them permission to introduce the idea that they themselves are thinking about moving. It may seem silly, but this reversal is actually really powerful psychology, and you should use it whenever possible.

Agent Circle Prospecting

Before we wrap up, let’s consider how to proceed with a prospect who says they’re not looking to move within six months. Instead of simply letting them go, follow up once every three to six months. Situations change, after all, and your first call might have started them thinking.

Now you can officially answer the question of “what is circle prospecting in real estate?” You’ve seen how much power these simple scripts can have, but you have to reach out before they can work. Therefore, it’s time to start calling people!

How SalesPype Can Help?

Using SalesPype’s software can dramatically cut down on your research time, while simultaneously giving you a better group of potential prospects. You can learn more about SalesPype’s targeted marketing by visiting our Venmo video! In just a few minutes, you’ll really see the power of our “Get More Leads” tool.

Don’t forget that SalesPype does much more than answer the question of “what is circle prospecting?” You can also take advantage of our full customer retention management capabilities, as well as our marketing automation platform. We can even help you build a 12-month drip marketing campaign that targets each person in your selected area. The best part? Once you’ve gathered the necessary information, the entire process only takes a few minutes!

Stop by SalesPype.com today to check out our many tools, and while you’re there, be sure to sign up for a free trial!

FREE 14-DAY FREE TRIAL

Published first here: https://salespype.com/elementor-4846/

Elementor #4846 syndicated from https://salespype.com/

Originally published here: https://edwardbel.wordpress.com/2021/04/25/elementor-4846/

[edwardbel]

Geo Farming – The Geographic Farming Marketing Guide

The Ultimate Guide To Geographic Farming

Geographic farming allows real estate agents, along with many other industries, to easily generate more leads. This innovative process would normally cost an individual thousands of dollars, but SalesPype customers have access to it with their subscription. In other words, you can do specific neighborhood marketing for as little as $49 per month. Let’s take a closer look at this easy-to-use tool!

What is Geographic Farming?

Although it sounds like an agrarian process, there’s nothing about food involved in geo farming. Instead, geographic farming in real estate involves finding your ideal clients and reaching out to them. You can do this via a direct mailer, voicemail or email. Alternatively, you could even try all three methods of contact. This is better than simply making a cold call, even though the homeowner won’t know who you are at first.

What is Neighborhood Marketing?

Geographic farming enables you to target your potential customers. Neighborhood marketing allows you to break this down even further. Rather than selecting a wide area, you can choose to target a single neighborhood. You can even take this a step further by targeting everyone who lives on one side of the street. Essentially, you decide who you will spend your marketing dollars on.

With SalesPype, you could decide to reach out only to renters. On the other hand, you could choose to send your marketing materials only to people who own their home. This is the true power of geo farming marketing; you can decide everything!

Neighborhood Marketing Examples

If you’ve seen the SalesPype video on Vimeo, then you have a good understanding of how this tool works. For everyone else, let’s go over the basics.

In the SalesPype dashboard, you’re going to select “Find New Leads.” This will take you to a Google Map that shows the area you’ve chosen. From there, you can zoom in, zoom out, scroll around the map and much more. One of the best neighborhood marketing tactics is to zoom in on someone who already uses your services. After all, marketing to their direct neighbors should be easy because they’re likely to have a similar income.

Do you want to make sure that their neighbors have a solid income source? Within SalesPype, you can select “Preview Data.” After which, you will take one of your drawing tools to choose the houses around them. Within a matter of seconds, you’ll gain access to an astounding amount of information about each person within the selected area. 

This includes the following:

Name

Phone Number

Email

Address

How Long They’ve Lived There

Income

Owner/Renter

Square Feet of Home

Occupation

Do They Own a Boat?

How Much They Paid for Their House

Credit Rating

Home Value

Marital Status

Of course, these points of data alone can’t determine if they’re your ideal customer, but they can certainly give you an advantage. Imagine for a second that you sell a high-end service that people who make more than $150,000 usually purchase. With “Preview Data,” you can choose to select only the people who meet this metric. This will save you a lot of wasted marketing money, and it will increase your list of viable leads.

An easier version of this process can also be completed in SalesPype. Instead of selecting “Preview Data,” you can opt to simply choose a neighborhood. From there, you can decide whether to send everyone a message, add them to a specific campaign or create a new list. No matter what option you go with, you’ll quickly see how useful these neighborhood marketing ideas can be!

How To Farm in Real Estate

The process is the same for real estate geo farming. Whether you’re looking to pick up properties for your realtor list or trying to sell specific properties, you can use SalesPype’s tool to break any neighborhood down for you. For instance, if you want to target real estate to everyone who rents, it’s really easy to do thanks to the many points of data the system generates. On the contrary, if you’d like to pick up listings, you can ignore renters altogether. If you think about how much money this can save you, you’re probably going to get really excited.

What is Circle Prospecting?

Another method you can use to find new customers is circle prospecting. This uses similar techniques, but it relies primarily on ringless voicemails. Using the same tool, you can gather the phone numbers of as many, or as few, people as you’d like. Don’t make a mistake by choosing too many numbers, though. This could leave you with way too many people calling back!

When an agent does circle prospecting, they’re usually looking for new listings. Select a neighborhood where you’ve recently accepted a listing. From there, you can go circle prospecting for phone numbers. As soon as you’ve got your phone list together, be sure to run it through the Do Not Call registry. This is important as it will keep people from making a complaint about your company. Next, record a voicemail message that you’d like to share with everyone left on your list. Here’s an example:

“This is X with RE/MAX. We just listed a home in your community that has received lots of attention from buyers. If you know anyone who is interested in selling their house, give us a call.”

Yes, that’s it! You don’t want to inundate people with information until they’ve shown interest. The good news is that you’ll almost certainly receive several callbacks by circle prospecting for real estate. You’ll need to take them the rest of the way, but since you’ve already broken the ice, the next step should be considerably easier.

Neighborhood Real Estate Marketing

Whether you’ve used circle prospecting or geographic farming for real estate prospects, the odds are that you’re going to receive a response. In today’s market, people are selling all over the place. The great thing is that buyers are as interested in buying as sellers are in selling. This gives you an advantage, and there’s nothing wrong with using it. Before you can do this, though, you must first decide what type of marketing you’re going to send out.

It’s a good idea to use a direct mailer that’s colorful and will capture the attention of your prospects. The idea is to stand out from the other mailers. Perhaps you should make your mailer an unusual size, which is all but guaranteed to make people take a look. Another really useful idea is to not overly explain yourself. The reality is that the more words a mailer has on it, the less effective it’s going to be. Keep your message short, simple and to the point. You can get into the nitty gritty with a prospect later on.

If you’d like to use a little psychology on your prospects, be sure to indicate that you’ve recently accepted other listings from their neighborhood. Nothing makes a person decide to move faster than finding out that several of their neighbors have done the same thing.

Taking Your Geographic Farming to the Next Level

A good way to stand out in the minds of your prospects is by following up with an actual conversation. You can do this by visiting them in person or by picking up the phone. Remember: you’re offering a service that could enable a prospect to improve their quality of life. Therefore, don’t come off as desperate. Instead, speak to them with confidence, and don’t be afraid to allow the conversation to veer off course for a while. The whole point is to have quality conversations that make people feel more comfortable with you.

To make your efforts really bloom, you’re going to need to dedicate two to three hours per day to prospecting. This requires a lot of energy, but it will also give you the biggest reward. Getting into the areas you’re targeting will also provide you with better ideas about how to advertise in their neighborhoods. Ultimately, you want to use every tool in your toolbelt to attract the largest number of prospects possible. So, don’t forget to keep sending direct mailers and ringless voicemails too. 

Geographic Farming Real Estate

When it comes to selling a home, geo farming can really help. Have an open house and invite everyone within a one-mile radius. This might seem a bit silly, especially when you consider how close these people live to the house. However, even if they just show up to eat free cookies and have a look around, you’re still actively geo farming them. How does this work? It’s really simple and completely ingenious.

Basically, you’re showing them your skills as a realtor. Once the house sells, this is going to give them a lot more confidence in your abilities. It will also provide them with the name of a realtor right at the tip of their tongue who can sell their house too. When that time comes, who do you think they’re more likely to go with? If you said yourself, that’s exactly right! As always, you must play the long game when you’re trying to attract clients. After all, just because they’re not ready to sell today doesn’t mean they won’t be ready in six months or a year.

Share Local News and Tips

Aside from advertising, you should also be prepared to share local news and tips. This will set you apart from the other realtors, which is always a good thing. For example, if you live in an area that has a big art fair, you could send out a mailer a week in advance that talks about how noteworthy this is. Or if you live in a tourist town like Salem, MA, you could send out a calendar of events every October.

No matter what you do, remember that the entire point is to get people used to seeing your name. When you send them something useful that doesn’t have anything to do with you, they might even put the mailer on their fridge. That means they’ll see your name every single day. Mission accomplished!

Geographic Farming Definition

By this point, you should have a really good idea about what geographic farming means and how it can help you. If you’re still on the fence, though, let’s take a look at the definition of geo farming:

Geographic farming provides a powerful method for growing and maintaining a successful real estate company. It enables you to centralize your listings and to establish your brand. To succeed, it’s imperative to stick to a specific location. Even if you don’t get listings at first, you must look at the process as a marathon instead of a sprint. If you stick with it, you will ultimately succeed.

This definition definitely describes what real estate farming is like. It’s especially true that your listings and sales will not all happen at once. However, if you keep plugging away at it, you’re going to get more than enough listings to make it worth your while. If you utilize patience along with proven neighborhood sales and marketing tricks, there’s basically no way you won’t succeed.

The SalesPype Difference

As you can now see, geo farming is the way to go. However, when you choose to go with SalesPype, it’ll be just one tool in your toolbox. Our dashboard also makes it easy to do customer retention management, along with providing a full marketing automation platform.

Want to learn more? Try out our free trial! This no-cost option is the best way to see if SalesPype works for you. You’ll be able to use the geo farming tool for 14 days without spending a penny. When you see how much it can change your business, we’re confident that the low monthly fee will become the best money you spend on a monthly basis.

14-DAY FREE TRIAL

Published first here: https://salespype.com/geo-farming-marketing-guide/

Geo Farming – The Geographic Farming Marketing Guide syndicated from https://salespype.com/

Originally published here: https://edwardbel.wordpress.com/2021/04/22/geo-farming-the-geographic-farming-marketing-guide/