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ekarmaindia2001 · 9 months

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CLASSIFIED ADS

Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. They were also commonly called "want" ads, starting in 1763, and are sometimes called small ads in Britain.

Advertisements can be classified in various ways based on their content, purpose, medium, and target audience.

Here are some common classifications:

Based on Content:

Product Ads: Promoting a specific product or service.

Service Ads: Highlighting a particular service offered.

Brand Ads: Focused on building awareness and recognition for a brand.

Informative Ads: Providing information about a product, service, or issue.

Persuasive Ads: Convincing the audience to take a specific action.

Emotional Ads: Evoking emotions to create a connection with the audience.

Based on Purpose:

Commercial Ads: Aimed at selling products or services.

Non-commercial Ads: Intended for social or public interest, like PSA campaigns.

Political Ads: Promoting a political party, candidate, or ideology.

Based on Medium:

Print Ads: In newspapers, magazines, flyers, etc.

Broadcast Ads: On TV, radio.

Online Ads: Displayed on websites, social media, search engines.

Outdoor Ads: Billboards, posters, banners.

Mobile Ads: Ads specifically designed for mobile devices.

Based on Target Audience:

Demographic-targeted Ads: Tailored for specific age, gender, location, etc.

Behavioral-targeted Ads: Based on user behavior, interests, browsing history.

Contextual Ads: Related to the content on a webpage or app.

Based on Execution Style:

Testimonial Ads: Using endorsements or testimonials from customers.

Humorous Ads: Using humor to engage the audience.

Storytelling Ads: Presenting a narrative to convey the message.

Demonstration Ads: Showing how a product or service works through demonstration.

(1) Based on Frequency and Duration:

One-time Ads: Appear only once.

Recurring Ads: Shown regularly over a period.

Long-term Campaigns: Run for an extended period with consistent messaging.

(2) Based on Call to Action (CTA):

Direct Response Ads: Encourage immediate action (e.g., "Buy Now," "Subscribe").

Soft Sell Ads: Focus on brand building rather than immediate action.

These classifications often overlap, as many ads incorporate multiple elements or purposes to achieve their objectives.

#classified ads

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ekarmaindia2001 · 9 months

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DIGITAL MARKETING

ONLINE ADS are like the modern town criers, shouting out about products, services, or ideas to anyone scrolling by. They come in various forms, from flashy banners to subtle sponsored content, all vying for attention in the digital realm. Some are cleverly tailored to your interests, while others seem like they follow you around the internet. Love 'em or hate 'em, they're a big part of the online experience. What specifically would you like to know about online ads?

DIGITAL MARKETING is a vast landscape of strategies aimed at promoting products, services, or brands using digital channels. It encompasses various techniques and platforms to reach and engage with target audiences. Here are some key components of digital marketing:

Digital marketing is the component of marketing that uses the internet and online based digital technologies such as desktop site,computer , mobile phones, and other digital media and platforms to promote products and services

some key components of digital marketing:

Content Marketing: Creating and sharing valuable, relevant content to attract and engage a specific audience. This includes blogs, videos, social media posts, and more.

Search Engine Optimization (SEO): Optimizing online content to improve its visibility in search engine results. This involves using keywords, improving website structure, and gaining quality backlinks.

Social Media Marketing: Leveraging social media platforms like Facebook, Instagram, Twitter, and LinkedIn to connect and engage with audiences, build brand awareness, and drive traffic to websites.

Email Marketing: Sending targeted messages and newsletters to subscribers to nurture relationships, promote products, and keep customers informed.

Pay-Per-Click (PPC) Advertising: Placing ads on search engines or social media platforms and paying a fee each time someone clicks on the ad. Google Ads and Facebook Ads are popular PPC platforms.

Influencer Marketing: Collaborating with influencers who have a dedicated following to promote products or services.

Analytics and Data-Driven Marketing: Using tools to track and analyze consumer behavior and preferences to optimize marketing strategies.

Digital marketing is constantly evolving with new technologies and trends, aiming to adapt to the changing behavior of online users. Its effectiveness relies on understanding the target audience and crafting tailored strategies to engage them effectively.

Responsibilities of a Digital Marketing Role

A digital marketer’s primary responsibility is to develop, implement, and manage marketing campaigns that promote a company’s products or services. This includes:

Strategy development: Creating comprehensive digital marketing strategies to achieve business goals.

Data analysis: Analysing digital data to draw key recommendations for improving campaigns.

Content creation: Producing relevant content for blogs, websites, and social media to engage the audience.

SEO and search engine marketing (SEM): Ensuring websites are search engine friendly and managing paid ad campaigns.

Social media management: Overseeing a brand’s presence on social platforms and engaging with the community.

Monitoring and reporting: Tracking the performance of digital marketing campaigns and making necessary adjustments.

#digital marketing

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ekarmaindia2001 · 9 months

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GOOGLE ADS

Google Ads is an online advertising platform developed by Google. It allows businesses to display ads, service offerings, product listings, and video content within the Google ad network to users who are actively searching for related information or browsing websites relevant to the ads.

The platform operates on a pay-per-click (PPC) model, meaning advertisers bid on keywords and pay for each click on their ads. The ads can appear on Google Search, partner websites, YouTube, and across various Google products and platforms.

Google Ads provides various campaign types such as Search Ads (text-based ads appearing on search engine results), Display Ads (visual ads on websites within the Google Display Network), Video Ads (promotional videos on YouTube or partner sites), Shopping Ads (product-based ads with images and details), and more.

The success of Google Ads campaigns often depends on factors like keyword selection, ad relevance, quality of landing pages, bidding strategies, and ongoing optimization. Businesses use Google Ads to increase brand visibility, drive website traffic, generate leads, and boost sales.

Type of Google Ads

Google Ads offers various types of advertising formats to suit different marketing objectives:

Search Ads

https://www.wordstream.com/wp-content/uploads/2022/07/is-google-ads-worth-it-average-cost-per-click.png

Text-based ads that appear on the Google Search Engine Results Pages (SERPs) when users search for specific keywords. They typically consist of a headline, URL, and description, and they're triggered by relevant search queries.

Display Ads

https://www.wordstream.com/wp-content/uploads/2022/10/types-of-google-ads-google-display-ad-type-example.jpg

Visual banner ads that appear on websites within the Google Display Network (GDN). They include images, graphics, or videos and can be shown on websites that have opted to display Google ads.

Video Ads

Advertisements displayed on YouTube or across the Google Display Network.

https://www.wordstream.com/wp-content/uploads/2022/10/types-of-google-ads-video-ad-example.jpg

They come in various formats such as TrueView (skippable ads), non-skippable in-stream ads, bumper ads (short, non-skippable ads), and video discovery ads (appearing alongside other YouTube videos).

Shopping Ads

Product-based ads that showcase images, prices, and descriptions of products. They appear on the SERPs in a carousel format when users search for specific products.

https://www.wordstream.com/wp-content/uploads/2022/10/types-of-google-ads-google-shopping-ad-example.jpg

App Ads

Designed to promote mobile apps across various Google properties, including Search, Google Play, YouTube, and the Google Display Network.

Local Ads

https://www.wordstream.com/wp-content/uploads/2022/10/types-of-google-ads-lsas.jpg

These ads aim to attract customers in a specific geographic area. They appear on Google Maps, in local search results, and other Google properties.

Local Ads

These ads are visually rich and appear in places like the Gmail Promotions tab, YouTube home feed, and Google Discover. They're designed to reach users as they browse content.

Each ad type has its own strengths and caters to different marketing goals. Choosing the right type of ad depends on the target audience, budget, and specific objectives of the advertising campaign.

#google ads

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ekarmaindia2001 · 9 months

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INSTAGRAM ADS

Instagram ads can be a powerful tool for reaching your target audience! What do you want to know about them? Are you curious about creating them, optimizing their performance, or something else?

Instagram advertising is a paid service that businesses use to promote their content. Instagram started offering ad spots to select businesses after Facebook acquired it in 2013. In 2015, Instagram opened advertising to all businesses, and by 2017 had 1 million advertisers on the platform.

Three Types of Instagram Ads

Create ads directly from Instagram. Once you convert your profile to a professional account, you can boost feed posts, Reels and Stories from your Instagram account.

Create ads from your Facebook page. If you manage a Facebook page, you can link an Instagram account to that page to create ads. When you create ads from your page, they can appear on Facebook and Instagram.

Create ad campaigns in Meta Ads Manager. Ads Manager provides comprehensive tools to create ads on Instagram and Facebook. Learn how to create Instagram ads in Meta Ads Manager

How to create Instagram ads

You create your Instagram feed ads and Instagram story ads inside the Facebook Ads Manager.

To get started creating your first Instagram ad, log into your Facebook Ad Account, head over to your ads manager and start a new campaign.

Step 1. Choose your ad objective

Once you create a new campaign, the first step to creating an Instagram ad is to choose your objective.

If you choose an objective that doesn’t make sense, like creating a traffic ad for a video or a sales ad for an Instagram placement, Facebook will likely deny your ad.

Step 2. Name your Instagram ad campaign

After selecting your ad objective, you’ll name your campaign. This is the best way to keep track of your ads within the ads manager.

You’ll then select any special categories that apply and specify campaign details.

You can also get started on a split test for different ad variations, as well as decide whether to optimize your budget across ad sets.

If you select Advantage Campaign Budget, the platform will automatically distribute your ad budget across your ad sets. Or you can manually allocate spending for each ad set.

Step 3. Decide how to design your ads

You can design your ads, or choose “Dynamic creative,” if you want the ads manager to create your ads. If you go that route, you’ll upload the various ad elements—images, CTAs, and ad copy, for example—and the ads manager will test different designs.

Step 4. Choose your optimization and delivery

Now, decide how you’ll be charged when you run ads.

Step 5. Define your ad budget and schedule

When you advertise on Instagram, you have full control over when you’ll run ads and how much you’ll spend on them.

First, choose between a daily budget and a lifetime budget. Daily budgets allow for your ads to run indefinitely while spending up to your allotted amount each day (you can still set start and end dates), while lifetime budgets will run for a set amount of time.

If you choose a lifetime budget, you can also select a specific schedule for your ads. Perhaps you want them to appear only on weekdays or weekends. You’re able to manually choose the days and times your ads will appear for your target audience.

Step 6. Target your audience

Ah, now the good part! Targeting your audience is how you’ll optimize your Instagram advertising strategy.

You don’t want to waste money by trying to target anyone and everyone. This is your opportunity to really nail down the demographics, interests and behavior of your brand’s target audience.

Step 7. Choose your ad placements

This is where you’ll decide where to display your ad.

To advertise on Instagram only, uncheck Facebook and check Audience Network.

Step 8. Choose your Instagram ad format

Once you’ve completed the last three steps, click continue to head over to your ad creation dashboard. This is where you’ll upload your content, write your ad copy and publish your ad.

This is also a good time to give our Instagram ad sizing guide a second look to ensure you’re uploading the correct sized ad assets.

Different formats are available based on the ad objective you chose, but the basic Instagram ad formats are:

Photo ads: These include a single image, so you want to make sure it’s a good one.

Carousel ads: These allow users to horizontally scroll through multiple images or videos on their mobile device.

Slideshow ads: These are similar to carousel ads, only the images “play” automatically (no scrolling required).

Instagram video ads: These are video clips that can be from 3 seconds to 60 seconds long.

Type of instagram ads

Instagram offers various types of ads to cater to different marketing objectives and audience preferences. Here are some common types:

Photo Ads: Single images to showcase your product, service, or brand. They appear like regular Instagram posts but with a "Sponsored" label.

Video Ads: Similar to photo ads but with video content, allowing for more dynamic storytelling. These videos can range from a few seconds to a minute in length.

Carousel Ads: These allow you to include multiple images or videos in a single ad, swipable by users. Each card can have its own link.

Stories Ads: Full-screen ads that appear between users' Stories. They can be images or videos and disappear after 24 hours.

Explore Ads: Ads shown within the Explore feed, offering an opportunity to reach users as they discover new content.

Collection Ads: A format that combines a primary image or video with product images below, enabling users to browse multiple products and click through to buy.

IGTV Ads: Ads that appear when users are watching IGTV content. These can be in the form of pre-roll (before the video starts) or mid-roll (during the video).

Branded Content Ads: Allows businesses to promote influencer-generated content as ads, expanding the reach of the influencer's post.

#instagram ads

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ekarmaindia2001 · 9 months

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FACEBOOK ADS

Facebook

Facebook is a social media platform that allows people to connectinstagram ads,ben heath,ben heath instagram ads,instagram ads ben heath,instagram markeing,marketing,ads,advertising,facebook ads,meta ads,instagram ad campaigns,how to run instagram ads,how to advertise on instagram,instagram advertising strategies,instagram ads strategy,meta ads strategy,leads with instagram,leads from instagram,best instagram ad,best instagram ads strategy,sell with instagram,sell with instagram ads,leads from instagram ads, share content, and communicate with each other online. It was founded by Mark Zuckerberg and his college roommates in 2004. Users can create profiles, add friends, share photos and videos, join groups, and follow pages of interest. Over the years, Facebook has evolved, introducing features like Marketplace for buying and selling, Events for organizing gatherings, and Messenger for instant messaging. It has become one of the most widely used social networking sites globally.

Facebook is a social media and social networking service owned by American technology conglomerate Meta Platforms.

Facebook ads

Facebook ads are a crucial aspect of the platform, allowing businesses and individuals to promote their products, services, or content to a targeted audience. They appear in various formats, such as in users' news feeds, on the right-hand column of the desktop site, or within Messenger.

The ad targeting on Facebook is robust, enabling advertisers to select specific demographics, interests, behaviors, and more to reach their desired audience. This precision targeting helps maximize the effectiveness of the ads by ensuring they're shown to people who are more likely to be interested in what's being offered.

Advertisers can choose different ad objectives, such as brand awareness, website traffic, lead generation, or conversions. They can also set budgets and bidding strategies, allowing for control over how much they spend and how their ads are optimized for delivery.

Facebook provides insights and analytics to track ad performance, showing metrics like reach, engagement, clicks, conversions, and more. This data helps advertisers understand the effectiveness of their campaigns and make adjustments to improve performance.

The platform offers a diverse range of ad formats, including photo ads, video ads, carousel ads, slideshow ads, and more. Each format serves different purposes and can be utilized based on the campaign goals and target audience.

Overall, Facebook ads are a powerful tool for businesses and individuals looking to reach a wide or specific audience and achieve various marketing objectives on the platform.

Type of facebook ads

(1) Emage Ads

Facebook image ads, or photo ads, as some call them, feature a still image and accompanying copy and a call to action (CTA). You can use boosted posts or create dedicated ads for Facebook image ads. Many ecommerce advertisers use image ads to promote a product and include a link to the product page.

Facebook allows you to put text over your image ads, but it recommends keeping the words to less than 20% of the image. Too many words may be distracting for users and could also lead to denial of your ad, in which case you’ll need to review, update, and resubmit.

(2)Video ads

https://aman16091.files.wordpress.com/2023/12/bear-pic.png?w=1024

Facebook video ads are much the same as image ads, the difference being the content format. Video ads feature video or motion graphics, while image ads are still photos or graphics. You can create video ads in Facebook or boost organic posts that have video.

Video ads tend to be more engaging than image ads. More than 1.25 billion people consume video on the platform each month, and people spend almost half their time on the app watching videos. However, video can also be more complicated and expensive to produce.

(3)Instant Experience Ads

Facebook Instant Experiences (formerly Canvas) are full-screen, multimedia ad types that deliver rich content experiences to audiences. Instant Experiences encompass a lot of the features and capabilities of the other Facebook ad types—users can view images, watch videos, swipe through carousels, click through to tagged products, and even tilt to pan for unique angles.

Instant Experiences is a highly engaging Facebook ad type and leverages a combination of assets to create an immersive user experience. In many cases, you can use the images and videos you created for other Facebook ad types and then repurpose them in an Instant Experiences package. This is a great way to make the most of your investment in Facebook ad creative.

(4)Poll Ads

Facebook’s poll ads allow you to survey your targeted audience with a question, offering them two answers to choose from. This Facebook ad type is generally effective for boosting engagement with your existing audience, as well as generating brand awareness among new potential customers. You can create Facebook poll ads with images or videos.

(5)Carousel Ads

Facebook carousel ads feature up to 10 images or videos in a format users can click through. Each image or video can have a unique link, so this is a great Facebook ad type if you’re promoting a product collection, for example.

You can also link them all to the same URL, which works well if you’re promoting a single product but want to highlight various features.

You can set the order of your images and videos, or you can let Facebook’s algorithm do it for you, lining them up in the order that drives the most conversions.

(6)Slideshow Ads

If you’re looking to repurpose ad assets you already have, Facebook slideshow ads could work for you. Facebook essentially takes your image ads and puts the files together in a slideshow video format. This Facebook ad type will help you leverage the power of video without needing extra budget for videos, which can be expensive to produce.

If you have high-performing Facebook image ads, you may consider turning them into a slideshow video ad. You can do all of this within Facebook, as well as add stock photos and music for some variety.

(7)Collection Ads

Facebook collection ads are ecommerce-oriented and meant specifically to turn Facebook browsers into online buyers. Collection ads have a main

featured image or video, as well as three smaller images underneath. When a user clicks on a collection ad, they’re taken to an Instant Experience.

There are three templates for Facebook collection ads:

Instant Storefront if you have four or more products and want to make purchasing your products the focus.

Instant Lookbook for lifestyle and contextual imagery showing your product(s) in action while also telling your brand story.

Instant Customer Acquisition to focus on driving mobile conversions or other actions.

(8)Lead Ads

The lead ad unit makes the process of collecting email addresses and building email lists incredibly easy. With this Facebook ad type, your prospects can fill out and submit a form with as little effort as it takes to like or share a post.

The beauty of the lead ad unit is that Facebook auto-populates most of the fields a prospect would normally have to fill out manually. This reduces friction, which makes them more likely to follow through.

If you’re looking to grow your email list, lead ads are a great option. In many cases, you can connect your lead ad with your email service provider and leverage automations. New contacts will be added to one of your lists and entered into an automated workflow that you’ve created.

(9)Dynamic Ads

Facebook dynamic ads connect your store’s product catalog with your Facebook Events Manager and Facebook pixel. When someone visits your site and then logs into Facebook, they’ll see an ad that features the same products they were looking at on your website. As a result, the ad they see is incredibly personalized and relevant.

Dynamic ads are typically in the carousel ad format. You can also apply custom audiences to your dynamic ads, allowing you to curate more targeted collections of items based on who will be seeing it. For example, maybe you have product categories on your website. You can create carousel ads for different categories and show them to users who’ve visited pages within the corresponding category.

When you run a dynamic ad, the copy is the same for everyone who sees it, but the creative is 100% unique and personalized based on the respective viewers’ behavior on your website.

With dynamic ads, you can choose four different audiences to target:

Viewed but not purchased

Added to cart but not purchased

Upsell products

Cross-sell products

(10)Messenger Ads

Facebook Messenger ads appear in users’ chat tab as well as in between Messenger Stories. You can use the creative assets from other Facebook ad types and set your targeting and placement parameters, and Facebook will do the rest. When someone taps on your Messenger ad, they’re taken to your destination of choice (your website, app, or a direct message with your Facebook page).

(11)Stories Ads

Facebook Stories ads show up when users are consuming Stories rather than scrolling through their news feed. According to Facebook, people love Stories. Seventy-three percent of US users say Stories help them experience new things, and 62% plan to use Stories more in the future. And as many as four million advertisers are using this option.

Stories ads appear in vertical format, so keep that in mind when creating images and videos to use in this Facebook ad type. You can also push these ads to Instagram and Messenger.

(12)Augmented Reality Ads

Facebook augmented reality ads are immersive ad experiences available to mobile users. Here’s how it works: A user sees your ad in their feed and when they tap it, they’ll see interactive hotspots and instructions on how to engage with the ad. This launches the augmented reality (AR) experience, in which users can view your products from new angles and virtually explore the products, mimicking an in-person shopping experience.

#facebook ads

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ekarmaindia2001 · 9 months

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GOOGLE ADS

Type of Google Ads

Google Ads offers various types of advertising formats to suit different marketing objectives:

Search Ads

https://www.wordstream.com/wp-content/uploads/2022/07/is-google-ads-worth-it-average-cost-per-click.png

Display Ads

https://www.wordstream.com/wp-content/uploads/2022/10/types-of-google-ads-google-display-ad-type-example.jpg

Visual banner ads that appear on websites within the Google Display Network (GDN). They include images, graphics, or videos and can be shown on websites that have opted to display Google ads.

Video Ads

Advertisements displayed on YouTube or across the Google Display Network.

https://www.wordstream.com/wp-content/uploads/2022/10/types-of-google-ads-video-ad-example.jpg

They come in various formats such as TrueView (skippable ads), non-skippable in-stream ads, bumper ads (short, non-skippable ads), and video discovery ads (appearing alongside other YouTube videos).

Shopping Ads

Product-based ads that showcase images, prices, and descriptions of products. They appear on the SERPs in a carousel format when users search for specific products.

https://www.wordstream.com/wp-content/uploads/2022/10/types-of-google-ads-google-shopping-ad-example.jpg

App Ads

Designed to promote mobile apps across various Google properties, including Search, Google Play, YouTube, and the Google Display Network.

Local Ads

https://www.wordstream.com/wp-content/uploads/2022/10/types-of-google-ads-lsas.jpg

These ads aim to attract customers in a specific geographic area. They appear on Google Maps, in local search results, and other Google properties.

Local Ads

These ads are visually rich and appear in places like the Gmail Promotions tab, YouTube home feed, and Google Discover. They're designed to reach users as they browse content.

Each ad type has its own strengths and caters to different marketing goals. Choosing the right type of ad depends on the target audience, budget, and specific objectives of the advertising campaign.

#digital art #digital marketing #google ads #seo

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