The more the bear identity is mainstreamed, the more it gets sanitised. The more you get people insisting it doesn't mean what it means, that it's just for "buff and mayyybe a little chubby" "dad bod" "strongman build" whatever euphemism they can to deny fat men a place in their own community.
Fat hairy gay men built this place for themselves and now you're barging in and pretending they never belonged there.