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9 tips to improve your website's SEO ranking

1) Increase the loading speed of your page

Another measure of the user experience that Google carries (like other search engines) is the speed with which your pages load. For better or worse, the high speed of the Internet has conditioned us to want information NOW.

This is why the loading time of your page is critical. If your upload speed is too slow, Google will recognize it and it will affect your ranking. They know that a slow website affects the way your visitors interact with your pages. They don't want their results to send users to the wrong sites.

How slow is too slow? Research shows that 40% of visitors will abandon websites if the page takes more than 3 seconds to load.

What is even more surprising is that 80% of these visitors will not return to this site. This is terrible for your SEO ranking because it ultimately kills traffic to your site.

Of course, if your page loads quickly, people will keep coming back. Google’s algorithm will recognize your website’s popularity and adjust your search ranking accordingly.

2) Content is critical: start blogging

Yes, we are still beating the blog drum. Blogging is great for your business. Not only do search engines analyze your site more consistently, but they also facilitate visitor engagement and lead generation.

For all these reasons, blogs improve SEO rankings. Producing fresh, relevant and consistent content brings people to your website, giving them a reason to stay on your pages for a while.

More time spent on the site after a search leads the search engines to profit from their results on your site. Blogs are the perfect channel for this.

If you can build a large group of loyal readers through email and social media subscriptions, you can generate a lot of traffic to your site daily.

3) Make sure your site is readable

In addition to the relevant content, you must have readable content. You need to keep your audience in mind when writing content on your website.

Do you want people to visit and spend time on your site? Give them content they can understand.

Avoid jargon and overly technical writing. Save this for an industry white paper. Your content should be written in a way that the majority of people can understand. It shouldn't be confusing and confusing.

Use online resources to check the readability of your site. They should help you identify words that are too long or difficult to understand. 

4) Make your site a multimedia experience

Of course, the content of your website should not be made up of just written words.

Add multimedia items such as images, videos, slideshows, or audio files to your site. All of this can help improve the user experience.

Consumers don't just want to read. It doesn't stick with us. Listening and watching increases the retention and commitment of both.

Besides, people want it! 68% of consumers prefer to watch an explanatory video rather than read the explanation of their problem. It's much easier to watch something than to read about it, isn't it?

You will also find a direct correlation between videos and other multimedia sources on your website and its SEO ranking.

These features can dramatically improve the amount of time a person spends on your website, which search engines look for in their results.

5) Use infographics

One element of a multimedia website that people forget is an infographic.

These pieces of content, rich in information, bring a huge boost to SEO. They can help generate more visitors and backlinks. Indeed, Kissmetrics has more than 2 million visitors and 41,142 backlinks thanks to its infographic strategy.

Make sure your infographics are well designed and have great content. Both are vital. Too many people tend to overlook content when they are created. Poor quality content leads to low engagement.

6) Use keywords

It may sound obvious, but remember that keywords play a major role in improving the SEO ranking of your website.

Make sure you've done your research, defined a keyword strategy (including information such as pillar pages and topic groups), and focused on relevant content.

Remember that saturation of keywords will have an unfavourable effect on your ranking. Google doesn't like keyword stuffing. They should be an integral part of your writing.

Write for humans, not algorithms.

Some tips on keywords:

Include them in your tag header Pass keywords in image captions and file names

7) Write engaging page descriptions and meta descriptions

The page title and the right meta description should encourage users to click. But stay concise. Remember that Google only gives you 65 characters to write the title of your page.

Here are some other tips to keep in mind when creating click-worthy headlines:

Highlight the keywords - We are impatient creatures, we humans. Keep it consistent - Your page title should send the user to a page that meets their expectations. Keep it clear - Clear, concise language lets the user know quickly what your web page is about.

The other element of the search engine results pages (SERPs) that you should pay attention to is the meta description. This is the paragraph under the page title. Let Google give advice on creating good descriptions.

Make it descriptive - Front loading keywords that are relevant to the article. If you like the formulas, ask "Who?" What? Why? When? Or? How? 'Or' What? It is a formula that journalists use to report. Make each description unique. Each meta description must be different from the description on the other pages. Keep it short: Google limits meta descriptions to a maximum of 160 characters.

8) Provide accurate contact information

Contact information is another factor of trust sought by search engines. If users can't find a business's contact information on a website, Google can't either. It is a problem.

If you don't have contact details, are you a legitimate business?

All of your contact information must be clear and visible for people to find it.

The worst thing that can happen is that people start reporting your website just because you forgot to include your phone number, email address, and location.

This will get you out of the search pages faster than you would like.

9) Set up a Google Business page

For many companies, local SEO is more important than global results. That's why every business must create an account on Google Business.

As the page owner, you need to edit your business information, verify contact information, add images, control reviews, and more.

When you search for a business, Google displays an information box to the right of the results page. It shows the company name, phone number, hours, website, etc.