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Contextual Studies: live Q&A with Imbue aka Bobby
Worked for around 10 years under the name of Imbue, inspired by street art/ sticker bombing/ tagging etc.
Didn't get responses from businesses, or agencies so he decided to do it all himself.
What things he likes and then takes that into consideration when creating stuff. Basing it off what he likes.
Social media and the internet has helped build his career.
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Contextual Studies: online presence with Jane
10 Tips
5 DO’S: 1.keep your profile up to date 2.highlight your strongest selling points in a prominent manner 3.connect with people in your industry 4.follow companies, publish content, and join relevant groups 5.make your intentions known
DONT’S: 1.Don’t use an inappropriate photo or picture for your profile 2.rely on jargon or clichés 3.fib or exaggerate 4.use LinkedIn as a social media site 5.have spelling errors in your profile
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Contextual studies: Personal Brand
Personal brand, online portfolio, social presence, print collateral.
Your brand is the first thing people see!!!
Need to be findable, constant and authentic! Name/logo, Graphic/ style, how you behave and act is your brand. Who is your audience? Where will your brand live? business cards, portfolio, online. What will you be called?
Moo cards
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Getting ahead of the pack- Liam Blunder (Alumni)
Do stuff outside of uni: stand out from all the 30000 students that graduate in uni.
Freelance work.
Create a swatch portfolio- small version pocket size.
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RVD: 3000 word (Due 23/03/20)
Min: 2700 Max: 3300 10% or less on Turnitin
What is the RVD? Why? Reflective visual document, talks about my own work, choices, thinking about it in different contexts, must be visual. Must be a structured document (not a journal). Needs to include references.
How should I record my project? Sketchbook, RVJ.
Soft deadline by 4th May, to finalise things, gives 2 weeks to refine things- RVD, Presentation
How should the RVD be put together?
Structure: Cover page- name, number, module code, project title and work count.
Content: all components of RVD, page numbers needed.
Intro: 300 words ideally, includes background, aims, research methods, overview of structure.
Main body (into sections): 2000 words, planning and development, the context of my work- audience, context. Review of academic literature in relation to project, consider contemporary and historic practitioners, include our final outcomes.
Evaluation and direction: conclusion, where do i see myself going? 500 words ideally.
List of images: in Harvard style
Bibliography
Appendices: extra bits, links to blogs, transcripts, sketches
RVJ needs to be added to the end of RVD
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Sharpen.design
In todays sessions, we were given a website to use which would allow us to come up with quick ideation for small briefs. This will help us to develop our visual language and skills when making ideas and decisions on our own briefs.

The first brief was to design a icon set for a gym in Texas and use lots of purple. I found this rather hard as I didn't know what would be appropriate for a gym and what the icons where being used for within the gym. I tried to experiment with fun designs so that they would be enjoyable to look at. I think this will help me in my project as I will know to look into more details of what I need from the brief to be able to come up with the correct ideas.
The second brief I chose was to design a t-shirt for a spa. This brief wasn't as hard to come up with ideas for as the other one. As soon as I saw spa I thought of cucumbers, flowers and facemarks. I think the brief will help within my work as I am wanting to work on merchandise which includes t-shirt design.
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