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Film editor for advertising
Step 1: Earn a Bachelor's Degree
Degree programs geared only toward video editing are limited. Video editing is usually included as part of a film, video, or multimedia production degree program, and that inclusion is usually only a small part of the entire film production process that is covered in the curriculum. These course topics might include non-linear editing, digital video production, and digital post-production. Some programs may offer a digital production practicum where students gain real-world hands-on training.
Step 2: Create a Demo Reel
In the film industry, a demo reel serves as the editor's portfolio. Employers generally want to see the kind of work a job applicant is capable of doing, and a demo reels serves that purpose. Students who attend a degree program will most likely have to develop a demo reel as part of the graduation requirement. A demo reel consists of selections from the editor's best work, demonstrating his or her editing skills and technical proficiency. This sample is usually included with the applicant's resume, either as a DVD or as a link to a website.
Applicants should keep it simple and not overwhelm the employer with too much imagery or gimmicks. Showing a few of the best examples keeps the employer from becoming too distracted by volume.
Step 3: Gain Experience
Employers prefer applicants who have experience in the technology they use as well as video editing methods. Graduates and new editors will likely have to accept assistant editor positions in order to obtain the necessary experience. There are also short-term freelance jobs available whereby graduates and new editors can earn some valuable on-the-job experience in video editing.
Volunteering at a local cable-access station can offer students valuable experience. Most larger communities have a local cable-access station. The programming is generally done by community members on a volunteer basis, and many producers will be happy to accept free editing services. Professional work done for free still counts as experience.
Step 4: Obtain Certification
There are three major video editing software packages on the market and several minor packages. These include Adobe's Creative Suite, Apple's Final Cut Pro Studio, and Avid's Media Composer. Graduates may want to seek certification in one or more of these programs to add as a credential on their resume. Certification is a reliable indicator that the recipient has passed a test demonstrating a specific level of proficiency.
Movie studios and other larger operations usually use Avid Media Composer (PC-based) or Final Cut Pro (Apple), while smaller organization often use Adobe Premiere. If only one certification is practical, the candidate's choice of certification should be based on the career path he or she has chosen.
Step 5: Maintain Proficiency
Updates to software programs and equipment occur often to stay abreast with global trends, keep up with consumer demand, or simply to make completing tasks more efficient. As such, professional video editors should consider taking continuing education classes offered by colleges or software companies to keep their skills current.
Video editors should also read trade publications. Print and online periodicals for the technology and film industry can help professional video editors stay up to date on the latest advancements in technology and help them make more informed decisions relating to continuing education.
Professional video editors typically need a bachelor's degree in digital video production, film, or a related field, as well as experience and a demo reel.
Next: View Schools
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Music video director
Music Video Director Job Steps
If you want to start a career as a music video director, try following these steps.
Step 1: Earn a Bachelor's Degree
Although not required to start a career, individuals interested in becoming music video directors may consider earning a bachelor's degree in film. Topics and courses covered in film school include the history of film, camera techniques and the business side of the industry. Some film schools are highly competitive and might have a special application process where applicants showcase their work, such as through an original short film or a video.
Step 2: Intern For a Production Company
Working as a production assistant on a music video is a great way for individuals to gain hands-on experience and network. Production assistants help with the different aspects of the production, from coordinating talent call times to getting the director coffee. Working or interning as a production assistant also helps build up one's resume.
Step 3: Gain Additional Music Video Experience
Prospective music video directors may be able to obtain jobs as assistant directors to gain additional experience. Working as an assistant director will give individuals more responsibilities on the set and help prepare them for becoming a director. Directing music videos for lesser-known artists is also an option that can give individuals a chance to showcase their talent.
To be successful, here are a few tips:
Create a reel. A reel demonstrates a director's experience and shows prospective employers examples of their talent and skill. Any work done can be edited onto a reel and sent out to artists, producers and managers.
Research music videos. Researching other music videos and understanding how videos have evolved over time may help with the creative process.
Step 4: Develop Connections to Advance in the Field
It can be beneficial for individuals who are interested in pursuing this career to build connections with musicians, bands, producers and other professionals in the industry. Prospective directors interested in the industry should attend local music shows and entertainment events. They may also join a professional association, such as the Music Video Production Association (MVPA). Membership with the MVPA may provide music video directors with greater access to record labels and artists.
In summary, becoming a music video director may involve earning a bachelor's degree in film or video production, gaining several years of production experience and developing connections with artists and producers.
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Secondary Research
Track: DJ SNAKE FT LAUV- DIFFERENT WAY
ARTIST: DJ SNAKE
BIOGRAPGHY: William Sami Etienne Grigahcine, popularly known as DJ Snake, is a French rapper and deejay who earned widespread fame when he earned two Grammy Award nominations for his composition and production skills. DJ Snake first partnered with Lady Gaga for composing, recording, and releasing her album, ‘Born This Way’ which was nominated for a Grammy Award. Later on, he teamed with US-based rapper and record producer, Lil Jon for the latter’s music video, ‘Turn Down for What’ which received a Grammy nomination for ‘Best Music Video’. DJ Snake, who regards hip-hop singers Cypress Hill and KRS-One as his early influences, was heavily into graffiti art as a youngster. He almost always avoided being nabbed by the gendarmes in Paris who used to go after him for defiling the city walls with graffiti. This dodging ability of his earned him the epithet ‘Snake’. Later on when he took to deejaying, he was referred to as ‘DJ Snake’ and the nickname stuck. He started out as a DJ when he was just a teenager, performing in discotheques and nightclubs in Paris. After a few more years, he achieved global recognition after he joined forces with the likes of Lady Gaga, Diplo, and Lil John, producing and releasing numerous hit singles. DJ Snake’s earnest endeavors to spearhead the music genres of ‘Trap’, ‘House’, and ‘Electronic Dance Music’ have been amply acknowledged through Grammy, Billboard, and MTV Video Music Award nominations.
RECORD LABEL: Columbia, Spinnin, Mad decent, Interscope
POSITION IN CHARTS: 11
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Music video Research tasks:Primary Research
Track: MABEL- FINE LINE
Target audience: 13-21 Male & Female, Socio-economic group: Group C
Format: Web, Radio & T.V ex You tube , Kiss , MTV
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Secondary Research
Secondary Research
Research existing advertisements for your product and its competitors:
I have research the existing advertisements and its competitors, I have notice that is a sorting theme for each ads, it is most likely because they criteria to a particular audience, there is a unique selling point. They use entertainment and humour to attract their target audience; they maintain a certain image, a image of health and vitality. This is because their consumers are health conscious people, this relates to their perception of healthy. They use light colours this create a vibrant vibe
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Evaluation: The Snatch
Director: Matthew
Camera person:
We were requested to a chase scene for our assignment for Level 3 Film +TV. The scene is focused on a chase , the goal of this video is to capture a chase in creative perspective,
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Story
The sun was blazing,the sky was clear. She looked up at sun wiping the sweat off her forehead. The crops were bewildered by sun. It had not rain for months. She picked up the dry soil and saw no life in it. Nick
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Evaluation- Horror movie
In the scene
¨It had
¨It had dull lighting, I make you look closer to see what happen, it conveys the mood of the scene and steady camera work , close up med shot and long shot. Dramatic editing is add suspense and evil conveyed intention. Music is also is scare. The scene we see the proganist going through anxiety whichemulates to the the audience
The sound was compelling, it really fit the scene. It was
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Unit 6:Interactive video - The Chase
Conventions :
Description : You are on your phone walking the streets when two guys you walk by give a glare and all of a sudden start chasing you. You begin to run , you have the option to choose were to run. Hence the name the chase
The reason why I choose this interactive video is because of the title it sounded interesting so had see what it was about. I liked it because of is it simplicity , you had to run away from your eniemies
The target audience is young viewer 13-17 who undergoing bullying .
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Video
youtube
(via https://www.youtube.com/watch?v=xI384Bz_ImY)
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UNIT 3: Friday MUSIC VIDEO
I believe our final product was tailored well and engages the target audience because
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