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emmy-bue

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emmy-bue · 14 days

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it's extremely funny to me that people are shitting on JoJo Siwa's rebrand by, among other things, comparing it unfavorably to Miley Cyrus' Bangerz era. I've heard several people give the take that Bangerz Miley was legitimately shocking and effective, while Karma feels like a weak attempt to do something similar and like... I can't help but think that a full decade of distance has completely distorted people's memory of the public reaction to Bangerz. Like I distinctly remember EVERYONE going in on Miley for that era. Literally all parties from all sides of american culture came together for a brief period of time in 2013 to dunk on her for being a white girl with no ass trying to twerk. She was cringe, she was trying too hard, she was too raunchy, she was appropriating black culture, she was using black women as props, the music sounded like shit. I cannot remember anyone in 2013 saying a single good thing about the Bangerz era so it makes absolutely no sense to me that people are acting like JoJo getting relentlessly shitted on, albeit for slightly different reasons, is a sign that her rebrand has failed and her career is over when Miley fully bounced back from that criticism and is now a goddamn grammy winner. What makes you think that JoJo's career arc will be any different? Like yes she's attracting a different kind of negative attention than Miley did but it's still the same principle, it's still just doing some crazy shit with the mindset of "all publicity is good publicity". You're still giving her earned media, you are literally getting played like a fiddle by this woman and giving her exactly what she wants. Oml in a decade's time JoJo will be putting out music people actually like and everyone will pretend like Karma was a genius career move and none of this ever happened because the cultural memory is ipad baby levels of abyssmal

#THANK YOU! DID WE ALL COLLECTIVELY FORGET ‘Miley what’s good’???????#‘Miley what’s good?’ was the perfect encapsulation of the zeitgeist. like obviously Miss Minaj is a whole separate issue at this point #but I remember EVERYONE losing it over ‘Miley what’s good?’

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emmy-bue · 1 month

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