im in a group message with a bunch of straight guys and i have no idea what’s going on. for example one of them just shared this meme which is simply enlightened:
Tango were so confident in Hi-Fi Rush that they released it on the same day they announced it; hotdropped it out of nowhere with nothing but a single trailer saying "THIS IS OUR COOL NEW RHYTHM-ACTION GAME IT'S OUT NOW!" and it actually worked. People loved it, it was popular, it wasn't an AAA game but it looked gorgeous and was a complete and polished experience, just an all-around triumph for the devs at Tango Gameworks.
I cannot overemphasize how crazy that is. If you're an indie game launching on Steam (meaning you're operating on a lower budget than most games) one of your first goals is to hit 20,000 wishlists before you launch, since that's the magic number that makes the Steam algo start showing your game to people who don't know you exist. You need months of hard work and good luck to make it, and even then you're still praying that the 20k wishlists actually convert to sales (I've worked on projects that hit 20k wishlists, but with a really low conversion rate so the games still 'failed')
An AA game with a hefty budget would need way more than that to make back its money spent. They would have to compete with AAA games hogging all the attention (and the audience's budget), while not having that scrappy indie culture behind them. If they don't sell enough to make their money back + enough for a new game, that studio is toast.
Hi-Fi Rush's team really went for a hotdrop stunt that would instantly kill 90% of other studios outright, somehow pulled it off spectacularly with a completely new IP that couldn't even fall back on brand recognition, and Microsoft STILL closed them down. They had a miracle team and just fired them all.
There's really nothing you can do to survive in this industry anymore
Some day I want to see a show that does the “no filler episodes” thing from the opposite direction. Just a whole season worth of low-stakes character pieces that seem to move the overall story absolutely nowhere, then episode 26 pulls all the triggers at once and this massive Rube Goldberg machine of a plot the show’s been quietly setting up in the background the whole time hits you like a truck.
Rice Krispies smartest decision is by far their Treat. Turning their cereal into a strange brick relies on the natural fact that all children are hopelessly dependent upon the ingot.