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X Important Points to Consider Before Launching Your First Ecommerce Website

In order to have a successful online business, technology is equally if not more important than innovative and trailblazing ideas. If you want to try your luck in the ecommerce business then you’ll need to embrace technology with open arms and tuck in innovation along the way. Ecommerce business that has shown rapid and exponential growth which has inspired many to start their own online stores all had somehow perfected the perfect amalgamation of both these things. Consumer behavior has shifted tremendously in the past year alone, a huge sum of people has shifted to online shopping all thanks to the pandemic but the behavior is here to stay. Shopify website design team has done some groundbreaking advancements that have led to the immense success of ecommerce stores.

The key of a successful online store relies in the planning, perceiving and prepping before even starting the store. The initial or pre-start-up steps play a pivotal role in how well your business will perform in the long run, so take time, research and prepare a plan of action, this is equally applicable to both small- or large-scale businesses but especially large-scale ones. Detailed and thorough planning has to be done about marketing, investment, branding and many other things. The more you’re prepared the less the chances are that you’ll be struck by something hard.

Ecommerce experts suggest that it’s the best time to start an online business as the trends are changing and many brands that were unknown to everyone a few years back have carved a niche for themselves with the right planning and execution. But it's not very easy to break in and hit big with online stores, you have to do your homework well. Here are 5 such important points to consider before stepping into the world of ecommerce and launching your own website.

1.    Understand your Market

One of the most important things to do before starting any new business is to analyze the market. In order to successfully break through in the ecommerce business, it's important that you choose a niche market and come up with something unique and out-of-the-box. The product or service that you are offering should have certain qualities that make it different from the lot and help it become a brand that has its own set of loyal buyers. A product/service that you chose to provide online must be in demand, easy enough to be a necessity of life and most importantly it shouldn’t be easy enough to produce that anyone can copy it.

2.    Be Aware of the Competition

When analyzing the market not only will you see if your product or service is viable but you’ll also get a good idea about the competition in the market or similar products or services available. Know your rivals, their product, pricing and quality well enough, then make better strategies and set in the battlefield with more preparation. If you feel that the market competition is tough to break in then it’s more advisable to rethink the strategy or even change the product or service that you initially wanted to offer. Other than that, you should also pay heed to Google trends which show you the search pattern of the area or country you’re trying to break in. Make sure you do proper research so that you can tweak your strategies before investing huge sums of money.

3.    Choose the Best Ecommerce Platform

The first two steps required research and analysis, after that comes the practical steps that will lead to your Ecommerce website. The first practical step is to choose an ecommerce platform to launch your website. Compare and choose a platform that meets with not only your current requirements but also provides the option for scalability. Shopify website design team can guide you and give you demos of various platforms and also educate about their front end, back end, dashboard and merchant view so that you can easily compare the pros and cons of each and choose accordingly. You can also go for a customized website which may cost you big initially but if you have a long-term, large-scale business module then that’s a more feasible way to go.

4.    Build a Marketing Strategy

Marketing the goods in the best light to the targeted audience is basically the defining factor between your success and failure. The product or service that you’re offering or going to introduce to the market must reach its potential customer beforehand and create a buzz around it. This will ensure a great kick start to your business and will also ensure its steady growth and development. Ecommerce experts strongly recommend advertising the product heavily with Google ads and other reliable mediums. A good marketing strategy will bear fruits that you couldn’t even comprehend.  

5.    Strong Use of social media

Social media platforms are also a key feature and a huge market space for any product or service nowadays. It's absolutely crucial to have social media handles at every prominent platform. This has many major benefits, firstly people can check the brand and gain trust on it, secondly you have many platforms to reach out to the customers and answer their questions and doubts on ground level and thirdly the followers of your social media handles will have easy access to your website, resulting in buying. Just be sure that all your social media handles have the same information all across, the queries are addressed as soon as possible and influencers must be roped in for building better connection with the audiences.

6.    Be present in your Business Activities

The first couple of years of your online business will require your undivided attention. If you manage to give your full concentration to it, you’ll see amazing results. Maintaining your business is an ongoing process but with online stores, it's very true. Within every few years, Google modifies its algorithm, new customer trends come and new google trends change the whole game altogether, so be present.

Conclusion

Even though you prepare yourself very well, a few speed bumps will always come along the way, which is fine as long as you’re resilient. If you take the right step from the start then you can easily manage these few bumps. Start with these points and see how things go from there. Always hire a shopify website design team that guides you along the way.

[eonmorgan10]

Tips To Convert Website Visitors into Buyers

Having a great website which is filling up and running, well-optimized and has good quality content means you’re on the right track but all this will get your website a bunch of traffic. But if having a huge traffic inflow doesn’t translate into higher sales than it's no good in terms of revenues. Your website won’t make money with traffic, it will make money when the incoming traffic actually ends up buying the product or service offered. If your website is facing the same trouble then you must take steps to combat the situation now. It all starts with shopify SEO content, which makes the customers click your website as their search matches with your content. The journey of converting visitors into buyers comes down to how effective and fulfilling your funnel process is.

Prospects that have landed on your page will only convert to a buyer when they trust you and your brand. But how will they trust you or feel secure to put out their personal information out there and buy your product? What will make them believe that your website is legitimate and not a scam. In this article, I will tell you 7 such strategies that will surely increase your conversion rate, turn your first-time buyers into long-term customers and help create a strong relationship with them. Attain ecommerce services that will help you with search engine marketing like SEO and pay per click advertising like Google AdWords to obtain steady traffic.

1.      Be Clear about your Website Strategy

When your website ranking is good on the search engines, you’ll receive a steady inflow of traffic. You should know what your website is offering to the traffic coming in, have 2 or 3 strategies like providing information, promoting the brand and lead generation but don’t set out to do everything at once from your website, it can confuse the potential buyers. If you know exactly what you’re offering, be sure that your customers will also know the same and understand the message that you’re trying to give out. If they are unclear or confused then they’ll not convert to buyers. The best way to give out a clear message is by creating a landing page that is different from the main home page. The customers will land on this page when they come from Google AdWords or pay per click ads and this page will have everything laid out for them. 

2.      Give Coupon Codes

How would you feel when you open up a website the first thing you see is a Welcome banner that offers you a discount coupon code on your first timer order? I think it’s a great move to hook in the visitor who now knows that he/she can get a discount on their first purchase. Often websites do an exchange offer by giving the discount code by just entering your email address which has great benefits we will discuss in the next point. Entry overlays are very successful in ecommerce as it paints a nice image of the website, incentivizes the visitors and gives them that little push to step over the line to become a buyer.

3.      Build an Email List

As I mentioned in the last point, that little exchange of a coupon code with the email address will help you build up your email list. Our basic intention behind is that oftentimes a first-time buyer won’t buy from you but a subscriber can surely be a potential buyer. Another successful way of doing it’s by using a list-building tool. It may sound out dated but trust me it’s a powerful tool for creating a strong communication with your customers. Many people think that social media has now made it less necessary to collect Email addresses of the visitors. I think people on social media can unfollow you whenever they want but having an email id means you can reach out to them whenever you want.

4.      Segment your Email List

Now that you have been successful in collecting email addresses of your visitors make sure you don’t dump them all in one single list. Different users may have landed on your website with different interests, they must be on different levels on customer journey, so make sure you segment your list by customer interest. The better you know about your customer's journey the better you’ll be able to segment the email lists and serve them with related interests. People who haven’t made a purchase from you and people who already have been your customers must be on different lists, trust me it will make a big difference.

Conclusion

Shopify Seo experts who provide various ecommerce services believe if you are on the right track than online business will provide you with such huge amounts of profits that you’ll be practically swimming in money.  Turn your visitors into customers and keep them coming back to you.

[eonmorgan10]

Design and Development Essentials to Drive Ecommerce Conversions

Ecommerce businesses are ruling the world market and have seen exponential growth in a few years. Internet and technology has made the shopping experience of the customer just a few click and taps away. But the other side of the coin is that due to so much growth and progression in e-commerce trade, the market has become saturated.  In order to stand out of the crowd and make sure your website is visible to a greater number of audience, its imperative to invest in designing and developing of the website. BigCommerce development company like having years of experience under their belt, design a website that’s sure to enhance the user’s shopping experience, ensuring that the browsers become buyers.

Web designing and developing isn’t merely about pretty pictures, displays and themes.  A good website design is what makes the whole purchasing process a breeze for the potential buyer so that with just a few clicks your product is sold. The website design should be based on the latest trends of the ecommerce, it should be quick to provide all the essential information that the customer might need in the most subtle yet profound way, the website design should make the company appear trustworthy, reliable and dependable and lastly the design should support the user journey through out, keeping in mind the final sale.

In this article, we will discuss all the design and development essential principles that will help increase the conversion rate, sales and also ensure that the customers keep coming back.

1.            Make a Strong First Impression

“First impression is the last impression”, we all have heard about this phrase and it’s very true when it comes to ecommerce conversions. Make sure that your homepage or landing page is inviting, hooking and increasing the rate of conversion by providing the essential tools for browsing and giving the important information about the products and brand right off the bat. If you’re running an omnichannel business that has its roots on various platforms then make sure you have landing pages specific for those platforms. Keep in mind both kinds of customers, the ones that know what to buy and the ones that are just browsing your website to find a product of their liking. Bonus tip- make sure your search bar on your home page/landing page is visible especially if you have a lot of products to offer.

2.            Nonchalant yet Strong Call-To-Actions

Call-to-action buttons can be your best friend when aiming for conversion of browsers to buyers. These buttons, when placed at the right step of the browsing or buying can make an instant conversion. These call-to-action buttons also allow fewer clicks thus inciting the customer to go for the product. Make sure that your call-to-action buttons are clear, casual, distinctive yet powerful in impact. A usual CTA button looks like “Buy Now” or “Add to Cart” or “Shop Now”, which immediately put the product in the cart and seals the deal of conversion efficiently.

Some fool-proof ways of putting a successful CTA button is that it should be in a distinctive color that isn’t used anywhere else on the page. It should be a stark contrast with the background with words written in all caps. These little things grab the attention and encourage the customer to make the purchase.

3.            Easy Checkout Process

The CTA buttons surely put the things in motion but that doesn’t mean that the purchase is done. The customer’s journey is off to a great start but it will end only when the checkout process is done with ease. Make sure your checkout process is painless, quick and requires very few steps. A one-page checkout is a must-have if you already don’t have it on your website. Hire a BigCommerce development company that is on top of these BigCommerce development services in a timely manner, so that the customers are done with their purchase in minutes, feeling satisfied, excited and pumped for the products top arrive. If your checkout process is demanding, draining and daunting be ready for the worst ecommerce problem, cart abandonment, which accounts for 21% of the people.

4.            Provide Social Proof

Today’s customer is very clever and values their hard earned money a lot, besides the concentration spans, loyalties and priorities of the people have shifted dramatically so which brings to our next essential design tip that is product reviews.  Make sure your website flaunts the reviews left by the happy and unhappy clients, yes both. If you only have good reviews in there, people will deduce you as scams so a healthy mix is a must. Many clients like to read the reviews made by total strangers and believe in them as they have real experience with the products.

Summary

If your website is lacking in any of these above-mentioned design essentials then hire a good BigCommerce development company and get them incorporated now, these will surely bring you exponential conversions and set things in motion for you.

[eonmorgan10]

All New Trends in Shopify Web Development Services in 2021

When the world was facing an all-time low due to the Coronavirus pandemic affecting countries, destroying economies and collapsing the health care systems, an industry was booming like no other! The ecommerce industry saw an amazing growth during the Coronavirus pandemic around the globe, the development was exponential, witnessed in a small quarter of the year alone. This kind of development rate brings opportunities but it also provides new challenges. Everyone wants to launch their own online store and get a piece of the pie but it's easier said than done. You’ll need the services of the Shopify developers in order to set you up for a well-integrated, updated and advanced website.

As ecommerce witnessed a growth of 10 years in one single year, the trends that were far fetched were suddenly knocking right at the door and companies were struggling to keep up. Brands need to diversify, adapt and expand if they want to survive and also ride high. An ecommerce agency has developers that can set up the site for your business which is at par with the ongoing demands, trends and systems. Shopify developers will provide you with services like programming, maintenance, coding, SEO, navigation, layout, payment getaways and web designing and developing. Ecommerce trends are ever evolving so the winner who gets the chicken dinner will be someone who stays on top of the trends and has a robust website.

So, if you have landed on this page by sifting through the jungle of information, it means you’re already convinced to make your online store more efficacious and robust. In this article we will discuss some web development trends that will be really handy in 2021 and also be good for the start of 2022.

1.      Voice Search Optimization

More than 50% of the traffic coming on ecommerce stores is using their mobile phone devices. Our phones have taken over so many things and now with amazing microphones you don’t even have to type what you are looking for; all you have to do is to use your voice to issue the commandments. Also, ever since the initiation of smart speakers like Alexa, Siri and Google assistant, we are starting to enjoy this alleviating feeling where typing is swapped with speaking. Voice search is the future of ecommerce businesses as people are already transitioning into it. If your online store hasn’t optimized the voice search, ask your ecommerce agency to set it up for you without further ado. Your potential customers will be able to find your store more effectively, it will also improve your ranking and be beneficial in ways that are unimaginable.

2.      Artificial Intelligence

Artificial intelligence is the only way to go forward from here on, it’s a revolutionary technology that has been making rounds from the past couple of years but from 2020 it’s an absolute must-have feature. This web development service must be fully integrated in your system in order to help its business in multiple ways. AI not only provides valuable insights in customer behaviour but also provides a personalized and bespoke experience to the clients. AI is like the machines are learning how to solve problems, provide answers and resolve issues of the users all by themselves. AI makes sure you see more of what you are looking for based on your previous searches and activity on the internet. Make sure to hire Shopify developers to install this system as it will need expertise.

3.      Provide Options of Payments

Like I said before, people shopping from their mobile devices have way surpassed the people shopping from desktops or laptops. As a result of this, people running online stores have to firstly make sure their website is mobile friendly and after that they need to diversify their payment options. Relying only on credit or debit cards will restrict your potential customers from buying from you. Seeing this trend, many payment apps, digital wallets and other payment getaways have been sprouting profusely. A good ecommerce agency like Shopify, Magento, Big commerce and PrestaShop provide extensions or plugins or you can also call them third-party apps that allow different payment getaways on your online store. Other payment methods like PayPal are also reliable but think ahead of time and while you’re at it integrate social payment methods like Whatsapp and Facebook payments methods as well.

4.      Chatbots

This trend is gaining momentum in ecommerce businesses and has now become an essential web development feature. Chatbots are automated interactions that customers can do with this feature. Chatbots are a great tool for the business and the customers simultaneously. For an online store, the chat feature allows interaction with customers, provides them with quick answers, helps resolving any issues they are facing and also provides them with after sales guidance. But sometimes the chats get too overwhelming, so the Chatbot feature comes in to save the day. It's basically like a filter, the customers will first interact with the feature and any automated questions will be answered thus saving time and energy of the customer care representative. On the other hand, customers won’t have to wait in line for their turn to chat, they will get quick answers with convenience.

5.      Customization While Shopping

With online stores popping up like mushrooms in forests, what should be done in order to stand tall from the competitors. Well, the answer is by giving your customers and clients a personalized, tailored and customizable experience. Features like AI and AR allows you to see your customers trends, search activity and insight about their preferences. By using this information, you can filter the stuff that matches that information so that the customers get exactly what they want. A personalized shopping experience will make them come back over and over again.

Takeaway Points

Online businesses will make a whopping $5 trillion in 2021 according to the predictions of the experts. People are making a huge shift in their shopping habits and for online business owners, now is the time to make essential changes in order to get the bigger slice of the pie. Hire a good ecommerce agency that provides you with rich features and guides you about the trends that will transform their revenues.

[eonmorgan10]

Popups With Best Practices- A Beginners Guide

If you have stepped into the world of ecommerce then you surely have come across the word Pop Ups. Many online business owners run from this tool and believe strongly that popups are annoying, discouraging and boring to the customers browsing the site. They don’t even want to hear about the amazing benefits of this contentious tool which is great for both the business owners and customers when used right. Ask a BigCommerce developer about this tool and he’ll be sure to advise strongly about using this tool to encourage the browsers on the website to take some action.

What are Pop Ups?

Popups are powerful little windows that block the entire screen of the user in order to get their undivided attention. The main purpose of these pop ups is online advertising or to present the browsers on the website with different offers, encouraging them to take call to action. These offers can be anything on which you want your website visitors to pay heed to. You can add a popup if you want to offer a discount code or coupon code to the first time visitors. You can also add a popup if you want them to subscribe for the newsletter, download something, bookmark an event or achieve any other goal that can be beneficial for your business. You can encourage the visitors to take the call to action by offering them an incentive like an entertaining content, a discount code, free shipping or even a free sampler of the product.

Online business owners are mostly apprehensive about using popups as they strongly believe that potential customers immediately abandon the website if a popup appears to obstruct their course. But there is always a proper way to use a tool, right? Ecommerce experts will guide you how there are good and effective ways of adding popups that do the job swiftly and smoothly without the customer even realizing. Most of the time, popups are used for creating an email list that can be used to contact people and propose them with the latest offerings. Other times it can be used for feedback, upsell orders, special sales or discount offers that can lead to higher sales.

Best Practices for Gaining the Most from Popups

Now that we have established that all online stores or websites can benefit from popups, we need to move to the next and the most important step. How to make pop ups that achieve the purpose without bothering our invaluable clients? Well, there are a few best practices that are sure to garner results so let’s tick them one by one.

1.       Don’t Welcome your Visitors with a Popup

The number one reason that can make pop ups annoying and off-putting to the browsers is when they appear on screen as soon as the website opens. Whereas this is the worst time for the popup to appear as it won’t garner any benefit neither for the visitor nor for the business. when the popup appears in the first 10-15 seconds, the visitor is still discovering about your brand, they don’t have any connection with your brand and neither any strong engagement has built. So, when a popup obstructs the screen, the visitors get annoyed enough to abandon the website altogether. On the other hand, if the popup appears after looking at the engagement of the potential client, it will have better results and more chances of achieving the target of the popup. 

2.      Give a Tailored Experience

Refrain from the one-size-fits-all strategy if you want to gain some serious results. All kinds of people will visit your website, so make sure BigCommerce developers provide each of them a tailored experience according to their engagement on the website. The least that should be done is to differentiate between prospects and existing clients.  The popup should be different for first timers and returning customers. It can be further broken down into various segments to provide each one a relevant experience according to their journey. The few ways to segment your visitors is by determining their country, from which platform did they reach your website, their engagement level, according to the items in their cart and even acknowledge them by their name when they do end up using what the popup was offering.

3.      Don’t be too Demanding

Don’t make your popups feel like data collection form. Stick to the theory of “less is more” and ask for the minimum amount of customer information. The less information you’ll ask from the visitor the more they will be ready to give in. Asking for the email id, phone number or just the first name is a great way to welcome. Also keep in mind that the popup shouldn’t also have too much information that the visitor feels tired just by looking at it. It should be short, attractive, beautifully designed and quick to respond to.

4.      Design the Popup in Accordance to your Brand Style

Make sure that the popup should look related to the overall theme and concept of your website. Just to grab the attention of the visitors don’t opt for a popup that is incoherent with your brand image and the client feels that the popup is an ad campaign of another site. The design of the popup should be bright, bold and clear. It should give out a distinct message without much distraction so that the motive behind the popup is achieved instantly and the visitor can continue with their browsing or purchasing.

5.      Learn to Hear No for an Answer

 No matter how alluring, amazing or attractive the offer was, there will be some people who won’t be interested in what you’re offering so make sure there’s an easy way to close the popup instantly. Also don’t be like an annoying Ex who keeps coming back to check up on you. Make sure once the popup is closed by the client, it doesn’t appear again because this can surely be the reason why pop ups are considered irritating.

Conclusion

Popups are an amazing ecommerce tool which when used rightfully can garner you amazing benefits and conversation rates. Use these tips above to ensure that the popups on your website achieve the goals without maddening the visitors. 

[eonmorgan10]

Advantages of Hiring Certified BigCommerce Developers

In the ever-evolving world of ecommerce, having an effective, updated and robust digital presence can be the defining quality between you and your rivals. Your online presence, accessibility and visibility in all the right places at the right time will ascertain your sales, profits and future in this cut-throat yet extremely lucrative business. For having a good online presence, business owners need to choose the best online platform for their business. There are many affordable, easy-to-use and compatible platforms and one such platform that many people trust is BigCommerce. BigCommerce has successfully carved a niche for itself in the market where many giant online businesses trust the wide range of features, extensions and integrations offered by it. BigCommerce developers are the right persons to hire if you want to fully utilize the extensive benefits offered by this platform.

If you believe that just by choosing the right platform for your business means that the deal is done, you’re wrong. I hate to burst your bubble but that’s just the first right step toward building a successful ecommerce store. Digital world is very technically advanced and with ever-changing google algorithms and trends, one needs to stay vigilant and at the top of the game by hiring BigCommerce professionals that offer a wide-ranging of ecommerce services. BigCommerce is a great platform for businesses that have immense scope of growing in a limited span of time and also of businesses that are large in nature from the start. It offers amazing features like cart abandonment reminders, huge marketplaces to sell the products, extending the reach of your product while abiding by your rules, automated calculations and most importantly various payment gateways that are all well-integrated in the system.   

In order to gain maximum advantage from the BigCommerce platform, you’ll need to hire BigCommerce developers that are certified, technically sound and qualitatively approved by the platform itself will be best suited for your business. There are many benefits that you can gain from them, here are a few of them.

1.      Makes your Website Professionally Sound

Hiring BigCommerce developers from the start of your business venture will give you a much deeper perspective about the whole world of ecommerce. Being the professional, they know the various things and their effects on the business, sales and ROI. First thing that they will work on will be designing a professionally sound website for your business. Just like physical stores that are not being made with the latest trends and interior style look irrelevant, same goes for the website. It should have all the design elements, features and tools that makes it upbeat, relevant and trustworthy. Certified BigCommerce developers will provide you exclusive ecommerce services which you didn’t even know you needed.

2.      Proper Guidance about Features

Like every platform offers a ton of features, extensions and integrations, BigCommerce also has a bunch of offerings for various kinds of online businesses. But not every online store needs every feature or extension. A BigCommerce developer will guide you about the various features, extensions and integrations offered by the platform and also help you decide which ones are best for you in your allotted budget. A small feature installed sometimes gives a huge benefit to the customers, their experience or to the back end staff. But a BigCommerce professional will work with you to make sure you get the most from the platform by spending the least amount of money.

3.      Reduces Downtime during Updates

Every digital platform needs to be updated frequently in order to stay relevant, improve and perform better. Having a BigCommerce developer at the back end will ensure that your website’s downtime while updating is limited, the transition is smooth and all the essential information is accessible during the time the website is updating. Long downtimes while updating websites can hugely impact the sales, can create a negative impression of the brand and cause trouble for potential customers. BigCommerce experts know how to keep the issue to a minimum by taking necessary precautions and doing the updates in record time.

4.      Optimum and Continuous Growth and Development of the Website

A dedicated team of BigCommerce developers will help ensure optimal development, growth and success of your business. They are liable to provide solutions for focused niche within the best time frame. They are also responsible for improving the SEO ranking of the website, manage the URLs, customize apps which are acquiescent with the BigCommerce standards, provide solutions to cart abandonment, cart customization and provide the client with a strategy on which they end up with improved sales and ROI. The ecommerce services provided by the BigCommerce developers not only provide a smooth flow of work but also ensure that the time and resources are utilized in the best and most productive ways.

5.      Increased Sales and Revenues

The ultimate motive of all businesses is to make money and earn profits, right? Hiring a Team of professionals will ensure that the visitors coming to your website convert into loyal customers. A business doesn’t earn from its first-time sale, it earns when the customers become loyal to the brand and come over and over again. There are certain tricks, tips and steps to be taken which the BigCommerce experts know better, taking guidance from them will eventually lead to a successful business venture. But if you don’t have a team of BigCommerce developers at the back end then, you’ll have no one to look up to.

6.      Saves Invaluable Time and Money

It’s a given that freelancers or other developers will certainly cost far less than a certified BigCommerce developer, but that saving it is just artificial. When a technically advanced stage comes, there’s no way a freelancer can manage things for you. Sometimes the sales reach a plateau, no matter what you try the sales are stuck. In times like these, only a professional can actually understand the reason and provide you with a solution that would actually help increase the sales and revenues.

Ending Lines

A BigCommerce developer must have a certain set of skills in order to be qualified to be called one. Being well-versed about database skills, third-party integrations, migration solutions, server configuration, module development are a few things to name.

[eonmorgan10]

6 Vital Benefits of Using a Shopify API Integration Solution

If you want your small-scale business to grow exponentially but you haven’t ventured into ecommerce then your growth is very slow paced or may be even stagnant. Ecommerce is the future of all businesses, in order to flourish you need to constantly evolve with the changing trends and optimize accordingly. Shopify is one of the most trusted and well-known ecommerce platforms that is equally competent for small-scale businesses as it’s for medium or large-scale businesses. Shopify enables the businesses to have ecommerce sales almost instantly providing one-stop-shop, easy-to-use and well-integrated cloud-based management that makes the shopping experience of the customers very comprehensive and smooth. Shopify web designers make sure that your ecommerce store is accessible to everyone and allows complete control and flexibility to brand and evolve with the trends.

Shopify API (Application Program Interface) is that powerful and extremely intelligent tool that provides robust solutions to its clientele, covering every form of ecommerce business. Whether it’s operating from an online portal, social media account, website or mobile app. Shopify API software is basically an advanced program that allows various applications to be in sync with each other and help the brand in various ways thus providing a seamlessly smooth experience to the consumers and complete control over the branding of the items. Ecommerce experts swear by shopify API program and consider it the must-have feature when aiming for exponential growth.

Shopify API integration can bring various benefits to the business, here are a few of the key benefits that will be enough for you to understand why you need it today!

1.      Save Time, Resources and Eventually Money

Ever heard of the phrase “Time is Money” well it can’t be truer when running an online store. If you’re using shopify as an independent platform you’ll have to manually input from various databases for entering inventory, users, user roles etc. it is not only time consuming but also a tedious task that can cost you around $200k in the form of overhead cost. By having a fully integrated Shopify API B2B tool in your website, you can skip all these costs, save yourself a lot of time and have a more reliant and self-sufficient website.

2.      Diminishes the Chances of Duplication or Errors

When long, technical and complicated entries are made manually even by ecommerce experts, it's only human that errors and doubling can happen. The person making the entries has to enter information and data from forms and fields, this can result in spelling mistakes, misquotation of prices, doubling of data and unidentified errors. When the errors and mistakes remain unidentified, it further complicates the whole process and sometimes the mistake causes huge losses or stems deep rooted blunders which are hard to rectify. But when you hire shopify web designers to make your website well-integrated with cloud-based managements as well as shopify data then the room of errors and mistakes significantly diminishes.  

3.      Provides Information Driven Marketing

Shopify API integration solutions provide crucial customer-based information that is collected from various apps like shopify to Marketo to Mailchimp. Ecommerce experts can scrutinise this data on their dashboards allowing them to have insights to customer behaviour. This can allow them to strategize, increase up-sells, cross-sells, make new marketing strategies, offer promotions and target customers with ongoing shopping trends and habits.

4.      Customizable Websites with Flexible Creativity

Shopify API integration allows the business owners to customize businesses as per their specific requirements. This tool will allow them to have more control over the integrations, in-built functionalities, default applications and other business specifications. It also allows the stakeholders to tweak the IT set-up without affecting the functioning of the alternative systems. Many times there are a number of options for integrations but they aren’t that customizable or flexible making it harder for the clients to mould it according to their stipulations.

5.      Easy and Robust Collaborations Channels

For every business who aims to be successful, must have all of its management- stakeholders, partners, employees, shopify web designers, development personnel and even customer support representatives on the same page. With Shopify API integration solution actively installed in your business, it will allow the users across all departments to be on the same level, up to date with the trends and latest features, actively participating in solving problems, collaborating at grass root levels and coordinating with added efficacy and efficiency.

6.      Well-Integrated Application Network Resulting in an Updated System

As the Ecommerce world is changing rapidly and developing new techniques and trends as we speak, it’s very important that corporations and companies have an agile IT mechanism that keeps all the applications well-integrated. When the various applications like ERP, CRM and shopify applications work together in real time it creates a very efficient system. Running scheduled automatic updates on each and every application ascertains that all the data is synchronized and all the applications are running on the latest and most updated versions.

Putting it Together

Ecommerce sales are expected to reach a whopping $6.4 trillions within 2021! This is a huge chunk of market share. Shopify API integrations enables the businesses to obtain data and amalgamate it with other applications in order to create an agile system and smooth experience for the consumers.

[eonmorgan10]

SEO Mistakes to Avoid from 2021 and Hereafter

Ecommerce businesses are the future of shopping, across the globe. The number of people shopping from online stores has increased exponentially and from here on it's going to increase by the day. For customers, this is good news but for business owners, its going to be cut-throat and extremely challenging to survive in the market without the right kind of approach or if they’re not applying the ecommerce tools properly.  One of the most important and beneficial tools to marginally increase your business traffic is by SEO- Search Engine Optimization.

SEO is the best way to increase organic, unpaid and unadulterated traffic to the website. SEO works by improving the visibility of the website on SERPs- Search Engine Results Page. According to many studies conducted, it’s said that a whooping 92% of the people on Google clicks on a website that appears to be on the first page of the search results. The second page clicks drop monumentally, coming at 6% of all the website clicks. So, what do we learn from this study- we learn to use target keywords words in order to increase the rank of our website for which SEO application in the right way.

Shopify SEO experts explain that most of the business owners fail to achieve any solid results despite their efforts in SEO because they fall prey to the pitfalls and loopholes. The common SEO mistakes can have damaging and grave impacts on the business ranking which can take a very long time to recover and sometimes never recover at all. SEO is ever-changing and altering, is more like an ongoing thing, as there are variables involved that could shift things pretty dramatically for your website ranking. Ecommerce business owners need to keep an eye on market conditions, changing algorithms and customer preferences in order to nail the SEO game. In this article, I will try to save you from making the mistakes that can ruin the ranking and eat your profits.

1.      Not Setting your Goals or Having a Gameplan

Many ecommerce owners don’t know much about ecommerce services and tools, they just launch their website as that’s the easiest part of the deal. Just like in life, if you don’t set your goals, you don’t really achieve anything significant. Same is the case with Shopify SEO efforts, these will only pay off if you know what you set out to achieve. Is it organic traffic, increase in sales, filtered traffic or more clicks on your website? Once your goals are set, you can take help from Ecommerce experts and they can help you with a gameplan. In order to understand what you need to achieve from SEO, you need to pay heed to the statistics of your website, your biggest competition, your website’s ranking on search engines, usage of keywords and content. All these factors impact profusely so be wise and set goals.

2.      Not Understanding the Audience and Their Search Intent

 SEO is the voice of your potential customers, that means you need to understand who your target audiences are at the grass-root level. In order for the Shopify SEO services to connect the search engine algorithm to the user with the latest, most accurate and up-to-date information, knowing the user's search intent is a must. Google and Amazon search engines favor those web contents that understand the search intent. Search intent means to understand what the user is trying to look out for here, is the user trying to buy something, getting information on something or just checking for an update. If the keywords brought the user to your content but he/she is unable to get what they wanted it will negatively impact your ranking. Use long-tail keywords, use insights to see the trends and make use of historic and real-time data to workout a strategy.

3.      Not Giving Mobile Traffic Its Due Focus

Mobile optimization of your website is absolutely important and crucial if your aim is to increase unpaid and organic towards your online store. According to Google trends, more than 50% of the traffic shopping from online stores use mobile devices and Google also favours those websites which are flowing with the times and have mobile-friendly websites. Many businesses which have mobile-friendly websites haven’t given much thought to them like slow website speed on mobile, slow loading times of pictures and videos, difficult navigation, too many links to pass and missing information. Hire ecommerce services from a good company, redesign with cross platform design which will make the experience of the user better on your site which in turn make the user browse longer thus increasing the ranking. Make sure that your website loads in less than 3 seconds on mobile, it's easy to navigate and loading time is super quick.

4.      Buying Low-Quality Backlinks

Backlinks are an important factor in ranking of your site, but if these links are low-quality, ruin the user experience, are mere clickbait and waste the time of the user, Google will be sure to punish your website by lowering its ranking. The backlink sellers and builders have the same list and Google also has those lists so if you buy one of these backlinks, then the bad news is that Google has proof enough to penalize you. If you really want to add backlinks to your website or content, you’ll have to make an effort to earn them. Links coming from a credible, well-reputed website will generate high traffic thus higher ranking. Hire Shopify SEO services and let them acquire top quality links for you.

5.      Publishing Wrong or Unoriginal Content

Another common mistake made by SEO content creators is that they just want to bag on a popular keyword, the content they create has nothing to do with the product they’re selling but just to allure the audience they have used that keyword. This trick wastes the time of the customer and does no good to the ranking. However, if the content is more focused on questions that users ask and targeted on their needs than it will work for you. Search engines will identify with the content by the use of a matching keyword and when the user clicks on it, they will get what they wanted. Another pitfall is plagiarizing or duplicate content which is severely penalized Google so invest in original, quality content.

Conclusion

Google algorithm is evolving rapidly with the times, so the practices working a decade ago are no longer effective. Stay on top of Google trends, new practices and techniques to higher your ranking. 

[eonmorgan10]

X Significant Benefits of Custom Ecommerce Development Services

If you have been contemplating on opening an online store, there’s no better time than now! The ecommerce business profits are at an all time high and 2020 has been the year of online shopping. If you want to venture into the world of ecommerce and make a mark for your business then you need to invest in custom ecommerce websites and development services. Don’t opt for off-the-shelf, one-size-fits-all software solutions provided by software vendors and agencies. In fact, hire shopify experts that would build a custom ecommerce platform for your store that is in synchronized with your needs, requirements and designed to accomplish what you set out to achieve.

What are Custom Ecommerce Development Services?

A robust, well-integrated and latest ecommerce website is the base of any online business. If the base is set on weak grounds, then don’t be surprised by the hurdles and complications that would come along the way. Imagining how your online store would appear on the web is one thing and achieving that same visual is another thing altogether. The only way to go forward and pave a way for yourself in this cut-throat environment is by attaining ecommerce services of shopify experts to design a website that would be custom made to your specifications. Using one template site for all the various kinds of business is just bizarre and beyond me, every business is different. In order to raise the profits, online store owners must invest in customized websites.

Benefits of Custom Ecommerce Development Services

1.      An Asset to the Business

When you go at length to hire shopify experts that will provide you ecommerce services customized according to your online business needs it will be a great move and an asset to your business. Just like the physical location of a store matters and becomes an asset, custom ecommerce development services are also an asset for the business that will be a valuable tool for the years to come. With the passage of time when the business will start to flourish your custom website will provide you with robust solutions that will take your online store to new and unattained heights.

2.      A Tailored Experience

With custom ecommerce development services, you can give customers a tailored experience that they won’t have on any other site or online store. Your website will have the features that will contribute to the consumer experience rather than irritate them or make their experience less exciting. The well-integrated site will enhance the user experience, make the flow of things smoother and more seamless. Custom services will not limit your growth that is often the case with off-the-shelf website platforms.

3.      Flexible and more Compliant

When you buy a website from software vendors it is based on a template which doesn’t really allow you to modify or adjust it according to your requirements. It has features that are present by default which you can’t get rid of, creating an additional load on your website and hampering its performance. Although they do provide you with a number of extensions and plug-ins that can meet a number of essential features, it adds to the costs and lessens the customer experience. Custom ecommerce development services allow you to have built in features that match with your accurate requirements, enhance the experience of your customers, present your products in the best way and most importantly provide great backend features.

4.      Endless Opportunity for Exponential Growth

For a website that is built on a model used by the rivals and various other online companies, it restricts the business growth when it's time to expand the business and explore new features and techniques. Custom ecommerce development services allow you to grow, expand and venture into new and unexplored territories. When a business grows, the scalability of the business increases, you have a bigger inventory, more traffic load and more products to offer, for all this a regular website will become a hurdle in your path to success so start up with the right mindset and opt for custom ecommerce services.

5.      Make Changes as per the Need Arrives

Ecommerce trends are changing drastically every year, something new pops like voice optimization or changes in Google algorithm or new technologies like AI and AR comes into play. For a website that is designed on a template or just bought by any software vendor won’t be compatible with these changes resulting in low SEO ranking and less organic traffic. Custom websites will help you integrate with these changes easily without any problem. You can also do any other changes you might feel will be good for the revenues.

Conclusion

Going for a custom ecommerce website can be a heavy investment and early on you might even feel it is a waste of money but if your aim is to take your online business to new and unattainable heights then this is a crucial step towards that goal. As I mentioned earlier, 2021 is the best time for opening online stores as the pandemic has changed the people’s perspective and they now feel online shopping is a blessing.

[eonmorgan10]

Economic Recession In 2021: How to Brace Ourselves?

The times are unpredictable, unprecedented and unparalleled for sure. Due to the Coronavirus pandemic that hit the whole world last year, many countries are now starting to face its consequences and the most alarming one that it's just around the corner is global economic recession. The rippling effects of Covid-19 are crippling the economies, businesses and countries’ future. But first we have to understand the term Economic recession and what can possibly go bad during this tenure.

What is Economic Recession?  

An economic recession is a period in which a country’s GDP (Gross Domestic Product) or in easier words the amount of goods and services produced and sold by a country in one fiscal year, are on a downward trend for 2 or more consecutive years. What if we put the whole scenario but this time on a global scale then it would be Global Economic Recession. In normal circumstances, an economy should generate more jobs, which would result in higher wages, will increase the spending power of the consumers and in turn would result in higher productivity.

But in a global recession, everything will be the opposite of the above-mentioned things and when countries on a global scale are trapped in this vicious cycle, things are sure to go downhill from there. When recession hits, it doesn’t pick and choose specific businesses or sectors, it hits everyone with all its might. If you’re in ecommerce business, shopify consultants and other experts are your best bet.

What Exactly Happen When Economic Recession Hits?

The first effect that causes everything to go haywire is the first step that actually makes things better in goods economic conditions, employment opportunities. People will lose their jobs, it will be very difficult to find a job and young people who are just entering the job market will find it extremely difficult to find a decent job that pays them according to their competence, in fact wages in general goes down even for those who had better pay scales in better times.

When people find it difficult to make ends meet, they’ll conserve money and reduce their spending. When purchasing power of the people is strained, the demand and supply of products will also hit a sag thus resulting in low production of goods and service. That brings us to the starting point that’s GDP. Many families have to find more affordable places to live, some even have to change cities or even countries. Due to financial constraints, domestic violence increases, crime rate spikes and mental health issue are also on rise. The bottom line is that economic recession is unforgiving, brutal and hard to endure. Ecommerce experts and Shopify consultants agree that the world is heading toward the biggest recession period of all times and that the 2008 recession is just a trailer!

How to Brace Ourselves before the Impact?

Although the situation will look bleak, depressing, you’ll feel like you’re drowning but if you prepare yourself now, you can overcome this inevitable situation with much ease then others who didn’t see it coming. There are 5 easy and simple ways to do so. Firstly, try to save money from now on and start to live within a strict budget that doesn’t allow you to indulge in things. If you’ll spend more than you have then those mounting credits will come and break you back when you’ll be struggling to make ends meet. Apply the 50/30/20 rule now, spend 50% of your income on needs, 30% on wants and no matter what save the 20%.

This can only be done when you cut back on your spending and start to differentiate between your actual needs and the wants that you have converted in needs. Your savings will be your lifeboat in these peculiar times trust me, make sure you do that well before and also during the crisis. The brighter side is that Coronavirus has actually made it easier for us to save, as we are mostly staying in so limited spending on foods, clothes, vacations and other things that become like a part of our daily lives.

Another great way is to sell all those unwanted stuff that’s just piling around the house but doesn’t have any actual usage, this would provide you much financial relief in those crunch times. You should also make a conscious effort to clear all your debts, leases or mortgages to save yourself from unexpected high interest rates when all-hell-breaks-loose. Lastly, if you live in a first-world country, take help from the relief programs set by the government and other institutes.

Takeaway

Global economic recession is going to be unforgiving and ruthless to everyone, not sparing anyone. We suggest starting bracing yourself for the impact now so that you come out of this victorious by following the simple ways I mentioned above.

[eonmorgan10]

What Is Ecommerce? Everything You Need to Know

What Is Ecommerce?

To put it in a simple and comprehensive way, it’s the buying and selling of goods and services over the internet. Customers/clients approach websites or online stores, purchase the goods or services and pay using electronic payments methods. Once the payment is received the merchant ships the goods to the client to the given address or in case of services, provides it. Now it may all seem very simple, easy and uncomplicated right, well it's anything but that. There is a deep and convoluted process at the back end which is done by shopify developers and other ecommerce experts.

How Does an Ecommerce Store Work?

An ecommerce store works more or less on the same principles of a brick-and-mortar store. Just like the physical stores, potential customers come into your store, create an impression by looking at the display, prices and friendliness, make a purchase and leave the store. The only main difference is that they do all that from the comfort of their homes. But the similarities are merely on the surface here, a lot is happening behind the scenes. A customer visits an online store, browses the online store and various products it has to offer, chooses one, selects the color and size and adds it to the cart.

The order manager confirms that the product is in stock, the customer moves to the next step that is check out. After that the customer enters his/her payment details, shipping and billing information. The payment processor, in most cases the bank confirms that the customer has sufficient balance completes the transaction. The customers get a notification from the online store that the payment went through, all this can happen under 30 seconds. The warehouse is notified about the new order, it's processed and then shipped. The customer is notified via email that the product is dispatched and provided with a tracking number. The order is delivered to the given address and the transaction is completed.

This is how the process of a transaction looks like on an ecommerce site. It’s the most rapidly growing industry which is expected to surpass the sales of $7 trillion by the end of year 2022. It's absolutely important to understand that the ecommerce trends are ever-changing and if you want to make big with your online store then you have to keep up with the new trends, technology advancements, marketing tools and other strategies. Hire a good ecommerce agency and well versed shopify developers to ensure your business is on the right track.

Different Types of Ecommerce Business Models

There are different kinds of ecommerce business models you can choose from depending on the investment, preferences and business nature. For every ecommerce business model there are different techniques, strategies and principles. The most popular ones are the B2B, B2C, C2B and C2C. Let’s briefly discuss each one below.

1.    Business to Business B2B

The business-to-business model is basically the ecommerce term of wholesale selling. In this model big businesses sell their products to other small businesses at really low prices so that they can earn profit over them like Alibaba. Another case can be an ecommerce store giving services to other ecommerce stores like Shopify, it provides other ecommerce businesses a platform on which they can make their online store and earn.

2.    Business to Customer B2C

This model of business is the most common one, when you want to launch an online store you most probably want to sell goods to direct customers right? Well, this business model will allow you to do just that. Big online stores like Amazon, Apple and Walmart work on this model.

3.    Customer to Business C2B

Now this model is gaining popularity at a rapid pace, in this model customers provide their services or goods to big businesses. This could be social media services, photography or other products.

4.    Customer to Customer C2C

Customer-to-customer business model is relatively new but trust me this could change the course of online businesses over a couple of years. In this model, customers provide goods and services to other customers without having any specific website or store of their own. Online stores like eBay, Etsy and Craigslist offer platforms to just that. It could be something brand new but you got the wrong size or it could be something expensive but you now want to get something new.

Pros of Ecommerce Business

This goes without saying that an ecommerce store or business is a very profitable venture but there are other benefits as well if you’re new to the world of ecommerce or shifting from physical store to online store. Firstly, it has far less fixed costs than a physical store, no rent, utility or salesman costs. It is operable 24/7 without anyone coming and any hour of the day and shop from your store. An online store can house much more products than any physical store can ever do. As there is no need of displaying products, you just need good quality pictures from every angle and you can put the product in any warehouse which has far less rent and other costs. You get a lot of customer insight like email id, phone number, address and other information that can help you target an audience. You just need shopify developers and an ecommerce agency to set you up and you are good to run a business.

Cons of Ecommerce Business

Just like any business, ecommerce business does come with its own set of challenges like a limited customer approach, there are many people who are still orthodox in their shopping habits and don’t trust products without feeling them. On top of that, fraud, scam, credit card non payment problems are rampant in ecommerce. As there is no physical intervention people just simply abandon their carts and leave. Shipping and delivery times are mostly dependent on courier service providers which make many people frustrated and in turn blames the online store.

Conclusion

Ecommerce is a cut-throat business but without a speck of doubt it’s the future of all business and anyone who wants to earn big needs to get on with setting up their business online. Big giants like Amazon, Taobao, Tmall, AliExpress, eBay and Walmart are all online stores.

[eonmorgan10]

How To Start a Dropshipping Business In 2021?

Online businesses are on an ultimate high and are extremely lucrative, if we look at the ecommerce sales that were around $3.5 trillion in 2019, $4 trillion in 2020 and by 2021 it’s predicted to reach a whopping $4.8 trillion. So, if anyone wants to open an online store, now is the best possible time to do so. One such extremely money-spinning business is dropshipping, which is a great way to venture in the world of entrepreneurship. If you do this business, you can build a very successful and sustainable source of income. Take shopify services and reach new heights with this online business model with very low-risk.

What is Dropshipping Business?

Dropshipping is a business model that is known for one reason- no need to have any inventory! There are three main facets of this business model, the manufacturer, the retailer (that’s you) and the final consumer. The manufacturer has the most to do here, he has to create products, manage the inventory, ship the products to the clients, provide after-sales services and also restock the products. The manufacturer has to sell the products to the retailer with the risk of not selling. Whereas, the retailer that will be you, has the least risk factor. You just have to put the products on your site under your own brand name, you can set the pricing as per your wish, you can market them however you prefer and you’ll be responsible for the shipping costs. The last facet is the final consumer, who will order directly from the retailer and if any issue arises will contact the retailer.

Is Starting a Dropshipping Business a Good Idea?

I think dropshipping business is a great idea, it’s a low-risk, low-cost and low-maintenance work. The startup cost dropshipping business is the website cost, marketing costs of the products, packaging of the products if you have your own logo and shipping costs. You don’t have to maintain any inventory, no product manufacturing, no losses of unsold products and no fixed costs of employees shipping the products. This business can be run on the go, as most of the steps are automated. It’s a great side business and will run you a handsome amount of money with less effort.

How to Start Dropshipping Business?

Like all businesses, dropshipping will also need your time, energy and commitment. Don’t expect to have a 6-figure income within the 6 months of startup. Keep your expectations grounded and work hard to build a reputable brand, the rest will follow. But there are other factors that you also have to take into account to start a dropshipping business model, so let’s uncover them one by one.

1.    Choose a Business Idea

The first step for setting up a dropshipping business model is to find a niche that is profitable and you are also passionate about. But the truth is that you feel zealous about any business that makes you good profit, so do extensive market search, don’t fall into the pits of saturated products and opt for trending items which are different yet highly lucrative. There are many ecommerce tools that can help you find that perfect business idea to start your own dropshipping business.

The first tool is the Google trends that lets you know if the niche is on an upward or downward trend. But don’t use this tool alone to gauge the niche, you’ll also have to pay heed to the search volume which can be done by the next tool called Keyword search. This tool allows you to see the search volume of the niche and also its competitors. Oberlo order volume tool lets you see the volume of sales of the niche and collectively all these tools will give you a comprehensive outlook of the niche.

2.    Competitor Breakdown

Once you have zeroed on which product or products, you’re starting your dropshipping business to be aware of your competitors as they’re the ones who will be sharing your profit margin and in order to get the higher share you need to be cognizant of their strategies and policies. This can be done with simple google searches, put the niche in the google search and see which top brands come as a result, study those brands and for a more comprehensive study, search those brands through Alexa and get to know all about them in more detail. Also check their social media handles, their sales and if possible, order products from them to see their quality, packaging and shipping service.

3.    Find a Manufacturer

Now comes the most critical and imperative step, find a supplier for that product. You can do that easily on the Oberlo platform, where you type your selected products, choose from the list of certified sellers and make your decision based on their reviews, ratings and time they have been registered on the platform. When you have narrowed down your list to 2-3, you can simply order samples from them and ultimately decide from there. Don’t forget that your dropshipping business heavily relies on the supplier/manufacturer so choose wisely.

4.    Build your Brand

Branding your dropshipping business will be the game-changer and the only difference between you and your competitor. Make sure you go all in with it. Branding doesn’t only mean having a logo and packaging in a certain style, it means that your brand should be felt from all aspects. Take help from shopify web designers and take shopify services to build and launch your brand. You need to have a domain name, sign up for shopify, install Oberlo and create a brand with a mindset of long-term business module.

5.    Market your Brand Extensively

The last step is to make sure that your brand reaches to the all-potential customers out there and marketing your brand is the only way to do that. There are many marketing tools like influencer marketing, social media campaigns, content creation, SEO, paid search and even free media coverage.

Summary

There you have it, in this article we have tried to cover all the aspects which will help you to start your dropshipping business with ease. Starting a new venture is always nerve-wrecking but when you know that you have a perfect guide that can help you get through whenever you get stuck, it's just amazing.  So gear up and conquer the world of Ecommerce.

[eonmorgan10]

Must have Strategies to Diversify Digital Marketing Trends

Gone are the days when marketing was done by television ads, newspaper clips, renting billboards, or by commercial slots on radio. With the outbreak of internet facilities, the world is the new market to cater. The old strategy of relying on one digital marketing platform is now redundant if your aim is to expand your business. The problem with this strategy is that the company is then on the mercy of that platform only. If some issue occurs with that platform, like a breach in contract, an unexpected algorithm change that decreases your traffic or a problem of values. Abruptly disengaging yourself from the platform can make your business suffer a lot. Shopify experts strongly believe in diversifying and partnering with numerous platforms in order to increase sales significantly.

Small, medium or large scale, no matter what is the size of your business; if you want to have quick Return of Investment (ROI) and faster results of your marketing investments then diversifying is the best course of action. Review your marketing campaign, if you are engaged with a handful of marketing channels to endorse your product, brand or service then results won’t be satisfactory. The marketing mileage can be surged by collaborating with various platforms to promote your brand. Shopify seo are great with this context, they are reliable, reasonable and renowned, trust them to make your brand more approachable to the masses.

Digital marketing is one of the fastest growing industries in the world, in the past ten years it has exploded and we can all vouch for that. It may seem that digital content marketing is linear and undeviating. Well, this is far from true, for a lucrative content market strategy one must use an assortment of contents to reach out to the variety of buyers out there. One-size-fits-all thinking is now dispensable, every platform caters a different set of people who have a different mindset, to breach that and convert them to loyal buyers is the real deal here. Besides every platform has unique trends and styles, so one kind of content won’t pacify all platforms and may even look out of place on others.

Give a comprehensive overlook on your brand’s marketing strategy, if you find it too complacent or rigid then it’s time to update it. It can be done easily by diversifying, which can lead to customer interactions and turnover. Diversifying is very important these days as operating with multiple marketing channels ensures a cross-pollination synergy across all your marketing endeavors. It gives buyers an inclusive omnichannel experience which develops their trust in your brand and makes it more amicable. When a potential buyer sees or notices your brand on various channels it also is a good reminder of your existence on the market.

 Another advantage of diversifying your marketing channels is that you can spread out the risks, the famous proverb fits flawlessly in this situation, “don’t put all your eggs in one basket”. If one channel fails to live up to the expectations you don’t have to start all over again. Brands get better at predicting the new trends and can quickly workout strategies to go with the flow, stuck with one platform will limit your thinking and exposure.

Top Ways to Diversify Your Marketing Strategy

1.       Leverage with Your Content

In these cut-throat times of digital marketing where only the most updated, unique and quirky ideas will grab some eyeballs. According to Shopify experts, high-quality and varied content is the hero for any company who wants to make a mark. Content that is focused, targeted, specialized and gives the consumers a personalized, holistic experience is the best. If you have been advertising on Facebook, the posts you posted there are your content. Try to reconfigure them in blog posts to make them your very own, and post them on your website. This will improve your Google search ranking and make it easy for potential consumers to find you if your content is targeted and tailored to the demands of the people.

2.       Work with Specialists

Ecommerce experts and marketing specialists must be on your advertising team to give the best advice to make your brand rise. Don’t try to be jack of all trades and master of none by doing all the things yourself. Marketing, selling, accounts and ecommerce is all different branches of the business, one person cannot do all the things expertly. Hiring professionals for each aspect bring diversification when all sort of people rub shoulders with each.

3.      Social Media is the New Normal in Marketing World

Social media is the go-to platform for buyers to search brands. Almost 37% of the time, people spend on social media, making it a great medium to grab potential customers. In today’s day and age, one social media account is not enough; you need to diversify your presence in at least 3-4 virtual communities. Depending on traffic coming from search engines be it paid or organic is not good for the brand. If your social media grounds are strong, you’ll be able to attract ample amounts of traffic to your website. Posting contents with images is a great way to engage audiences. Asking for influencers to endorse your brand and collaborating with like minded brands can all contribute in a lucrative marketing strategy.

4.       Chatbots

A great way to interact with your customers, making them feel welcomed to your site is Chatbots. It is a computer software program, which is natural-sounding, unbiased, informative and is present in real-time to guide and answer the queries of the visitors. By opting for this feature you are ensuring that your buyer gets individual attention and leaves satisfied. Installing this software also safes a lot of money, hiring someone to answer the queries and monitor the website is expensive and less practical. Due to the quick responsiveness of this feature about 67%of visitors used it for customer support.

Conclusion  

Digital marketing is the way to go forward, invest in ground breaking strategies to capture the market. Old and dated techniques will not serve you well, solidifying your brand with the above marketing trends.  

[eonmorgan10]

Simple Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don’ts

There have been innumerous articles and blog posts written about new and latest Search engine optimization trends, diversification of strategies for digital marketing, how to make agile and robust digital policies and many other ways to garner more and more customers. A big chunk of investment is gone in marketing, paying for ecommerce website design experts and developers, just to make sure that your website is on trend and falls in the top of SERPs. But what happens after you have successfully diverted the footfalls towards your website? Do those visitors convert into customers? Does the website deliver what is claimed or is it a clickbait?

Your website is your first impression so you got to get that right, a slight mistake and the visitor will click the back button to never return back. All the efforts initiating from Ecommerce seo service to emails to PPC ads to social media pages, they all go in vain. Attracting people to visit on your website link is half the battle, to make them stay there, get them hooked is the other half of the battle. The latter part will give you the Return On investments (ROI), make that marketing budget justifiable and let you break new grounds.

If the visitors aren’t dazzled, impressed, intrigued, captivated or engrossed in your offerings then why would they stay there? They should feel blessed, delighted, overjoyed and thankful that they clicked on your website and got what they came for.  If you have this attitude in your mind then on one can stop you from capturing tons of traffic coming to your website. But it’s easier said than done, with an overwhelming amount of websites and tons of options available, gripping a new visitor is not everyone’s cup of tea.

Your first-time visitors will hardly be your customers, they aren’t here for purchasing in their mind, they are here to explore and compare. But that doesn’t mean they aren’t valuable to the business, they are in fact assets to your business. An impressed and fascinated visitor will surely keep you in mind for their purchases and can also recommend your website to family and friends. There’s even a possibility that they can write a review about your website just because they had a great experience. Ok let’s not get carried away! But seriously all of this is possible in this virtual world of online marketing if you have strategized well and planned ahead.  

Your website is selling your brand, there is no sales representative who can give a warm, endearing smile to welcome, neither be there any tangibility nor any experience with your brand before. In this scenario the visitor is observing and trying to establish trust and connection with your brand. Make them comfortable, try to build an association with them by telling them who they are dealing with trust logos and reviews, also present your business values and deliver them what they came for. Down below, I have some recommended dos and don’ts from ECommerce website design experts, which can be a great aid in building up a positive image that can delight your first timers.

Do #1

Design an appealing and welcoming landing page; it’s like the entrance of your brick and mortar store. Do you want it to be friendly or intimate?  Formal or business-like? Once decided, stick to it; humanize the experience with images and videos, add a title that conveys what to expect, display the trust logos to show your affiliations, cut the gobbledygook words and marketing hogwash that can chase the visitors away and make it easy to comprehend for a first timer.

Do #2  

Keep the promise that made the person click your website. Your landing page may be used for emails, paid and organic search, posts on Facebook, links in bio on Instagram and also for twitter. Make sure it’s workable for all the traffic coming from different genres. Your visitors might have landed there for comparison, availability or just for exploring options. Don’t be a clickbait rather focus hard on fulfilling promises.

Do #3   

Make sure the website loads quickly otherwise the experience will be wrecked. There are hundred other options out there and your visitor knows that very well, so if you’ll keep them waiting they’ll probably just click that tiny cross and you don’t want that. Also your website must be compatible with all the popular devices used in the past three years to avoid any friction in the experience.

Do #4  

Cluttering the landing page with tons of information can overwhelm any guest and can scare them away. Make it easy for the person to navigate what they are looking for. A drop down menu that has all the things you want to offer like; gallery, products, FAQs, reviews, links, contents. Also the contact information in order to reach out to you shall be easy to see and mentioned on every page.

Do #5

Always put yourself in the shoes of a customer; never think from a seller’s perspective. This will make the experience of the visitor more fulfilling and contented. You don’t want your website to be one of those where the sightseer instantly knows something is amiss. Be clear in the relevance, present key trust elements, minimize pop-up ads and images.

Now it’s time to tell you what should be avoided at all costs, don'ts.

Don’t #1

Curtail the ads; they ruin the experience of the guest. They are maddening, annoying and intrusive. I’m not saying to go ad-free, what I’m trying to put through is to avoid invasive advertisements which can displace your guest from the original place.

Don’t #2

Don’t distract or detract your incoming traffic with aggressive pop-up distractions especially that land up on the wrong timing. A free ad watching for discount coupon, chat window or upcoming sale update can all be positive if done at a proper time.

Don’t #3

Now this one is an obvious and a very unfortunate one, but it happens all the time. Driving your guest to a page where an out of stock or discontinued product is mentioned. Ecommerce maintenance service providers must stay ahead of the stock to avoid this, as it can swiftly make the visitor turn their back towards that site to never return.